Atomic Idea

Atomic Idea Atomic Idea is a full service marketing and brand development agency. Working with you from strateg We believe creative without solid ex*****on is worthless!
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Working with you from strategy to concept to final production.

The right marketing agency should strive to be your partner–not just your vendor. These nine traits will help you find a...
08/15/2024

The right marketing agency should strive to be your partner–not just your vendor. These nine traits will help you find a reliable and competent agency that can help you achieve your marketing goals 👇

Check out our full blog post to learn more: https://bit.ly/3WM99yI

You won’t believe this… But relying on clickbait can do more harm than good to a brand. Especially a small business tryi...
08/14/2024

You won’t believe this… But relying on clickbait can do more harm than good to a brand. Especially a small business trying to build their customer base.

The spike in clicks and views is often short-lived, but the loss in brand trust (not to mention the hit your SEO takes) can linger for a long time.

Here’s why clickbait often backfires on brands (and some more effective alternatives) from Small Business Trends: https://bit.ly/3PzpBi6

What is clickbait? It's a great way to drive traffic to your website, but using it can also mean you're walking a fine line.

08/08/2024

Corporate and business videos are no longer seen as an extravagance in a company’s marketing plan.

Whether you run a small business or are part of a major corporation, hiring video production services in Colorado is now considered a crucial component of a successful marketing strategy.

Visit our website to get started: https://bit.ly/3saQVLE

Here at Atomic Idea, we know that the best ideas can come from anywhere–and anyone 💡What else gives us the Atomic advant...
08/01/2024

Here at Atomic Idea, we know that the best ideas can come from anywhere–and anyone 💡

What else gives us the Atomic advantage? Find out what our team has to say 👉 https://bit.ly/3PUlG1k

Your favorite athletes don’t have to be the only ones dominating the podium this summer 🥇 With our team of branding expe...
07/30/2024

Your favorite athletes don’t have to be the only ones dominating the podium this summer 🥇

With our team of branding experts by your side, you can create a winning brand strategy that sets you apart from the competition and keeps your customers coming back.

Discover how you can stick the landing with the help of Atomic Idea: https://bit.ly/3r1BO6C

To outsource or not to outsource? 🤔If your small business is looking to expand your social media strategy, that’s likely...
07/25/2024

To outsource or not to outsource? 🤔

If your small business is looking to expand your social media strategy, that’s likely the #1 question on your mind.

While both options are valid, the “right choice” depends largely on your business’s budget, goals, and time constraints. Here are some pros and cons to guide your discussion about your social media strategy 👇

For a more in-depth look at the benefits of keeping social media in-house vs. hiring an agency, check out our latest blog post: https://bit.ly/3WAelH9

The 2024 Summer Olympics are just around the corner, and we’re already seeing some winning campaigns from top brands lik...
07/23/2024

The 2024 Summer Olympics are just around the corner, and we’re already seeing some winning campaigns from top brands like Sephora and AirBnB 🥇

But what do these million-dollar marketing campaigns have to do with small businesses? A lot, actually.

Check out this article from Thryv to learn how these brands are making expert use of trends and market needs–and how your business can, too: https://bit.ly/3S7HRRC

Check out the best olympic marketing campaigns that are launching this summer for the 2024 Paris Olympic games.

07/17/2024

It’s World Emoji Day, so we had to ask: What’s your most used emoji on social media? (We sure have some!😳)

Whether it’s for your official company page or your personal profile, share your emoji favorites with us below!

🎬 When done wrong, ads are like noise that our brains learn to tune out. But done right, they can stop your audience in ...
07/16/2024

🎬 When done wrong, ads are like noise that our brains learn to tune out. But done right, they can stop your audience in their tracks and get them one step closer to conversion.

So how can you create compelling video ads that won’t have your viewers reaching for the skip button? Our new blog article tells all.

From storytelling techniques to writing hacks, here is everything you need to know to level up your video ads: https://bit.ly/3Y0NSn9

What was your favorite tip? Share it with us in the comments below!

Collaboration is the creative spark behind any great team 🧨But collaboration comes with its own challenges: How can two ...
07/10/2024

Collaboration is the creative spark behind any great team 🧨

But collaboration comes with its own challenges: How can two people with opposite communication styles connect? How can self-awareness influence the way we show up for our teams everyday, especially in a remote setting?

Atomic Idea was privileged to invite Traci Graf to our Belmar office for an Insights Discovery workshop that tackled these important questions. Through interactive activities and in-depth personal profiles, she helped us uncover our personality preferences and consider how we can adapt these preferences to connect with others.

It was truly a morning of “discovery,” and our team is eager to apply what we learned both internally and with our clients. Special thanks to Traci and FUSE-Igniting Communication for such an enlightening workshop!

Scientists estimate that there are 10 million colors in the world 🟥🟩🟦🟨Somewhere in those 10 million colors is the next p...
07/03/2024

Scientists estimate that there are 10 million colors in the world 🟥🟩🟦🟨

Somewhere in those 10 million colors is the next palette for your website–but how can you find it?

Check out this resource from Small Business Trends to learn how you can select the perfect colors for your brand: https://bit.ly/3XHiPN0

A new report titled, How to Choose a Color for Your Website by WebsiteBuilderExpert, looks at the importance of colors on websites, and how it impacts viewers.

Ever feel like you’re just sending social media posts out into the digital void?How can you measure how well a post actu...
07/02/2024

Ever feel like you’re just sending social media posts out into the digital void?

How can you measure how well a post actually performs on a platform? And what metrics matter the most for your brand’s goals?

Thankfully, you don’t have to be a math wiz to incorporate a little data into your social media strategy. Here are 8 essential social media metrics to track and what they can reveal about your performance on social 👇

Want to dive deeper into the world of social media metrics? Check out our new blog post: https://bit.ly/4cClZWI

06/29/2024

Join us as we celebrate the 50th anniversary of Leadership Denver! This video, created in partnership with Atomic Idea, features heartfelt reflections from o...

Atomic Idea was proud to be the video sponsor for Leadership Denver’s 50th Anniversary Alumni Celebration 🎉Leadership De...
06/27/2024

Atomic Idea was proud to be the video sponsor for Leadership Denver’s 50th Anniversary Alumni Celebration 🎉

Leadership Denver, established in 1974, is an 11-month program that has empowered thousands of the city’s top civic leaders to expand their professional networks and drive meaningful change in their communities.

To celebrate their 50-year anniversary, we partnered with the Denver Metro Chamber Leadership Foundation to produce a video that premiered at the event and highlighted the program’s decades-long impact.

Special thanks to Denver Metro for the opportunity to capture this special milestone for Leadership Denver.

Our client SimpleSUB Water’s new website is live!! 🎉🎉It was a privilege to bring this Denver-based company’s innovative ...
06/25/2024

Our client SimpleSUB Water’s new website is live!! 🎉🎉

It was a privilege to bring this Denver-based company’s innovative submetering technology to life with a refreshed design and engaging content. Check it out here 👉 https://bit.ly/3RIBd4f

Accuracy levels never before seen with ultrasonic devices–

Taglines and slogans are often used interchangeably. But are they really the same? Find out below 👇Learn how you can cre...
06/20/2024

Taglines and slogans are often used interchangeably. But are they really the same? Find out below 👇

Learn how you can create your brand’s tagline with the help of brand strategy experts: https://bit.ly/3r1BO6C

Whether you’re rebranding to keep up with changing trends, reflect a change in ownership, or reposition your brand in th...
06/18/2024

Whether you’re rebranding to keep up with changing trends, reflect a change in ownership, or reposition your brand in the market, here’s 5 ways to make your brand identity pop in 2024 👇

Learn more about the best rebranding strategies (and the brands that did it right): https://bit.ly/3OJcHPK

On this  , we’re rewinding to when we teamed up with Cortet to refresh their trade show booth and design new sales suppo...
06/13/2024

On this , we’re rewinding to when we teamed up with Cortet to refresh their trade show booth and design new sales support tools, including a brochure and video.

Check out our case study to discover how we helped Cortet make a memorable impression at their trade show with a modern and approachable design: https://bit.ly/4593y9f

We all know the old adage: Show, don’t tell. But why is showing so much better than telling, especially in marketing?Bec...
06/12/2024

We all know the old adage: Show, don’t tell. But why is showing so much better than telling, especially in marketing?

Because anyone can talk the talk–but only the brands that are authentic can walk the walk.

Content marketing, like blog posts and podcasts, lets your expertise speak for itself. It allows you to contribute original insights to industry conversations and show–not tell–that your brand is credible and trustworthy.

You may not be listing off every product feature like you would in a brochure or sales pitch, but there’s a lot your audience can learn about you simply from the value your content adds to their lives.

So while there’s still a place for traditional marketing in your strategy, content marketing is what will convince your audience to listen.

Learn more about the impact of content marketing in Demand Metric's infographic: https://bit.ly/3HwKrto

At Atomic Idea, our culture isn't just about the work we do – it's about the people who make it all possible.Visit our w...
06/06/2024

At Atomic Idea, our culture isn't just about the work we do – it's about the people who make it all possible.

Visit our website to learn more about our team culture and the talented, creative people driving our success: https://bit.ly/3PUlG1k

At Atomic Idea, we're all about continued growth and learning 📈Earlier this month, we held a Lunch & Learn session at Of...
06/04/2024

At Atomic Idea, we're all about continued growth and learning 📈

Earlier this month, we held a Lunch & Learn session at Office Evolution Lakewood in Belmar and invited special guest Samantha Prestidge to share helpful insights on optimizing our project management platform. From exploring new features to enhancing our workflows, every tidbit shared was a game-changer!

A huge shoutout to Samantha for sharing her knowledge, and to our team for their enthusiasm and eagerness to learn.

Stay tuned for more glimpses into life at Atomic Idea!

05/30/2024

What are the most common branding mistakes that startups make? How does working at a marketing agency compare to a corporate setting? And how can marketers make the best use of AI?

Duane Ciacco tells all in his recent interview with Digital Web Solutions on their podcast “E-Coffee with Experts.” Check it out here 🎧 https://bit.ly/3WYmN3v

Atomic Idea had a blast hitting the greens last week with our clients InsurIQ and SimpleSUB Water for the University of ...
05/23/2024

Atomic Idea had a blast hitting the greens last week with our clients InsurIQ and SimpleSUB Water for the University of Denver Alumni Golf Tournament. The weather was perfect, and we played a bogey-free game! Special thanks to DU for the opportunity to sponsor the tournament.

The success of Spotify’s personalized playlists reminds us why brand distinctions are so important for small and large b...
05/15/2024

The success of Spotify’s personalized playlists reminds us why brand distinctions are so important for small and large businesses alike:

👉 They create a sense of FOMO. You may not have the resources or audience that Spotify has, but your product/service likely has certain features that customers can’t find anywhere else. Play that up in your marketing, and you’ll stand out from your competition and attract new customers.

👉 They build brand loyalty. Once your customers start using your product and enjoying all its unique features, they will be more likely to stay.

The lesson? Identify what makes your brand distinct, and then lean into those distinctions in your marketing strategy.

Learn more about Spotify’s innovative features and how they’re setting themselves apart in the music streaming space: https://bit.ly/44LBKrl

“People see their friends having fun with Daylist and they want to get in on the action, too,” Spotify’s senior director of global marketing said.

Video marketing is like any tool: It’s great to have, but it has to be used correctly to deliver the results you want. F...
05/14/2024

Video marketing is like any tool: It’s great to have, but it has to be used correctly to deliver the results you want. Find out how you can make the most of your brand’s video marketing efforts in our blog post: https://bit.ly/3QG8P2k

How early is too early for a startup to begin thinking about their brand strategy?Our very own Duane Ciacco sat down wit...
05/09/2024

How early is too early for a startup to begin thinking about their brand strategy?

Our very own Duane Ciacco sat down with Axel Strombergsson to answer that question on Veeva QuickVault’s podcast QuickTalk:

“I don’t think there’s ever a time that’s too early to really set that brand strategy so that you have the consistency as you build upon it.”

Check out the full episode to learn how you can craft and scale your brand narrative to stay competitive in the market: https://bit.ly/3QANnM0

In this QuickTalk podcast episode, we're discussing how to make your startup stand out through its Brand.

🎉🎉This just in: Atomic Idea is the recipient of a 2024 National Excellence Award from UpCity!UpCity’s Excellence Awards ...
05/07/2024

🎉🎉This just in: Atomic Idea is the recipient of a 2024 National Excellence Award from UpCity!

UpCity’s Excellence Awards celebrate the best of B2B service providers, and we are so grateful to be among them. Thanks for the national recognition, UpCity!

Check out the winners’ list here: https://bit.ly/3JTd7zi

Working remotely doesn’t mean missing out on fun family traditions. Strategy Director Duane Ciacco and his son Enzo rece...
05/02/2024

Working remotely doesn’t mean missing out on fun family traditions.

Strategy Director Duane Ciacco and his son Enzo recently participated in Take Your Child to Work Day. The pair kicked off their morning at Just Love Coffee Roasters before heading to Office Evolution Lakewood in Belmar, where Enzo helped evaluate some creative and led a Zoom client meeting like a total pro. Besides being a little too short to reach our mailbox, he turned out to be a model employee!

Atomic Idea is going on the air 🎙️Duane Ciacco was recently interviewed on Digital Web Solutions' podcast E-Coffee with ...
04/30/2024

Atomic Idea is going on the air 🎙️

Duane Ciacco was recently interviewed on Digital Web Solutions' podcast E-Coffee with Experts and Veeva QuickVault's podcast QuickTalk to discuss all things branding and marketing. Stay tuned for the episode drops!

Get to know Kim, the newest addition to the Atomic Idea team!Want to meet the rest of our team? Click here 👉 https://bit...
04/25/2024

Get to know Kim, the newest addition to the Atomic Idea team!

Want to meet the rest of our team? Click here 👉 https://bit.ly/3PUlG1k

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Lakewood, CO
80228

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Tuesday 9am - 5am
Wednesday 9am - 5am
Thursday 9am - 5am
Friday 9am - 5am

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