Majority Strategies

03/06/2025

An open seat.
A very purple county.

Check out the latest case study from the Majority Strategies team and learn how we were able to help a local candidate win in one of America's fastest growing counties.

Overall, turnout in the 2024 election was lower than turnout in the 2020 election, but Majority Strategies was successful in persuading 2,355 voters to cast a ballot in 2024 who did not vote in 2020.

02/26/2025

Did you know that more than 80 million households in America are expected to use non-pay TV services by 2026?

Learn more about OTT/CTV advertising and what a powerful tool it is for smaller campaigns to reach voters effectively and affordably.

OTT/CTV advertising offers smaller campaigns a powerful tool to reach voters effectively and affordably.

02/20/2025

Direct mail continues to be a cornerstone of successful campaigns — and for good reason. Its ability to connect, engage, and influence voters is proven.

Learn more and get started with the Majority Strategies team.

We live in a digital age, but that doesn’t mean digital marketing is the only way to reach voters. Direct mail remains just as relevant — and effective — as ever.

02/14/2025

Some voters are harder to motivate than others.

Meet the low- and mid-propensity voter.

Learn more about how Majority Strategies handled this challenge in our most recent case study:

How to cultivate and motivate low- and mid-propensity voters.

Some voters are harder to reach than others. Learn more about how Majority Strategies handled this challenge for Seeds of Change, a conservative-leaning, pro-environment 501(c)3 in the 2024 race for U.S. Senate in Maryland.

02/06/2025

“With more to spend, larger campaigns like those running for statewide or federal offices can layer in additional video ad options that provide greater reach as well as key feedback on awareness, ad recall, and favorability.”

Learn more about building name ID with limited resources from the Majority Strategies team ➡️ https://www.majoritystrategies.com/blog/how-to-build-name-id-with-limited-resources/

02/03/2025

OTT/CTV advertising offers smaller campaigns a powerful tool to reach voters effectively and affordably. Embrace OTT/CTV to ensure your message resonates with the right voters at the right time.

Learn more from the Majority Strategies team.

OTT/CTV advertising offers smaller campaigns a powerful tool to reach voters effectively and affordably.

01/29/2025

We live in a digital age, but that doesn’t mean digital marketing is the only way to reach voters.

Direct mail continues to be a cornerstone of successful campaigns — and for good reason. Its ability to connect, engage, and influence voters is proven.

Learn more in this .

We live in a digital age, but that doesn’t mean digital marketing is the only way to reach voters. Direct mail remains just as relevant — and effective — as ever.

01/23/2025

“Data-driven direct mail is a proven way to deliver your message to your targeted audience of voters with the necessary repetition to persuade and turnout on or before Election Day.”

Read more at https://www.majoritystrategies.com/blog/audiences-for-turnout/

01/16/2025

Video on social platforms such as YouTube, Facebook, Instagram, X, and LinkedIn drive more organic views, engagement, and responses than any other content type. Because users want to discover new videos to watch, search and social algorithms treat video content favorably.

Download our “How to” guide on social video content for our team’s tips for creating professional videos for YouTube, Facebook, Instagram, and other social platforms.

Download our “How to” guide on social video content here for our team’s tips for creating professional videos for YouTube, Facebook, Instagram, and other social platforms.

01/10/2025

After the city council in Salem, Oregon, imposed a new payroll tax in the city, signatures were collected to put the proposed tax on the ballot for voters’ approval or overturning. Majority Strategies was tapped to identify the right audience of people to persuade and motivate to turn out and vote in favor of overturning the proposed tax.

In an off-year election, we knew a win on Election Day would very likely come down to targeting the right people and how many of those people turn out to cast their ballot.

Learn more in this from the Majority Strategies team.

From the onset, our goal was to turn out enough of the proposal’s opponents to overturn the new payroll tax and send a resounding message to city council. Majority Strategies accomplished this by delivering the right message to the right people, in the right medium, at the right time.

01/08/2025

Did you know direct mail has an 80-90% open rate, compared to just 20-30% for email?

There are many reasons why direct mail performs so well – still – in a highly digital world – it's tangible, it's personal, it's trusted.

Learn more about the value of direct mail at www.MajorityStrategies.com.

01/06/2025

“Political campaigns are no strangers to the power of digital platforms in reaching and engaging voters. Social media giants like Instagram and Facebook serve as vital tools for political marketers, offering unparalleled opportunities for outreach and targeted messaging. However, recent events have brought to light the vulnerabilities inherent in depending solely on one platform for campaigning purposes.”

Learn more about the benefit of multi-media campaigning in this ➡️ https://www.majoritystrategies.com/blog/multi-media-campaigning/

01/01/2025

Happy New Year!

12/30/2024

Please join us in wishing Majority Strategies President, our colleague, and our friend Randy Kammerdiener congratulations on his extraordinary career and retirement at the end of the year.

RK’s wisdom, advice, and steady guidance leave an indelible mark on this firm. We are better because of you, RK.

Congratulations from us all!

12/25/2024

From all of us at Majority Strategies, we wish you a Merry Christmas and Happy New Year.

11/28/2024

From all of us at Majority Strategies, have a safe and very Happy Thanksgiving.

11/11/2024

Thank you to all who served, including members of the Majority Strategies family.

10/11/2024

56% of surveyed voters in a recent USPS report said direct mail includes more facts than other advertising channels like television or radio.

Get your message delivered this election.

We can help. Contact the Majority Strategies team today.