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EngagingMedia.Post it out loud

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Lafayette, IN
EngagingMedia.Post it out loud

Creating and managing content for multi-passionate, quiet yet bold, small business owners Why? How do I intend to do any of this? Still not convinced?
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First and foremost, I design content for small businesses with the sole aim to retain and attract clients or customers, not just followers. My intention is to increase your revenue, brand visibility and brand loyalty. Because when the objective is just to gain followers and likes - then you aren't creating loyal, engaged followers who will actually purchase from you, recommend you or share their e

xperience of you. Designing content that speaks to your current audience, attracts new potential clients/customers through consistency of branding messaging, style, colors, while adding in variety. Brands need to be transparent, a bit bold, clear and enticing to current audiences. Most importantly, genuine and true to the experience and product. Working closely with my clients, understanding their business, their branding and the experience they wish to create for their clients is essential for me to create material that you don't have to manage, yet with communication, you won't feel as if you don't have any control over your media. In addition to designing and writing content, I do the hashtags, write the captions, create and edit video - including short video. I can engage with your followers and those you follow to encourage additional growth. You don't need to be worried about making sure you post the content as I also manage the scheduling for you. I don't blame you. You need actions, not words. So reach out to me and we can schedule a meeting in which I will provide rough design ideas, messaging, etc. along with tips for your current social media platforms. This can be done via zoom if you are not local, and if you are local, then I am happy to meet at your establishment. No obligation.

01/02/2025

I wasn't going to do a New Years Resolution this year. Still have the same ones from 5 years ago.😅. But as I was going through my emails, I realized that I have way too many emails from newsletters or individuals. So yep - cleaning out who all I am subscribed to is now my New Years Resolution.

Which then begs the question of how do you decide which ones to keep? And as a marketer, it's kind of like market research. What makes a digital newsletter worth keeping?

1. Did I only subscribe to get a free download and then forget to cancel? Free downloads are a great way to add to an email list for newsletters but the future open rate may not be all that high.

2. Am I getting what I expected out of the newsletter? If I genuinely subscribed, I had certain expectations of value and if most are only about your programs and offers - I'm out.

3. Does the newsletter offer the value I expected? Am I getting current updates around the subject as I expected.

4. Is the newsletter written in personal, engaging way that makes me want to visit links or finish reading it? Or, if is essentially a list of updates, are they clearly listed in easy to read format.

5. Do the links stay active? I subscribed to one newsletter, and I starred it to look at later. Two weeks later the links included were no longer valid. Which made me question the validity of the source.

6. Is the information included current and not something I will casually see on social media. Does it demonstrate genuine experience? I don't need easily accessible information. I want information that is more in depth and not commonly seen which primarily comes from real world experience.

7. Is the overall composition clear, easy to get the highlights of what the topics are and attractive? Obviously not keeping a newsletter if it is put together well but not engaging or informative but also not keeping one that is cluttered and doesn't have a flow to it.

These are my criteria. What about you? What makes you want to keep an email subscription for a newsletter?

01/01/2025

Happy New Year everyone! For the last few years people were choosing a word of the year. I decided to choose a motto to remind myself. What do you think? Can you get behind this for motivation throughout the year?

12/31/2024

Well, Meta is at it again. While their 2024 attempt to create AI generated bots of famous celebrities flopped, Mark Zuckenberg recently announced that the platforms where they encourage genuine engagement and interaction - "be social" - will be populated with AI profile accounts.

Per Rolling Stones article (and several others), this is an excerpt of their recent announcement:

“We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do,” Connor Hayes, Meta’s vice-president of product for generative AI, told FT. “They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform … that’s where we see all of this going.”

The reason? It's a bit mixed. When Metaverse flopped, Meta has been attempting to get back on top of the tech industry. That's why the celebrity bots came about. Now, users can create their own animated bots. And now we are at Meta wanting to have accounts created for AI profiles. The other concern of Meta - staying relevant to the younger generation which of course would be the future of any growth on their platforms.

So far, at least on Threads, the reception to this announcement, paired with the recent news of bringing ads to Threads, is not well received and is raising even more concerns about being on social media. It could potentially have huge impact on businesses who use social media to connect, engage and market to their audiences. Personally I can't help but question how a teenager or young adult is going to feel that a profile they engage with is actually an AI.

I hope there will be filters to block those accounts if you choose as well as clear markers that say profile is AI but it's too soon for that discussion.

12/02/2024

The tagline for Engaging Media is "Do it Different" - but what does that even mean really? On it's own, it's a vague sentence that could mean just about anything to anyone.

So let me clarify it. For me it means:

Less “rule” focused and more “Do” focused

Less grind, more quality

Less comparison and more authenticity

Less sales focused and more engagement focused

Less about fitting a mold and more about creating a new mold of how you show up

I can't tell you how many small business owners I talk to that dread social media. Some even h*te it! Why? There is a lot of different reasons but most boil down to:

Insecurity.
Comparison- ism.
Feeling they can't be themselves and
That it's all about being loud, majorly entertaining and always in people's faces.
And always having to hit the numbers or you won't see success.

I started researching and digging into social media for businesses about 2012, before I started formerly into the industry. Then and now I still see the same methods that garner true success.

Be boldly you. Share about yourself while also sharing about your business. Be a mix of lighthearted, entertaining to some extend and show you know your sh . Everything else is just noise that will distract you.

Granted, there is a certain polish to all of this, but it doesn't have to be scary or insurmountable. And it can be fun! At least 50% of unsuccessful social media has mindset and perception at the root...not actual content.

Isn't it time to Do it Different? Think about it Different?

09/01/2024

Telling someone to " just Google it" is a great way to remove yourself as a possible expert. People want a human with real world experience answer, not an AI answer or 50 blog articles that each explain it differently or contradict themselves. Just answer the question.

07/11/2024

I feel a bit like a hypocrite saying this because I love to learn new things and figuring out as much as I can on my own. Yet I can acknowledge that in the long run, there are many things that cost me more time and money because I chose that route.

When it comes to marketing, social media, website, writing copy or content for our own business, we tend to be less objective. We make choices based on our mood that day, what image we fell in love with, or what trend is really fun. Any of those could be completely off brand for your industry or really tell people nothing about you as a person at all. And that doesn't include buying into programs promising $30,000/month after 8 weeks.

This said, if you are going to DIY, here are my recommendations:

- be prepared to spend more time than you expect.
- do lots of research before, during and after. Especially related to website design and copy.
- accept you will make a lot of mistakes along the way
- you may still end up hiring a professional in the end
- you may not see the results you want as quickly
- not only can it cost you time and money trying to figure it out, but it also prevents you from making money by not focusing on income producing activities and it will delay you from doing the truly necessary planning and innovating that you, as the business owner, should be doing.

As a small business owner, I get it. You don't necessarily have the money starting off to cover the basics of what needs to be done. We don't all start off with a substantial savings or invest in our business wisely, especially if this is your first time being an entrepreneur. But I do strongly suggest aiming to create a budget for marketing as soon as you are able so that you can give it away to someone else while you focus on building your business.

07/09/2024

Smooze so you don't lose! Nurturing past clients, reminding friends and family what you do, informing other professionals you have relationships with - hairdresser, dentist, doctor, etc.. ,people you meet at Networking events and people who sign up for a newsletter or freebie from your website are all resources to gain clients.

Past clients and friends and family being the best because generally they are more likely to take actions so long as you:

TALK ABOUT YOUR BUSINESS!
Let them know that you offer some reward both to the one referring and the actual referral.
ASK FOR THE BUSINESS

Asking for business is not some shameful activity. Keep it natural and light with no pressure but also no downplaying what you do. Being modest of your wins is one thing - downplaying what you bring to others is another and is just self-sabotogue.

Nurture people in your SOI - sphere of influence as it's called. People you know or have made a contact.

Make sure your testimonials are visible. 98% of people check out testimonials so kinda important.

81% of shoppers are influenced by friends and family social media posts. Ask your friends to support your business by giving them a limited time free or discounted services that they can post about.

The majority of solopreneurs business thrives off of referrals once you build your contacts and initial clients. Not only does it make you money, but it also saves you money by giving you warm leads without spending so much on ads for still chilled leads.

03/26/2024

If you aren't in the professional design or social media creation space, you may think this doesn't effect you. But if you are using Canva at all for one off designs, the changes coming in the future may be more impactful.

Canva, pushing to become the creation space for multiple media formats, acquiring a graphic design software software company is huge! While it will probably be a while before some of the tools that designers would love to use within Canva becomes available, it certainly ups the ante the skills users may need to learn to design even better as expectations will increase.

As for those who use Affinity in place of Adobe, due to its economical pricing, similar tools and non-subscription service, rest assured, your graphic design software isn't going anywhere. Matter of fact, the Version 2.5 beta is planning to be tested soon.

This is exciting news and much is unknown in how the two plan on merging the individual companies to best serve both Affinity and Canva... hopefully it will be one that all who use either will only see the best of benefits.

02/14/2024

I am all about genuine connections. They totally light me up! Social media started as a way to keep in touch, sharing, expressing with hopes of making new friends, connecting with old friends and family that weren't so close. Now I see how much it's also about sharing interests, relating, and teaching. And I am here for it! It's easy to become jaded and only see the negatives of social media. But there really is a whole lot of positives too!

For those of you that I know personally, or we share an appreciation virtually... Happy Valentines day!

01/27/2024

The only thing I have more of than screenshots and downloads on my phone is my Google Inbox... 😅😆

Address

Lafayette, IN
47905

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm
Saturday	10am - 4pm

Website

http://www.engagingmediaservices.com/

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Videos

It's summertime...engagement is going to be low(er). It's all good! Keep posting, recycle content and get out and enjoy life while you can! 🌞

Don't you just hate that nagging voice in your head! Should I post this? Is my design OK? Did I look bad on my video? Omg...I said too many filler words...I misspelled a word... The list of self criticism goes on and on. Efff that! Distract yourself, learn more, do more, mess up more and you will get better - but never perfect. It's all good! Still show up, still do you and if others stress over it - let them waste their energy while you just focus on doing you! #impostersyndrome #keepyourword #socialmediapresence #postitoutloud #socialmediastruggle

Every solopreneur knows there are clients..and there are CLIENTS! There's people you are doing a job for and there are those special people who really light a fire and you would be excited to work for. And when you are really excited, it's as if you already have the job and your creativity is flowing and your brain is filled with ALL the ideas.. Waiting is soo hard! And I won't even give myself bad MOJO by questioning getting the job. Lol. #postitoutloud #sharethepassion #creators #solopreneur #solopreneurlife

Who else caught the @canva Create announcement today? ❤️❤️ and 🔥🔥🔥 for what they are bringing for creatives and marketers!!! And they didn't forget about sales, HR, enterprises and non- profits either. Comment below what you are most hyped about! #instagramcreatives #canvapro #affinity