Michigan School Public Relations Association

08/12/2024

Dr. Jennifer Taiariol, Assistant Superintendent of Special Education and Early Intervention Services, and Ryan Jarvi, Director of Communications, at Northwest Education Services share a statewide campaign at the MAASE conference, focused on the limitless potential of all students. This will be available to all schools statewide. Watch for more details!



Michigan Assoc. of Administrators of Special Education
Michigan Association of Superintendents & Administrators
Northwest Education Services - formerly TBAISD

05/12/2023

Dear Colleagues.
We salute you on this special day! You work tirelessly and often behind the scenes to tell your district's stories while lifting up our students and staff.

Today, we shine the spotlight on you, showcasing and celebrating the good work that you do, 24/7/365.

Take a deep breath (remember to slowly let it out), then step back and marvel at your communication mission, messaging and management. You do awesome work!!

We are proud to be on this journey with you. Remember, when you need support, MSPRA and your communication colleagues are here for you. Have an amazing day! You deserve it!

Holly McCaw, APR
MSPRA President

12/09/2022

Scholarship applications are now open for the 2023 NSPRA National Seminar in St. Louis!

The National School Public Relations Association provides 12 scholarships a year to the NSPRA National Seminar. Those scholarships are funded through donations to the NSPRA Foundation for the Advancement of Education.

09/27/2022

Fall Drive-in Registration to Open Soon

Plan to join us for our Fall Drive-in Conference on Wednesday, October 26, 2022 (Check-in 8:30 a.m.; Program 9 a.m.-2 p.m.) at the MELG Building, 1001 Centennial Way, Lansing, MI 48917 for “All Things Social Media” with national expert Andrea Gribble .

Social media is a part of your job that can seem overwhelming, fun, and confusing – all at the same time. During this laser-focused day, Andrea will help us tackle: building engagement, handling negativity, sharing a report card, and creating our first (or next) Instagram Reel!

This event (offered both in person and virtual) will build your confidence in storytelling and include five proven strategies for social media success for this school year.

Registration will open soon (both in person and virtual): $95 for MSPRA Members; $115 for non-members.

08/29/2022

Thinking about earning your APR? Think about joining the Online Study Course!https://online2learn.net/APR/APRPREPSchedule.pdf Reach out with any questions!

07/13/2022

First time at NSPRA? Check out this video!

06/16/2022

New Website Accessibility Resources...

The U.S. Department of Education’s Office for Civil Rights recently announced a new series of “how-to” videos on website accessibility that covers topics including how people with disabilities use technology, applicable federal laws, and how to identify and remediate technological barriers that can interfere with the ability of parents and students with disabilities to participate in modern American education.

The 20-part video series draws from that experience and was released in partnership with the Americans with Disabilities Act National Network. For more information on the video series, contact the Office of Civil Rights at [email protected].

https://adata.org/ocr-videos?utm_content=&utm_medium=email&utm_name=&utm_source=govdelivery&utm_term=

The U.S. Department of Education’s Office for Civil Rights is proud to announce a video series covering a variety of topics on digital access in education, including how people with disabilities use technology, applicable Federal regulations, and identifying and remediating barriers to access. Whe...

06/15/2022

It's Time to Renew! Our membership year is July 1 to June 30.
Watch for your membership renewal reminder soon.
(First-time-only MSPRA members who joined after April 1, 2022 are good through June 30, 2023.)

06/14/2022

Congratulations Tom Scheidel, APR! Tom is Public Information Coordinator for Allegan Area ESA and recently became Accredited in Public Relations (APR). We applaud Tom, and all those seeking to become accredited in public relations---the gold standard in public relations practice. Thank you, Tom, for elevating your work and the school public relations profession. Tom's achievement will be recognized at the July National School Public Relations Association () Sem… See more

06/10/2022

Summer One-Day Conference Preview: June 29, Session 3

Join us in-person (in Lansing) or virtually as Saline Area Schools Assistant Superintendent Curt Ellis and Director of Communications and Community Relations Anna Britnell present HR + Communication = A Power-Packed Collaboration

Learn how this district is harnessing the collaborative energy of these two departments to multiply the impact for its schools and students.

Register NOW: https://bit.ly/FBsummer2022

06/09/2022

Summer One-Day Conference Preview: June 29, Session 2

Join us in-person (in Lansing) or virtually as Anisa Sullivan Jimenez, APR, Director of Communications, Oconee County Schools (Watkinsville, Georgia) presents Customer Service: Leaning in to Make a Difference.

Learn how to train school front office and central office staff to be customer service pros. Plus–discover best practices for training teachers in effectively communicating with parents.

Register NOW: https://bit.ly/FBsummer2022

06/07/2022

Summer One-Day Conference Preview: June 29, Session 1

Join us in-person (in Lansing) or virtually as Anisa Sullivan Jimenez, APR, Director of Communications, Oconee County Schools (Watkinsville, Georgia) presents DIY School Communication Audits: Best Practices and How to Engage Parents.

Discover how to conduct your own school communication audit; learn best practices for school and classroom-level communication, how to get principal buy-in, and what parents say they want to know whether their child is in elementary, middle, or high school.

Register NOW: https://bit.ly/FBsummer2022

06/06/2022

Looking for a job in ? Check out the opening for a Communications Specialist at Ingham Intermediate School District https://mspra.mistaff.com/job/?entry=28814 and others around the state: https://mspra.mistaff.com/jobs/?county=&position=&jobtype=&text=communications.

05/25/2022

We extend our deepest sympathies to the students, staff and families of Uvalde, Texas in light of yesterday’s school shooting. The loss of lives is unimaginable and heartbreaking; our thoughts are with all of those affected and the entire community.

03/02/2022

The MoPR’s annual PR Women Who Changed History event is this Thursday from 6-8PM EST and you still have time to register! Get a great start to this year’s with presentations and conversations from some of our field’s finest. Click here to learn more and register for this free event. https://bit.ly/3p4dX2g

02/28/2022

Social Media AND Your Sanity - Tips, Tricks, and Secrets will be presented by Chief Inspirational Officer Heidi Feller and Chief People Officer Stephanie Sinz on Friday, March 4 at the Annual MSPRA Conference in Port Huron, MI.

Do you struggle to keep up with your district’s social media channels? Are you looking for new ways to set and maintain boundaries when it comes to the social media portion of your job as a school communicator? Join Heidi Feller and Steph Sinz from as they share some of their team’s best tips and tricks to make social media manageable. Good boundaries = great storytelling!

Registration for virtual participation for the March 3-4 conference closes Wednesday, March 2nd. Register NOW! bit.ly/2022ConfRegFBE

Learn More about Heidi, Stephanie and at https://socialschool4edu.com/about/

02/22/2022

Berrien Regional Educational Service Agency’s (Berrien RESA) Communications Supervisor Karen Heath recently received MSPRA's Gerri Allen Outstanding School Communicator of the Year.
The award recognizes a practicing school communicator for outstanding leadership in school public relations and communication.

Karen received the surprise honor during Berrien RESA’s February 14, 2022 Board of Education meeting.

Karen has served as an MSPRA board member for 8 years, including time as President. She has also been recognized nationally, named as one of four National School Public Relations Association (NSPRA) Front-Runners in 2019. Congratulations Karen!

02/21/2022

Less than 2 weeks away! We hope you’ll join your colleagues from across the state at the MSPRA Annual Conference! Register now for virtual participation: bit.ly/2022ConfRegFBE