Aeleven Creative

08/26/2021

Like people, brands have two sides: the rational and the emotional.

The rational side is built on the passion to solve a problem or meet an unmet or unrealized need, and this forms and fuels the brands purpose or reason for being. Just like a person who operates with integrity, a brand should have a clearly defined set of principles or values that guide how it behaves.

The emotional side of the brand is brought to life by all forms of memorable and relevant brand expression across internal (company culture) and external (consumer-facing) touch points.

How is your brand memorable and relevant?

08/19/2021

08/19/2021

People connect with your brand when you have a strong point of view or belief about an issue.

Identify something you strongly believe in and that you want your brand to stand behind.

Taking a stand behind a belief can be disruptive because it helps people notice your brand and it gives people a reason to differentiate you from the competitors. To identify what you stand for, start by looking at why you began your company in the first place. Comment below on what your brand stands for! 🦁

08/19/2021

In times like this, consumers are constantly looking to be engaged, so use the opportunity to really give them something to look at or do. But don’t underestimate the power of simplicity- creativity doesn’t have to mean complex ex*****on: Campaigns that rely on effective communication are able to achieve widespread resonance. Comment below ⬇️ about how your brand is thinking outside of the box! 🦁

08/18/2021

Celebrity Chef Kamarreya, Founder of 4espere approached our agency to rebrand and launch her personal chef services website.

In the city of Los Angeles, competition among chefs is extremely fierce so we decided to be more personable, interactive, and approachable with the design since Chef Kamarreya’s mission is about providing an experience with every bite.
With a minimalistic design approach, we utilized videos so the viewer can feel immersed in 4Espere’s exclusive services.

Chef Kamarreya’s launch continues to give her a strong voice in a busy market. We hope you enjoyed it! For culinary bookings in LA please visit ➡️ www.4Espere.com

08/18/2021

08/18/2021

08/18/2021