12/27/2025
This episode of PR After Hours is all about storytelling, not the soft, hand-wavy kind, but the kind that actually works.
My guest is Tom Mulligan, longtime PR After Hours favorite and a sharp thinker on how stories drive persuasion, especially in sales, marketing, and leadership. We dig into what it really means to flip the script when you’re trying to engage an audience, whether that audience is a client, a boardroom, or a reader.
We talk about why every good story needs a clear ending, not just a strong opening, and how too many pitches fall apart because the storyteller hasn’t decided where they’re going. Tom pulls examples from books, real-world sales conversations, and his own writing to show how structure creates confidence.
We also get into AI, specifically its role as an editor rather than a creator. If you want honesty, Claude will give it to you, mercilessly. We discuss why AI works best as an additive tool, helping sharpen structure, expose weak spots, and force clarity, rather than pretending it can replace judgment or voice.
This episode of PR After Hours is all about storytelling, not the soft, hand-wavy kind, but the kind that actually works.