03/30/2024
"I don't really use Facebook. I just use Insta."
"I don't really use X/Twitter. I just use TikTok."
What do the promoters in your area like to use to promote their shows? Not being reachable or findable on a certain social media platform is known in marketing as a "friction point ". A friction point is a small annoying thing that makes someone say "forget it". When the gas pump won't take your card and tells you to come inside and you say "screw it" and just leave, that's a friction point. When you click on an article you want to read online and it asks you for your email first and you close the page--that's a friction point. If you think about yourself you'll see that it doesn't take much to cause you to say "Screw this". People are just like you. If a fan or a promoter wants to learn more about you and they see that it's hard to find you online their interest level drops.
If a promoter does 80-90% of their event promotion on one platform then you need to be on that platform. Help share the event poster, cut promos, get private messages that go out to whoever is working the show that day...
If there is a Facebook Messenger Chat to talk over plans with the wrestlers, refs, and ring crew and you "Don't really use messenger" and someone has to text you separately to relay the message that's a friction point.
It's not about what platform you like. Get on the most popular ones. Be reachable, be findable, help promote, and have notifications on. 👍🏽
