Produce Market Guide

11/15/2024

growers are reporting great fall harvests this year as they gear up for what appears will be a strong holiday sales period.

“Right now is the Super Bowl of potato movement,” Eric Beck, marketing director for Idaho Falls, Idaho-based Wada Farms Marketing Group, said in late October. “We’ll be shipping a lot of potatoes over the next six weeks.”

Growers report good news from the field as they gear up for the holiday sales period.

11/14/2024

Spontaneous visits to walk through operation areas still work well for the produce aisle, says columnist Armand Lobato.

Learn more: https://www.producemarketguide.com/news/take-these-steps-effective-management

11/13/2024

The U.S. online market ended October 2024 with $10.5 billion in monthly sales — a 27.9% increase over last year — as pickup, delivery and ship-to-home posted solid year-over-year sales growth, according to the Brick Meets Click/Mercatus Grocery Shopper Survey.

loom.ly/WTPpgEA

Intensifying competition for e-grocery customers has turbocharged U.S. demand as both total and delivery monthly sales set record highs.

11/12/2024

The latest podcast episode featuring Steve Statler, chief marketing officer and head of food safety at Wiliot, offers valuable insights into the potential applications of in the industry.

Statler discusses how merging technology and agriculture will transform food safety and quality control. He also shares how these technologies can significantly improve food safety by providing real-time data on factors such as temperature, humidity and produce location. 🌱

loom.ly/qtMIsCw

11/11/2024

Join us and other industry leaders from across the fresh supply chain at GOPEX 2025, an dedicated to helping the industry build trust and loyalty with mindful consumers.

Register and learn more here: https://loom.ly/zLniba0

11/08/2024

With the vastly approaching, we want to hear your merchandising tips that help put the spotlight on .

Share in the comments below! 👇

11/08/2024

Donald “Don” John Valpredo, a businessman and lifelong champion of agriculture who was the founder of and impetus behind Bako Sweet's entry into the business, died Oct. 31 at age 85 while on vacation overseas, the company announced.

Learn more about his legacy: loom.ly/eDJIVZE

11/06/2024

and groups say they're eager to work with the new Trump administration.

In statements congratulating the president-elect, the groups said they want to see their priorities addressed in the new administration, such as the , and .

Read more: loom.ly/_hTHEO0

11/01/2024

Multi-component fixtures complement traditional space with smart merchandising style, but the same old principles still apply when it comes to keeping them ready for customers, says columnist Armand Lobato.

Read more: loom.ly/BGLdD_8

Multi-component fixtures complement traditional produce space with smart merchandising style, but the same old principles still apply when it comes to keeping them ready for customers, says columnist Armand Lobato.

11/01/2024

The International Fresh Produce Association’s 2024 Global Produce and Floral Show featured a full slate of new product showcases, crop outlooks and opportunities for companies to connect with customers.

Check out some of these new product offerings: loom.ly/6RR6Y1Y

The International Fresh Produce Association’s Global Produce and Floral Show featured a full slate of new product showcases, crop outlooks and opportunities for companies to connect with customers.

10/31/2024

From field to store, companies exhibiting at the International Fresh Produce Association’s 2024 Global Produce and Floral Show brought a bevy of updates to share with booth visitors.

Get the scoop here: loom.ly/lVj3f6E

10/31/2024

At this year’s International Fresh Produce Association’s 2024 Global Produce and Floral Show, vendors brought a mix of innovation and tradition to the forefront.

With rebranding efforts, apples, potatoes and tropical fruits top-of-mind, these vendors highlighted their strategies to meet consumer demand for fresh ideas and forward-thinking approaches.

Learn more: loom.ly/qnK5UdU

10/30/2024

The International Fresh Produce Association’s 2024 Global Produce and Floral Show put the spotlight on products, promotions and partnerships from its more than 1,100 exhibitors, Oct. 17-19.

Check out some of these memorable updates seen and heard at the expo: loom.ly/h4agjLw

10/29/2024

Fresh ideas, exciting rebrands and unexpected finds were part of the excitement at the 2024 International Fresh Produce Association’s Global Produce and Floral Show.

From farmers sharing stories of post-hurricane resilience to the latest innovations in avocado marketing, these vendors introduced creative uses for products like mint oil or real-time 4G/5G trackers.

Check out some of these memorable updates seen and heard at the expo: loom.ly/PFq7GCI

10/29/2024

Exhibitors at the International Fresh Produce Association's 2024 International Fresh Produce Association’s Global Produce and Floral Show highlighted expanded product portfolios, category growth and product availability with booth visitors.

Check it out here: loom.ly/p1nOuDg

10/28/2024

Fresh ideas, exciting rebrands and unexpected finds were part of the excitement at the 2024 International Fresh Produce Association’s Global Produce and Floral Show in Atlanta, Oct. 17-19.

From growers sharing stories of post-hurricane resilience to the latest innovations in avocado marketing, check out some of these memorable updates seen and heard at the expo: loom.ly/PFq7GCI

10/25/2024

Booth visitors at the 2024 International Fresh Produce Association’s Global Produce and Floral Show got a sneak peek of new varieties, learned about upcoming produce availability and new product offerings.

Check out what exhibitors had to say during these video booth tours: loom.ly/qjFCmp8

10/25/2024

Exhibitors at the 2024 International Fresh Produce Association’s Global Produce and Floral Show shared new varieties and new solutions to its booth visitors throughout the Georgia World Congress Center.

Check out highlights of the show with these video booth visits: https://loom.ly/nd_9g6o

New varieties and new connections are among the highlights of these video booth visits with exhibitors at the IFPA Global Produce and Floral Show.