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EngagingMedia.Post it out loud

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Lafayette, IN
EngagingMedia.Post it out loud

Creating and managing content for multi-passionate, quiet yet bold, small business owners Why? How do I intend to do any of this? Still not convinced?
(3)

First and foremost, I design content for small businesses with the sole aim to retain and attract clients or customers, not just followers. My intention is to increase your revenue, brand visibility and brand loyalty. Because when the objective is just to gain followers and likes - then you aren't creating loyal, engaged followers who will actually purchase from you, recommend you or share their e

xperience of you. Designing content that speaks to your current audience, attracts new potential clients/customers through consistency of branding messaging, style, colors, while adding in variety. Brands need to be transparent, a bit bold, clear and enticing to current audiences. Most importantly, genuine and true to the experience and product. Working closely with my clients, understanding their business, their branding and the experience they wish to create for their clients is essential for me to create material that you don't have to manage, yet with communication, you won't feel as if you don't have any control over your media. In addition to designing and writing content, I do the hashtags, write the captions, create and edit video - including short video. I can engage with your followers and those you follow to encourage additional growth. You don't need to be worried about making sure you post the content as I also manage the scheduling for you. I don't blame you. You need actions, not words. So reach out to me and we can schedule a meeting in which I will provide rough design ideas, messaging, etc. along with tips for your current social media platforms. This can be done via zoom if you are not local, and if you are local, then I am happy to meet at your establishment. No obligation.

09/01/2024

Telling someone to " just Google it" is a great way to remove yourself as a possible expert. People want a human with real world experience answer, not an AI answer or 50 blog articles that each explain it differently or contradict themselves. Just answer the question.

07/11/2024

I feel a bit like a hypocrite saying this because I love to learn new things and figuring out as much as I can on my own. Yet I can acknowledge that in the long run, there are many things that cost me more time and money because I chose that route.

When it comes to marketing, social media, website, writing copy or content for our own business, we tend to be less objective. We make choices based on our mood that day, what image we fell in love with, or what trend is really fun. Any of those could be completely off brand for your industry or really tell people nothing about you as a person at all. And that doesn't include buying into programs promising $30,000/month after 8 weeks.

This said, if you are going to DIY, here are my recommendations:

- be prepared to spend more time than you expect.
- do lots of research before, during and after. Especially related to website design and copy.
- accept you will make a lot of mistakes along the way
- you may still end up hiring a professional in the end
- you may not see the results you want as quickly
- not only can it cost you time and money trying to figure it out, but it also prevents you from making money by not focusing on income producing activities and it will delay you from doing the truly necessary planning and innovating that you, as the business owner, should be doing.

As a small business owner, I get it. You don't necessarily have the money starting off to cover the basics of what needs to be done. We don't all start off with a substantial savings or invest in our business wisely, especially if this is your first time being an entrepreneur. But I do strongly suggest aiming to create a budget for marketing as soon as you are able so that you can give it away to someone else while you focus on building your business.

07/09/2024

Smooze so you don't lose! Nurturing past clients, reminding friends and family what you do, informing other professionals you have relationships with - hairdresser, dentist, doctor, etc.. ,people you meet at Networking events and people who sign up for a newsletter or freebie from your website are all resources to gain clients.

Past clients and friends and family being the best because generally they are more likely to take actions so long as you:

TALK ABOUT YOUR BUSINESS!
Let them know that you offer some reward both to the one referring and the actual referral.
ASK FOR THE BUSINESS

Asking for business is not some shameful activity. Keep it natural and light with no pressure but also no downplaying what you do. Being modest of your wins is one thing - downplaying what you bring to others is another and is just self-sabotogue.

Nurture people in your SOI - sphere of influence as it's called. People you know or have made a contact.

Make sure your testimonials are visible. 98% of people check out testimonials so kinda important.

81% of shoppers are influenced by friends and family social media posts. Ask your friends to support your business by giving them a limited time free or discounted services that they can post about.

The majority of solopreneurs business thrives off of referrals once you build your contacts and initial clients. Not only does it make you money, but it also saves you money by giving you warm leads without spending so much on ads for still chilled leads.

03/26/2024

If you aren't in the professional design or social media creation space, you may think this doesn't effect you. But if you are using Canva at all for one off designs, the changes coming in the future may be more impactful.

Canva, pushing to become the creation space for multiple media formats, acquiring a graphic design software software company is huge! While it will probably be a while before some of the tools that designers would love to use within Canva becomes available, it certainly ups the ante the skills users may need to learn to design even better as expectations will increase.

As for those who use Affinity in place of Adobe, due to its economical pricing, similar tools and non-subscription service, rest assured, your graphic design software isn't going anywhere. Matter of fact, the Version 2.5 beta is planning to be tested soon.

This is exciting news and much is unknown in how the two plan on merging the individual companies to best serve both Affinity and Canva... hopefully it will be one that all who use either will only see the best of benefits.

02/14/2024

I am all about genuine connections. They totally light me up! Social media started as a way to keep in touch, sharing, expressing with hopes of making new friends, connecting with old friends and family that weren't so close. Now I see how much it's also about sharing interests, relating, and teaching. And I am here for it! It's easy to become jaded and only see the negatives of social media. But there really is a whole lot of positives too!

For those of you that I know personally, or we share an appreciation virtually... Happy Valentines day!

01/27/2024

The only thing I have more of than screenshots and downloads on my phone is my Google Inbox... 😅😆

01/01/2024

I hope that the New Year is not just another day and the welcoming of a new year is not just "another year coming". I hope it is always a time to reflect, refresh and refocus on what direction you will take action toward to make your life more of what you want. From little choices to big goals....to bring more happiness, more love, more security, more adventure.

I wish you all a Happy New Year and the courage and commitment to overcome obstacles to make 2024 another step towards what you want, while finding the support to help you along the way.

.postitoutloud

11/08/2023

Tis the season for marketing sales, events, programs, and more! But do you need a huge marketing budget for this? Not necessarily, but you do need time and planning. In this article on LinkedIn, I lay out out a plan to entice, inform and create urgency to sign up or show up!

10/28/2023

This is a question asked about ALOT..even among social media managers and content creators. Personally, I have almost always used video editing software like Premiere Pro, Capcut or Descript.

10/28/2023

If you have started, or are thinking of starting a group, the prequalifying questions to get into the group can be your greatest asset for ensuring group success, gaining followers on your other platforms, and nurturing your audience. To not take advantage of that, is simply, a waste of a solid opportunity. The devil is in the details of utilizing this resource.

What questions or offers are those?

How did find out about this group? And don't leave it blank. Provide the options as a multiple choice. List out other social media platforms you use to post about your group, option for referral or recommendation, and other. Make it simple yet providing you the information to know where you are most getting seen and potentially compare difference in the approach.

What are you hoping to gain as being member? Obviously this may not apply for all groups, but definitely necessary for groups that teach or coach a niche.

What are your 3 top pain points for being here? Getting this answer helps you to direct your material to ensure you provide this value.

What are your top 3 challenges in (whatever the niche value is for your group)? This can give insight on if their top 3 challenges matches with what they are hoping to get out of the group. It may show where their expectations differ from their reasons for being there. This is where you get to exceed expectations, if possible.

Offer up your other social media handles and request them to follow, and provide their handle for return follow if they are interested. Obviously this shouldn't be a requirement for entry but you can learn alot about your members through their social media, as well as offer external value and have access to further nurture your members on a more individual basis to gain further loyalty and increase potential for social sharing.

Make them aware of any freebies, discounts, introductory rates for a program, etc.

Ask if they would like to subscribe to a free newsletter. There is your nurture. Even if they leave the group, you could still have access to give value and possibly gain a referral in the future.

Now I understand that you may see these questions as a deterrent from getting quick and easy members because you just want people in your group quickly without annoying them with long questions. If you are able to make answers multiple choice with "other as an option" then great. But the more voluntary information you can gain, is even better.

Well just like anything else, making sure you have the right members who will want to be active is important to gaining more members. Answering these questions demonstrates a bit of commitment starting off the bat. They aren't just here on a whim or curiousity, and you have displayed your commitment to them, even if indirectly. Additionally, if you are meeting and exceeding your groups needs and expectations, the other members will come. Thirdly, it provides you the social feedback that you need for your campaigns for any internal events or programs.

Essentially, having questions for your Facebook group as a coach, mentor, marketer, - any value service provider, is one of the best lead magnets you can get with instant market research and feedback. The devil truly is in the details, and so is your success.

10/26/2023

A common misconception I've encountered as a social media manager is the direct association of social media efforts with sales. Let me clear things up a bit:

Social media is primarily about building presence. It’s a space to inform, entertain, and add value. Think of it as a friendly guide that points curious folks to where they can delve deeper into what you offer.

Remember, social media is a part of the broader journey a customer embarks upon. Whether it's leading them to your website, landing page, or a direct call, it’s about creating visibility and sparking interest. The aim? To get them to know, like, and trust your brand enough to explore further.

However, measuring success isn't just about counting 'likes' or 'followers'. Fun fact: only around 10% of your followers see your content and a mere 1-3% engage actively. Each post is an opportunity to shine a spotlight on your value and foster trust and loyalty.

Want to measure the real impact of your social media? Ensure it directs people to tangible next steps—be it a freebie, a sale, or a specific program. Tracking leads from these platforms will give you insights into the effectiveness of your strategy.
No tracking tools? No worries! Consider offering discounts using unique hashtags or QR codes specific to each platform. It’s a simple yet effective way to gauge engagement.

To sum it up, while social media is an incredible tool for visibility, it's not the only instrument in your marketing orchestra. It amplifies your message, but actual sales come from a combination of efforts and tactics.

10/24/2023

In the last week, Meta has announced that Broadcast channels will be coming to Facebook.

For those unfamiliar, Broadcast channels were introduced to Instagram earlier this year. Essentially, a way for brands to do polls, share behind the scenes, or share more focused information to their followers through DM's. For Instagram, it was a great addition to get more out of those you follow.

Now they are coming to pages. Which actually leaves me a bit confused. And here is why. Instagram has limited means to engage with those you follow or who follow you. So it made sense. But Facebook has Groups, Pages and you can create a Chat for your Group within Messenger for more involved conversations and elaborations with your followers.

So are those chats going away for Broadcast channels or are B.C an addition? Or since B.C are for Pages, vs Chats being for groups, it's just the same, but different? I'm a bit unclear on what Meta is hoping to accomplish.

Which leads a bit into the second point of interest. Instagram algorithm has been aiming toward off screen.. In other words, your private DM's, Broadcast Channels, Story messages, etc have become more important to demonstrating your value to IG. Is Facebook trying to go the same direction? If so, I have to question, is it so Meta is less responsible for the conversations? Given their recent lawsuit around the type of content previously being published that may have, could have or did, violate certain Federal Laws around Race, Religion, Sexuality, Gender, Politics fake news, etc.. which has severely limited Freedom of Speech in a certain regard... Is this Meta's way of circumventing that and allowing for the freedoms so long as they aren't made public (via newsfeed)?

More and more of what used to be regarded as social media is now being relegated to behind the scenes in Groups you must join, Chats and now Broadcast channels. Essentially, we are creating our own Netflix channel but for our business.

What are your thoughts on this? Do you think this a good move? How do you see it adding to the complexity of managing your social media and your followers?

Comment below.

10/24/2023

Tell me I'm not alone!!!

🤣🤣🤣 so true!! And then theirs articles saved for reading later on my Mac, folders for saved newsletters of info in my Google email, saved posts or reels on fb or IG... and I never get to them all.😭😭 But I'm also never lacking material, tips or inspiration.

10/19/2023

I love using Emojis! Do you have a favorite one or group? Drop yours in the comments! 😉😁😝🥰

10/13/2023

How long have you had your website? A year? 3 years?

When was the last time you visited it? For many, not since the first month after it went public. And then a few years later they are wondering why they even have it.

If you have a website, it should be the operations base for your business. It should not only tell everyone about you and your business, your offers but should also be getting leads for nurturing, attracting others to find out more and informing them about what's new in your business.

So what can you do to make your website truly work for you?

1) Have a contact form and appointment setting link within the site. Send people who dm or text you there.

2) Make sure any discounts, sales or freebies are pop ups on your site.

3) Create a code for discounts or sales that can be used at a checkout. Post about that code on social media and send followers to your store.

4) Make sure all your social media platforms, podcast links or any other places people can find out more about you, are listed.

5) Make sure your important pages- especially blogs, are shareable.

6) Have a newsletter sign up available to nurture your clients with business and personal updates.

7) Create client portals ( if fitting for your industry)

8) Have pages that discuss courses, books, learning presentations for visitors and clients.

Your website can be the hub of your business. And if you aren't using it, then you aren't giving anyone else a reason to use it either.

10/05/2023

Seeing an influx of bots on your Instagram page? Is Meta/Instagram not allowing you to post because it's claiming your post is against community standards or due to a link in your profile is against our hate policies? Maybe you are seeing a lot of bot spam comments in your feed?

I was recently sent a referral to help a lady who was running into exactly this. I had heard rumors of a certain third party link system where bots were being found within the link that they gave you to use on your bio. I did some research and discovered that there was validity to it. Then I advised her to do one of the first two options I list below.

But first, what are the rumors or speculation behind these bots in a third party link?

Some people have claimed Meta doesn't want you using third party links so if it sees you are using the generic link phrasing, Meta flags your account. I tend to not agree with this one. Meta could just not allow it. No need to get crazy about it.

Another theory is that the phrase triggers bots to become active.
A third option is that the bots are within the link itself.

Based on these theories, What to do?

Assuming that it is the phrase that triggers either Meta to flag or for the bots to become activated, then you can change the phrase from the one auto generated by the third party app. Either change it in the app itself if it allows or copy the link and add it to a pdf document in Canva, Word, Adobe, etc. that allows you to personalize the wording from the link.

Another option, and the best option, is to just use the new native links located in your Instagram Bio. You are allowed up to 5 links. In case you don't know, while only one link add on is shown at a time, once you put in the first link and save it, the option to add another link pops up.

Another option I was made aware of was to create a landing page on your website with all your links located on it. You can design it to look similar to third party link app. Then it also adds traffic to your website. I would caution to make sure that you have virus and malware protection on your site if you choose this option.

I don't wish to call out the company that has this reputation but the image should be a clue. I don't believe it is the intent of the company but rather the typical dark web stuff. I can tell you that the referral I mentioned above, did remove the link from the third party app, and confirmed it was related to the third party link. It would stand to reason, that this may be occuring on other links as well.

10/03/2023

So recently this discussion came up among us social media managers. Seeing as we are the ones usually creating the content, what level is considered acceptable? How comfortable are you in brands or influencers using verbal curse words, writing curse acronyms, slang terms, memes, and dark or sexual humor in their marketing or content? Are they just being real or is it inappropriate?

Does it depend on the product or service?
Is it more acceptable among bigger brands than say your local hairdresser?
Is one more acceptable than another? Such as most memes are ok, acronyms of curse phrases are ok but not verbal swearing?
Does it matter what platform it is on? No big deal on You Tube or TikTok but not so much on Instagram?

Drop your thoughts below!

09/25/2023

Since Facebook started, the rule has been, only one account per person. It's 2023 now and I guess they thought it was time to change things up! You can create up to 5 ADDITIONAL profiles under your main account WITHOUT having to use your legal name - or a variation of.

I know some of you are thinking "but why"?

Personally, I have already taken advantage of this feature. My current main profile is a mix of personal and professional. But I am more than my business and I have diverse interests and friends. So I have another profile for those interests and different friends on that profile. It just makes things easier, without creating any confusion.

It is really easy to switch between the two and Messenger works separately for each of them, which is also great.

All this said, with the level of cloned accounts, hacked accounts, harassment, trolling, etc., that takes place online, I can see where there will be some heavy concerns. And so far, Meta hasn't really shown the capability to limit them. So this could prove to be a big challenge for Meta in the future.

Personally, I have my own theories as to the long-term purpose of this feature. For those creating Creatives or Professional profiles, it is a huge asset. If I wanted to, I could make another profile, move my family and friends to it, and keep them out of the business side of things. Also, having more profiles, for those who profit off content being seen, I wonder if they will be able to make more money from different styles of content on their linked profiles in the future.

What are your thoughts? Love the idea and can't wait to make
another profile or meh, don't use Facebook enough to care? Drop your opinions in the comments!

Address

Lafayette, IN
47905

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm
Saturday	10am - 4pm

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http://www.engagingmediaservices.com/

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Send a message to EngagingMedia.Post it out loud:

Videos

It's summertime...engagement is going to be low(er). It's all good! Keep posting, recycle content and get out and enjoy life while you can! 🌞

Don't you just hate that nagging voice in your head! Should I post this? Is my design OK? Did I look bad on my video? Omg...I said too many filler words...I misspelled a word... The list of self criticism goes on and on. Efff that! Distract yourself, learn more, do more, mess up more and you will get better - but never perfect. It's all good! Still show up, still do you and if others stress over it - let them waste their energy while you just focus on doing you! #impostersyndrome #keepyourword #socialmediapresence #postitoutloud #socialmediastruggle

Every solopreneur knows there are clients..and there are CLIENTS! There's people you are doing a job for and there are those special people who really light a fire and you would be excited to work for. And when you are really excited, it's as if you already have the job and your creativity is flowing and your brain is filled with ALL the ideas.. Waiting is soo hard! And I won't even give myself bad MOJO by questioning getting the job. Lol. #postitoutloud #sharethepassion #creators #solopreneur #solopreneurlife

Who else caught the @canva Create announcement today? ❤️❤️ and 🔥🔥🔥 for what they are bringing for creatives and marketers!!! And they didn't forget about sales, HR, enterprises and non- profits either. Comment below what you are most hyped about! #instagramcreatives #canvapro #affinity

What are some expected changes for 2024 when it comes to social media? 1) LinkedIn is going to be more integral to growth. 2) Companies are going to be looking at choosing THE platform that is best for their growth, hiring specialists in that platform rather than spreading time and effort across several. 3) Collabs and UGC remain important 4) Tagwords are still your social SEO 5) Video is still important ( no surprise there) and it's safe to say, something will shift midyear because it always does. Lol. How is your business going to shift in their social media marketing? #alyssa_engagingmedia #alyssa.postitoutloud #socialmediatips #marketing2024 #contentmanagement

😆😆😆 2023 was a challenging year for me but learned a lot. So maybe a little heat will keep me pushing towards what I want. One great thing about creating content and social media...there's always more to learn! How about you? Ready to take what you learned and build on it? #newyears2024 #lessonslearned

Sample Strategy for Coaches

Life coaches, mindset coaches, health coaches, holistic coaches, business coaches.... There are so many different coaches out there right now. Recently I was hired to provide a strategy for a Business and Holistic life coach. They had all the right information and expertise displayed out there but weren't gaining followers or subscribers for their program. These are the tips that I gave them. I think it's important to point out, that even failing on one or two of these steps can completely derail the strategy. This was designed specifically to gain audience connection and engagement. #socialmediastrategytips #coachingtips #connectionmatters

Sample Strategy for Coaches

I don't what it is. Many creators struggle with coming up with their own content but are great with their client's material. Often it is blamed on Imposter syndrome...and maybe. Not for me to say. But I do try to stop and look at the differences between my client's and myself. And ironically, what I have come up with, other than just creative burn out, is that we are clear about our client's voice, messaging, colors, style, etc. because we can stay objective. But like many things in life, we either may not be so clear on our own branding essentials or are too invested or too close to our business that we can't see it objectively. Are you a content creator or SMM? What are your thoughts on this? Comment below.

😆😆 Just back from camping with friends and failed to apply spf on my back after changing shirts... but @your_favorite_esty_heather , I did apply to my front! 😉😆 #designinglife #spf #funny #skincare #sunburn #pokingfun #laughatself #summertime #creation #oopsididitagain #contentcreation #backscratch #itchy #postvacation #lafayette