#1109 Attack New Markets with Google Trends | Krystal Covington
From The Archive -
Online advertising can feel like navigating a dense forest without a map—especially for businesses trying to sell nationally without the resources of big-name competitors. That’s why I invited Krystal Covington, to share her expertise. Originally released in September 2022, Krystal's tips are still relevant today. Together, we explored how businesses can use geo-targeting and smart collaborations to stretch their advertising dollars further and stand out in targeted markets.
Here are the highlights of our conversation:
Focus Your Efforts With Geo-TargetingEven for businesses that can sell anywhere, narrowing the focus to specific regions can make a big impact. Tools like Google Trends help identify where demand is strongest, allowing companies to allocate their budget effectively. For instance, a $500 geo-targeted ad campaign in high-interest areas can yield better results than a $3,000 national campaign competing against industry giants.
Collaborations and Partnerships Pay OffBuilding "power partnerships" with complementary businesses can expand your reach without blowing your budget. From co-branded sweepstakes to shared promotions, partnerships allow you to tap into each other’s audiences and grow your contact lists while creating mutual value.
Creative Strategies for Audience GrowthKrystal shared her experience using tools like Gleam.io to run contests that reward participants for actions like visiting websites, following social media accounts, or joining email lists. This approach not only engages audiences but also helps both partners grow their visibility in meaningful, measurable ways.
Adapt These Strategies Locally or NationallyWhether you're targeting your hometown or a far-off market like Baltimore, the principles are the same. Find either local partners in your target area or collaborate with nearby businesses to enter new regions together.
Pinterest: The Platform That Keeps on Giving
This is a platform many of us overlook. Unlike the high-maintenance world of Instagram or Facebook, Pinterest is like planting a garden. You plant a pin, and months later, people are still finding it, clicking on it, and visiting your website. And the best part? Every pin links directly to your site, making it one of the few places on social media where traffic flows your way.
Peg Fitzpatrick described Pinterest as a slow simmer—it might not be the flashiest way to build traffic, but it’s steady and long-lasting. If you’re already creating content, pinning it on Pinterest is a simple, low-effort way to extend its reach.
https://morethanafewwords.com/1104-peg-fitzpatrick
#1108 Applying The Ansoff Matrix to Your Business
I teach marketing at a local university, and this week I was talking to my students about Ansoff's Marketing Matrix. In this structure, he identifies four ways that you can grow your business.
1) Sell more of what you're already selling to your existing customers.
2) Sell more of what you're selling, but to new customers.
3) Develop a brand new product and sell that to your existing customers.
4) Sell a new product to a new group of customers.
Of the four strategies, that last one, diversification is really hard to do because you're in uncharted waters with people who don't know and love you. So my recommendation if you're ready to grow, figure out whether you have a product that has broader appeal and you just haven't introduced people to it, or if your current customers are ready for something new.
What did you think of the episode? I would love to hear from you. Please take a quick minute to complete the listener survey I can create shows that that keep you coming back, with a few laughs and a lot of practical tips along the way. https://lp.constantcontactpages.com/sv/AWHOIJ0/MTFW
You probably don't want to hear this. I'm going to do it SEO wrong. You're spending all your time focused on what search engines want, worrying about stuffing your pages with keywords, inbound links, and outbound links.
But search engines don't buy from you, people do
So I want you to think about SEO differently. Start focusing on content that answers questions real people have about your product and service. If you do that, and you do that, well, the search engines will pay attention.
LEARN MORE ABOUT CONTENT BASED SEO https://morethanafewwords.com/project/sp6-content-based-seo-register/
Tik Tok and Twitter Together?
Tik Tok and Twitter Together? If you were Elon Musk, would you consider buying Tik Tok? Would that be a smart marketing strategy?
Wondering how I manage my live streams? I use Streamyard, and you can to Use this link to save $10 discount on an annual fee. https://streamyard.com/pal/d/5399072712687616
#1107 Shaté Hayes | Piecing Together Powerful Stories
Whether you’re running a business, managing a nonprofit, or just trying to share your message with the world a good story is the key to connecting with people. Stories bring ideas to life, giving them color and shape that facts and figures alone just can’t match. That’s why I was so excited to chat with Shaté Hayes
.
She is a creative strategist with a fascinating background as a professional dancer and choreographer. Her career has been built on crafting stories—first on the stage and now as a tool for business leaders looking to inspire action. Our conversation was a wonderful reminder that, whether you’re working on a stage or in a boardroom, storytelling is one of the most powerful tools in your toolkit.
Here are the key takeaways from our chat:
Start by Collecting Your Puzzle Pieces
Before you can craft a great story, you need to gather all the raw materials. Building a story is like assembling a puzzle—laying out data, testimonials, and even permissions to use specific anecdotes. The more pieces you collect, the easier it is to see the full picture and decide what’s most compelling.
Choose Stories That Align with Your Purpose
Not every story or element you collect will make the cut. Pick stories that reflect your business’s core mission and goals. Think of it like packing for a trip: you don’t need to bring everything, just the essentials that will get you where you want to go.
Focus on the Human Element
Some of the most impactful stories aren’t about big numbers or dramatic events—they’re about small, relatable moments. Look for human moments that connect people, it is not about a bland testimonial of how they liked working with your, but a compelling explanation of how you helped them solve a problem and how that felt for both of you.
Tailor Stories to the Right Platforms
From Instagram Reels to LinkedIn posts, stories shine when they’re shared in a way that fits the platform. Shaté reminded me that we don’t
Piecing Powerful Stories Together
Whether you’re running a business, managing a nonprofit, or just trying to share your message with the world a good story is the key to connecting with people. Stories bring ideas to life, giving them color and shape that facts and figures alone just can’t match. That’s why I was so excited to chat with Shaté Hayes.
She is a creative strategist with a fascinating background as a professional dancer and choreographer. Her career has been built on crafting stories—first on the stage and now as a tool for business leaders looking to inspire action.
Wondering how I manage my live streams? I use Streamyard, and you can to Use this link to save $10 discount on an annual fee. https://streamyard.com/pal/d/5399072712687616
Your marketing should not make you sound like everyone else. You need to embrace the different to be successful
