LAGRANT COMMUNICATIONS

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LAGRANT COMMUNICATIONS

LAGRANT COMMUNICATIONS Award-winning integrated marketing communications firm specializing in the African American and Lati Welcome to our Fan page!

Intended uses of this page are to share company news; post photos; connect our employees, clients and advocates; showcase and recruit talent; demonstrate our values and expertise; encourage the spread of knowledge of our areas of expertise in our industry and communities; and promote corporate social responsibility.

06/14/2024

I ❤️ NY Celebrates Black Music Month - Check Out Our Client’s Playlist!

https://open.spotify.com/playlist/4sly28UoC0MoTYSp0kH2Ga?si=49bf44edc24243a4

I LOVE NEW YORK Spotify

05/27/2024

The Sayfer app is HERE! Your voice can help prevent hate crimes from turning violent. Protect yourself, loved ones, and community. Download the app today! Be Aware. Be Empowered. Be Safer.

05/20/2024

Did you know 50% of all hate crimes go unreported to police? Download the FREE Sayfer app today to report new incidents anonymously! Be a part of the change for the future. Be Aware. Be Empowered. Be Safer.

04/30/2024

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Meet Generation Alpha: the future's bright stars! Growing up in a world of AI and augmented reality, they're true digital natives. With boundless curiosity and creativity, they're set to redefine what it means to learn and play. From coding classes to eco-friendly initiatives, watch as Generation Alpha paves the way for a brighter tomorrow!

🔘 Hispanic consumers within Generation Alpha are significant in various countries, especially in the United States.

🔘 They influence future consumer trends, according to Pew Research Center.

🔘 Hispanic children prioritize family, community, and cultural authenticity in their purchasing decisions, notes Nielsen.

🔘 They are proficient in technology and engage with content in both English and Spanish, offering brands opportunities for digital experiences.

🔘 Hispanic parents emphasize education and upward mobility for their children, as per the U.S. Department of Education.

🔘 This demographic shows a growing concern for sustainability and social responsibility, preferring brands committed to these values.

🔘 Tailored marketing strategies are crucial for businesses to effectively engage with the Hispanic consumer market.

[Sources: Pew Research Center, Nielsen, U.S. Department of Education, Ipsos, Selig Center for Economic Growth]

04/29/2024

🚀 Zoom into the world of Generation Z: the digital natives who are rewriting the rules! Born into a hyper-connected world, they're tech-savvy and entrepreneurial from the get-go. With a keen eye for authenticity and a hunger for instant gratification, they're shaping the future of social media and beyond. Get ready to ride the wave of Gen Z innovation!

🔘 Hispanic Gen Z individuals constitute approximately 22% of all Gen Zers in 2020.

🔘 The Hispanic population is expected to continue growing rapidly, reaching nearly 106 million by 2060.

🔘 This demographic shows a strong affinity for technology, spending more time on smartphones and engaging with social media compared to non-Hispanic white Gen Zers.

🔘 Hispanic Gen Zers display a notable entrepreneurial drive, with a higher rate of business ownership and a propensity for launching ventures at a rate three times faster than the national average.

🔘 Cultural authenticity is highly valued among Hispanic Gen Zers, influencing their consumer preferences towards ads featuring diverse real-life portrayals and brands that authentically represent their culture.

🔘 They share the inclination for instant gratification common among their generation, expecting fast website loading times and demonstrating a high usage of mobile payment apps.

🔘 Collectively, these characteristics shape their influence on the digital landscape and wider market dynamics.

[Sources: Pew Research Center, U.S. Census Bureau, Nielsen, Stanford Latino Entrepreneurship Initiative, Adweek]

04/27/2024

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Welcome to the world of Millennials, the generation of dreamers and doers! Passionate about making a difference, they crave experiences over possessions and seek purpose in everything they do. Tech-savvy and socially conscious, they're reshaping industries and redefining success. Embrace the hustle and heart of Generation Y!

🔘 Hispanic Millennials are a significant segment within the larger Millennial cohort, known for their diverse cultural backgrounds and experiences.

🔘 They prioritize experiences over material possessions, seeking connection and cultural enrichment.

🔘 Increasingly, Hispanic Millennials are becoming entrepreneurs, aiming to establish businesses reflecting their values and cultural identity.

🔘 As digital natives, they have a strong affinity for technology, particularly social media platforms and mobile devices, influencing digital trends and culture.

🔘 They contribute to the blending of cultures, impacting mainstream trends in music, fashion, and cuisine.

🔘 Brand loyalty is exhibited when companies genuinely engage with their culture and values.

🔘 They are actively involved in their communities, championing social causes, and advocating for issues important to them.

🔘 Insights from credible sources such as Nielsen, Forbes, and Pew Research Center provide a comprehensive understanding of Hispanic Millennials.

[Sources: Pew Research Center, Nielsen, Forbes]

04/26/2024

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Generation X: The original rebels with a cause! Independent and resourceful, they've seen it all, from the rise of technology to cultural shifts. They value work-life balance and seek authenticity in all aspects of life. With a healthy dose of skepticism and resilience, they're shaping the worlGeneration X: The original rebels with a cause! Independent and resourceful, they've seen it all, from the rise of technology to cultural shifts. They value work-life balance and seek authenticity in all aspects of life. With a healthy dose of skepticism and resilience, they're shaping the world on their terms.

🔘 Hispanic Generation X individuals blend traditional values with modern trends

🔘 Prioritize family, community, and cultural celebrations

🔘 Emphasize quality and value in consumer behavior

🔘 Early adopters of technology, especially social media

🔘 Exhibit a strong entrepreneurial spirit, contributing to small business diversity

🔘 Committed to preserving cultural heritage through traditional activities and passing down traditions

🔘 Actively involved in community initiatives supporting causes aligned with their valuesl

[Sources: Pew Research Center, Nielsen, U.S. Small Business Administration, Hispanic Heritage Foundation, NCLR]

04/23/2024

📝 Recap time! Explore key insights into the psychographics and media consumption habits of Hispanic consumers. Stay ahead of the curve in understanding this dynamic demographic.

🔘 Hispanic consumers prioritize products reflecting their heritage and traditions, influenced by strong family values and cultural identity.

🔘 There's a growing focus on health and wellness trends among Hispanic consumers.

🔘 Spanish-language media consumption is prevalent, especially through digital platforms and social media.

🔘 Younger consumers have significant influence over media consumption patterns within the Hispanic community.

🔘 Trust in family and peer recommendations is more significant than traditional advertising.

🔘 Effective marketing strategies include aligning campaigns with Hispanic cultural values, using influencers and bilingual content, and leveraging social media for engagement and brand loyalty.

🔘 Businesses targeting the Hispanic market should recognize its increasing purchasing power and tailor strategies accordingly.

[Sources: Pew research Center, Nielsen]

04/19/2024

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🔘 Radio is central to Hispanic culture, providing connection, entertainment, and information.

🔘 75% of Hispanics listen to radio weekly for extended periods.

🔘 Spanish-language stations have strong loyalty and act as cultural touchstones.

🔘 They offer diverse content that resonates with the Hispanic community.

🔘 Advertisers recognize radio's effectiveness in reaching Hispanics, boosting brand awareness and purchase intent.

🔘 Radio has adapted to the digital age, with online streaming and mobile integration.

🔘 This ensures accessibility and reinforces radio's relevance in Hispanic listeners' lives.

[Sources: Nielsen, Radio Advertising Bureau, Hispanic Radio Today]

04/17/2024

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🔘 Hispanic Boomers:
- Prefer traditional media channels like television and radio.
- Value print media such as newspapers and magazines.
- Interested in Spanish-language programming.

🔘 Hispanic Gen Xers:
- Embrace digital media.
- Favor social media platforms like Facebook and Instagram.
- Prefer bilingual content.
- Increasingly consume streaming services like Netflix and Hulu.

🔘 Hispanic Millennials:
- Highly engaged with online content.
- Prefer mobile apps and social media.
- Favor streaming services over traditional cable TV.
- Seek authentic representation in advertising and media.

🔘 Hispanic Gen Z:
- Digital natives.
- Spend significant time on smartphones and tablets.
- Favor short-form video content on platforms like TikTok and Snapchat.
- Seek personalized experiences and interactive content

[Sources: Pew Research Center, Nielsen, Hispanicize Wire]

04/15/2024

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🔘 Hispanic media consumption:
- Nuanced bilingual landscape
- 87% prefer news in English
- Approximately 58% enjoy news in Spanish

🔘 Platform preferences:
- Univision and Telemundo significant in Spanish-language television
- English-language platforms like Netflix and YouTube also popular
- Importance of understanding preferences for effective content distribution

🔘 Cultural relevance:
- Hispanics engage more with culturally relevant content
- Higher engagement and brand loyalty when cultural elements incorporated into messaging

🔘 Social media:
- Instagram, Facebook, TikTok gaining traction
- Opportunities for authentic brand connections

🔘 Emerging trends:
- Rise of streaming services and podcasts
- Marketers need to stay updated to effectively reach Hispanic demographic

[Sources: Pew Research Center, Nielsen]

04/12/2024

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🔘 Hispanics demonstrate high adoption rates of mobile technology.

🔘 They surpass other demographic groups in smartphone ownership and usage.

🔘 Hispanics heavily rely on smartphones for various activities:

- Social media engagement

- Online shopping

- Accessing news

- Maintaining connections with friends and family

🔘 They prefer mobile apps catering to their cultural interests and needs:

- Language-specific content

- Music streaming

- Communication platforms facilitating community connections

🔘 Hispanics are increasingly comfortable with mobile commerce:

- A significant percentage make regular purchases via smartphones.

- Mobile-friendly experiences are crucial for businesses targeting this group.

🔘 Hispanics are highly engaged on social media platforms via mobile devices:

- Particularly active on platforms like Facebook, Instagram, and WhatsApp.

- They interact with brands, share content, and seek recommendations from their networks.

[Sources: Pew Research Center, Nielsen, HispanicAd.com]

04/10/2024

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🔘 Hispanic media consumption shifting from traditional TV to digital streaming platforms.

🔘 Diversity in media engagement influenced by region, socioeconomic status, and cultural background.

🔘 Younger Hispanics favoring digital platforms over traditional TV.

🔘 Language preferences impacting content and platform choices, especially among bilingual and Spanish-dominant individuals.

🔘 Cultural relevance driving media consumption, with a focus on heritage, traditions, and values.

🔘 Mobile devices central to media habits, particularly among younger demographics.

🔘 Social media platforms shaping trends and influencing brand engagement.

🔘 Advertisers recognizing the importance of targeting Hispanic audiences due to growing purchasing power and influence.

🔘 Research from sources like the Pew Research Center and Nielsen supporting the significance of Hispanic audience targeting

[Sources: Pew Research Center, Nielsen]

04/09/2024

Join our agency president (Keisha N. Brown) at the Breakfast & Learning: Lessons in Community-Centered Outreach program on April 17 in Sacramento. Runyon Saltzman Keisha N. Brown

04/08/2024

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🔘 Hispanic consumers in the United States are a rapidly expanding demographic projected to reach nearly 111 million by 2060.

🔘 Hispanic purchasing power in the U.S. is estimated to reach $2.4 trillion in 2024.

🔘 Hispanics have a youthful median age of 29, compared to 38 for the total population.

🔘 They significantly impact long-term economic trends and cultural influences, affecting areas such as food choices and entertainment preferences.

🔘 Hispanic consumers are technologically savvy and active on social media platforms, highlighting the importance of digital marketing channels.

🔘 Hispanic entrepreneurship is thriving, with Hispanic-owned businesses growing at a rate 15 times faster than the national average.

🔘 Once Hispanic consumers develop brand loyalty, they tend to maintain it strongly, making them valuable long-term customers.

[Sources: Pew Research Center, Nielsen, Adweek, Stanford University, US Census Bureau]

04/05/2024

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🔘 Hispanic consumer behavior rooted in family-centric values.

🔘 Purchasing decisions often guided by needs/preferences of larger families and close-knit communities.

🔘 Nielsen reports higher spending on groceries/household items due to family sizes and strong familial ties.

🔘 Community engagement significant, recommendations from friends/family heavily influence purchasing choices.

🔘 Success esteemed within Hispanic culture, reflected in consumer choices favoring brands aligned with values/aspirations.

🔘 Cultural identity crucial, brands resonate more when authentically embracing Hispanic culture.

🔘 Traditional values important, but Hispanic consumers digitally savvy.

🔘 Actively engage with brands online, presenting opportunities for digital advertising tailored to cultural identity/values.

[Sources: Nielsen, Pew Research Center, Univision, Ad Age]

04/04/2024

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Get a glimpse into the diverse world of Hispanic consumers!

The Hispanic consumer market characterized by:

🔘 Demographic diversity

🔘 Cultural influences

🔘 Strong family dynamics

🔘 Language preferences

🔘 Core values

🔘 Unique media consumption habits

🔘 Brand loyalty factors

🔘 Varying acculturation levels

🔘 Regional differences

🔘 Growing economic influence

[Sources: Nielsen, Pew Research, U.S. Census Bureau]

04/03/2024

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Did you know?

🔘 The Hispanic population in the US has grown significantly since the early 2000s, reaching 62.1 million in 2020.

🔘 Projected to make up 30% of the population by 2050.

🔘 Purchasing power reached $1.7 trillion in 2020, highlighting economic significance.

🔘 Diversity within the Hispanic community includes various languages, traditions, and backgrounds.

🔘 Hispanics are active consumers online, with a preference for Spanish-language content.

🔘 Median age is 29, indicating long-term opportunities for businesses to connect.

🔘 Crucial for businesses and marketers to understand these factors for effective engagement.

[Sources: Nielsen, Pew Research, U.S. Census Bureau]

Address

600 Wilshire Boulevard , Suite 1610
Los Angeles, CA
90071

Website

http://www.lagrantcommunications.com/

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Videos

LAGRANT COMMUNICATIONS is proud to be recognized by @theprcouncil during Black History Month. Watch our President , Keisha N. Brown, share how our talented team's multi-disciplinary approach in #pr, #advertising, and #marketing has helped us deliver exceptional results for our clients for more than 30 years. #BHM365 #leaders #minorityowned #publicrelationsagency #blackhistorymonth #womenshistorymonth #BHM

Recently, PR Council highlighted Black-owned member firms in a series of videos in recognition of Black History Month, featuring our President, Keisha N. Brown! Listen as she describes LAGRANT COMMUNICATIONS’ commitment to our clients and staff, and how identifying trends has helped us serve our clients for over 30 years. Be on the lookout for another video dropping soon! #leaders #minorityowned #publicrelationsagency #blackhistorymonth #WomensHistoryMonth

From all of us at the LAGRANT COMMUNICATIONS, we wish you a very happy holiday season! May your days be filled with cheer, love, and all of your favorite things. We are grateful for your support and partnership throughout the year. Wishing you a fantastic end to 2022 and a bright start to the new year. Happy holidays! #happyholidays #MerryAndBright

Our top 3 Marketing Strategies for a successful business ✏️ • Follow @lagrant_comm_draft to keep up with our Multicultural Marketing Mondays and visit our website www.lagrantcommunications.com to view our work and services. • • • #multicultural #marketing #multiculturalmarketingmonday #advertising #publicrelations #marketingagency #advertisingagency #multiculturalbusiness #marketingtips #advertisingtips #businesstips #business

A recap of our @SaveOurWater Garden Work Day with @AkomeUnityCenter in San Bernardino, CA. Thank you for everyone that came out! • To view more of our campaigns, events, and client work, visit www.lagrantcommunications.com • • • #saveourplanet #savetheplanet #savetheearth #water #waterconservation #waterconsciousness #waterwise #waterwisegardening #waterwiseplants #enviornment #garden #harvest #compost #gardeningtips #enviornmentallyfriendly #conservation #conserve #sanbernardino #cawater

Our Spring into Wellness community event in partnership with the @capublichealth 🧘🏽‍♀️ The event was a wellness day that aimed to target Black and African American communities to promote health and wellness by providing fitness classes, massages, manicures, health screenings, vaccinations, and boosters! To view more of our campaigns, events, and client work, visit www.lagrantcommunications.com • • • #marketing #advertising #publicrelations #marketingagency #advertisingagency #publicrelationsagency #multicultural #business #multiculturalbusiness #yoga #mentalhealth #health #massage #manicure #vaccine #covid19 #cdph #vaccinateall58