Verified Audit Circulation

11/08/2016

ViewPoint: The Verified Audit Newsletter

Verified Audit would like to welcome New Bay Media to our current client list.

Verified Would Like to Welcome...Magazines' Average Audience Up 9.3% From Last YearEvents CalendarPulitzer Prizes Open All Journalism Categories to MagazinesTips & Techniques: Qualified Employee Copies

11/03/2016

What Bruce Springsteen Can Teach Us About Metrics - MediaShift

Leave it to The Boss to teach newspapers a thing or two about audience engagement.

When Bruce Springsteen and the E-Street Band recently belted out “Born in the USA,” it was cause for all of us at their Louisville concert to celebrate. Not because we were all born in the USA, per se, but because it’s an awesome song that is seldom performed live anymore. Perhaps dancing harder tha...

06/20/2016

ViewPoint: The Verified Audit Newsletter

Verified welcomes Group C Media and The Sun News.

Verified Would Like to Welcome...Standard International Print Group Offers Ebook Program for Newspaper Loyalty and Subscription ProgramsAll The News That's Fit to Print On VideoEvents CalendarResearch Explores Impact of Native Advertising on Media Outlets, Ad CompaniesTips & Technique - Publicity Gu...

06/02/2016

62 percent of U.S. adults get their news from social media, says report

Pew report shows that it is even more important for newspapers to step up their social media presence.

A new study from Pew Research claims that 62 percent of people get their news from social media, with 18 percent doing so very often. As expected, the top..

05/27/2016

The new head of Vice News is firing some and will hire more

Vice to see some big changes as an "old school" journalist moves into new shoes.

Ex-Bloomberg editor Josh Tyrangiel is putting his mark on the company.

05/26/2016

ViewPoint: The Verified Audit Newsletter

Learn how to manage your bounced email delivery to smooth the process of digital distribution.

Managing Bounced EmailsThink Papers' Websites are Gaining? Think AgainEvents CalendarMTA to Stop Newspaper Hawkers on NYC SubwaysTips & Technique - Circulation Analysis by ZIP/Postal Code

03/29/2016

Are We at a Tipping Point Against the Dominance of Ad-Supported Journalism?

"times have changed, argue media watchers who look to Silicon Valley, not history, for strategic inspiration. It would be foolish, they say, for new media companies to emulate these dinosaurs, which have been forced to adapt legacy cost structures to a new digital world that they still don’t really understand."

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here.

03/25/2016

ViewPoint: The Verified Audit Newsletter

Verified welcomes new members Dorado Magazine and Wood BioEnergy.

Dorado Magazine Ballantine Communications Durango, CODorado Magazine is a luxury lifestyle magazine that embodies the idea confluence of wealth, outdoor pursuits, avid travel and consumption of high-end apparel, food and art. Dorado Magazine embodies the diverse spirit of the Southwest, celebrating…

03/23/2016

Blendle Wants to Sell You Journalism on the Web, One Story at a Time

New service wants to sell articles, not subscriptions.

Cool idea. Won’t work.

02/23/2016

Revealed, the real American newspaper - Media Life Magazine

Community newspapers are an American treasure.

This article is part of a Media Life series “Reinventing the American Newspaper.” Click here to read other stories in the series.

02/09/2016

Could the Future of Sustainable Hyper-Local Journalism Lie With Stay-at-Home Parents? | MediaShift

The new face of hyper-local publications: Parents

When Mary Galioto is not taking care of her two daughters, aged 7 and 4, she runs a hyper-local website in Mercer County, N.J., called MercerMe. Her oldest girl is in elementary school and the youngest goes to daycare four mornings a week, which is when Galioto gets a lot of her work done.

02/02/2016

Newspapers aren’t dying as fast as you think

What do newspaper's paid circulation numbers mean?

Digital media executive Richard Tofel made a splash last week with a brief but alarming post on Medium arguing that newspaper print circulation has fallen surprisingly low. There was no irony inten…

01/11/2016

Now the Wall Street Journal Is Publishing Stories on Snapchat, Too

:For the Journal, which keeps most of its Web content behind a paywall, that means converting young people into paying customers. Zanoni says there won’t be a way to buy a subscription to the Journal within Snapchat, but that the idea has been discussed." via re/code

The Journal is Snapchat's 19th publishing partner in the United States.

01/05/2016

3 media business trends to watch for in 2016 | Poynter.

" I thought 2015 might be the year legacy print media broke through with video that had wide audience appeal and generated an advertising windfall. Instead we got more experimentation, some growth but once again not enough to impact revenues and earnings."

A Global Leader in Journalism | Journalism training, media news & how to's

12/10/2015

The following audit reports have been released: Railway Age (Simmons-Boardman Publishing Corp.); Cheers (EPG/Specialty Information Media); Power Coating (CSC Publishing, Inc.); Radio Resource MissionCritical Communications (Pandata Corporation); Salt Lake City Weekly (Copperfield Publishing); Source Weekly (Lay it Out Inc.); Isanti-Chisago County Star (North Star Media, Inc.); La Voz (La Voz Publishing, LLC); BizTimes Milwaukee (Biz Times Milwaukee LLC)

12/09/2015

Apple Updates Its News App to Make It More Like a ... Newspaper

Apple is moving toward a universal newspaper with aggregated articles from content partners.

There's also an update for publishers, too. Will that make you use it?

12/07/2015

Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them

Don't fall into the mistake of putting all Millennials into a single box when it comes to advertising and marketing.

I've always had a problem with generational marketing, by which I mean the assumption that you can lump millions of people together just because they're more or less the same age. Generalization marketing might be a better term.

12/03/2015

ViewPoint: The Verified Audit Newsletter

Verified welcomes Label & Narrow Web, Powder Coating, The Miami Times, Recommend, and Radio Resource Mission Critical Communications as new members.

11/18/2015

Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for...

When will podcasting pay off?

Podcasting is giving me a case of déjà vu. The state of podcasting in 2015 feels a lot like the state of blogging circa 2004. The variety and quality of work being done is thrilling; outside attention is growing; new formats are evolving. We're seeing the same unlocking of creative poten…

11/16/2015

Audits released this quarter: Sports Turf (Specialty Information Media); Commercial Carrier Journal, Truck Parts & Service (Randall-Reilly); Beauty Packaging (Rodman Media); Dairy Business West, Dairy Business East (Dairy Business Communications); The Lane Report (Lane Communications Group); Stormwater (Forester Media), Nonwovens Industry, Label & Narrow Web (Rodman Media); Georgia Straight (Vancouver Free Press Publishing Corp.); Pique News Magazine (Whistler Publishing); Los Angles Downtown News (Civic Center News/Los Angles Downtown News); Vermont Business Magazine; Recommend (Worth International Media Group)

11/16/2015

Verified Audit Circulation's cover photo

11/16/2015

Verified Audit Circulation

11/12/2015

Jane Pratt Shares Her Thoughts on the Future of xoJane at Time Inc.

Jane Pratt, founder of Jane and xoJane, comes full circle

In recent months, Time Inc. has been scooping up digital brands in an effort to reach a millennial audience, including Zooey Deschanel's Hello Giggles and sports blog network FanSided. Last week, the publisher officially acquired xoJane, the women's lifestyle site launched by Say Media and legendary…

10/29/2015

Love Lenny Letter?

Hearst to help Girl's creator's new venture Lenny Letters with ad sales.

Lena Dunham's hit newsletter content will be coming to Hearst Media sites soon

10/19/2015

Audits released in the last quarter: Equipment World, Overdrive Magazine (Randall-Reilly Publishing); Travel Agent (Questex Media Group, Inc.); Million Maps Santa Monica (Gibson Media); Orlando Weekly (Euclid Media Group, LLC); OutSmart Magazine (OutSmart Media Company);

10/15/2015

Publishers are finally getting the hang of mobile ads, close the gap with desktop - Digiday

“Clients don’t necessarily understand the role mobile plays in the life cycle of the consumer decision process,” - Warren Zenna, Mobext

Publishers’ mobile efforts are starting to pay off with higher prices for their ads, according to a new data from PubMatic.

09/29/2015

The Worcester Sun wants to bootstrap paywalled hyperlocal digital into a Sunday print product Via

"We could use Sunday print to boost us into the stratosphere, to get us into a stable orbit where we can launch other things."

09/29/2015

Tribune Publisher Says Kids Are Going to Start Reading Newspapers Any...

Tribune Publisher Says Kids Are Going to Start Reading Newspapers Any Day Now via

Once this Internet fad blows over.

09/24/2015

Newspaper groups looking to combine national ad sales operations via

A group of leading newspaper chains, including Tribune Publishing , are in preliminary talks about forming a joint national advertising sales...

09/22/2015

How augmented reality can drive engagement and monetization for publishers via

Guest column: Omaid Hiwaizi, President of Global Marketing at Blippar, discusses the use of augmented reality by magazine brands such as People...

09/22/2015

The following audit reports have been released: Bay Area Reporter (Benro Enterprise, Inc.); City Pages; Fishermen's News (Philips Publishing Group); Sign Builder Illustrated (Simmons-Boardman Pub. Corp.); Industrial Hygiene News (Rimbach Publishing Inc.); Metropolitan Magazine (Pyramid Design, Inc.); Austin Chronicle (Austin Chronicle Corporation); LaSubasta, LaSubasta Dallas; Arkansas Times, El Latino (Arkansas Times Limited Partnership)

09/10/2015

Verified has released the following audit reports: Landscape Management, Pit & Quarry (North Coast Media); San Francisco Examiner; Montclarion/Piedmonter, The Berkeley Voice/The Journal, Alameda Journal (Bay Area News Group); Sports Turf (Specialty Media); Greensheet Houston, Greensheet Austin, Greensheet Dallas (Helen Gordon Interests, Ltd.); Santa Barbara Independent; Isthmus (Isthmus Publishing)

09/02/2015

On ad pricing, Condé Nast bows to the reality of digital - Digiday

On ad pricing, Condé Nast bows to the reality of digital Via

Buyers assess how the publisher is transitioning its glossies such as Vogue and The New Yorker to the digital age.

08/31/2015

How Bloodvertising Became One of Today's Most Visceral Trends

How Bloodvertising Became One of Today's Most Visceral Trends via

We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal.

08/31/2015

ViewPoint: The Verified Audit Newsletter

Verified would like to welcome Fishermen's News and Million Maps Santa Monica.

Please send comments and story ideas to [email protected] or contact us at: Verified Audit Circulation 900 Larkspur Landing Circle, Suite 230 Larkspur, CA 94939-1758 415.461.6006 415.461.6007 fax