StrategyCast

StrategyCast, hosted by Lori Jones, is for visionaries scaling businesses through bold marketing.

02/28/2025

📈 Marketing isn’t just about selling—it’s about driving the whole business forward. Adam Rosenberg from Eon and host Lori Jones share why aligning marketing with business strategy is crucial, especially for early-stage companies and startups. The right strategy doesn’t just boost awareness—it fuels growth from the ground up. 🚀

02/25/2025

Buckle up because we’re diving into an insightful StrategyCast 🎙️ episode with the brilliant Adam Rosenberg, Senior Director of Marketing at Eon! 🤖🚀 Listen in for what you need to know about leveraging KOLs and smart marketing in healthcare. https://strategycast.com/podcast/the-most-strategic-way-to-drive-demand-in-healthcare-marketing/

02/24/2025

Internal comms are vital to every brand, especially when telling your employees stories of success and impact. Listen in to this edition of StrategyCast with guest Celia Fleischaker, CMO at isolved to learn more. https://strategycast.com/podcast/how-marketing-and-hr-can-help-fix-employee-burnout/

02/20/2025

🎙️ Strategies for developing synergy between marketing and HR to impact employee retention on this edition of StrategyCast with guest Celia Fleischaker, CMO at isolved. Tune in here! https://strategycast.com/podcast/how-marketing-and-hr-can-help-fix-employee-burnout/

02/19/2025

✨ Unlock the secrets to delivering an engaging brand experience! ✨ On this episode of StrategyCast, Celia Fleischaker, CMO at isolved, shares valuable insights on creating impactful employee and customer experiences. Don't miss it! 🎙️ https://strategycast.com/podcast/how-marketing-and-hr-can-help-fix-employee-burnout/

02/18/2025

Elevating your internal culture through storytelling, value alignment, and recognizing employee achievements can help external brand perception. Learn more on this episode of StrategyCast 🎙️ with returning guest Celia Fleischaker, CMO at Isolved. https://strategycast.com/podcast/how-marketing-and-hr-can-help-fix-employee-burnout/

02/17/2025

Authenticity isn’t a buzzword—it’s a decision-maker. 🧠✨ Customers know when a brand is real, and that trust is what turns want into need. Laurier Mandin, author of I Need That, breaks down why authenticity is the key to influence. 🚀 Listen now! 🎧 https://strategycast.com/podcast/why-most-b2b-marketing-strategies-fail/

02/14/2025

How do you make customers say, I NEED this!? 🤔 It’s all about mindset. Laurier Mandin, author of I Need That, reveals how to tap into what truly drives decisions and makes brands irresistible. 🚀 Listen now! 🎧 https://strategycast.com/podcast/why-most-b2b-marketing-strategies-fail/

02/13/2025

You’ve got 5 seconds—make them count. ⏳ At a trade show, your brand has just moments to grab attention and spark interest. Laurier Mandin, author of I Need That, breaks down the brain science behind stopping people in their tracks. 🎧 Listen now! https://strategycast.com/podcast/why-most-b2b-marketing-strategies-fail/

02/12/2025

Simple can be bold. 💡 Laurier Mandin, author of I Need That, breaks down the psychology behind authentic, impactful, and yes—uncomplicated—customer-first marketing on this episode of StrategyCast. 🎧 Don’t miss it! https://strategycast.com/podcast/why-most-b2b-marketing-strategies-fail/

02/11/2025

StrategyCast 🎙️guest Laurier Mandin, author of I Need That, envisions a transformative future where B2B marketers will increasingly adopt consumer marketing tactics, swiftly identifying and responding to client needs. Listen in to learn more! https://strategycast.com/podcast/why-most-b2b-marketing-strategies-fail/

02/10/2025

Are you making headway on your brand's positioning? Tune into this episode of StrategyCast as host Lori Jones and guest Kriston Ohm of Savencia Cheese ponder...and answer...this question. https://strategycast.com/podcast/never-overlook-this-simple-trick-to-build-a-memorable-brand/

02/07/2025

Perhaps the most important question a marketer can ask is: "What do your brand stand for?" On this episode of StrateyCast, guest Kriston Ohm of Savencia Cheese provides the answer. Don't miss this thought-provoking conversation! https://strategycast.com/podcast/never-overlook-this-simple-trick-to-build-a-memorable-brand/

02/06/2025

Tips and insight for building brand resonance with guest Kriston Ohm of Savencia Cheese on this episode of StrategyCast. Don't miss it! https://strategycast.com/podcast/never-overlook-this-simple-trick-to-build-a-memorable-brand/

02/05/2025

How to use psychographic customer data to empower your brand's story on this episode of StrategyCast with host Lori Jones and her guest Kriston Ohm of Savencia Cheese. Tune in! https://strategycast.com/podcast/never-overlook-this-simple-trick-to-build-a-memorable-brand/

02/04/2025

🚀 Market growth achieved! Kriston Ohm, of Savencia Cheese, breaks down the strategy, insights, and creativity behind results on the latest episode of StrategyCast 🎙️. Don’t miss this deep dive into what drives real impact. 🎯 https://strategycast.com/podcast/never-overlook-this-simple-trick-to-build-a-memorable-brand/

02/03/2025

Be like Starbucks and use customer insights to drive your brand to the winner's circle! Join host Lori Jones and guest Tracy Borreson on this edition of StrategyCast to learn more! https://strategycast.com/podcast/strategic-marketing-solutions-that-turn-pain-points-into-powerful-connections/

01/31/2025

🛠️ Discover the tools that are helping marketers work smarter! Tune in to this episode of StrategyCast with host Lori Jones and guest Tracy Borreson. 🎙️ https://strategycast.com/podcast/strategic-marketing-solutions-that-turn-pain-points-into-powerful-connections/

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Videos

🤖 AI is powerful, but nothing beats authentic relationships with your customers. Guest Tracy Borreson dives into this on the latest StrategyCast—don’t miss it! 🎙️ https://strategycast.com/podcast/strategic-marketing-solutions-that-turn-pain-points-into-powerful-connections/

This edition of StrategyCast 🎙️ is all about untangling the difference between a persona and an ICP. Guest Tracy Borreson shares her wisdom 🌟 Tune in today! 🚀 https://strategycast.com/podcast/strategic-marketing-solutions-that-turn-pain-points-into-powerful-connections/

Insights into capacity planning with host Lori Jones and guest Rhys Williams of Domestique on this edition of StrategyCast 🎙️! Be sure to tune in!