10/03/2024
Fast fashion, a business model centered on the mass production of affordable clothing, continues to expand rapidly, generating $1.2 trillion annually. The concept was first popularized by Zara when it opened its U.S. store in 1989, aiming to bring designs from the drawing board to the market in just 15 days. Today, companies like Shein have accelerated this process to just one week. This explosive growth is driven by strategies such as offshoring, cheaper materials, and short production cycles, enabling brands to produce trendy clothes at low prices. However, these practices raise serious concerns about worker safety and environmental sustainability. Noelle Puvak and Haley Dymek urge policymakers to hold fashion companies accountable for their supply chains and the pollution they generate.
Read more: https://www.cornellpolicyreview.com/the-rise-and-environmental-fall-of-the-fast-fashion-industry/