10/03/2021
How to build trust & generate sales ethically, simply by using the 3 golden rules:
You have a great product, many leads, but no one wants to buy your product. They simply don't know what it is or they don't trust the product. As a salesman, to be able to convince your customers on why your product is better than other products, you need to be able to break the complex chains that surround their brain. For example, no one wants to buy a product without knowing why your product is important to them. That's where you begin simplifying your product to your customers to be able to get them to buy. That's where I discuss the 3 golden rules down below:
1. Introduce yourself professionally.
Whenever you greet a customer, make sure to market yourself. For example, Hi, my name is [Your Name] and I recently graduated from [Your college or university + your degree]. I have been in the mattress business for [How many years] so I will be most willing to assist you in buying a new mattress.
2. Sell your business.
I have been a mattress salesman for [How many years]. We opened this store a few years ago and we have assisted over [How many customers] in finding the right mattress. Our business is listed in the New York Stock Exchange.
3. Sell your product + collect their intelligence.
You have a mattress that you need to sell to your customer but it needs to solve their problem. Simply ask your customer about their previous mattress. For example, if your customer tells you that their mattress had a 2 year warranty and it only lasted 5 years, and it also gave your customer constant back aches, then that's when you capitalize on their wants & needs. Simply fix their problem. You would simply tell your customer that your mattress has a 10 year warranty and it lasts for 8 years. This mattress, unlike other mattresses contours to your body so it won't give you a back ache. Ask them any other questions if necessary and fix their problem. This is how you can collect their information to be able to use it to your advantage. A 30 day or 90 day refund is a must if you want to keep your customers trusting you. Without a refund policy, you will be looking at dissatisfied customers who can't get their money back and possibly negative reviews & bankruptcy.
https://www.theguardian.com/small-business-network/trade-mission/2015/jan/14/art-of-selling-yourself-business-entrepreneurs
- The Hazboun Family
We can’t all be great salespeople, but entrepreneurs should be able to tell their own story with confidence, says Jon Card