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The news you need to run your out of home business.
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Billboard Insider (www.billboardinsider.com) is a website provide a free source of news and analysis on the billboard, digital sign and 8 sheet business.

09/09/2024

Here are some of OUTFRONT CEO Jeremy Male's comments at last weeks Citi Global TMT Conference, excerpted and analyzed by SignValue.
2025 priorities: adding digitals, reducing leverage and improving efficiency
A key area of focus we will continue to be...digital development...it's probably the best deployment of capital in terms of bang for the buck... we'll continue to be focused on leverage... and...general operating efficiency...
Recession risks?
It's been coming for about 2 1/2 years...

Outfront CEO Jeremy Male Here are some of OUTFRONT CEO Jeremy Male's comments at last weeks Citi Global TMT Conference, excerpted and analyzed by SignV ...

09/06/2024

It’s hard to believe but here we are, 3 weeks away from the 4th quarter of the year. It’s do or die time team! If we don’t make it happen NOW, then we are just going to have to be satisfied with the results we’ve gotten. Are you? Or do you want to turn up the heat and make this good year a great year?! Let’s talk about a couple of strategies that you know but often don’t pay enough attention to.

Lisa & Dan Nausley It’s hard to believe but here we are, 3 weeks away from the 4th quarter of the year. It’s do or die time team! If we don’t make it ...

09/04/2024

September 3, 2024. Greensboro, NC – Adams Outdoor Advertising (“Adams”) is pleased to announce that it has acquired all of Triad Outdoor Advertising’s (“Triad”) billboard assets as of September 1, 2024. Terms of the deal were not disclosed.

Triad, a family-owned business founded in Greensboro, NC, installed its first billboard in 1972, and grew to own and operate 75 display faces, including 1 digital face.

September 3, 2024. Greensboro, NC – Adams Outdoor Advertising (“Adams”) is pleased to announce that it has acquired all of Triad Outdoor Advertising’s (“Tri ...

09/04/2024

Billboard Insider hears from multiple sources that Trailhead Media is testing the waters on a sale. Trailhead's lead investor Viking Global has been in the investment since 2020 and we assume they will be calling the shots. Trailhead has approximately 3,500 faces including 260 digital faces, clustered in the North Carolina/South Carolina, Alabama/Florida, Tennessee/Kentucky/Indiana, Georgia and Mississippi/Louisiana.

Billboard Insider's Take: Maybe the out of home M&A market is beginning to heat up again. See today's announcement about Adams buying Triad.

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Billboard Insider hears from multiple sources that Trailhead Media is testing the waters on a sale. Trailhead's lead investor Viking Global has been i ...

09/03/2024

Make billboard lease termination dependent on your opinion of economic feasibility. That's the lesson of M-59 Joy vs Lamar Advertising. Here are the facts.

- In 2008, Lamar Advertising entered into leases for 2 billboards in Michigan on land owned by M-59 Joy, LLC. The leases had a 10 year terms and annual rent of $24,000 per billboard.

Make billboard lease termination dependent on your opinion of economic feasibility. That's the lesson of M-59 Joy vs Lamar Advertising. Here are the ...

09/03/2024

Without a doubt, the fourth quarter is a critical period for any billboard sales rep. As the year draws to a close, there’s often a final push to meet or exceed annual targets. It’s also a time when many businesses finalize their advertising budgets for the upcoming year, making it a prime opportunity to secure deals. Here’s how to ensure a strong finish to your year with an outstanding fourth quarter.

Out of home sales exec Charlie Callari Without a doubt, the fourth quarter is a critical period for any billboard sales rep. As the year draws to a close, t ...

08/28/2024

BATON ROUGE, La., Aug. 27, 2024 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $1.40

BATON ROUGE, La., Aug. 27, 2024 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo s ...

08/27/2024

Radio industry publication, Radio Ink, on Aug 14, 2024, published this from Chris Stonick a 30-year Radio Recruiting Ad Consultant:
Want to destroy the idea of billboard recruitment? Me too, so I do it all the time. According to billboard experts, you should have no more than seven words on a billboard. I can’t write a great ad in seven words or less.

Out of Home Sales Expert Kevin Gephart Radio industry publication, Radio Ink, on Aug 14, 2024, published this from Chris Stonick a 30-year Radio Recruiting ...

08/26/2024

An eastern out of home executive weighs in on the Richard Rothfelder"s article reviewing Texas DOT vs Primary Media.

"Seems like the judge got it wrong. I haven’t reviewed the case and all the details, but it sounds like the billboard company got screwed. Government not following through on their promises with a bait and switch tactic to get the deed and not allow the relocation they promised.

An eastern out of home executive weighs in on the Richard Rothfelder"s article reviewing Texas DOT vs Primary Media. "Seems like the judge got it ...

08/23/2024

In the world of OOH sales, there’s one straightforward, yet powerful question that, when used consistently, can significantly improve your close ratio, shorten your sales cycle, and strengthen your relationship with potential advertisers. And yet OOH salespeople hardly ever ask this question.

We’ll get to that question in a moment.

Lisa & Dan Nausley In the world of OOH sales, there’s one straightforward, yet powerful question that, when used consistently, can significantly improve ...

08/21/2024

SignValue has prepared the following analysis of OUTFRONT Media’s 2nd quarter 2024 financials.

If you have questions contact Paul Wright, CEO, SignValue, [email protected], 480-657-8400.

To receive a free morning newsletter with each day’s Billboard insider articles email [email protected] with the word “Subscribe” in the title. Our

SignValue has prepared the following analysis of OUTFRONT Media’s 2nd quarter 2024 financials. If you have questions contact Paul Wright, CEO, ...

08/20/2024

SignValue has prepared the following analysis of Lamar Advertising’s 2nd quarter 2024 financials.

If you have questions contact Paul Wright, CEO, SignValue, [email protected], 480-657-8400.

To receive a free morning newsletter with each day’s Billboard insider articles email [email protected] with the word “Subscribe” in the title.

SignValue has prepared the following analysis of Lamar Advertising’s 2nd quarter 2024 financials. If you have questions contact Paul Wright, CEO, Sig ...

08/19/2024

TEMPE, AZ (Aug. 19, 2024) Verde Outdoor Media (VOM), a leading outdoor and online advertising company, announced today the acquisition of Great Outdoor Advertising (GOA), an independent out-of-home operator in the Northeast.

Static bulletin in Southampton, PA, along Pennsylvania Turnpike TEMPE, AZ (Aug. 19, 2024) Verde Outdoor Media (VOM), a leading outdoor and online advertisin ...

08/15/2024

Anybody else noticed how quiet the OOH M&A market is? Billboard Insider has noticed a slowdown in new tombstones and purchase announcements. The slowdown has two causes.

High interest rates.

The prime rate has almost tripled since 2020 from 3.25% in March 2020 to 8.5% today. Look what the Prime Rate has done...

Anybody else noticed how quiet the OOH M&A market is? Billboard Insider has noticed a slowdown in new tombstones and purchase announcements. The slowd ...

08/13/2024

You need to keep track of inflation when you are negotiate ad contract renewals and out of home leases. Inflation is averaging 3.25% per year for the first 6 months of 2024. If you are not getting annual ad contract rate increases of at least 3% your margins will start to decline.

You need to keep track of inflation when you are negotiate ad contract renewals and out of home leases. Inflation is averaging 3.25% per year for the first ...

08/13/2024

Business Den reported yesterday that Denver District Court Judge Sarah Wallace in an August 6th opinion stated that State transportation officials have given preferential treatment to Colorado’s largest billboard owners, allowing them to skirt regulations that have been stringently enforced on Street Media Group.

Business Den reported yesterday that Denver District Court Judge Sarah Wallace in an August 6th opinion stated that State transportation officials have give ...

08/09/2024

Lamar's CEO Sean Reilly summarized the second quarter as follows: "The trends that we observed in Q1 held in Q2 strong demand from local and regional advertisers more than offset softness in some national customers allowing us to deliver solid consolidated revenue growth."

Lamar's CEO Sean Reilly summarized the second quarter as follows: "The trends that we observed in Q1 held in Q2 strong demand from local and regio ...

08/08/2024

"Our performance reflects healthy demand from advertisers across a majority of our markets, with notable strength in our airports and Europe-North segments," was how CEO Scott Wells summarized Clear Channel Outdoor's 2Q 2024 financials.

"Our performance reflects healthy demand from advertisers across a majority of our markets, with notable strength in our airports and Europe-North segm ...

08/08/2024

Here is an analysis of OUTFRONT 2Q 2024 earning release, OUTFRONT 2Q 24 earnings presentation and conference call, sponsored and analyzed by SignValue. The analysis focuses on the company's US results because on June 7, 2024 OUTFRONT sold its Canadian operations for approximately $297 million US which makes consolidated figures less relevant.

Here is an analysis of OUTFRONT 2Q 2024 earning release, OUTFRONT 2Q 24 earnings presentation and conference call, sponsored and analyzed by SignValue. Th ...

08/06/2024

Yesterday we discussed an out of home boom truck mishap in Georgia. Here are some comments we received.

All Steel Structures President Ted Bratsos says the mishap may have had several causes.
It is good to promote safety in our industry. Articles like Oooops bring safety to the forefront for everyone. A picture is worth a thousand words and this one is enough to scare anyone.
To

Yesterday we discussed an out of home boom truck mishap in Georgia. Here are some comments we received. All Steel Structures President Ted Bratsos says the ...

08/05/2024

Last week Gwinnett county Fire and Emergency Services performed a high angle rescue involving a boom truck pinned against a digital billboard. Looks like something went wrong when someone was working on a Clear Channel Outdoor digital. The individual involved was lowered to the ground safely and sustained only minor injuries.

Last week Gwinnett county Fire and Emergency Services performed a high angle rescue involving a boom truck pinned against a digital billboard. Looks ...

08/02/2024

Lamar Advertising Co (NASDAQ:LAMR) announced this week in an 8-K filing that they have entered into an equity distribution agreement involves major financial institutions, h J.P. Morgan Securities, LLC, Wells Fargo Securities LLC, Truist Securities, Inc., SMBC Nikko Securities America, Inc. and Scotia Capital (USA) Inc. as its
sales agents.

Lamar Advertising Co (NASDAQ:LAMR) announced this week in an 8-K filing that they have entered into an equity distribution agreement involves major financi ...

08/01/2024

There is no one-size-fits all sales coaching model. There are only approaches that have been shown to be successful in particular situations. As the coach, you must identify each individual salesperson’s personal “success code” – and use that code to unlock the salesperson’s potential for success. Here are five tips that have been proven to help OOH sales leaders unlock that code.

TIP #1

Lisa & Dan Nausley There is no one-size-fits all sales coaching model. There are only approaches that have been shown to be successful in particular sit ...

07/29/2024

This is the fifth and final installment of our series on out of home fabricators. We have previously featured Formetco, Productivity Fabricators, Lindmark Steel and Selective Structures. Today we feature RMG Outdoor.

Company: RMG Outdoor

Address: 4425 N 24th St #200

This is the fifth and final installment of our series on out of home fabricators. We have previously featured Formetco, Productivity Fabricators, Lindmark ...

07/28/2024

Here is a reliable OOH selling principle: During any given sales meeting, the prospect should be mostly talking and the salesperson mostly listening.

A general rule of thumb is that the prospect should be talking about 70% of the time. Typically, in most OOH sales meetings the opposite occurs.

Lisa & Dan Nausley Here is a reliable OOH selling principle: During any given sales meeting, the prospect should be mostly talking and the salesperson ...

07/26/2024

What simple rules of thumb do you use to manage your out of home company? Here are some of Billboard Insider's favorites.

- Out of home lease costs should be less than20% of revenues. Lease costs may have to be higher in urban areas, but they shouldn't exceed 20% in rural areas.
- Sales commissions should equal 5-20% of collections.

What simple rules of thumb do you use to manage your out of home company? Here are some of Billboard Insider's favorites. Out of home lease costs shou ...

07/25/2024

Some reader feedback on Gerry Tabio's How to Grow Your Out of Home Company.

Randy Jackson of Venture Outdoor Advertising says compensation plans should encourage early account renewals.

I am a big fan of Gerry’s mindset here.

Some reader feedback on Gerry Tabio's How to Grow Your Out of Home Company. Randy Jackson, President, Venture Outdoor Advertising Randy Jackson of Vent ...

07/22/2024

This is the third installment of our series on out of home fabricators. We have previously featured Formetco and Productivity Fabricators and Lindmark Steel. Today we feature Selective Structures.

Fabricator: Selective Structures

Address: 811 East Ave, Athens, Tennessee. 37303

Email: [email protected]

Phone:

This is the third installment of our series on out of home fabricators. We have previously featured Formetco and Productivity Fabricators and Lindmark Stee ...

07/17/2024

Adams Outdoor Wisconsin Real Estate Manager Devin Renner has a great story about how creative thinking removed a regulatory logjam and created a win-win situation for Adams Outdoor and Middleton, Wisconsin. We'll let Devin tell the story...

The problem
In 2021 Adams Outdoor went through the approval process for a new digital billboard in Middleton WI, a suburb just outside of Madison.

Adams Outdoor Wisconsin Real Estate Manager Devin Renner has a great story about how creative thinking removed a regulatory logjam and created a win-win sit ...

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