Yellow Armadillo Studios

Yellow Armadillo Studios A Kansas City-based podcast production and consulting company, taking on audio projects from all over

I founded Yellow Armadillo Studios in the fall of 2020, after the COVID-19 pandemic ended my public radio job as a daily talk show producer. I’ve found a niche helping professionals and academics share their unique knowledge with a wider audience. There’s no better example than Strict Scrutiny, which I launched as a passion project with three female law professors. Our show got acquired by Crooked

Media two years later, first skyrocketed to Apple Podcasts’ Top Ten in the summer of 2022, and hit #1 in the spring of 2024. We are currently closed to new editing and production projects, but we do offer feedback sessions to help you identify roadblocks in your podcast’s start and continuing growth.

Since January I've been working on a podcast documentary with radiation oncologist Stacy Wentworth, and today we release...
09/11/2024

Since January I've been working on a podcast documentary with radiation oncologist Stacy Wentworth, and today we released the trailer!

Less Radical is the story of Dr. Bernie Fisher, the surgeon-scientist who not only revolutionized breast cancer treatment, but also fundamentally changed the way we understand all cancers. He was an unlikely hero-- a Jewish kid from Pittsburgh who had to make it past antisemitic quotas to get into med school. And the thanks he received for his discoveries? A performative, misguided Congressional hearing that destroyed his reputation and haunted him until his death.

Over six episodes, Dr. Wentworth will take you into operating rooms, through the halls of Congress, and into the labs where breakthrough cancer treatments were not only developed, but discovered.

If you or someone you know has had breast cancer, Bernie is a part of your story-- and you’re a part of his.

Please subscribe in your favorite podcast app, and tell all your friends about it! Episode 1 comes out September 25th.

Less Radical is the story of Dr. Bernie Fisher, the surgeon-scientist who not only revolutionized breast cancer treatment, but also fundamentally changed the way we understand all cancers. He was an unlikely hero-- a Jewish kid from Pittsburgh who had to make it past antisemitic quotas to get into m...

Work Appropriate is out TODAY! Anne Helen Petersen and Josh Gondelman answer listeners’ questions about what we’re calli...
10/26/2022

Work Appropriate is out TODAY! Anne Helen Petersen and Josh Gondelman answer listeners’ questions about what we’re calling Big Office Feelings. Even if I weren’t the producer, I’d be a fan. Please listen and subscribe!!

https://crooked.com/podcast-series/work-appropriate/

Inspired by her immensely popular newsletter, author Anne Helen Petersen turns her attention to the wild world of work in Work Appropriate. Featuring guest appearances by the smartest people Anne knows – they have real jobs, we promise – the show delivers humorous but practical workplace advice ...

Living Breathing Medicine is the newest podcast from Yellow Armadillo Studios!Join Dr. Cecily Havert and Dr. Natasha Bea...
04/06/2022

Living Breathing Medicine is the newest podcast from Yellow Armadillo Studios!

Join Dr. Cecily Havert and Dr. Natasha Beauvais for conversations with doctors and health care professionals as they share their unique experiences and dive deep into what motivates them each day.

Check out the trailer here, and subscribe so you don't miss our first episode on Friday.

https://anchor.fm/living-breathing-medicine

Welcome to Living Breathing Medicine, a podcast exploring compassion and humanity in medicine. Join Dr. Cecily Havert and Dr. Natasha Beauvais for conversations with doctors and health care professionals as they share their unique experiences and dive deep into what motivates them each day. New epis...

10/30/2021

Here’s what an hour’s worth of editing on looks like. Even entering our third season, I’m still struck by how GOOD this show is. I love listening to it every single week. Hyperbolic lady parts forever 🏛

📝3 questions for figuring out your podcast’s audience 📝In consulting sessions with experienced podcasters, one of the mo...
10/20/2021

📝3 questions for figuring out your podcast’s audience 📝

In consulting sessions with experienced podcasters, one of the most common frustrations is a lack of listeners.

Whether you’re still in the planning stages of your podcast, or you’ve been putting episodes out for months, this exercise can help you! ✨Save this post and refer back to it often.✨

📝Get a bunch of sticky notes, some markers, and a blank wall or table.

📝You’ll create 3 columns, one for each question. On each post-it note, write one answer/characteristic/idea— make as many posts as you want!

1️⃣ Who do I want to listen? Get specific! Gender, age, profession, hobbies, relationship status, style, personality— it’s all valuable.

2️⃣ Why would they want to listen? Think of the problem(s) they might have that you have the solution(s) for— even if that problem is “I want to be entertained on my commute.”

3️⃣ Where are they (and how do I reach them)? These answers could be social media platforms, professional organizations, newsletter subscribers, clients, or even family and friends. Go back to #1 and think about where those people spend their time, and ways you can meet them where they already are.

📝Even if your podcast is already established, it’s never too late to make tweaks that will better serve your specific audience. And if you’re just starting out, knowing who you want to reach will make your production and marketing process easier, more enjoyable, and more motivating!

Feeling inspired? Gather up your post-its and markers, and start brainstorming!

The number one hang-up I hear from people who want to start a podcast is, “I don’t think I have time.”What I think they’...
10/14/2021

The number one hang-up I hear from people who want to start a podcast is, “I don’t think I have time.”

What I think they’re saying is not that they don’t have time to start, but they don’t have time to sustain a podcast.

Many people view podcasts as a weekly commitment, which then takes on the same feel as eating vegetables or exercising daily or reading more non-fiction before bed-- very much a New Year’s Eve resolution that fizzles out by February.

When people say “I don’t think I have time,” what they’re thinking is, “I want to start a podcast but then I have to do it every week until I die, and I don’t think I want to devote time to that.”

The solution? A sustainable release schedule! Or as I now like to think of it, meal prepping your podcast.

Check out my latest blog to see what I mean-- and sign up for my newsletter so you never miss tips like these!

https://www.yellowarmadillostudios.com/resources/creating-a-sustainable-podcast

Last month, my sister came to visit. I’ve had a busy and stressful summer, and she wanted to help lighten my load. So she spent a whole day in my kitchen, making chicken pot pies, sweet potato soup, and cilantro lime chicken-- then she stuck it all in my freezer. When my husband and I are too tire...

I had a really illuminating conversation earlier this week and realized I've been giving some bad advice in some calls w...
09/29/2021

I had a really illuminating conversation earlier this week and realized I've been giving some bad advice in some calls with potential podcasting clients.

Click for the revised advice, stay for the adorable conversation with my mom.

https://www.yellowarmadillostudios.com/resources/you-have-to-try

When I was in first grade, my mom got a call from my teacher. That’s rarely a good sign, but I wasn’t misbehaving. Instead, a weirder issue had presented itself: I was turning in blank spelling tests. When my mom and dad sat down with me to ask what was going on, I said I wasn’t sure it would ...

So you want to have a guest on your podcast, but you don't have a huge budget and they don't have fancy recording equipm...
08/18/2021

So you want to have a guest on your podcast, but you don't have a huge budget and they don't have fancy recording equipment. Never fear! The tape sync is here. I created this video to instruct you on the best way to record a remote podcast interview, using your smart phone.

https://www.yellowarmadillostudios.com/resources/the-best-way-to-record-a-remote-podcast-interview

So you want to have a guest on your podcast, but you don't have a huge budget and they don't have fancy recording equipment. This video will instruct you on the best way to record a remote podcast interview, using your smart phone.

New blog alert!Most people looking to start a podcast are already high achievers. Starting the process with this one que...
05/04/2021

New blog alert!

Most people looking to start a podcast are already high achievers. Starting the process with this one question can hone your vision and prevent burnout.

If you want these infrequent and non-annoying posts sent straight to your email, sign up for our newsletter!

https://www.yellowarmadillostudios.com/resources/one-question

I spend a lot of time talking with big dreamers. More often than not, people who want to start their own podcasts are already high achievers, and a podcast seems like the logical next step in their trajectory. But when I ask them why, I hear a lot of, “I feel like I should.” But as we know from ...

For the past couple of months, I've been working with food justice advocates Hannah Semler and Ali Berlow on their amazi...
04/09/2021

For the past couple of months, I've been working with food justice advocates Hannah Semler and Ali Berlow on their amazing podcast, "What Is American Food?"

The most recent episode tells the story of Covilli Brand Organics, the only 100% fair trade and 100% organic food distributor in North America.

I've learned so much about the food system in the U.S., and have a new appreciation for all of the hands that get my fresh produce to me.

We'd love for you to subscribe to "What Is American Food?" and send us your thoughts!

A podcast exploring the stories about the food we eat.

Do you want to have your own podcast but don't know where to start?Or do you have one, but you're feeling frustrated wit...
04/08/2021

Do you want to have your own podcast but don't know where to start?

Or do you have one, but you're feeling frustrated with stagnant download numbers?

Or maybe you just want some good old-fashioned feedback!

I'd love to help you get unstuck! Book a customized consulting session with me and together we'll create a roadmap to get you where you want to be.

https://www.yellowarmadillostudios.com/podcast-services/

Grow your podcast business through the podcast production services that Yellow Armadillo Studios offer. Hire a podcast consultant or coach in Kansas City to take your organization’s podcast to the next level.

Why me?I’ve loved podcasts for over a decade. Being from Colorado and attending college in Kansas City, I spent a lot of...
03/01/2021

Why me?

I’ve loved podcasts for over a decade. Being from Colorado and attending college in Kansas City, I spent a lot of hours in the car driving across Kansas, listening to This American Life and Stuff You Should Know. When I moved to Washington, DC, podcasts were a necessary part to my commute-- shows like Serial, Criminal, and 99% Invisible.

But I didn’t think I could have a career in audio until one day, it seemed like the only choice. I was working in the photography department at National Geographic. I’d been assigned to write a piece accompanying photos of people fleeing wildfires in Canada. I called each of these survivors to hear of their escape and what they planned to do next, with only the belongings that could fit in their cars. As I listened to them, I could tell that whatever I wrote would fall flat. Because of my incessant podcast listening, I realized that what was missing from my written words was the emotion and passion that can only be found in someone’s voice.

Shortly after that I applied and was accepted to the Transom.org Story Workshop in Woods Hole, Massachusetts. It’s sleepaway camp for wannabe producers, and the teachers boast that it has a more exclusive acceptance rate than Harvard. I spent 9 weeks on Cape Cod learning the ins and outs of radio production-- how to operate a mic and recorder, how to edit audio, how to conduct an interview, how to incorporate music in an audio piece. It was life-changing. When I got back to DC, I quit my job at National Geographic and set out to freelance.

Since then, I’ve worked primarily on talk shows-- niche podcasts about the Supreme Court, a nationally-broadcast NPR show, and a daily, local talk show that covered the arts and culture scene in Kansas City. It’s harder than it sounds to have an engaging conversation meant for a wide audience-- and I pride myself on coaching and prepping hosts to carry on those conversations. I also get a thrill out of editing audio to make it as listenable as possible for the audience-- think cutting out sirens, barking dogs, humming air conditioners, and screaming children. If I’ve done my job right, you won’t think about me at all.

02/19/2021
02/19/2021

I founded Yellow Armadillo Studios in the fall of 2020, after the COVID-19 pandemic ended my public radio job as a daily talk show producer. Why Yellow Armadillo? It’s a long story about a family inside joke, but what I want you to remember is this: I believe in tough conversations with a soft underbelly.

Some haters say there are too many podcasts, but I disagree. If you want to share your voice, let’s do it together. You don’t have to want to get rich or get acquired— just wanting to speak is enough of a reason. My focus will always be on you and your story— and on helping you connect with the audience you want to hear it.

02/19/2021

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Kansas City, MO

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