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USC is the fourth most expensive university in the nation, according to a Princeton Review survey.The total cost of atte...
09/16/2026

USC is the fourth most expensive university in the nation, according to a Princeton Review survey.

The total cost of attending USC stands at over $103,000 for the 2026-27 academic year, including tuition, housing, books, transportation and fees, a Washington Post analysis found.

Out of the top 20 most expensive universities, USC’s need-based scholarships and grants average just over $50,000 per person, the fourth lowest amount of need-based scholarship and grant money provided to students on average.

📝 Anastasia Van Batenburg
📸 Michelle Cisneros

USC is pushing back against allegations from former USC men’s basketball guard Chad Baker-Mazara, who filed a lawsuit ag...
09/16/2026

USC is pushing back against allegations from former USC men’s basketball guard Chad Baker-Mazara, who filed a lawsuit against the university Monday. The suit alleged that head coach Eric Musselman directed racially discriminatory remarks towards him during a “post-game locker room tirade.”

The lawsuit, which was obtained by Annenberg Media, states that Baker-Mazara is suing for breach of contract, breach of the implied covenant of good faith and fair dealing, conversion, unjust enrichment and intentional interference with prospective economic advantage.

Baker-Mazara claimed that after an 82-67 loss to Nebraska on Feb. 28, Musselman “lost his mind in a profanity-laced tirade in the locker room in front of the entire team.” In this outburst, the suit alleged that Musselman screamed at Baker-Mazara, saying, “You shut the f–k up! You are one of the worst teammates anyone can ever have!”

📝 Annika Rouse and Zane Woods
📸 Mingwei Song

Nearly 60 years after George Lucas graduated from USC’s School of Cinematic Arts, the filmmaker is bringing his vision f...
09/10/2026

Nearly 60 years after George Lucas graduated from USC’s School of Cinematic Arts, the filmmaker is bringing his vision for a museum of narrative art to Exposition Park — just across the street from where he received his diploma.

The museum, which opens to the public on Sept. 22, houses more than 40,000 works spanning illustration, comics, photography, animation, film and fine art.

📝Sammie Yen & Andriana Yatsyshyn
📸Andriana Yatsyshyn
🎨Andriana Yatsyshyn

USC Marshall School of Business appointed Kimon Drakopoulos as vice dean of AI initiatives, the school announced Tuesday...
09/09/2026

USC Marshall School of Business appointed Kimon Drakopoulos as vice dean of AI initiatives, the school announced Tuesday. Drakopoulos will be responsible for advancing the school’s strategic direction in artificial intelligence.

“AI will stay as a tool, but AI will not be a defining factor of how we think and how we add value as a society,” Drakopoulos said in an interview with Annenberg Media. “It will be an enabler.”

Drakopoulos is the Ronald N. Tutor Chair in Visionary Business and an associate professor of data sciences and operations at Marshall. In 2023, he co-founded the AI for business program, an undergraduate major jointly offered by Marshall and USC Viterbi School of Engineering.

Drakopoulos said he wants students to have the “drive to try to make your decisions data-driven,” and to use AI as one tool in a larger picture of business leadership.

However, he said “nothing is set in stone” yet in regards to Marshall’s overall AI strategy.

📝JohVonne Roberts and Jadon Frank
📸USC Marshall

A lot of USC news happened over the summer, from former Trojans winning Emmys, others beginning professional baseball ca...
09/04/2026

A lot of USC news happened over the summer, from former Trojans winning Emmys, others beginning professional baseball careers and changes near the top of the university’s leadership.

Here are Annenberg Media’s top five stories to know from the summer.

Slide 1 📸: Courtesy of Marina Fote
Slide 2 📸: Annenbeg Media
Slide 3 📸: Luis Ochea
Slide 4 📸: Courtesy of Sanay Saboo
Slide 5 📸: Ken Lund/Flickr
Slide 6 📸: Drake Lee

United Faculty-UAW hosted a “Respect the Vote” rally Wednesday morning, in response to the university’s appeal to the NL...
09/04/2026

United Faculty-UAW hosted a “Respect the Vote” rally Wednesday morning, in response to the university’s appeal to the NLRB over a June election where 70% of non-tenure-track faculty voted in favor of unionizing. 

After a nearly two-year long effort by NTT faculty to form a union, the Los Angeles regional NLRB decided in favor of their election. The university encouraged faculty to show up and vote in the weeks prior, but submitted a Request for Review to the NLRB in Washington when the election ended. 

Janis Yue, an assistant professor of clinical occupational therapy, said the rally was a demand that USC drop their appeal to the NLRB regarding the June election results. 

‘’I’m out here to demand that USC respect our vote, drop their appeal to the federal board and come to the bargaining table because they are using delay tactics to deny us of our democratic voice,” Yue said. 

In a statement to Annenberg Media, the university wrote that they have asked the NLRB “to review the validity of this result as the first step toward obtaining much-needed legal clarity over these issues.” 

““We are grateful to our faculty for all they do for our students and as partners in our academic mission,” the statement read. 

For Sanjay Madhav, however, shared governance is not something he has experienced during his time as faculty at USC. 

“Those of us that have worked here, we know that we don’t run the university,” said Madhav, a professor of practice in the Viterbi School of Engineering. “It’s the administration, it’s the board of trustees that run the university.” 

Yue said she hopes the rally will put pressure on USC to both respect the 70% vote and come to the bargaining table. 

“I don’t think we need more rhetoric about open dialogue. We need to actually see that in action,” Yue said.

📝Jackson Mills
📸Jeremy Wong

Pop Mart, a Chinese-based company that sells designer toys and figurines worldwide, opened its first vending-machine sty...
09/03/2026

Pop Mart, a Chinese-based company that sells designer toys and figurines worldwide, opened its first vending-machine style “Robo Shop” on a college campus outside the USC Bookstore on Thursday afternoon, according to an Instagram Reel from USC Bookstore.

The vending machine replaced the Sprinkles Cupcakes ATM, which opened in 2016 but hadn’t been operational after the nationwide company closed all its locations in December 2025.

Pop Mart has over 500 stores across more than 30 countries and sells products such as Labubus, viral plush monster toys made as collectible figures and keychains, according to the store’s website.

The company has more than 60 locations in California and over 30 locations in the Los Angeles area, including brick-and-mortar stores and Robo Shops. Some of the nearest locations include a store in Culver City and Robo Shops in Downey, Long Beach and Montebello.

📝 Sean Campbell, Miranda Huang
📸 Caitlin Roehmholdt

09/03/2026

From campus jobs to internships and side hustles, USC students are finding ways to make it work. Trojans share what part-time jobs they have while studying at USC.

🎥 Junrui Peng

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