Harp & Oaks

04/19/2024

❌ Running ads isn’t a numbers game.
✅ It’s a conversion game.

Simply “reaching” 1000s of your ideal potential customers with ads is not going to turn them into paying customers.

You need a comprehensive strategy that not only reaches the right people, but turns them first into leads and then into paying customers.

Then and only then, will you see REAL results from your FB ads. 💪

04/17/2024

If you’re not seeing at least 💰 DOUBLE 💰 your ad investment in sales, you hired the wrong ad agency.

Every client of my agency has a unique ad strategy because every client has unique business goals they’re seeking to achieve.

We don’t pick a goal for you like big ad agencies with cookie-cutter strategies.

Instead we:

✅ do in-depth research
✅ ask you what your business goals are through a questionnaire you fill out
✅ and then we determine how to achieve your business goals with an ad strategy customized for your business

To make sure you’re never guessing what we’re working towards, your business goals and HOW your ad strategy is working to reach your goals is outlined every week on your report.

Even more 👉 we will show you your ROI so you can rest easy knowing your ad investment is being well spent.

It’s just another way we set our agency apart from the rest. 😊

04/03/2024

Here’s the truth: ✨

You need Facebook ads managed by an expert team who knows HOW to best run your ads so you get the biggest return on your investment.

I sent a client who has a membership a report last week that showed 9x ROAS on her ads sending people to her evergreen webinar.

That means she makes $9 for every $1 she pays for FB ads. 💰 💵 💰

All the time she has to spend on marketing is less than half of what you’re spending because all she had to do for my team to make this happen was record a reel, send it to us, and we took care of the rest.

💪 We create consistent sales for her so all she has to do is run her business.

04/02/2024

Let’s chat about the elephant in the room…. Facebook ads get a bad rap. 😬

And honestly, for good reason.

I see the messaging everywhere and you probably do, too.

👉 “Stop posting on social media and run ads instead!”

I don’t believe success is found in choosing one other the other.

You shouldn’t run ads but not post on social media.

Just like you shouldn’t post only on social media and not nurture your audience with emails.

Facebook ads work best when you use them to ACCELERATE your organic marketing efforts.

And my most successful clients choose to run Facebook ads after they are making multiple 6-figures with social media marketing and email marketing. They get to a place where they feel like they need to add another tool to their marketing plan to GROW & SCALE their business and they know they can go at a faster pace with Facebook ads.

And that’s how one client made $160,000 in 2023 and another client made $73,000 from their 1-hour training and an online open house just a few weeks ago.
💵 💰 💵

03/05/2024

THIS is it. 🙌

If you’re already generating 6-figures in your business with organic marketing, like social media marketing and email marketing…

FACEBOOK ADS are the next marketing tool to add to your toolbox.

🤔 Why?

You’re already reaching your customers and Facebook ads can help you reach MORE by turning them first, into leads, and then into customers.

Facebook ads AMPLIFY everything you’re currently doing in your business and will reveal what’s working and where there is opportunity in your business so you can reach your revenue goal FASTER.

💰 And with the right Facebook ad team, you’re not only going to add more revenue to your business. You will be profitable. 💰

Ready to kick it up a notch in 2024? 💪 Let’s chat!
🗓️ Click the link in my bio to schedule your complimentary consultation call.

11/17/2023

🗣️ Coaches and course creators:

I’m going to help you skip the confusion and frustration of Facebook ads and lead you to ad bliss ✨ in your biz.

Hi, I’m Allison 👋 A digital marketer who specializes in growing & scaling online coaching and course businesses with Facebook ads.

First, you need to know the R I G H T time to run Facebook ads.

I’ve gotten the best results for clients who are making at least 6-figures of revenue in their businesses and who:
✅ have a proven offer they know will sell
✅ have a tested sales funnel they know will generate sales
✅ are generating leads and sales from social media and email marketing BUT they want to take their business to the next level without having to sacrifice more time or energy.

🤔 Why?

Ads are a vehicle to A C C E L E R A T E the results you’re already seeing in your business. Their job is to speak clearly to your ideal customers who I tell Facebook & Instagram to put the ad in front of.

What that person who sees the ad does next is dependent on the objective of the ad and what strategy I put into action to meet your business goals.

But they work.

And work best for businesses who can put a check next to the points I listed above.

To prove it, here are the REAL results I’ve generated for clients just this year:
💰 made an online membership $8,000, in 1 month solely from ads
💰 made an online membership $75,454.50 in additional sales this year (so far!)
💰 generated booked calls for a tech company that resulted in $91,584.53 in sales since April
💰 got $1.26 leads for a client who then sales to these leads through live launches

Ready to take your business from 6-figures to multiple 6-figures and even 7-figures? 📱 Send me a DM and we can schedule a time to chat.

I can’t wait to chat ads with you!

11/12/2023

My client has a membership and made an additional $8,462.50 in revenue in October 👉 just from the Facebook ads my team and I are running for her.

That doesn’t include what she generated in revenue organically.

What would an additional $8,000 in revenue mean for you and your business?

👇 Here’s the thing 👇

If you are…
✅ marketing on social media
✅ know how to nurture and sell to your audience through email
✅ staying consistent with these 2 tactics that you’re seeing sales

… you can amplify your efforts with FB & IG ads.

And that’s exactly what my clients do.

My clients have come to me because they’re getting sales, but are ready GROW & SCALE their online businesses.

And they know Facebook ads is the way to do it. 🙌

Let’s sit down and chat about how digital ads can meet your business strong so you can end 2023 STRONG!

Click the link the link below to schedule a call with me and let’s chat! 📱 leads.harpandoaks.com

10/31/2023

“I had a conversation with a marketer that made me feel so stupid. It was horrible.”

Hey, my friend 👋 This is something I was told the other day (yes, really) and let me be the first to tell you: 👎 This is not okay.

Welcome to my little corner of the internet where I will not scold you, ridicule you, belittle you or make you feel stupid as a business owner.

When did making someone feel that way really help anyways??

As a business owner, you have a lot on your plate.
And it can feel extremely overwhelming.
I get that.
And please know that’s normal.

So I hope that by stumbling across my profile it can offer you a little assurance and guidance in this big, wide world of marketing.

Because it really does help when we have someone cheering us on as we figure out this thing called entrepreneurship, doesn’t it?

I hope you will follow along as I share with you my best tips and success stories as a digital marketer & Facebook ad strategist. Plus just some fun moments in life along the way.

Ready to come along for the ride? It’s going to be incredible and I’ll be cheering you on every step of the way. 👏👏👏

10/29/2023

Let’s recap our Sept & Oct client successes!
✨ ⭐️ ✨

Fall has been AMAZING for our clients and we are so excited to have helped grow & scale their businesses with Facebook ads:

✅ Our tech product client gained 30 booked calls during the month of Sept - 1 for every day of the month. And solely from the Facebook ads! The sales team nurtures these leads until they turn into 4 and 5 figure customers.

✅ Our artist membership client had a live launch in Oct. She uses ManyChat, Instagram and Facebook ads to generate leads for her live training and the ads alone generated $8,058 in valued sales for her membership.

✅ Our client with a tax course for creative businesses generated hosted a live launch where she gained $20,000 in revenue this Sept! We gained sign ups from her warm audience and she said it was one of the best live launch training she has had in months since it was filled with people who had brand awareness about her business and offer.

And those are just a few of our favorite successes from the fall months. 😃

Now is the perfect time to be exploring what Facebook ads can do to grow & scale your business in 2024.

📲 Send me a DM and we can schedule a time to chat! No obligation and you will leave our call feeling confident about the direction you need to take for your unique ad strategy.

10/25/2023

This is the 1819 Coffee located in Thompson Station, TN and it just may be the coolest coffee shop I’ve ever visited and had the pleasure of working from. ☕️

I spent the last week traveling which started with dancing the night away to Taylor Swift at her Era’s Tour film, to catching a plane bright and early the next day for Orlando and spending several days with family hitting the parks at Disney World and Universal Studios.

I landed in Nashville early Thursday morning, spent the evening watching Wicked with my sweet cousin and then found myself this coffee shop to catch up on all things business before heading to my friend’s wedding celebrations.

It was a whirlwind but I loved every second of it.

Needless to say, a little R&R at this coffee shop was more than welcomed! This coffee shop is placed in a historic manor, built in 1819 (hence the name) and welcomes anyone and everyone to enjoy a cup of joe from anywhere on the grounds and in several rooms throughout the historic manor. Oh, and the coffee shop itself rests in a greenhouse.

And did I mention there’s a barn on the property that is home to the church?

I can’t wait to visit again and next time, attend a Sunday service.

When in the Nashville area, I highly recommend a visit to the 1819 coffee shop!

10/03/2023

We wrapped up September with a brand photo session at the cutest coffee shop, Fiddle and Clay.

🪴 Plants
☕️ Coffee
📚 Books
📷 Photography

What better combination than that?!

And a big thank you to Emily Margaret Okerson for spending her entire afternoon taking photos. I am so excited to give my brand photography a refresh! I think my headshot with short hair is a little over due for an update. 😉

09/20/2023

In 90 seconds, let’s chat about WHY you’re going to still post on social media and send emails to your audience while running Facebook ads. 👇

And when you’re ready to grow and scale your online business with Facebook ads, let’s chat! Click the link in my bio to book a call with me.
📲 leads.harpandoaks.com

09/19/2023

Very interesting! Will you still be using X (formerly Twitter) now that it is moving to a subscription model?

Musk used a livestreamed conversation with Israeli Prime Minister Benjamin Netanyahu to discuss plans for Twitter, now X, and rebut allegations of antisemitism.

09/14/2023

There’s a difference in knowing how to run Facebook ads AND knowing Facebook ads PLUS funnel strategy.

You can have the best ads that get a fantastic cost per click and tons of click throughs but… if the funnel is not converting the ads won’t produce results. That’s why it’s important to have a digital ad marketer on your team who knows both! 💪

My team and I watch ad metrics every single day (most of the time - multiple times per day) to ensure that you’re getting the best results possible. And when you’re not, we are proactive in providing a solution.

💰 Every day spent on ads is precious money earned from your business and we understand that.

That’s why we want to ensure every penny you spend on your Facebook ads is going to ads that are really going to get results for your business.

If you’re ready to step up your ad game and want a team that cares about your business as much as you do, let’s chat!

Click the link to book a call with me today: leads.harpandoaks.com

09/07/2023

Tyler and I are on vacation to the Rocky Mountain National Park and are staying at the cutest lodge. My favorite part has been the coffee delivered to our door and sipping it on our deck while taking in the mountainous landscape. This view has been just the best to enjoy while answering emails and checking on FB ads while I’m away from my home base.

Owning a business and traveling is a challenge, but I have a few tips to help:

✅ Know Your Schedule and Plan Trips Accordingly

I try to travel when I know business will be calmer. This is typically after monthly social calendars are reviewed and approved by clients and all monthly tasks are complete. It just makes travel a little easier when I plan accordingly to my workflow during the month.

✅ Work Early in the Morn or Late at Night

Time is truly of the essence when I need to work on a trip. As a business owner, I can’t not work while on a trip, but I can limit it. I will try to work early in the morning or before bed in the evening. Yes, this means getting up early before anyone I may be traveling with or going to bed later than them - but it won’t cut into our time meant to spent taking in the place we are traveling to.

If I planned right, I should only be checking emails, checking on FB ads, and communicating with my team when I’m working on a trip. So I can work anywhere from 15 min - 1 hour daily.

✅ Long Weekend Trips are Ideal

Because of how my schedule works, my weeks are front loaded but the work load tapers off as I get closer to the weekend. Because of this, I LOVE to take a long weekend trip from Thurs - Sun. This doesn’t require as much planning as a full week trip and flows nicely with my schedule.

If it’s a fit for your schedule to, I recommend traveling for a long weekend!

How do you travel as a small business owner? I’d love to hear!

09/02/2023

I’m so humbled to be awarded the 40 under 40 award from VUE magazine and FNB Bank. To my sweet friend who nominated me and all who have believed in me and helped me succeed over the past 6 years in my businesses, THANK YOU!

It’s such an honor to receive this award. ❤️

https://vue-magazine.dcatalog.com/v/September-2023/?page=8&fbclid=IwAR0--8o1qRuiunH04MM__U_nw-FKrQNyICceN12b6O1_N1F93iR3zISgao4_aem_AXx_KuZjMXKscLUY5H_Kk2FtZRDuVRHN8Zl4Iviqtyl_A0Ty-gCgqY9hbiWIcVjtvbA&mibextid=Zxz2cZ

09/01/2023

💃 Today was the BEST day because I got email after email from a client telling me they got not only a booked call today, but secured 3 new customers, too!

These customers make the total revenue my team and I have generated for them (over 6 months) from FB ads 💰 $91,584.53. 💰

If you’re curious 👉 we use FB & IG ads to send people to an opt-in form where they receive a case study in exchange for their contact info. On the thank you page is a meeting booking form where the lead is encouraged to book a call to learn more about the product offered by my client. These leads who book calls are nurtured by my client’s sales team sometimes weeks, even months, until they become high-ticket customers.

Now THAT is something to celebrate! Nothing makes me happier than when my clients succeed.
🎉 🥳 🎉

Because at the end of the day - their wins are my wins. 💪

08/28/2023

My team and I recently helped a client get an additional 13 members for her membership during her live launch - solely with Facebook ads.
🔥🔥🔥

Here’s how:

My client has a strong Instagram following and a podcast where she promoted her membership being open for enrollment. While she promoted on IG and on her podcast, I put a Facebook ad strategy in place to help her maximize the number of enrollments.

👉 All she had to do was review and approve the ads I created for her.

I used the ads to send her ideal customers to an opt-in page where they signed up for her live webinar. This is where she would be teaching a training and selling her membership at the end. When she went pitched her membership, she had TONS of guests ready to join her membership.

Of those dozens upon dozens of guests, 13 joined the live webinar because of Facebook ads and decided to join her program as a result.

She made 💰 $1000s of dollars 💰 from those new members without stressing about the ads. All it required from her was letting my team and myself take the lead and do what we do best.

This surge in revenue gave a boost to her membership! 🥳

If you’re ready to see these kinds of results with your online business, let’s chat!

Click this link to book a call today 📲 leads.harpandoaks.com

08/24/2023

PSA: Spam messages are on the rise in FB & IG so please be aware!

I just sent several emails to clients warning about the uptick of spam messages I am seeing almost on a daily basis. These messages are from people pretending to be Facebook support but in reality are from hackers.

If you receive an email or direct message on FB or IG that says something like "your page has been disabled" or "your page has been flagged" or any other messages about your page possibility being shut down due to violations, DO NOT OPEN ANY LINKS!

You can report these messages by asking Facebook support if it is legit or not here: https://www.facebook.com/business/help
I hope this helps prevent any issues for your business pages! :)

>Get support, tips & resources on selling on Facebook & Instagram, business tools, troubleshooting ads, account management, content monetization & more.

08/24/2023

Is your business ready to run Facebook ads?

Here are 3 ways to know:
✅ you have sold your offer
✅ you have sold your offer through your online funnel
✅ you know who your ideal customer is and how to clearly describe them

Something to know 👉 Facebook ads are used to AMPLIFY the amount of quality traffic you are sending to your funnel. They will not fix an offer that won’t sell or a broken funnel.

If you have checked the boxes of the 3 thing you need before running Facebook ads (shown above), let’s chat!

We recently helped an online member generate an additional 💰 $66,000 of revenue 💰 just from Facebook ads and want to help you grow and scale your business.

Click the link below to book your call today:
https://leads.harpandoaks.com/booking58774003

08/23/2023

Let’s clarify the “name” confusion of Facebook ads.

🤔 Are they META ads?
🤔 Facebook ads?
🤔 What about Instagram ads? Are those even a thing?

I’ll break it down for you in the most simplistic terms possible:

Facebook rebranded their company name to META in 2021. In a nutshell, it was because Mark Zuckerberg and his company was entering the “metaverse” and they wanted to rebrand to a name that represented this ambition and their multiple companies, not just Facebook. Think of META as the umbrella company of all of the social media companies (and others) they own - such as Facebook, Instagram, WhatsApp and now Threads.

Now… this company started with Facebook as the original social platform (watch The Social Network to gain some context on the company’s development) and then purchased Instagram in 2012.

After the acquisition of Instagram, Facebook announced that ads could ALSO be placed on Instagram. So it became a 2-for-1 way to place ads on BOTH Facebook and Instagram!

Following me? 😉

So yes, ALL Facebook ads can also be placed on Instagram to reach audiences on that social platform. BUT you don’t have to place all ads on both Facebook and Instagram. You can choose!

You can place ads on Facebook OR you can place ads on Instagram. Or you can place ads on BOTH PLATFORMS!!

The correct term for ads placed on Facebook & Instagram would be “META ads” but I often find that confuses people who aren’t familiar with what META has to do with Facebook ads.

👉 So most marketers I know still refer to these ads as “Facebook ads.”

But just know… you can also run these ads on Instagram.

Make sense? I hope that helps clarify!

And when you're ready to see if FB ads are a good fit for you and your business - let's chat! Feel free to send me a DM.

08/18/2023

Mary Kate and I have a routine every morning.
👉 She adds the previous day's ad metrics to each client's unique spreadsheet and then, I review the data.

It's a simple routine, but one of the most important of our day.

Why? 🤔 Because recording and reading this data tells us the next steps we need to take for every client.

Every day, the numbers tell a story. It's just a matter of being able to read the numbers to know what the best next step is for each unique client.

This is just one of the many ways we reach our clients' goals while making sure every penny spent on FB ads is spend wisely and effectively. 👏 👏 💪

08/17/2023

My favorite kind of email to receive 👉 "Oh, hey! We got a sale today from the ads!"

💃💃💃

07/10/2023

Have you ever run FB ad for your biz before?
Yes or no? 🤔

07/05/2023

What can you really expect when you start running FB & IG ads for your business?

Let's talk about it 👉 for real.

Here's the thing - there is a what I like to call "an investment period" if you have never run FB & IG ads before. Every business who has never run ads before has to do this and you are going to be paying to run ads to gather data.

So what does this really mean? 🤔 Let's break it down:

During this "investment period," my team and I will test different ad copy, creative (the photo, video or graphic of an ad) and audiences to see which your ideal customer will respond best to. Because this takes some time and requires ad spend, it is an investment into data stored in your Facebook Ad Manager.

But here's the thing - it's not all for nothing! ✋

My clients get very valuable insight from the data collected when they first start running ads because they learn:

✅ how to speak to their audence to get them to click on the ad
✅ the creative (photo, video or graphic) that their audience responds best to in the ads
✅ the best audiences to target (because you can create lots of different audience in the FB ad manager!) that will deliver the best results
✅ I have even tested different offers or different landing pages to see which converts best

Oh, and not to mention the increase in page followers and website traffic my clients often see as a result of running ads.

Now, this "investment perod" doesn't last forever.
👇👇👇

Almost always, I see my clients get their 1st result (lead, booked call, sale... depends on their unique business) within 30 days after their ad starts running.

BUT... this is dependent on the amount of $$$ they are spending each day on ads, the quality of their offer, and how well they know their ideal customer.

So what's next?

Now that we have tested and know which ad copy, creative and audiences are best for your audience... we can scale ad spend and audiences to get better results and continue to test so we can continue to get good results!

FB & IG ads are never stagnant and require daily monitoring for the best results. It's a mix between art and science that requires someone who really understands not only the Facebook Ad Manager (inside and out!) but digital marketing overall, too.

And that's just what my team does. 💪

When you're ready to take the leap and invest into FB & IG ads, schedule a call with me here and we let's chat!
leads.harpandoaks.com

06/27/2023

Every morning, I write down 1 thing I can do for each of my 3 businesses to move the needle forward.

I do this because no matter how my day goes or how motivated I feel, I know I can end every day confident I moved the needle forward for each of businesses.

Sometimes, I do big things. Other times, I do small things.

This works on days I have lots of motivation.
This also works on days that it takes everything I have just to complete each task for each business.

But no matter the size of the task, I know I can end my day confident that 1 task got me just a little closer to meeting my goals.

And that makes all the difference. 💪

I hope this daily task helps you move the needle in your own business. Even when you lack motivation or the desire to keep going.

I’m cheering you on. You’ve got this!

06/26/2023

Do you prefer to market your business on Instagram or Facebook? 🤔

I'd love to hear!