97 Country - The Bull

97 Country - The Bull is the most listened-to country radio station in the area, with fun on-air personalities and today’s most popular country music. The Bull listeners receive a daily dose of Garth Brooks, Alan Jackson, Shania Twain, Tim McGraw, the Dixie Chicks, Brooks & Dunn, Faith Hill and more. While the core audience of The Bull are adults ages 25-54, today’s popular country music appeals t

o listeners of all ages. WCJO’s 6,000 watt signal covers Jackson and the surrounding counties, with a 40-mile broadcast radius. WCJO is Jackson County’s #1 country station ( #2 overall, behind WKOV) with a 16.1% share of the listening audience Monday – Friday, 6am-7pm. WCJO listeners are:
• 48% male, 52% female.
• 19.9% ages 25-34 23.0% ages 35-44 22.4% ages 45-54.
• 46% have children in household.
• 73.4% own house.
• 10.7% moved into present residence within past year.
• 79.9% are high school graduates, 19.4% are college graduates.
• only 57.4% subscribe to cable TV.
• only 46.6% read any daily newspaper.

*** Research: 2005 Spring Mediamark Research Inc., prepared by Radio Advertising Bureau