StrategyCast

StrategyCast, hosted by Lori Jones, is for visionaries scaling businesses through bold marketing.

02/14/2025

How do you make customers say, I NEED this!? 🤔 It’s all about mindset. Laurier Mandin, author of I Need That, reveals how to tap into what truly drives decisions and makes brands irresistible. 🚀 Listen now! 🎧 https://strategycast.com/podcast/why-most-b2b-marketing-strategies-fail/

02/13/2025

You’ve got 5 seconds—make them count. ⏳ At a trade show, your brand has just moments to grab attention and spark interest. Laurier Mandin, author of I Need That, breaks down the brain science behind stopping people in their tracks. 🎧 Listen now! https://strategycast.com/podcast/why-most-b2b-marketing-strategies-fail/

02/12/2025

Simple can be bold. 💡 Laurier Mandin, author of I Need That, breaks down the psychology behind authentic, impactful, and yes—uncomplicated—customer-first marketing on this episode of StrategyCast. 🎧 Don’t miss it! https://strategycast.com/podcast/why-most-b2b-marketing-strategies-fail/

02/11/2025

StrategyCast 🎙️guest Laurier Mandin, author of I Need That, envisions a transformative future where B2B marketers will increasingly adopt consumer marketing tactics, swiftly identifying and responding to client needs. Listen in to learn more! https://strategycast.com/podcast/why-most-b2b-marketing-strategies-fail/

02/10/2025

Are you making headway on your brand's positioning? Tune into this episode of StrategyCast as host Lori Jones and guest Kriston Ohm of Savencia Cheese ponder...and answer...this question. https://strategycast.com/podcast/never-overlook-this-simple-trick-to-build-a-memorable-brand/

02/07/2025

Perhaps the most important question a marketer can ask is: "What do your brand stand for?" On this episode of StrateyCast, guest Kriston Ohm of Savencia Cheese provides the answer. Don't miss this thought-provoking conversation! https://strategycast.com/podcast/never-overlook-this-simple-trick-to-build-a-memorable-brand/

02/06/2025

Tips and insight for building brand resonance with guest Kriston Ohm of Savencia Cheese on this episode of StrategyCast. Don't miss it! https://strategycast.com/podcast/never-overlook-this-simple-trick-to-build-a-memorable-brand/

02/05/2025

How to use psychographic customer data to empower your brand's story on this episode of StrategyCast with host Lori Jones and her guest Kriston Ohm of Savencia Cheese. Tune in! https://strategycast.com/podcast/never-overlook-this-simple-trick-to-build-a-memorable-brand/

02/04/2025

🚀 Market growth achieved! Kriston Ohm, of Savencia Cheese, breaks down the strategy, insights, and creativity behind results on the latest episode of StrategyCast 🎙️. Don’t miss this deep dive into what drives real impact. 🎯 https://strategycast.com/podcast/never-overlook-this-simple-trick-to-build-a-memorable-brand/

02/03/2025

Be like Starbucks and use customer insights to drive your brand to the winner's circle! Join host Lori Jones and guest Tracy Borreson on this edition of StrategyCast to learn more! https://strategycast.com/podcast/strategic-marketing-solutions-that-turn-pain-points-into-powerful-connections/

01/31/2025

🛠️ Discover the tools that are helping marketers work smarter! Tune in to this episode of StrategyCast with host Lori Jones and guest Tracy Borreson. 🎙️ https://strategycast.com/podcast/strategic-marketing-solutions-that-turn-pain-points-into-powerful-connections/

01/31/2025

🤖 AI is powerful, but nothing beats authentic relationships with your customers. Guest Tracy Borreson dives into this on the latest StrategyCast—don’t miss it! 🎙️ https://strategycast.com/podcast/strategic-marketing-solutions-that-turn-pain-points-into-powerful-connections/

01/29/2025

This edition of StrategyCast 🎙️ is all about untangling the difference between a persona and an ICP. Guest Tracy Borreson shares her wisdom 🌟 Tune in today! 🚀 https://strategycast.com/podcast/strategic-marketing-solutions-that-turn-pain-points-into-powerful-connections/

01/28/2025

Here’s the truth: 😫 Too many businesses miss the mark when it comes to solving customer pain points. On this episode of StrategyCast 🎙️, guest Tracy Borreson joins host Lori Jones to discuss how personal touch, trust, and collaboration can transform the way you connect with your customers. Don’t miss it! https://strategycast.com/podcast/strategic-marketing-solutions-that-turn-pain-points-into-powerful-connections/

01/27/2025

Insights into capacity planning with host Lori Jones and guest Rhys Williams of Domestique on this edition of StrategyCast 🎙️! Be sure to tune in!

01/24/2025

Let's get Better At...better at marketing, embracing change, solving problems, and more 🚀 ! Tune in to this episode of StrategyCast 🎙️with guest Rhys Williams of Domestique and be inspired! https://strategycast.com/podcast/high-impact-strategic-marketing-techniques-for-rapid-growth/

01/23/2025

Wise words from guest Rhys Williams of Domestique on this edition of StrategyCast 🎙️: "Data is only important if you make a decision around it." https://strategycast.com/podcast/high-impact-strategic-marketing-techniques-for-rapid-growth/

01/22/2025

Tune in to this episode of StrategyCast 🎙️with host Lori Jones and guest Rhys Williams of Domestique to learn how Revenue Opps must connected across the entire customer journey. https://strategycast.com/podcast/high-impact-strategic-marketing-techniques-for-rapid-growth/

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