12/27/2024
Lewiston, ID (December 26, 2024) – Long time Lewiston advertising executive
Charles Christopher announced today that the Advantage Advertising agency has been purchased by Michelle Ralston, Media Director of the agency since 2002. The sale is effective January 1, 2025.
“Michelle has played such an integral role in our agency’s growth over two decades,” said Christopher. “Today, she’s more than qualified to assume the helm of our leadership team in the new year.”
Advantage Advertising was founded by Idaho tire magnate Frank Bruneel with Christopher in 1986 and owned by Christopher since 1987. Ralston joined the agency following ten years with Pacific Empire Radio as traffic director for nine stations in Idaho and Washington.
“In 2014 with innovative new media demanding change in the advertising industry, Michelle mastered the new technology and has become one of the region’s pre-eminent social and digital marketing experts in addition to her continuing role as agency Media Director,” Christopher added.
Ralston will serve as the agency’s main point of client contact and manage the agency’s accounts, while Christopher will remain with the agency focusing on client strategy and creative.
“It’s just been the most incredible experience helping this agency grow to where we are today, and I look forward to working with all our great clients to retain the high level of service and success that has been the hallmark of our agency for nearly 40 years”, Ralston said.
Advantage Advertising provides professional service for local, regional and international clients that includes planning, budgeting, media, creative, design and video production, as well as designing, hosting and maintaining websites, from its D Street offices in Lewiston.
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For more information contact-
Michelle Ralston
Advantage Advertising, Inc.
208 790-0672
[email protected]
https://advantageadvertising.com/