MAPP Trap

08/11/2024

One tool to find them, prioritize them, and in the data bind them—unauthorized sellers beware; In the realm of MAPP Trap, where insights light the way.

06/24/2024

Protect Your Brand Online   Concerned about inconsistent online pricing for your products? You're not alone. E-commerce competition can be intense, leading to situations where retailers advertise yo

09/12/2023

EnforceWatch is live! Imagine having an all-knowing, all-seeing compliance expert available all the time! Check out the future of online brand compliance... https://www.mapptrap.com/resources/press-releases/unlocking-a-vision-mapp-trap-s-new-enforcewatch-is

05/18/2023

Why is "If I get my wholesale price, I don't care what retailers sell it for" a really bad business mantra? Answer: Because long-term success is built on more than margins.

https://www.mapptrap.com/resources/guides-tips/map-enforcement/beyond-profits-why-brands-need-to-consider-more-than-just-margins

04/06/2023

We had a good conversation with Jeremy Richardson and Todd Dittman about inequality in MAP Policy enforcement.

https://www.linkedin.com/posts/ronaldsolomon_mapptrap-pricemonitoring-mappolicies-activity-7049778928751693825-yDDj?utm_source=share&utm_medium=member_desktop

02/23/2023

LegalBriefs Podcast #10 "Amazon Provided Discounts"

Episode Ten explains the nuances of Amazon Provided Discounts. In this podcast, Ron and Jeremy are joined by Todd Dittman, Executive Director of the Independent & Neighborhood Pet Retail Association (IndiePet). Our discussion centers around why Amazon 3P sellers are responsible for violating MAP Policies if the discounts are forced on them by Amazon 1P. Or are they?

Exploring how brands can protect their pricing, distribution and intellectual property. Hosted by Ron Solomon and Jeremy Richardson, Esq.

02/15/2023

Every brand needs to watch "The Pez Outlaw" on Netflix. It's the story of how a small-town Michigan man made millions by smuggling Pez dispensers from Eastern Europe to the United States. He was able to sell the dispensers on the black market and made $4.5 million in 11 years. One time, he had a shipment worth $500,000. And this was BEFORE Amazon! According to the U.S. Department of Homeland Security, Pez never registered its trademark to customs which made it legal to bring into the United States. Here's a link to the trailer and another link to the CBP Copyright and Trademark registry.
https://lnkd.in/gXu4HNjr
https://iprr.cbp.gov/s/

You are entering an Official United States Government System, which may be used only for authorized purposes. The Government may monitor and audit usage of this system, and all persons are hereby notified that use of this system constitutes consent to such monitoring and auditing. Unauthorized attem...

01/19/2023

How Long Does it Take to See Results After Implementing a Minimum Advertised Pricing Policy? There is no question about the effectiveness of a well-conceived and properly implemented Minimum Advertised Pricing Policy (MAPP). The results are measurable. Successful brands see a benchmark 75% reduction in MAP violations by known, authorized sellers by month three, and near full compliance within six months. Along with the reduction of non-compliant sellers, there is an increase in retail profit margins, more consistent omni-platform pricing, and in many cases, a reduction in... https://www.mapptrap.com/resources/guides-tips/map-pricing/how-long-does-it-take-to-see-results-after-implementing-a-minimum-advertised-pricing-policy

12/08/2022

Ever hear the adage, "Yes, but it's how you use it?" That applies to MAP Policy enforcement as well! Do you know there are certain things to avoid? If you can answer these sample questions then you're well on your way to being a MAP enforcement expert:

- Should it be a Policy or an Agreement?
- What is the "P" word and why should you avoid it?
- What are some realistic expectations for success?

https://www.mapptrap.com/resources/guides-tips/map-enforcement/eight-things-to-avoid-when-enforcing-your-map-policy?utm_source=constant_contact_newsletter&utm_medium=email&utm_campaign=december22_newsletter

11/04/2022

Even though you may want to, MAP violation and unauthorized online seller notices that say, "Hey, #$%&*! Knock it off!" don't really cut it. But there are some very simple, common sense and effective ways to write them... no cussing required.
https://www.mapptrap.com/resources/guides-tips/how-to-write-a-map-violation-notice?utm_source=constant_contact_newsletter&utm_medium=email&utm_campaign=november22_newsletter #

10/27/2022

Not all products see prices rise because of inflation. Price elasticity only applies to certain items and categories. As a matter of fact, some retailers lower prices on certain products to make sure consumers have money left over to buy the inflated items. Hopefully, it's not your products that are getting price-reduced.

Price erosion happens when online retailers, discounters and unauthorized sellers drive down the prices of a brand’s products. Read more.

08/31/2022

Have a lot of unknown sellers? Sometimes they're legit, sometimes they're sneaky, and sometimes they're downright illegal! Here are "12 Ways Merchants Get Your Inventory (And What You Can Do About It!)"
https://www.mapptrap.com/resources/guides-tips/unauthorized-sellers/12-ways-merchants-get-your-inventory-and-what-you-can-do-about-it

08/25/2022

This article answers an important question we're always asked: "Does a MAP Policy help or hurt sales?" The answer shouldn't be a surprise.
https://www.mapptrap.com/resources/guides-tips/map-policies/does-implementing-mapp-help-or-hurt-sales

08/19/2022

We're hiring!

Do you like searching the internet? Do you think you can find any product anywhere? Then why not leverage that skill and get paid for it?! We are hiring a full-time, naturally curious Search...

08/12/2022

Meet our newest employee! Our machine-learning bot assesses a brand's market conditions then provides advice on how to improve things! We're very happy to have her onboard and hope to introduce you to her soon.

https://www.mapptrap.com/resources/press-releases/mapp-trap-machine-learning-tool-provides-intellige

08/05/2022

MSRP vs. MAP: Which Is Better For Your Brand?
Determining the correct MAP price or MSRP for a product is extremely important. Too high and nobody may buy it. Too low and it may be viewed as a cheap, commodity item. If only there was a price-predicting crystal ball to guide us!

https://www.mapptrap.com/resources/guides-tips/msrp-vs-map

08/04/2022