Guild Collective

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Guild Collective

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01/03/2024

We're a human-first brand building agency.

But what does that mean?

And why should being human-first matter to brands both big and small?

Because businesses are made up of people, working with people, to meet customers and clients (who are also people, by the way) wherever they're at.

When you lean into that - good things happen.

12/19/2023

We had a roarin' good time celebrating the holiday season last week at our company holiday party!

Who knew solving a murder mystery could be this fun?

Cheers to a night of glitz, glamour, and sleuthing with our incredible team! 🥂

11/27/2023

The event and experience experts at Evenergy have a story to tell, and now they're able to tell it just how they want.

As companies evolve, websites can get outdated. Evenergy needed a new site that reflected their brand and could act as a dynamic portfolio, showcasing how they "harness the power of human connection" for their clients.

And we're all about that human connection - so we had a blast helping their team.

Check out the new site and all the cool work they do: https://evenergy.com/

11/23/2023

Today, we celebrate with gratitude.

Grateful to have the work. To put our humans first. Grateful for our collective.

For the persistence and drive that goes into each day, ensuring we deliver a client experience that won't soon be forgotten.

Grateful for all the very human moments we have together (as seen below).

And as we reflect on all this, we continue to look onward, towards all that's yet to come. And we can't wait.

11/16/2023

When you specialize in painting and design services that make homes look their best, you want people to know about it. But when your website doesn't drive organic traffic, it's time for a re-do.

We got to help Unique Painting tell their story even better by restructuring their site, adding content that matters to potential customers, and diving into SEO optimization. The result? A 25% increase in organic search traffic in the first week.

We're excited to see how this site will continue to work hard at getting them more business and help their company grow.

11/14/2023

You know those big rigs carrying a lot of cars across the country?

Someone has to make that happen. First Source Auto moves a LOT of cars, and they want to grow the business to move even more.

Enter, a brand new website. They trusted us to take them from a basic landing page to a beautiful, robust site that reflects their capabilities and expertise, showcases their heart for service, and generates leads and conversions with all the smart SEO juice.

Take a look at FirstSourceAuto.com. (And, yes, they transport vehicles for individuals, too.)

11/07/2023

Andy Rieger, president of J. Rieger & Co., shares with us what it was like bringing a KC-based family business back to life even when he didn’t want to.

Ninety-five years after it closed, J. Rieger & Co. is a globally distributed distillery rooted in legacy but built for what’s to come.

Tune in for what started as a trip into a restaurant to fulfill a promise Andy made to his dad and turned into the building of an empathetic, curious, and experience-driven brand.

https://guildcollective.com/2023/10/12/story-91-resurrecting-a-brand-built-on-stories-with-andy-rieger/

10/31/2023

Last week our team dedicated two days to our annual retreat. Two days to reflect. To celebrate where we are now. To look ahead at where we want to go, and how we can make our client work even better.

To inspire each other about how we can provide a world class experience for those who choose to partner with us.

And, most importantly, to be together.

If you're tied to the business clock, two days can seem like a lot. But when it's time spent learning, laughing, planning, & forging the path forward, it's totally worth it.

10/26/2023

Our favorite kind of transformation.

Taking a brand's identity from old, to "Yes. That's us."

10/24/2023

Cody Isabel finds purpose in helping others discover happiness and intention in their own lives.

He’s the developer of My Companion, an AI trauma app that teaches trauma survivors practical neuroscience and psychology tools to improve their mental health. This podcast conversation is one of self-exploration, powerful teaching, and practical ways to improve your own mental health.

Check out Mind, Brain, Body Lab on Facebook, Instagram, and TikTok for more of Cody’s valuable mental health tips and insight.

10/20/2023

It's been two weeks since our human-first brand building event, and we're still thinking about all the amazing takeaways we got. From hearing heartfelt words from President of NLBM, Bob Kendrick, to hearing real-life testimonies from our panelists, it was both humbling and inspiring to learn more about what it means to put humans first - always.

We love bringing humans together and finding new ways to do work that matters. Here's to all we'll continue to create!

10/13/2023

When people connect in meaningful ways, powerful things happen.

Movements begin. Lives are changed.

We had the honor of working with New Generations to explain how their contemporary person-to-person model has been changing lives for thousands of years.

10/10/2023

We had a blast hosting our first ever event last Friday! To all who attended The Gathering, thank you for your community and contribution to building a world full of human-first brands. Check out some of our favorite moments!

10/05/2023

Authenticity, leadership, and faith.

We loved having owner of Christian Brothers Roofing, Scott Horstmann, come talk with us about what it means to be a leader, and an inside look at his journey from shoe salesman, to entrepreneur.

10/03/2023

We've reimagined The Gathering, condensing it into a focused and dynamic two-hour session, running from 9:00 AM to 11:00 AM this Friday, the 6th at Chicken N Pickle in NKC.

FOR FREE.

For about 15 more people.

Our packed lineup is still going to be with us, and we promise it will be worth your two hour investment.

And of course, there will still be delightful swag and delicious refreshments.

Registration link is below. Would you share this post or tag a friend in KC who may want to come?

We have about 15 spots left.

Register today: https://guildcollective.com/the-gather

09/26/2023

There’s a better way to build effective, intentional, brave brands that grow companies. That’s what The Gathering is about. And we want you to be there. But we have limited capacity. So if you want to come, the best way to hold a seat for you is to register now. Invite others to come with you - and make sure they register now, too. Can’t wait to see you!

The Gathering
Friday, Oct 6, 2023
9 a.m. - 3 p.m.
Chicken N Pickle
1761 Burlington St
North Kansas City, MO 64116

Event tickets are $150. Register Here: https://guildcollective.com/the-gathering/

09/22/2023

There are a lot of reasons to come to The Gathering. But we know you’re busy, so we narrowed it down to those ☝️ three. Space is limited, so if these reasons sound good to you, don’t wait to register!

The Gathering
Friday, Oct 6, 2023
9 a.m. - 3 p.m.
Chicken N Pickle
1761 Burlington St
North Kansas City, MO 64116

Event tickets are $150. Register Here: https://guildcollective.com/the-gathering/

09/19/2023

We know some smart people who understand what it means to put humans first, inside an organization & out. So we invited them to share their experience with you at The Gathering. Join us for inspiration, conversation, and some seriously great food from Chicken N Pickle.

The Gathering
Friday, Oct 6, 2023
9 a.m. - 3 p.m.
Chicken N Pickle
1761 Burlington St
North Kansas City, MO 64116

Event tickets are $150. Register Here: https://bit.ly/3EFHlmX

09/14/2023

You’re invited to The Gathering, an event designed for marketing leaders from around the metro to come together to eat, learn, connect, and take home ideas that grow your company.

Experts in human-first brand building will share insights and discuss how putting people at the center of marketing efforts is effective, meaningful, and pays off for the long haul.

The Gathering
Friday, Oct 6, 2023
9 a.m. - 3 p.m.
Chicken N Pickle
1761 Burlington St
North Kansas City, MO 64116

Event tickets are $150. Register Here: https://guildcollective.com/the-gathering/

09/06/2023

Pssst… Hey, marketing humans! We’ve been dreaming up something just for you - and it’s coming soon. All we can say for now is: People + Food + Inspiration = 🔥.

Keep 10/6/23 open, because we think you’re gonna like this.

08/11/2023

Commenco is a technology solutions company that provides physical safety, security, and communications products for large scale use in both commercial and government applications.

Their old website didn't tell the full truth about them.

They're a partner, not a vendor.

They build relationships and consult, they're not transactional.

Through listening, reflecting, and creating, we launched a site together that prioritizes user experience, education, and gets to the heart of who they are and what matters to their clients.

Check it out: https://commenco.com/

08/09/2023

We're hiring!

We're searching for a Director of Growth, someone who thrives in conversation and connecting.

This role will build new relationships, identify new areas for growth, and become a key piece in holding the integrity of the Guild Collective brand through relationships and marketing activities.

If the above sounds like you, and you give a big damn about humans, client experience, and story, apply here: https://bit.ly/4421fTp

08/08/2023

Studies* show that awesome company merch increases employee engagement.

*This study was performed by noticing that our team (and the Squids Pro Wash Squad, featured here) always wears company merch.

From shirts to water bottles to mugs to stickers, (and of course hats), physical products are just another important way to bring your brand to life and celebrate your team.

08/03/2023

National Beef stands over 10,000 strong today.

That's over 10,000 unique, real stories inside their facilities and offices all over the United States.

We may not get the honor of telling every one of those stories, but each time we get to stand behind the camera, we're changed just a bit for the better.

08/01/2023

Haille joined our team for a summer internship as a part of her college journey at K-State and we are so sad to be saying goodbye already. 🥲

She's been a fantastic help in her time with us! She has spent the summer assisting us with project management and behind-the-scenes operations projects that are already making us more efficient.

We will miss her relentless optimism, her incredible latte skills, and her willingness to jump right in and make an impact!

Thanks Haille! We'll be cheering you on as you continue making huge strides toward your bright future! 🤗

Address

4 East Franklin
Liberty, MO
64068

Telephone

+18165889047

Website

http://guildcollective.com/

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Contact The Business

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Videos

We're a human-first brand building agency. But what does that mean? And why should being human-first matter to brands both big and small? Because businesses are made up of people, working with people, to meet customers and clients (who are also people, by the way) wherever they're at. When you lean into that - good things happen. #humanfirstbrands

The event and experience experts at Evenergy have a story to tell, and now they're able to tell it just how they want. As companies evolve, websites can get outdated. Evenergy needed a new site that reflected their brand and could act as a dynamic portfolio, showcasing how they "harness the power of human connection" for their clients. And we're all about that human connection - so we had a blast helping their team. Check out the new site and all the cool work they do: https://evenergy.com/

You know those big rigs carrying a lot of cars across the country? Someone has to make that happen. First Source Auto moves a LOT of cars, and they want to grow the business to move even more. Enter, a brand new website. They trusted us to take them from a basic landing page to a beautiful, robust site that reflects their capabilities and expertise, showcases their heart for service, and generates leads and conversions with all the smart SEO juice. Take a look at FirstSourceAuto.com. (And, yes, they transport vehicles for individuals, too.)

Andy Rieger, president of J. Rieger & Co., shares with us what it was like bringing a KC-based family business back to life even when he didn’t want to. Ninety-five years after it closed, J. Rieger & Co. is a globally distributed distillery rooted in legacy but built for what’s to come. Tune in for what started as a trip into a restaurant to fulfill a promise Andy made to his dad and turned into the building of an empathetic, curious, and experience-driven brand. https://guildcollective.com/2023/10/12/story-91-resurrecting-a-brand-built-on-stories-with-andy-rieger/

Our favorite kind of transformation. Taking a brand's identity from old, to "Yes. That's us." #humanfirstbranding

Cody Isabel finds purpose in helping others discover happiness and intention in their own lives. He’s the developer of My Companion, an AI trauma app that teaches trauma survivors practical neuroscience and psychology tools to improve their mental health. This podcast conversation is one of self-exploration, powerful teaching, and practical ways to improve your own mental health. Check out Mind, Brain, Body Lab on Facebook, Instagram, and TikTok for more of Cody’s valuable mental health tips and insight.

It's been two weeks since our human-first brand building event, and we're still thinking about all the amazing takeaways we got. From hearing heartfelt words from President of NLBM, Bob Kendrick, to hearing real-life testimonies from our panelists, it was both humbling and inspiring to learn more about what it means to put humans first - always. We love bringing humans together and finding new ways to do work that matters. Here's to all we'll continue to create!

When people connect in meaningful ways, powerful things happen. Movements begin. Lives are changed. We had the honor of working with New Generations to explain how their contemporary person-to-person model has been changing lives for thousands of years.

Authenticity, leadership, and faith. We loved having owner of Christian Brothers Roofing, Scott Horstmann, come talk with us about what it means to be a leader, and an inside look at his journey from shoe salesman, to entrepreneur.

National Beef Montez Family

National Beef stands over 10,000 strong today. That's over 10,000 unique, real stories inside their facilities and offices all over the United States. We may not get the honor of telling every one of those stories, but each time we get to stand behind the camera, we're changed just a bit for the better.

VenueSmart

Rocco Mazzella, owner of Venue Smart, knows grit. He knows the dedication it takes to serve others. He understands his team paves the way for big events and connection. And where he is today sure as hell didn't come easily. We got the chance to sit down with Rocco and hear about his journey firsthand during one of his busiest events of the year. His story is one we're honored to tell.

Buck O'Neil Legacy Seat

Last month, we shared the exciting news that our very own Jason Muir was awarded the Buck O'Neil Legacy Seat at Kauffman Stadium after being nominated by our friends at the Negro Leagues Baseball Museum! We were able to join Jason and his family at the game to capture the evening. What an incredible honor and unforgettable experience for the Muirs. We're so proud of you, Jason!

Listen. Reflect. Create. Launch. Evaluate.

"If you can't describe what you are doing as a process, you don't know what you're doing." – W. Edwards Deming Listen. Reflect. Create. Launch. Evaluate. Repeat. Our process is woven into the fabric of our organization. It is the foundational formula for every project we touch. It is the key to Human-First storytelling for any brand. Brands have powerful stories to tell, yet they often struggle with the most effective and compelling way to tell it. We reflect to create. We launch our creations, and then evaluate in order to strive for our clients version of success each time we start, and begin again. Our process is tried and true, and allows us to focus on the mission of the Collective: Building brands who are brave enough to share their heart.

Guild Collective: Drone

When we added the drone to our equipment list, we knew we were adding an entirely new element to our video offerings and capabilities. What we didn't realize is how many flyovers it can take to get the shot just right. (Well, Jeremy and Alex knew, but the rest of us didn't.) Behind every beautiful bird's eye view clip is a plethora of unused footage. And while it may take several landings and launches to get "the" shot, the results are breathtaking.

Find Your Wiffle Behavioral Health Classic

The Battle Within creates pathways and experiences — from veterans to first responders to frontline medical personnel — to find hope. Last month, they asked us to join them in highlighting one of their annual fundraising events, Find Your Wiffle Behavioral Health Classic featuring teams from The University of Kansas Health System & Blue Cross and Blue Shield of Kansas City. We had a blast supporting The Battle Within and their mission!