New Cape Pictures

Kicking off this content retainer right with @agwilliamspainting Founded in 1906, AG Williams Painting Company has been family owned and operated since it’s inception and remains as a go to painting contractor in and around New York to this day. We had a very productive shoot with them interviewing nearly a dozen key team members, filming a live broadcast and finishing the day by shadowing some of their job sites around the area. We’re looking forward to a successful partnership over the coming year!

Here’s how contractors and construction companies are succeeding with video marketing: • Showcasing the experts behind their projects ☑️ • Highlighting impact stories from their clients ☑️ • Creating timelapse’s and drone shots to show the scale of jobs ☑️ • Producing videos that alleviate their market’s pain points and establish themselves as industry leaders ☑️ You’ve heard it before.. “Show don’t tell.” How are you leveraging content to maximize awareness and perception for your business?

Setting the stage for our latest project with this green screen shoot 🟩 Serious VFX going into this one and now it’s time for the edit ✂️🎞️

A walking and talking video is effective because movement naturally grabs attention 👟 This makes the content more dynamic and visually interesting as walking feels casual and conversational, which makes the speaker appear more natural and engaging Movement also helps convey energy, urgency and excitement which reinforces the message Newly opened @giulianapizzeria understands the importance of standing out through cinematic visual storytelling and we are looking forward to seeing them grow through the videos we create for them 🎥🍕 If you’re interested in bringing the content for your brand to the next level, shoot over a DM or set up a free strategy session on our website NewCapePictures.com

Don’t waste time and effort on content creation without a strategy tied to it From awareness to consideration to conversion, video drives every stage of the buyer journey If your videos are achieving this for your business, you are in good shape If not, schedule a free strategy session with us today for some ideas and insights you may not have considered 💡 #videomarketing #contentstrategy #socialmedia #videoproduction #brandbuilding #businessgrowth #newcapepictures

When a business knows how to show up on social, the results speak for themselves Our client @evantopilow doesn’t just create stunning spaces - he knows how to engage, educate and connect with his audience The key? A strong presence, a clear message and content that keeps people coming back 🔑📲 #videomarketing #luxuryhomes #socialmediastrategy #creativeagency #productioncompany #newcapepictures

Authenticity beats aesthetics when it comes to building trust Speak to your audience’s pain points, show them you understand, and position your brand as the solution they’ve been searching for 🔎 That’s how you turn views into trust - and trust into action 🤝

The best clients find you 🫵 Referrals are the best form of new business but you never know where the next one is coming from To create the closest connection to a referral, lead with cinematic storytelling that motivates people to WANT to work with you! Combine that with an efficient lead generation system and you’ll always have warmed up prospects in the pipeline 💪

Shooting a product demo with John Stahl from @next_generation_systems Great for painters and contractors, Dura-Fix offers flexible epoxy solutions to help repair and restore wood and wooden windows If the pay off to your product or service is visual, allow video to demonstrate it’s efficacy and generate interest for you on autopilot

2025 is off to a delicious start creating content for @solaosteria in Ridgewood New Jersey If you’re in the area, check them out! Amazing food, relaxing atmosphere and wonderful service and hospitality This round of content will include highlights of new additions to their menu, personal stories from the owner, behind the scenes vignettes and more Ready to elevate the perception of your business? Reach out to us today 🚀

Q1 is the slowest time of the year for many businesses One way to maximize the downtime would be coming up with a strategy for your video content that can be implemented over the course of the year Remember the 3 pillars for effective video content include: Audience ✅ Media ✅ Message ✅ Make sure the videos are speaking to the right people, with the right messaging on the right platforms and always remain consistent 📈

“All you need to make a movie is a girl and a gun.” 💃🏽 🔫 But for marketing videos, all you need is collaboration and people 🤝 👥 The more people associated with your business you can get on camera, the more authentic your videos will be Effective marketing videos are about relationships and shared vision. That’s how you make an impact and form a connection with your audience 🔗