07/06/2021
Head of Growth Marketing
Sensical | Common Sense Networks
Please submit resumes to [email protected]; Subject: First Name, Last Name, Position
WHO WE ARE:
Each day millions of families turn to the authority in age appropriate content, Common Sense Media, for unbiased media ratings. Sensical (sensicaltv.com), backed by Common Sense Media, is a ground-breaking, kids streaming service offering families the largest library of high-quality shows benefiting children’s development. Each Sensical video is selected and reviewed by experts using the latest research from Common Sense Media, Harvard University, and other leading institutions.
As a B corp, we believe business should be used as a force for good. Thus, Sensical will be accessible and free to every family on all major OTT devices through an ad supported app and branded FAST channels.
WHO YOU ARE:
You are a talented user acquisition and growth leader with performance marketing experience against LTV
based product and revenue models. You have deep domain experience across user acquisition, retention, media planning and audience development. Reporting to the Chief Growth Officer (CGO), this leadership position will be responsible for growing Sensical’s audiences across our largest partners.
WHAT YOU’LL DO:
Primary lead with Agency in creating all plans to hit life-time value (LTV), loyalty and referrals goals
Scale quality audiences via paid campaigns and app store optimization to drive to MoM and YoY goals.
Optimize growth and user acquisition KPIs, providing updates on performance to leadership
Manage day-to-day with Media Agency to refine channels and budgets on Marketing channels.
Manage day-to-day earned promotions with mobile and Connected TV platform partners.
Be a thought leader in each channel and provide strategic POVs relative to business strategy.
Collaborate with
The Product team to build a culture of data, testing and experimentation.
The Business Development team to help evaluate partnership opportunities.
The Brand Marketing team to develop top performing creative assets.
WHAT WE NEED TO SEE ON YOUR RESUME:
Proven experience as a performance marketing lead with 7+ years of experience in Entertainment (streaming content), E-Commerce industries or app install & engagement.
Experience managing a budget and creative testing to execute user acquisition and scaling strategies across multiple channels (5+) with varied KPIs and measurement solutions.
Extensive knowledge of core digital buying platforms; auction/bid and targeting strategies.
Experience working with an MMP, deep-linking, email CRM or internal BI tools for measurement.
WHAT WE OFFER:
The chance to join one of the most recognizable and trusted brands in kids’ media.
The opportunity to be a part of a company, pre-launch, in the fastest growing segment of media.
The ability to work for a purpose-built company making a difference in the lives of kids and families.
The opportunity to grow your skillset alongside other talented and friendly professionals.
A culture that values belonging, exploration, creativity, vitality, and community.
Common Sense Networks values the diversity of its employees and is an equal opportunity employer.
Our mission is to create and curate safe, age-appropriate and engaging media experiences for kids and families. Home to Sensical, launching 2021.
