Designsensory

Designsensory A full-service branding, research, marketing and digital firm that unites the power of paid, earned, owned and shared media.
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Founded in 2001, Designsensory was started by two friends. Both shared a deep passion for solving business and marketing problems with smart design and robust technology. Today, we are a collective of designers, marketers, writers, technologists and strategists looking to create impact by creating useful things. Let's achieve great things together.

5 years of frontend brilliance! 🎉 Colby’s quiet dedication, top-notch work, and family-first values make him a true gem....
12/04/2024

5 years of frontend brilliance! 🎉 Colby’s quiet dedication, top-notch work, and family-first values make him a true gem. Here’s to many more, Colby!

Who caught Wicked this weekend? 🧹🫧 Or maybe Gladiator II? ⚔️ Did anyone else cosplay The Wizard of Oz by taking over a t...
11/25/2024

Who caught Wicked this weekend? 🧹🫧 Or maybe Gladiator II? ⚔️ Did anyone else cosplay The Wizard of Oz by taking over a two-story LED screen in Times Square using facial recognition software? No? Just Brad?

Our team supported back-to-back activations at Regal Times Square this past week — Gladiator one night, Wicked the next — to celebrate Glicked and the newest episode of Prop Shop (stay tuned!).

What our friends and Regal prop makers, Jonathan Douglas and Chris Dotson, built on this episode wasn’t defying gravity, it was defying logic.

Creativity isn't reserved for a select few, it lives within all of us. There's science behind creativity and ways to ove...
11/20/2024

Creativity isn't reserved for a select few, it lives within all of us. There's science behind creativity and ways to overcome your creative blocks. Explore how anyone can unlock their unique creative spark.

Imagine a world totally void of creativity. It’s hard, isn’t it? Creativity is the impetus behind innovation, propelling industries forward and adding vibrance to our lives. It shapes art, influences technology, molds culture and inspires new solutions to age-old problems.  But so many of us be...

11/15/2024

What happens when we ask our founders 23 questions to celebrate 23 years in the biz? Plenty of laughs, memories… and, of course, outtakes! 😂

We're celebrating the moments that have shaped who we are as we look ahead to some big things in the new year. 🎬

Watch the full chat with our founders over on our YouTube: https://youtu.be/Xn_JaISvOJ4

Our team just returned to the office after an all-hands meeting with our friends at South Dakota Governor's Office of Ec...
11/13/2024

Our team just returned to the office after an all-hands meeting with our friends at South Dakota Governor's Office of Economic Development!

Following the meeting, we explored the Black Hills, touring sites like the Ellsworth Air Force Base, Elevate Rapid City, B & T Manufacturing SD, LLC, Lloyd Companies' new development, and, of course, the iconic Mount Rushmore. 🗻🇺🇸

We had a fantastic time while supporting South Dakota’s economic growth team!

We’re celebrating a big milestone—our 150th episode of Food Network Obsessed! 🎉 But that’s not all—we’re also a finalist...
10/12/2024

We’re celebrating a big milestone—our 150th episode of Food Network Obsessed! 🎉 But that’s not all—we’re also a finalist at The Signal Awards! While the judges decide some categories, the Listener’s Choice Award is up to YOU. Cast your vote and help us take home the win! 🏆

Vote here: https://vote.signalaward.com/PublicVoting #/2024/shows/general/food-drink

DS x LA, we can't stay away! Let Them Be Naked is an official selection at the Los Angeles Documentary Film Festival, wh...
10/11/2024

DS x LA, we can't stay away! Let Them Be Naked is an official selection at the Los Angeles Documentary Film Festival, which can only mean one thing... our team is headed back to Los Angeles.

📸: Joseph Nother

The new Arrowmont School of Arts and Crafts website is LIVE! 🎨✨From strategy and design to development and hosting, we p...
10/10/2024

The new Arrowmont School of Arts and Crafts website is LIVE! 🎨✨

From strategy and design to development and hosting, we provided a full digital transformation. Whether you're a retiree with a passion for creating, a student seeking scholarships, or a local family looking for community classes, the new site has everything you need to explore. Check it out and see how Arrowmont continues to make the arts accessible to all.

🔗 Visit now: https://arrowmont.org/

The team who made it happen:
Account Director – Mary Blair
Project Manager – Jenna Anderson
Research & Strategy – Ryan Lee
ECD – Joseph Nother
AD – Katie Marshall
UX Designer – Allie Torres-Lopez
Copywriter – Susan Hamilton
VP M&C – Hunter Foster
VPI – Stephan Zerambo
Dev – Colby Johnson
UX & Content Loading – Courtney Borgers

Join our dynamic, diverse and welcoming community of makers and artists for a meaningful experience in the arts when you discover Arrowmont.

10/09/2024

We’re excited to launch Freedom Works Here, our new series in partnership with the South Dakota Governor’s Office for Economic Development! Discover how leaders from South Dakota businesses are driving the future of innovation in the new American West.

With the help of our production partner, Popfizz • Brand Storytelling, we captured the essence of South Dakota’s stunning landscapes and pioneering spirit and brought this vision to life.

Watch episode one: https://www.freedomworkshere.com/freedom-tv

The team that made it happen:
Joseph Nother - Executive Producer, Writer, Creative Director
Missy Sinner - Executive Producer
Jordan Peltz - Director, Writer, Editor
Mike Dearing - Director of Photography, Colorist
Annalee Peltz - Producer, Writer
Chelsea Penticuff - Account Manager, Producer
Kristin Majni - Producer
Ashley Mahs - Co-Producer
Austin Christiansen - Editor
William Wright - Composer, Music Supervisor
Michael Cummins - Post Producer
Abby Webb - Project Manager
Katie Marshall - Art Director
Benjamin Maxey - Director of Motion
Lisa Schweikert - Motion Designer
Special thanks to South Dakota Governor's Office of Economic Development, Governor Kristi Noem, and Justin Ochsner.

10/03/2024

We had a wonderful time hanging with and supporting our local maker community at ! And thanks for having Hunter Foster out to speak. The Maker City and Knoxville Entrepreneur Center are doing INCREDIBLE work for the entrepreneurs and small businesses in our Knoxville community (and beyond). If you're ever looking for business education, to connect with other creatives or for more resources – KEC is the place.

10/03/2024

At DS, we’re in the game for the love of sports and the creative ideas that make the BIG plays. 🏈🙌

From sparking excitement to delivering real results, we’re here to elevate the fan experience.

In celebration of (our 23rd year), we're going back to the tape and pulling together a highlight reel – or two – of some of the moments and projects we love the most.

For Hispanic Heritage Month, we’re shining a light on the power of Latino consumers and the trends shaping this communit...
09/19/2024

For Hispanic Heritage Month, we’re shining a light on the power of Latino consumers and the trends shaping this community. From their rich cultural influences to their dynamic impact on the marketplace, Latino audiences are driving exciting shifts in brand engagement.

Dive into our latest blog, where we explore the best practices in multicultural marketing, and learn how we teamed up with Centro Hispano to craft campaigns that not only resonate but celebrate the unique and diverse Latino experience.

Read more:

Here at Designsensory, we’ve been working with Centro Hispano, an organization with the mission to develop effective, relevant and culturally aware programming and help Greater Knoxville understand the presence and contributions of Latino families in East Tennessee, to create more impactful and re...

Need to expand your brand’s ecosystem and identity while finetuning your positioning and messaging? Enter: microbranding...
09/10/2024

Need to expand your brand’s ecosystem and identity while finetuning your positioning and messaging? Enter: microbranding.

See how you can leverage the tactic for campaigns, subbrands and more:

Discover how microbranding can amplify your brand's impact by tailoring your identity to resonate with niche audiences. Learn how to expand your brand’s ecosystem, fine-tune your messaging, and connect with new segments through bespoke brand elements and campaign branding.

Unlocking success starts with the right questions. 💡Our partnership with Rather & Kittrell began with deep insights into...
09/05/2024

Unlocking success starts with the right questions. 💡

Our partnership with Rather & Kittrell began with deep insights into their audience, from media preferences to behavioral motivators. By combining data with our years of collaboration, we've crafted precise digital strategies that resonate with their niche market.

From understanding different motivations within their HNWI audience to developing tailored creative variations, our approach ensures a steady stream of highly qualified leads in an industry where change is rare. With RK's unmatched expertise, we're proud to be a part of their continued success.

See how we did it: https://bit.ly/4gfFWFm

Credits:
Hunter Foster, VP, Media & Communications
Chelsea Penticuff, Account Manager
Abby Webb, Project Manager
Shianne Warner, Social Media Specialist
Jessica Thompson, Associate Media Director
Katie Marshall, Senior Art Director
Jaqueline Juneau, Graphic Designer
Ryan Lee, Sr. Manager, Strategy & Account Planning

Rather and Kittrell trusts Designsensory to drive leads in the highly competitive wealth management industry.

We're celebrating 23 incredible years of Designsensory! This 23-year-old labor of love is fueled by passion, innovation ...
08/30/2024

We're celebrating 23 incredible years of Designsensory! This 23-year-old labor of love is fueled by passion, innovation and creativity, and we can't say thank you enough. Thank you for the countless hands that have crafted our work over the years, and to all those who have given our projects a little extra heart. Here’s to many more years of work for the love of it!

Think you know influencer marketing? Think again. Common misconceptions could be holding your brand back. From why long-...
08/28/2024

Think you know influencer marketing? Think again. Common misconceptions could be holding your brand back. From why long-term partnerships matter to how creator freedom drives results, we’re diving into the truths behind successful campaigns. Ready to unlock the real potential?

Discover more on our website:

In today’s fast-paced digital world, it’s no surprise that influencer marketing is undergoing significant changes. Brands are steadily increasing their spending on this strategy, aiding in the development of vibrant communities of creators who resonate better with the target audience. However, m...

We're always proud to work with our local community on campaigns that effect change and connect people with resources th...
08/26/2024

We're always proud to work with our local community on campaigns that effect change and connect people with resources that can change their lives. We recently launched a campaign for the Knox County Health Department for their Women, Infants, and Children (WIC) program.

Our research and media teams were crucial in developing a framework with a strong message and efficient targeting to reach people, but the spotlight belongs to this :30 animated spot by Lisa Schweikert: https://youtu.be/A1jaSpHFDso

Together, we're boosting awareness and participation in WIC.

Credits:
Chelsea Penticuff - Account Manager
Abby Webb - Project Manager
Chris Cable - VP, Creative
Chris Wise - VP, Insights and Research
Ryan Lee - Senior Manager, Strategy & Account Planning
Jessica Thompson - Associate Media Director
Lisa Schweikert - Motion Designer
Popfizz - Production Company

We partnered with Knox County Health Department to promote general awareness of their Women, Infants, and Children program and increase enrollment. Subscribe...

Transforming 80+ websites into one cohesive digital ecosystem was no small task.Designsensory partnered with Covenant He...
08/22/2024

Transforming 80+ websites into one cohesive digital ecosystem was no small task.

Designsensory partnered with Covenant Health to streamline its online presence, enhancing user experience and operational efficiency. By consolidating under one unified site and implementing a robust design system, we created a seamless experience for patients and staff alike.

Explore how we achieved an 8.5% increase in mobile usability and an elevated Net Promoter Score: https://designsensory.com/work/covenant-healthcare-system-website/

The team who made it happen:
Brandon Rochelle - CTO
Stephan Zerrambo - VP Interactive
Courtney Borgers - Content Architect
Allie Torres-Lopez - UX Designer

Designsensory is a fully-integrated marketing and advertising agency located in Knoxville, Tennessee. Learn more here.

Address

1740 Commons Point Drive
Knoxville, TN
37932

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18656902249

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