Sosland Publishing

06/12/2024

We are excited to announce that we have been chosen as the exclusive Platinum Media Sponsor and Official Media Provider for the 2025 International Baking Industry Exposition (IBIE)!

“For more than 50 years, IBIE has benefited from Sosland’s unparalleled reputation as a leading source for industry news and information," said Jorge Zarate, IBIE chairman and senior vice president of global operations and engineering at Grupo Bimbo. "Through our ongoing alliance, we aim to extend the reach of our IBIE 2025 promotional efforts, engage an even wider and more diverse audience and ensure IBIE delivers the most valuable experience possible.”

Learn more about our partnership with IBIE here: https://ow.ly/8Z4450ShbPq

Baking industry publisher will serve as Platinum Media Sponsor and Official Media Provider for IBIE’s triennial event.

06/04/2024

Markets move fast – so plan ahead. Mark your calendars for the 2025 Purchasing Seminar, to be held June 8-10 in Kansas City, MO.

Whether to meet with customers, suppliers or to gain insights into ever-changing market conditions, the Sosland Publishing Purchasing Seminar is where it all happens.

See you next year!

05/30/2024

There's still time to secure your spot for this year's Sosland Publishing Purchasing Seminar! Don't miss out on this incredible opportunity to learn from the best and forge valuable connections.

Reserve your seat today: https://ow.ly/8e2t50S1ZAP

05/28/2024

Don't let your valuable video content go to waste. You can repurpose your existing videos to create new marketing materials that boost brand awareness and generate high-quality leads.

Need some ideas to get started? We've got you covered: https://ow.ly/B9Uy50RYtQ4

Sosland Publishing is a business-to-business trade publishing company owned and managed by a family of editors and publishers focused on delivering indispensable content to the food industry.

05/08/2024

In the food and beverage industry, B2B webinars have become a powerful tool for businesses to educate, engage and connect with stakeholders. By following these five practical tips, you can reach a wider audience and drive greater attendee engagement.

https://ow.ly/QBY250Rwe90

By optimizing your webinar promotions, you can elevate the attendee experience.

04/22/2024

The official agenda and speaker lineup for the highly anticipated Pet Food Processing has been announced!

Check out the details here: https://ow.ly/qG1B50RlnRe

Industry thought leaders will take the stage to share their insights during the inaugural event in Kansas City.

04/04/2024

When it comes to measuring the success of your marketing efforts, it's crucial to ask the right questions and validate the results. In our latest article, we've compiled a list of questions that will help you ensure the data you receive is accurate and that your campaign is driving real, tangible results.

Read it here: https://ow.ly/ZXr450R8MEJ

By asking the right questions and staying proactive, you can ensure your ad budget won’t be wasted on inflated campaign metrics.

03/13/2024

Please join us in congratulating Kristen Putch on five years at Sosland Publishing! Kristen came to Sosland Publishing as the managing editor for IBIE and then transitioned to Dairy Processing, where she plays a critical role in developing and overseeing the growth of the publication. Her dedication to the industry and insightful editorial coverage keeps the magazine's readers informed and inspired. We can't wait to see what the next five years hold for her!

03/05/2024

Video can be a game-changer for B2B marketers in the food industry. However, it's not just about creating any video – it's about creating an impact. This article breaks down the crucial do's and don'ts for captivating your audience through video: https://ow.ly/UwQn50PZhe0

Creating videos for your products doesn’t guarantee that you’ll make an impression with decision makers. Follow these tips to make an impact.

02/23/2024

The Baking & Snack and Milling & Baking News teams are headed to BakingTech 2024 next week to cover the show and celebrate the American Society of Baking's 100th anniversary.

Be sure and swing by Booth #500 to learn how our publications can connect your brand to decision makers in the baking industry.

02/08/2024

Want to captivate prospects through native articles? Find out what drives engagement and makes your content stand out with these seven tips: https://ow.ly/gQz050QzcZY

Want to quickly reach professionals in the food industry? Follow these tips and best practices for writing a native article.

02/01/2024

Curious about where your customers are learning about ingredients on social media? Don't overlook the potential of these platforms to showcase your company’s products.

01/22/2024

Promoting your presence at a trade show is crucial when there are countless equipment and ingredient companies in attendance.

Check out these eight game-changing tactics to ensure your brand not only gets noticed but leaves a lasting impact: https://ow.ly/RRoW50QtlN5

Discover eight effective B2B marketing tactics to enhance your tradeshow presence and draw interest to your trade show booth.

01/18/2024

For more than 40 years, purchasing executives have relied on the Sosland Publishing Purchasing Seminar to gain insights into ingredient markets.

Don't miss out on this critical industry event. Secure your spot today: https://ow.ly/SBi350QshPl

01/12/2024

2023 was a remarkable year for Sosland Publishing! In Milling & Baking News' annual report to readers, Josh Sosland breaks down some of the key milestones our brands achieved over the year.

Highlights include:

💹 Supermarket Perimeter, Pet Food Processing and Dairy Processing grew revenues by 20% or more in 2023.

👥 The Purchasing Seminar saw a 33% increase in attendance in 2023, continuing to rebound from the event’s interruption in 2020 and 2021 during the pandemic.

⏯ Baking & Snack and Meat+Poultry introduced case study videos last year, diversifying their lineup of content.

Read the report here: https://ow.ly/hZhS50QqtMN

Each of the company's three most recently introduced titles — Supermarket Perimeter, Pet Food Processing and Dairy Processing — grew revenues by 20% or more in 2023.

01/04/2024

We're on the lookout for a dynamic Sales Manager to join our team and drive success across our portfolio of publications. To apply or learn more about the position, visit our careers page: https://ow.ly/2koF50QnTgH

12/14/2023

FoodBusinessNews is looking for a managing editor to join their team!

As the Managing Editor, you'll play a key role in shaping the publication's editorial strategy, overseeing day-to-day operations and fostering the growth of its editorial team.

Don't miss out on this fantastic opportunity! Apply now or share with someone who might be the perfect fit: https://ow.ly/T49N50QiS8x

12/06/2023

Yesterday, our incredible team joined forces with Avenue of Life and United Way of Greater Kansas City to give back to our community on International Volunteer Day. We spent the afternoon sorting donated clothing together, contributing to Avenue of Life's mission to provide essential resources to those in need.

Thank you to Avenue of Life and United Way of Greater Kansas City for allowing us to participate in this special day. Your organizations are truly making a difference in the lives of so many, and we are honored to support your efforts.

https://ow.ly/9tA950Qg2C4

Times are tough nowadays, with the downturn in our national economy presenting problems for families across the United States.

11/15/2023

Run of site advertising is a cost-effective way to showcase your brand's message to a broad audience. Learn how to effectively use this marketing tactic and make your brand stand out from the crowd: https://ow.ly/HgIl50Q84VS

By following some important tips, you can create an effective ROS ad campaign that builds brand awareness and ultimately helps generates leads.

11/07/2023

Is your brand positioned for discovery? Reaching buyers starts with being present in the right places, so make sure your brand shines across these top sources.

10/19/2023

We are excited to announce that Bruce Webster has been named publisher of FoodBusinessNews. Bruce previously was associate publisher of Food Business News and was instrumental in the launch of the publication in 2005.

In his new role, he will continue to work closely with the Sosland Publishing editorial team, ensuring the delivery of high-quality news while supporting the company’s advertisers in achieving their strategic marketing objectives and goals.

“Bruce is highly regarded by all who know him,” said Meyer Sosland, chief operations officer at Sosland Publishing. “I’m confident that his longevity and unwavering commitment to our advertisers and industry affiliates will serve us well as we continue to create the next generation of products and services that marketers expect from Sosland Publishing and Food Business News. This is an exciting time for our business.”

https://ow.ly/5zWj50PYLfN

Has been with the company for 28 years.

10/11/2023

Please join us in congratulating Jordan Tyler on five years at Sosland Publishing! During this time, Jordan has played a critical role in shaping and growing Pet Food Processing's digital presence. Her insightful industry coverage and social media expertise keeps the magazine's readers informed and inspired. We can't wait to see what the next five years hold for her!

10/04/2023

Video content is an incredibly powerful tool for ingredient and equipment manufacturers. Don't miss out on the opportunity to stand out and generate buzz for your brand. Explore the endless possibilities of video marketing and unlock new ways to captivate your buyers.

https://ow.ly/G9p250PT3Yg

Video is an engaging way for ingredient and equipment manufacturers to boost brand awareness. Here are 14 ideas to consider for your next campaign.

09/27/2023

The Pet Food Processing Buyers Guide is now available! Check it out here: https://ow.ly/j5lB50POmL3

09/13/2023

Discover the captivating story behind Grupo Bimbo's first operation in Baking & Snack's September issue! For 77 years, Bimbo Santa María has played a pivotal role in the company's success, serving as a launching pad for countless innovations and initiatives.

Read the full story here: https://ow.ly/h69X50PL8mz

09/07/2023

Pet Food Processing will launch a new event for pet food and treat manufacturers in 2024! Pet Food Processing Exchange will allow professionals to come together to learn from and engage with thought leaders and experts in the industry.

“Attendees will have the opportunity to expand their knowledge on the subjects that have made Pet Food Processing a leading industry resource — the formulation, production and safety of pet food,” said Kimberlie Clyma, editor, Pet Food Processing.

https://ow.ly/KF3T50PIZPT

Pet Food Processing Exchange aims to unleash insights and cultivate connections within the pet nutrition industry.

08/28/2023

To shed light on how equipment and ingredient buyers in the food industry navigate their purchasing decisions, we spoke with Marjorie Hellmer, president, Cypress Research, about two Buyer’s Journey studies Cypress Research recently conducted.

This research provides key insights for ingredient and wholesale baking equipment businesses looking to fine-tune their marketing strategies and establish enduring relationships with decision-makers.

In this Q&A, Marjorie Hellmer, president of Cypress Research, shares insights on how buyers make purchasing decisions.

08/09/2023

Don't miss the upcoming Trends and Innovations webinar presented by FoodBusinessNews! This digital event will explore the evolving definition of "clean" and how product developers are adapting to shifting consumer preferences.

Register here: https://ow.ly/990a50PvVBZ

07/26/2023

Have you registered for our latest State of the Baking Industry webinar? This year, we are focusing on sustainability and exploring how wholesale bakeries are pursuing greener practices to make an impact.

Register here: https://ow.ly/BBwM50Pm0ss

07/25/2023

By following some essential tips and tricks, you can create an effective ROS ad campaign that builds brand awareness and ultimately generates leads.

https://ow.ly/LEuB50PkBnM

By following some important tips, you can create an effective ROS ad campaign that builds brand awareness and ultimately helps generates leads.