05/28/2024
All of my clients have experienced viral moments.....
I've had clients reach 10k, 100k, 400k, and 1M views, and each of them felt they had a viral success, but 'going viral' is subjective.
Everyone measures success differently, which is great because we all have our own benchmarks.
If you're in a niche category or run a less mainstream business, hitting 1M views might be challenging, but reaching 10k could still represent 15% of your ideal audience.
I highlight this to emphasize that while social media views are exciting, they are vanity metrics. It's important to measure success according to your own business goals.