THE BRANDWEEK EXPERIENCE... The Fifth Annual Brandweek Summit returns live and in person.
Aruba Tourism Authority recovery from the pandemic #Brandweek #Marketing #Recovery #Aruba
THE BRANDWEEK EXPERIENCE... The Fifth Annual Brandweek Summit returns live and in person.
A chat with Big Village and Sanju Luidens, Chief Marketing Officer, Aruba Tourism Authority as they share how their successful partnership navigated the turbulent complexities of travel throughout the pandemic.
THE BRANDWEEK EXPERIENCE... The Fifth Annual Brandweek Summit returns live and in person.
Aruba travel media strategy
THE BRANDWEEK EXPERIENCE... The Fifth Annual Brandweek Summit returns live and in person.
What Aruba did during the Pandemic
THE BRANDWEEK EXPERIENCE... The Fifth Annual Brandweek Summit returns live and in person.
What does Aruba do?
THE BRANDWEEK EXPERIENCE... The Fifth Annual Brandweek Summit returns live and in person.
The Last Flight Left the Island
Marketing a travel destination is a highly competitive landscape, fighting for consumers’ precious and carefully planned vacation time, so how you package a destination’s brand is serious business. The stakes are even higher when you are an island destination whose economy is one of the most tourism dependent, globally.
Join us for a fireside chat with Big Village and Sanju Luidens, Chief Marketing Officer, Aruba Tourism Authority as they share how their successful partnership navigated the turbulent complexities of travel throughout the pandemic, while being future forward to reposition the island to attract a post-pandemic traveler. A story of bravery with real lessons for every marketer.
Kasha Cacy - Big Village
Andy Davidson - Big Village
Sanju Luidens - Aruba Tourism Authority
THE BRANDWEEK EXPERIENCE...The Fifth Annual Brandweek Summit returns live and in person.
Digital Marketing in a Privacy-First Era
The ads-based business model is at a crossroads: consumers continue to demand more privacy and control of their data, regulators across the globe are raising the bar on use of personal data, and third-party cookies are being rendered obsolete. All these factors will reshape how digital ads are bought and sold.
Jon Suarez-Davis - Salesforce
Sean Downey - Google
THE BRANDWEEK EXPERIENCE... The Fifth Annual Brandweek Summit returns live and in person.
Capitalizing on Audience Reach
For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions, and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth.
In this session, Linda Lee, Campbell’s CMO of Meals and Beverages, joins Adweek to share her passion in turning the iconic brand into products that are applicable to new, younger audiences while continuing to appeal to the tried-and-true consumers.
Linda Lee - Campbell’s
Chris Ariens - Adweek
THE BRANDWEEK EXPERIENCE... The Fifth Annual Brandweek Summit returns live and in person.
The Opt-Out Consumer: Are Brands Doing Enough to Restore Trust in Advertising?
Consumers trust in advertising is eroding fast and regulators are closing in on bad data practices. Consumers expect transparency, control and choice over how their data is used, and any company that ignores this puts their business and consumers at risk. What should brands be doing to halt an opt-out culture that could see their audiences disappear completely?
Join this panel as industry experts discuss responsibly restoring trust in advertising and why a proactive approach that demonstrates respect for consumers and their data is now a requirement.
Tori Egler - Permutive
Mike Scafidi - Digitas
Sara Owens - Media Matters Worldwide
Paul Gelb - Bayer HealthCare
THE BRANDWEEK EXPERIENCE
The Fifth Annual Brandweek Summit returns live and in person.
Zuckerberg: "what we and the other media need to start doing is preparing the american people that there is nothing illegitimate about this election taking additional days or weeks to make sure all the votes are counted."
A 4-year-old expressing frustration due to the Lockdown. How cute?
A 4-year-old expressing frustration due to the Lockdown.
How cute?