How we made a commercial for @starwars x @cocacola 🚀
Coca-Cola was launching an exclusive line of drinks for Galaxy’s Edge, the eagerly awaited land in @disneyland.
Due to the secrecy of the location, we couldn’t see the set (or plan lighting, camera moves, or blocking) until call time!
Being cinephiles, we prepared as much as possible. We designed storyboards that would work, no matter what set we got. We did tons of research and made tons of phone calls to source the exact custom set of cinema lenses and cameras used in “Solo: A Star Wars Story.” On the day, we planned for efficiency, strategically keeping the crew small to stay agile.
As Jeff Butcher, Chief Creative Officer, says, “It was like a Mars trip. You had to be prepared for anything. We were able to see those constraints open up our creativity.”
With all this careful prep, we pulled off this commercial shoot in TWO hours. What do you think?
#Disneyland #StarWars #BehindtheScenes
We had so much fun hosting Headshots & Handshakes for @ocprsa and YoPro (Young Professionals)! 📸🤝
Our attendees included PR students, recent grads, mentors, and experienced professionals. We loved chatting with you about your career goals, how PR is changing, and cheering you on during your headshot session!
If you got your photo taken, hold tight: our team member Brett Yamaoka is working hard to edit them while you read this!
Special thanks to our PR intern @ava.kendrena (one of three people to receive the PRSSA Gold Key award!) and OCPRSA president elect and Forge team member @tiffanyaguinaldo, for championing the next generation of PR professionals!
Are you a PR professional (or aspiring to be)? Need a new headshot? 📸 You’re in luck! We’re hosting a mixer for @ocprsa’s YoPro (Young Professionals) on Friday, October 18 from 2-5 PM.
OCPRSA members will get to mingle with their mentors, other PR professionals, and the team at Forge!
Headshot spots are limited, so RSVP before they’re all booked!
https://ocprsa.org/meetinginfo.php?id=59&ts=1726698100
Cost:
• $10 for OCPRSA members
• $15 for non-members
• FREE for PRSSA members, OCPRSA board members, and YoPro members
• FREE to attend for networking (no headshot photography)
Ticket sales benefit future OCPRSA members.
Questions? Contact OCPRSA at [email protected] or YoPro chair Jorgie Sandoval at [email protected]
Office Wellness Meets Oura Ring
Forge brought ŌURA into the workflow to support the team in fostering a healthy work-life balance. Hear from the team for their Oura Ring review.
#ouraring #officewellness
Team spotlight! Congratulations to Forge Media Group’s Account Director, Tiffany Aguinaldo, on becoming OC PRSA’s Treasurer and President-Elect. 🥳 Tiffany hopes to continue her support for OCPRSA (Orange County Public Relations Society of America), in their phenomenal work creating a community for graduates and young professionals in the Orange County public relations field. We’re super excited to see what amazing things Tiffany does in this new role! #womeninbusiness #OCPRSA #professionaldevelopment
And that’s a wrap! 2023 was a whirlwind of bigger and better. Here’s a few of our favorite Forge Media Group highlights. 🔥🎉💙 What was your favorite 2023 moment? #2023recap #yearinreview #whatayear
