Justin Goodbread

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Wall Street Journal & USA Today Best Selling Author
5x National Most Influential Advisor
7x Profitable Business Exits
Keynote Speaker | YouTube & Podcast Host
Global Exit Planner of the Year
Coaching business owners to double/triple their value

Doing it all yourself might feel like the “smart” move—but is it really?I remember spending countless late nights stuck ...
01/10/2025

Doing it all yourself might feel like the “smart” move—but is it really?

I remember spending countless late nights stuck in the DIY cycle. I thought I was saving time and money by figuring things out on my own. Instead, I was spinning my wheels, missing opportunities, and burning out.

The moment everything changed? When I brought on a coach. They helped me cut through the noise, focus on what actually mattered, and develop a plan that worked.

DIY isn’t a badge of honor—it’s a trap.

If you’re serious about growth, ask yourself:
👉 How much progress are you leaving on the table by trying to do it all?
👉 What would it mean to your business (and life) to finally have clarity and direction?

Stop struggling alone. Growth happens faster with the right guidance.

Comment “FREEDOM” if you’re ready to stop spinning your wheels and start building with purpose. Let’s connect and take the next step together.

Steve thought he was successful, but he couldn’t retire. Here’s what changed.Steve owned millions in equipment, lived de...
01/08/2025

Steve thought he was successful, but he couldn’t retire. Here’s what changed.

Steve owned millions in equipment, lived debt-free, and had a great lifestyle. But his business depended entirely on him, leaving him stuck.

We focused on:

Delegating key responsibilities.
Creating recurring revenue streams.
Building systems that ran without him.

The result:
In 49 months, Steve retired comfortably without selling his business.

Are you building a job or an asset? Let’s discuss how to turn your business into a financial legacy.

01/08/2025

What if the thing holding your business back isn’t lack of talent or opportunity—it’s the absence of someone who’s been there, done that, and can show you how?

Even the greatest need guidance before they can stand on their own.

Take my client Steve, for instance. His words after I walked with him to scale to 7 figures?

“Justin helped me focus on what matters most, and that clarity changed the trajectory of my business—and my life.”

The value of a coach isn’t just about expertise; it’s about perspective, accountability, and having someone who pushes you when you’re ready to give up.

Are you tired of paddling in circles? It’s time to ride the wave.

Let’s talk about how coaching can transform your business.

DM me or drop “FREEDOM” in the comments!

The most successful business owners know a secret about growth. Do you?Here’s the truth: the best way to grow your busin...
01/07/2025

The most successful business owners know a secret about growth. Do you?

Here’s the truth: the best way to grow your business is to grow yourself.

You can’t lead others if you’re stuck where you are. You can’t scale your business if you’re not learning what it takes to scale.

The good news?

Investing in yourself doesn’t have to be complicated.

Read books that challenge you.
Learn from leaders who’ve already built what you’re trying to build.
Hire a coach who can show you the path forward.

When I made myself the priority—my growth, my learning, my vision—it was like flipping a switch. I scaled faster, avoided costly mistakes, and built a business that didn’t just survive but thrived.

So, what’s holding you back from becoming your best asset?

Drop “FREEDOM” in the comments if you’re ready to take the next step.

In today’s fast-paced world, staying ahead isn’t optional—it’s essential.The best business owners know this:Markets evol...
01/06/2025

In today’s fast-paced world, staying ahead isn’t optional—it’s essential.

The best business owners know this:

Markets evolve.
Competitors adapt.
Clients’ needs shift.
And the only way to thrive is to keep learning. 📚

Here are 3 ways to sharpen your edge:

1️⃣ Dive into leadership and business strategy books.
2️⃣ Show up for events, webinars, and opportunities that challenge your perspective.
3️⃣ Surround yourself with people who’ve already reached the goals you’re chasing.

Here’s the hard truth: If you’re not investing in yourself, your business can’t grow.

What’s one book, event, or mentor that’s helped you level up? Drop it in the comments—I’d love to hear!

01/06/2025

You’re building an empire, but are you losing what matters most along the way?

Building a business takes grit, sacrifice, and relentless effort—but at what cost?

Too many business owners get caught in the cycle of chasing success, only to look around and realize they’ve lost the relationships and health that matter most.

I’ve been there. Early in my career, I missed moments with my kids, prioritized work over everything, and thought the next milestone would make it all worth it. Spoiler alert: it didn’t.

Real success isn’t just measured in dollars or accolades—it’s about maximizing your output and enjoying the life you’re building.

So, let me ask you: Are you building something worth having, or just burning out in the process?

Drop your thoughts below—I’d love to hear how you balance it all.

Running a business without clear alignment is like running on a treadmill—you’re moving fast, but you’re not going anywh...
01/04/2025

Running a business without clear alignment is like running on a treadmill—you’re moving fast, but you’re not going anywhere.

Every decision you make is either steering your business toward growth or keeping it stuck in the same cycle.

It’s time to break free from the grind. Focus on decisions that truly matter—those that build value, scale operations, and align with your long-term vision.

You’ve got what it takes to stop running in circles. The first step? Making decisions that actually count.

What’s one decision you’ll make today to drive value in your business? Let us know below!

01/02/2025

Distractions are costing you more than just time—they’re stealing your success.

We’ve all been there. You sit down to work on your big goals, and next thing you know:

Your inbox hijacks your morning.
You’re overcommitted to things you should’ve said “no” to.
Social media pulls you into endless scrolling.

The truth?

Distraction is the enemy of wealth-building. If you let it control your time, it’ll derail your future.

Here’s how I’ve learned to combat distractions in my business:
✅ Set clear priorities every day.
✅ Eliminate unnecessary tasks and focus on what matters most.
✅ Say "no" to anything that doesn’t align with my mission.

If you’re serious about building wealth, you can’t afford to let distractions run the show.

What’s your biggest distraction? Drop it in the comments—I’ll share my favorite tips for staying laser-focused.

12/30/2024

Dreams don’t just happen—they’re built one step, one mile, one decision at a time.

Out here in the middle of nowhere, it’s easy to feel like success is far away. But here’s the thing: every mile, every step, every decision you make today is bringing you closer to the life and business you want.

So, what’s your goal? Are you putting in the work? Because no one’s going to do it for you.

Let’s make it happen! Comment "FREEDOM," and I walk you through how to achieve anything you dream about!

“To whom much is given, much will be required.”Sitting at the piano every couple of weeks in my church, I'm reminded of ...
12/29/2024

“To whom much is given, much will be required.”

Sitting at the piano every couple of weeks in my church, I'm reminded of this verse. For me, playing music in my church is more than just a way to give back—it’s a way to say thank you for the many blessings God has so graciously bestowed on me.

It’s easy to get caught up in the grind of life and business, but moments like this remind me what truly matters: faith, family, and service.

How do you give back? Whether it’s volunteering, mentoring, or something as simple as lending a listening ear, I’d love to hear how you find ways to pour into your community.

Comment below—how do you use your gifts to serve others?

Vision without action is just a dream—let’s turn it into reality.When I first started my business journey, I had big dre...
12/27/2024

Vision without action is just a dream—let’s turn it into reality.

When I first started my business journey, I had big dreams—but dreams don’t pay the bills. It wasn’t until I mapped out a clear vision and paired it with focused ex*****on that things started to take off.

Having a vision is like setting your GPS. Without it, you’re just wandering around hoping to find success by accident. But when you’re clear on where you’re going, every step becomes intentional.

So, let me ask you: What’s your GPS pointing toward? What’s the big picture you’re chasing?

If you’re still figuring it out, start with this: Define what success looks like for YOU—not anyone else. Then break it down into actionable steps.

Your business is your vehicle—now it’s time to drive.

12/27/2024

If they won’t pay for your time, are they really valuing what you bring to the table?

Your time is one of the most valuable assets you have, yet so many of us give it away for free—thinking it’ll lead to something bigger. Spoiler alert: it rarely does.

Here’s the truth: people who value what you bring will pay for it. It’s not about being greedy—it’s about setting boundaries and showing that your expertise has worth.

If you’ve been undervaluing your time, start thinking about how to turn your knowledge into something people are willing to invest in.

What’s the biggest lesson you’ve learned about valuing your time? Share in the comments—I’d love to hear your story!

12/26/2024

Stop doing it all. Start doing what matters most.

You’ve got 24 hours in a day—no more, no less. So why does it feel like there’s never enough time?

Here’s the hard truth: you’re holding onto tasks that someone else could (and should) be doing. Every hour you spend on low-value work is an hour stolen from your biggest goals.

Your time is your most valuable resource. Protect it.

Identify what ONLY you can do.
Delegate everything else.
Focus on what drives growth and value.
It’s not about doing more—it’s about doing the right things.

What’s one thing you could take off your plate today? Drop it in the comments and take your first step toward freedom.

What are you carrying into your next business adventure?Every business owner carries something into their next chapter—t...
12/22/2024

What are you carrying into your next business adventure?

Every business owner carries something into their next chapter—tools, lessons, and sometimes baggage.

The question is, are you carrying the right things to help you scale and grow?

When I scaled my businesses, I learned three key things that every business owner needs to focus on:

1️⃣ Clarity of Vision: If you don’t know exactly where you’re going, how can you expect your team to follow? Start by defining your long-term goals and reverse-engineer the steps needed to achieve them.

2️⃣ The Right Team: Growth doesn’t happen alone. Your team needs to be aligned with your vision and equipped to handle their roles effectively.

3️⃣ Systems for Scale: Scaling isn’t just about doing more work; it’s about creating processes that can handle growth without sacrificing quality.

If you feel stuck, it might be time to reassess what you’re bringing into your next chapter.

Are you prepared to lead your business to the next level?

Comment "FREEDOM" and let’s talk about the tools and strategies to get you there.

What’s the biggest thing you’re carrying into your next business adventure? Let me know in the comments.


The best ideas aren’t born in meetings—they’re born in moments like this.Some of the biggest breakthroughs in my busines...
12/20/2024

The best ideas aren’t born in meetings—they’re born in moments like this.

Some of the biggest breakthroughs in my business didn’t happen in front of a computer or in a boardroom—they happened right here, sitting still and thinking.

It’s so easy to get caught up in the grind and forget to pause. But here’s the secret: the moments you step away are often the ones that push you forward.

When was the last time you gave yourself permission to reflect, regroup, and rethink your strategy?

Find a spot that inspires you (it doesn’t have to be the woods!) and start asking yourself the big questions:

✅ Where am I now?
✅ Where do I want to go?
✅ What’s my next move to get there?

I promise—it’s worth every second.

Are your communication skills empowering your team or holding them back?Every great leader knows that communication is t...
12/17/2024

Are your communication skills empowering your team or holding them back?

Every great leader knows that communication is the foundation of success. How you share your vision, give feedback, and empower your team can make or break your business.

When was the last time you evaluated your communication skills? Are they helping your team grow—or creating obstacles for them?

The most effective leaders constantly refine how they connect with their people.


12/17/2024

What if the only thing holding your business back was YOU?

What if the glass ceiling you’re trying to break isn’t your market, your team, or your competition—but your own focus?

The truth is, most business owners stay stuck because they’re focused on the wrong things. They spend their energy on what’s convenient or comfortable instead of on what their customers truly value.

Here’s the hard truth: your business grows when your customers win. If you can get crystal clear on the value they want—and deliver it better than anyone else—you’ll be amazed at how quickly your business can scale.

So, ask yourself: are you focused on what matters, or just staying busy? The answer might surprise you.


Feeling stuck despite working hard? Success demands more than just effort.You’re putting in the hours, giving it your al...
12/16/2024

Feeling stuck despite working hard? Success demands more than just effort.

You’re putting in the hours, giving it your all—but why does it feel like you’re running in place?

Here’s the truth: success isn’t just about working harder; it’s about working smarter. It’s about knowing which "rent" to pay daily—the rent of focus, consistency, and strategy.

What’s one area where you’re spinning your wheels? Let’s figure out how to shift your effort into high-value results.

Share your biggest challenge below—let’s tackle it together.

Address

Knoxville, TN
37922

Telephone

+18656901155

Website

https://podcasts.apple.com/us/podcast/financia

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