Up & Up Festival

Up & Up Festival We produce college music festivals by empowering student communities to rally and win them.
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Monster Energy Up & Up is the largest national college festival promoter in the US powered by a community of ambassadors. We produce festivals by empowering student bodies to compete and win them. The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period and the top colleges with the most pre-sales earn t

heir way to work with our team to craft music experience of-a-lifetime, while also gaining unprecedented industry experience. Past live headliners include Cash Cash (2016), Alan Walker (2017), GRYFFIN (2018), and Two Friends (2018), Slushii (2019), Lost Kings (2019) Elephante (2019), Troyboi (2020) and Loud Luxury (2021)

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3000 Marcus Avenue Suite 1W5
Lake Success, NY
90067

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Our Story

Founded in 2016, The Monster Energy Up & Up Festival is redefining the live music experience for a new generation of college students.

Our innovative guerrilla ticketing strategy is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival featuring an exciting headliner. Previous headliners include Cash Cash, Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings and Elephante. Our Spring 2020 2019 competition features DJ/Producer, Troyboi.

OUR ROLE

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