Yellow Horse Marketing

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Well that's a wrap for the Keeneland September Yearling Sale, with records broken all over the place, including for Yell...
09/24/2022

Well that's a wrap for the Keeneland September Yearling Sale, with records broken all over the place, including for Yellow Horse Marketing with number of horses & consignors served as well as number of six-figure sales. But after weeks of non-stop filming & production, I can safely say that I...

Still going strong in Book 6 of the Keeneland September Yearling Sale!
09/22/2022

Still going strong in Book 6 of the Keeneland September Yearling Sale!

๐“๐ก๐ž ๐ž๐ฑ๐œ๐ข๐ญ๐ž๐ฆ๐ž๐ง๐ญ ๐œ๐จ๐ง๐ญ๐ข๐ง๐ฎ๐ž๐ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐จ๐จ๐ค ๐Ÿ of the Keeneland September Yearling Sale, where horses photographed & filmed by ...
09/16/2022

๐“๐ก๐ž ๐ž๐ฑ๐œ๐ข๐ญ๐ž๐ฆ๐ž๐ง๐ญ ๐œ๐จ๐ง๐ญ๐ข๐ง๐ฎ๐ž๐ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐จ๐จ๐ค ๐Ÿ of the Keeneland September Yearling Sale, where horses photographed & filmed by Yellow Horse Marketing brought a total of more than $4 million! Congratulations to all of the connections!

๐–๐Ž๐–๐™๐€! ๐–๐ก๐š๐ญ ๐š ๐ฐ๐š๐ฒ ๐ญ๐จ ๐ฌ๐ญ๐š๐ซ๐ญ ๐ญ๐ก๐ž ๐ฐ๐ž๐ž๐ค with Book 1 of the 2022 Keeneland September Yearling Sale! Congratulations to all th...
09/14/2022

๐–๐Ž๐–๐™๐€! ๐–๐ก๐š๐ญ ๐š ๐ฐ๐š๐ฒ ๐ญ๐จ ๐ฌ๐ญ๐š๐ซ๐ญ ๐ญ๐ก๐ž ๐ฐ๐ž๐ž๐ค with Book 1 of the 2022 Keeneland September Yearling Sale! Congratulations to all the connections, especially Paramount Sales who sold yet another million-dollar yearling! Thank you for choosing Yellow Horse Marketing!

We just returned from our favorite trip of the year: ๐’๐€๐‘๐€๐“๐Ž๐†๐€! We were once again on-site for the Fasig-Tipton New York-...
08/17/2022

We just returned from our favorite trip of the year: ๐’๐€๐‘๐€๐“๐Ž๐†๐€! We were once again on-site for the Fasig-Tipton New York-Bred Yearling Sale for our loyal returning clients, plus we welcomed some wonderful new ones. See some of our favorites below! Congratulations to all & thank you for trusting Yellow Horse Marketing with your sales photos & videos. Now we batten down the hatches for the marathon that is the Keeneland September Sale!

Congratulations to all of our clients at the just-concluded Fasig-Tipton July Sale of Yearlings & Horses of All Ages! He...
07/12/2022

Congratulations to all of our clients at the just-concluded Fasig-Tipton July Sale of Yearlings & Horses of All Ages! Here's a gallery of some of our favorites:

๐‡๐„๐‘๐„ ๐–๐„ ๐†๐Ž! Horses are shipping in today for the Fasig-Tipton July Sale as we kick off the summer/fall sales season here...
07/08/2022

๐‡๐„๐‘๐„ ๐–๐„ ๐†๐Ž! Horses are shipping in today for the Fasig-Tipton July Sale as we kick off the summer/fall sales season here in Kentucky. It's already been a busy week of photos & videos and it only gets crazier from here! Good luck to all of our clients!

It's getting dark here in the office after storms knocked out power this afternoon, but since it's July Sale time, the s...
07/07/2022

It's getting dark here in the office after storms knocked out power this afternoon, but since it's July Sale time, the show must go on with editing & publishing thanks to our trusty generator (& a glass of wine ๐Ÿ˜‰). Looks like it's going to be another late night!

Congratulations to Drumkenny Farm & thank you for using Yellow Horse Marketing!
04/22/2022

Congratulations to Drumkenny Farm & thank you for using Yellow Horse Marketing!

Congratulations to breeders Drumkenny Farm, American Equistock & Dromoland Farm Inc., and to Natalma on securing a spot in the Authentic๐ŸŒน on May 7th!
MyRacehorse

Congratulations to all of the connections of Authentic's first foal! Yellow Horse Marketing was honored to be asked by J...
01/19/2022

Congratulations to all of the connections of Authentic's first foal! Yellow Horse Marketing was honored to be asked by James Keogh/Grovendale to produce the sale photo/video for this lovely mare in Keeneland November, where she sold for $620k!

Spendthrift Farm's reigning Horse of the Year Authentic sired his first reported foal Jan. 16 when a c**t was born at Taylor Made Farm near Nicholasville, Ky.

Neither rain nor snow nor sleet nor frigid conditions could keep us from helping our clients sell some nice horses at th...
01/16/2022

Neither rain nor snow nor sleet nor frigid conditions could keep us from helping our clients sell some nice horses at the Keeneland January Sale! The record-setting trend which started for us last summer keeps right on rolling as we worked non-stop to shoot photos & videos every day for the last two weeks. A huge thank you & congratulations to all of our loyal clients, including Paramount Sales LLC who once again had a great sale!

Tried to finish up some photos & videos yesterday before   hit. Didn't make it. Ended up with almost 10" of snow here in...
01/07/2022

Tried to finish up some photos & videos yesterday before hit. Didn't make it. Ended up with almost 10" of snow here in Lexington (setting a new single-day record) and now the Keeneland sale has officially been delayed by a day. We have to admit this is not our favorite sale!

Congratulations to Paramount Sales LLC and all of the connections of this incredible filly who sold last night at the Fa...
11/10/2021

Congratulations to Paramount Sales LLC and all of the connections of this incredible filly who sold last night at the Fasig-Tipton Night of the Stars for $1.15 million! She was a lovely, sweet girl to work with to shoot her photo & video at the sale, and it looks like she's headed to a super new home with Stonestreet! https://vimeo.com/643326978

2021 Fasig-Tipton November Sale Hip #196 Lady Kate Consigned by Paramount Sales, Agent

Just over a year ago I had the honor of producing a sales photo & video for this very handsome Quality Road c**t in prep...
11/06/2021

Just over a year ago I had the honor of producing a sales photo & video for this very handsome Quality Road c**t in preparation for the Keeneland September Yearling Sale, and now this big guy just won the TVG Breeders' Cup World Championships Juvenile-G1. Little did I know then that I was in the company of greatness! Congratulations to all of the connections, especially breeder Stonehaven Steadings, who knew he was special!

Isn't she the perfect color for fall? We think so! Good luck to all of our Yellow Horse Marketing clients at this week's...
10/25/2021

Isn't she the perfect color for fall? We think so! Good luck to all of our Yellow Horse Marketing clients at this week's Fasig-Tipton Kentucky October Yearling Sale. We've wrapped up all of our pre-sale photos & videos of yearlings for this sale, but tomorrow we start on our lengthy list of November mares & weanlings for Keeneland!

Maryland, it's been great! We shot 65 horses in 3 1/2 days on site for the Fasig-Tipton Midlantic Fall Yearling Sale, an...
10/05/2021

Maryland, it's been great! We shot 65 horses in 3 1/2 days on site for the Fasig-Tipton Midlantic Fall Yearling Sale, and we'd like to thank our loyal returning clients plus welcome our new ones - thank you for trusting Yellow Horse Marketing with your sales photos & videos. Good luck & we'll see you again soon for FT Kentucky October!

This lovely Twirling Candy filly has the honor of being the last horse we shot for this year's record-setting (for us) K...
09/24/2021

This lovely Twirling Candy filly has the honor of being the last horse we shot for this year's record-setting (for us) Keeneland September Yearling Sale. I'd be lying if I said the last 4 weeks haven't been exhausting, but thanks to all of my clients' amazing barn crews, we got it all done in everything from scorching heat & sun to pouring rain, and today, cold & wind (welcome fall!). Congratulations to everyone on a sensational sale! Now to enjoy one whole day off before beginning post-sale video work on Saturday. Oh, and did I mention we leave for Timonium in one week? ๐Ÿ˜‰๐Ÿ˜œ๐Ÿ˜

Congratulations to Valkyre Stud & all of the connections of this striking son of Speightstown x Jax El, who commanded a ...
09/16/2021

Congratulations to Valkyre Stud & all of the connections of this striking son of Speightstown x Jax El, who commanded a final bid of $575k at the Keeneland September Yearling Sale! Thank you for choosing Yellow Horse Marketing for your sales photos & videos!

Congratulations to Stonehaven Steadings and all of the connections of this "man among boys!" Hip  #224 Justify x Venetia...
09/14/2021

Congratulations to Stonehaven Steadings and all of the connections of this "man among boys!" Hip #224 Justify x Venetian Sonata '20 c**t kicked off the second day of the Keeneland September Yearling Sale on a great note, selling for $600k to Maverick Racing! Thank you to another fabulous customer for choosing Yellow Horse Marketing for your sales photos & videos!

๐ƒ๐จ๐ž๐ฌ๐ง'๐ญ ๐ฌ๐ก๐ž ๐ฅ๐จ๐จ๐ค ๐ฅ๐ข๐ค๐ž ๐š ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐›๐ฎ๐œ๐ค๐ฌ? Well, $1.1 million to be exact! Congratulations to Paramount Sales LLC and all of...
09/13/2021

๐ƒ๐จ๐ž๐ฌ๐ง'๐ญ ๐ฌ๐ก๐ž ๐ฅ๐จ๐จ๐ค ๐ฅ๐ข๐ค๐ž ๐š ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐›๐ฎ๐œ๐ค๐ฌ? Well, $1.1 million to be exact! Congratulations to Paramount Sales LLC and all of the connections of this lovely hip #89 Uncle Mo x Nikki's Choice '20 filly, who made a big impression on the opening day of the Keeneland September Yearling Sale! Thank you for choosing Yellow Horse Marketing for your sales photos & videos!

It's the first of many late nights to come spent processing batches of photos & videos for the Keeneland September Yearl...
08/28/2021

It's the first of many late nights to come spent processing batches of photos & videos for the Keeneland September Yearling Sale. It's going to be madness for the next 4+ weeks, but we love making our clients' horses look their best! Let's do this!!!

Congratulations to Paramount Sales LLC and all of the connections of this lovely c**t, who shared the honor of co-highes...
08/17/2021

Congratulations to Paramount Sales LLC and all of the connections of this lovely c**t, who shared the honor of co-highest priced c**t at this week's Fasig-Tipton New York-Bred Yearling Sale! Yellow Horse Marketing was on site to handle photos/videos for several major consignors in Saratoga and it was an honor to shoot so many lovely yearlings, including this handsome guy! Now on to September!

๐Ÿฅˆ Hip 591 c. Accelerate o/o Ten Halos | $300,000โฃ
Buyer: David Stackโฃ
Consignor: Paramount Sales, agentโฃ
Breeder: SF Bloodstock

Congratulations to all of the connections of this classy guy, & thank you to Paramount Sales LLC for choosing Yellow Hor...
07/12/2021

Congratulations to all of the connections of this classy guy, & thank you to Paramount Sales LLC for choosing Yellow Horse Marketing for your sales photos & videos!

Delighted for all the connections of this incredibly talented and classy horse, we wish Steve Moger every success with him for his Del Mar Campaign. We WILL be cheering!!
(photo courtesy of Fasig-Tipton)

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Marketing by Equestrians, For Equestrians

Yellow Horse Marketing was established by lifelong horsewoman Jennifer M. Keeler to provide professional and customized yet common sense, budget-conscious marketing solutions for the equestrian world. As a three-time American Horse Publications national award winner, our in-depth knowledge and experience in the equine industry can be put to use for you.

Marketing can make a dramatic difference for your company, farm, event, or organization, and can even be the deciding factor as to whether or not the sale of a horse is successful. Effective communication is key, but doesn't have to cost a fortune. From press releases to videography and social media to websites, see all we have to offer. Yellow Horse Marketing works with a multitude of clients including Thoroughbred farms, national equestrian organizations, international publications, and professional event management companies.


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