Rising economies comprise more than half of the world’s population, accounting for a large share of the world output, with high growth rates in television audience, mobile usage, internet pe*******on, and disposable income – all indicators of enormous opportunities for brand and property owners. Designed primarily to facilitate deals in countries where licensing business growth potential exceeds,
by far, that of developed ones, SIGNATURE will be launched in 2012 as a new turnkey program of meeting-centric events, featuring in its inaugural year the Polish, Turkish, Korean and Russian marketplaces, with additional countries scheduled to be covered in 2013. Following extensive research conducted with key industry players from various parts of the world, the strategic licensing destinations selected by SIGNATURE are chosen for these key reasons:
- Size of the population
- Strength of retail infrastructures
- A rapidly growing and multi-faceted media sector
- Economic freedom
- Ability to enforce intellectual property laws
- Ability to stimulate middle-class consumption
Taking a radical turn from massive industry gatherings, each SIGNATURE event is centered on meetings organized in advance by SIGNATURE’s staff, between an optimal number of qualified participants representing licensors and licensing agents, with as many qualified manufacturers, retailers, advertisers and their agencies as possible, all of whom are involved in the targeted country’s vibrant licensed property sectors. As rights holders, EXHIBITING SELLERS are offered low-cost, all-inclusive participating packages, designed to allow them to compete on a level playing-field, so that they can focus on planning their meetings. SIGNATURE delivers the qualified leads and prospects our participants are searching for in the target country. The cost to our exhibiting sellers never exceeds 200 Euros per qualified meeting held at each of our events. The first SIGNATURE event will cover Poland, to take place in Warsaw, on Wednesday 18 and Thursday 19 January, 2012, at the conveniently located Marriott Hotel.
