Our Mission
KTAL-LP’s mission is to operate a public radio station that will entertain, inform, challenge, inspire and engage our listeners through an eclectic mix of musical, cultural, educational and community affairs programming and related activities.”
We selected the call letters KTAL, because they sound like the Spanish phrase "que tal." If you are unfamiliar with that phrase, or your Spanish is a little rusty, it’s a colloquial expression that means “what’s up?” or “how’s it going?” It’s an informal way of saying “hello” and “how are you doing?” Here at KTAL-LP Radio 101.5 FM, Las Cruces’ newest community radio station, we thought the call letters K-T-A-L would be an appropriate shorthand to suggest that Spanish greeting. It also highlights a core mission we hope to accomplish each and every day: Asking our listeners, individually and collectively, How are things going? How are you? How are we?
“Que tal?” – and KTAL – asks: How are we doing together on this collective journey? Can we do things differently? What do you and what do we need as a community to thrive?