Cup O Content

Cup O Content Cup O Content is a digital and content marketing agency dedicated to helping clients build web traff Affordably.

If you want more leads, more customers, or more business, but you don’t want to spend more money, explore content marketing. Cup O Content combines super-targeted digital tools with marketing experience gained by working with some of the worlds most successful companies. We know what works, and we help you redistribute your marketing budget so you only invest in the marketing that will get you where you need to go.

Let's face it: social media algorithms change faster than you can say “engagement rate.” But don’t despair—algorithm upd...
02/18/2025

Let's face it: social media algorithms change faster than you can say “engagement rate.” But don’t despair—algorithm updates are actually a golden opportunity to refine your strategy and keep things fresh. By balancing organic and paid tactics, you can make sure your content still reaches the right audience, even when the algorithms have other ideas. Here’s how to stay agile and thrive in the shifting social media sands. https://ow.ly/RwlI50UNrLP

02/17/2025

We've all received these types of calls. Your phone rings, and someone on the other end says, 'Hi, this call is to notify you that your Google Business Listing is not showing up correctly, and we can fix it for you." Don't fall for it. We explain the scam in this video.

Just when you think you've got it all figured out, Google swoops in with a wave of changes, updates, and tweaks. If you’...
02/16/2025

Just when you think you've got it all figured out, Google swoops in with a wave of changes, updates, and tweaks. If you’re ready to stay competitive and keep your ad dollars working harder than ever, catch up on latest on Google programmatic advertising in 2024 and l;earn how you can use it to your advantage—preferably before Google changes it again. https://ow.ly/qaIC50UNrrt

When dollars are limited, companies begin debating whether they should focus on SEO or PPC. Both get you where you want ...
02/15/2025

When dollars are limited, companies begin debating whether they should focus on SEO or PPC. Both get you where you want to go (visibility, traffic, and eventually, customers), but the journey, costs, and benefits are quite different. If you’re wondering which is right for your business, here’s a breakdown of what SEO and PPC bring to the table. https://ow.ly/Hihk50UNrqn

02/14/2025

Ever wondered how to reach the perfect new customers on Facebook? Then maybe it's time to try Facebook’s lookalike audiences. They're like Facebook’s magic matchmaking tool for marketers.

The social media advertising landscape is in constant flux, with platforms rolling out new features, changing algorithms...
02/14/2025

The social media advertising landscape is in constant flux, with platforms rolling out new features, changing algorithms, and introducing fresh ad formats at lightning speed. Businesses must remain agile and informed to stay competitive in this dynamic environment. To help navigate these changes, Denise Lorson, CEO of Cup O Content, shares her expert insights on staying ahead of the curve. https://ow.ly/HsEY50UNrpc

02/12/2025

If you represent more than one business, it can feel tricky to decide which organizations to promote on your personal LinkedIn feed. Don't worry—AI Ajax has got you covered.

Choosing the right marketing agency is a big deal. You’re putting your business goals, your budget, and your reputation ...
02/11/2025

Choosing the right marketing agency is a big deal. You’re putting your business goals, your budget, and your reputation in their hands, so you want to make sure they know what they’re doing—and that they’re easy to work with. Here are seven things to keep in mind when you’re deciding if an agency is the right fit for you. https://ow.ly/QFgb50UNqKz

With everyone talking about AI-driven marketing, it’s easy to overlook the tried-and-true strategies in favor of shiny n...
02/10/2025

With everyone talking about AI-driven marketing, it’s easy to overlook the tried-and-true strategies in favor of shiny new tools. But here’s a secret: some of the “old-fashioned” tactics still deliver big results. While platforms, algorithms, and buzzwords change, these classic approaches stand the test of time. Let’s look at four digital marketing tactics that, despite their age, still pack a serious punch. https://ow.ly/WWqE50UNqKu

Artificial intelligence (AI) has barged into the digital marketing world like a tech-savvy superhero, ready to save the ...
02/09/2025

Artificial intelligence (AI) has barged into the digital marketing world like a tech-savvy superhero, ready to save the day with data-driven solutions and automation. Here are four ways to make sure your AI "intern" becomes the MVP of your digital marketing strategy. https://ow.ly/Nof750UNqq7

02/08/2025

Vlogs and videos are a powerful way to connect with audiences—but with so much competition, relevance is key. AI Arlo gives smart tips in this video.

In 2025, the future is getting more futuristic than ever. With the new year practically knocking on the door, it’s time ...
02/07/2025

In 2025, the future is getting more futuristic than ever. With the new year practically knocking on the door, it’s time to sharpen your digital marketing strategies, dust off your buzzwords, and brace yourself for the next big wave of change. Here’s a quick look at what’s coming and how to stay ahead of the game. https://ow.ly/5c1q50UNqpS

We know that marketing to niche B2B audiences like engineers, building managers, facilities managers, and manufacturers ...
02/06/2025

We know that marketing to niche B2B audiences like engineers, building managers, facilities managers, and manufacturers is no walk in the park. These decision-makers are often time-strapped, detail-oriented, and laser-focused on efficiency and results. So, how do you get their attention? By combining strategic precision with creative power. We dive into the tactics in this article. https://ow.ly/HnXw50UNq5s

You’ve heard it a million times: “Content is king!” But let’s be honest—without effective distribution, even the best co...
02/06/2025

You’ve heard it a million times: “Content is king!” But let’s be honest—without effective distribution, even the best content is like a king without a kingdom. It might look good, but it’s not doing much. That’s where Cup O Content steps in. We make sure your content doesn’t just sit there gathering digital dust. Instead, we ensure it reaches the right people, in the right places, at the right time. Click here to learn more. https://ow.ly/mX0k50UNpLZ

Have you ever sat in a meeting or scrolled through a marketing report and felt like you’d stumbled into a secret club wh...
02/04/2025

Have you ever sat in a meeting or scrolled through a marketing report and felt like you’d stumbled into a secret club where everyone speaks in cryptic acronyms and jargon? Don’t worry—you’re not alone. The world of digital marketing is brimming with words and abbreviations that sound impressive but often leave most clients (and, let’s be honest, regular people) scratching their heads. We explain many of those confounding terms here. https://ow.ly/42QH50UNpLQ

At Cup O Content, we believe in sharing knowledge with a dash of humor and a shot of espresso. Digital marketing is a fa...
02/03/2025

At Cup O Content, we believe in sharing knowledge with a dash of humor and a shot of espresso. Digital marketing is a fast-paced world, and staying ahead means knowing not just the tools everyone uses, but the ones that fly under the radar. Here are five powerful tools that can transform your strategy and leave your competitors wondering what magic you're brewing. Click here to learn more. https://ow.ly/WTIn50UNpLL

Standing out in the fiercely competitive B2B manufacturing landscape isn’t just about producing exceptional products—it’...
02/02/2025

Standing out in the fiercely competitive B2B manufacturing landscape isn’t just about producing exceptional products—it’s about claiming the coveted position of category leader. True success isn’t reserved for the biggest companies or the most cutting-edge brands. Instead, it belongs to those who consistently deliver value in strategic and meaningful ways. By crafting high-quality, targeted content that highlights expertise and showcases the unique strengths of their products, manufacturers can do more than attract attention. They can build trust, establish authority, and create lasting relationships with customers who see them as indispensable partners in solving their toughest challenges. Click here to learn more. https://ow.ly/JsvB50UNpKU

Ah, the New Year: that magical time when we arm ourselves with glittery planning apps and fresh calendars. As marketers,...
02/01/2025

Ah, the New Year: that magical time when we arm ourselves with glittery planning apps and fresh calendars. As marketers, we’re no strangers to setting ambitious goals—we literally do it for a living. But this year, let’s aim for resolutions that don’t just sound good in a strategy meeting but also make our lives (and campaigns) better. Here are a few marketer-specific New Year’s resolutions that may up your game in 2025. Click here to read more. https://ow.ly/CsFH50UNpKL

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Videos

We've all received these types of calls. Your phone rings, and someone on the other end says, 'Hi, this call is to notify you that your Google Business Listing is not showing up correctly, and we can fix it for you." Don't fall for it. We explain the scam in this video.

Ever wondered how to reach the perfect new customers on Facebook? Then maybe it's time to try Facebook’s lookalike audiences. They're like Facebook’s magic matchmaking tool for marketers.

If you represent more than one business, it can feel tricky to decide which organizations to promote on your personal LinkedIn feed. Don't worry—AI Ajax has got you covered.

Vlogs and videos are a powerful way to connect with audiences—but with so much competition, relevance is key. AI Arlo gives smart tips in this video.

It’s a full-time job to keep up with the policy changes in social media platforms and advertising. Constant changes in algorithms and policies can mean that the media tactics that once produced outstanding results now fall flat. The rules are constantly changing, but if you want to make social media work for your business, you should know a few secrets.

We've all received these types of calls. Your phone rings, and someone on the other end says, 'Hi, this call is to notify you that your Google Business Listing is not showing up correctly, and we can fix it for you." Don't fall for it. We explain the scam in this video.

Ever wondered how to reach the perfect new customers on Facebook? Then maybe it's time to try Facebook’s lookalike audiences. They're like Facebook’s magic matchmaking tool for marketers.

If you represent more than one business, it can feel tricky to decide which organizations to promote on your personal LinkedIn feed. Don't worry—AI Ajax has got you covered.

Vlogs and videos are a powerful way to connect with audiences—but with so much competition, relevance is key. AI Arlo gives smart tips in this video.

We know it's a struggle to balance audience and business needs. The readers must enjoy the content and want to come back again and again. But you're also in business, so you need to sell. At Cup O Content, we have a few rules we follow.

It’s a full-time job to keep up with the policy changes in social media platforms and advertising. Constant changes in algorithms and policies can mean that the media tactics that once produced outstanding results now fall flat. The rules are constantly changing, but if you want to make social media work for your business, you should know a few secrets.

We've all received these types of calls. Your phone rings, and someone on the other end says, "Hi, this call is to notify you that your Google Business Listing is not showing up correctly, and we can fix it for you." Don't fall for it. We explain the scam in this video.

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