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Imperial Valley People, Imperial, CA (2025)

04/16/2025

MEET: Julie
"Hi, my name is Julie, and I was born and raised in Southern California. My family and I moved to the Imperial Valley two and a half years ago, and I love the strong sense of community here. It’s nice to call the Imperial Valley my home—it’s quiet, peaceful, and a great place to live. In my free time, I enjoy traveling and spending quality time with my family.

I’m inspired by many things—my family, the children I have the opportunity to coach, and the resilience of those who push through challenges and overcome obstacles. Watching others grow, persevere, and succeed is truly motivating.

Last year, I opened All Star Cheer in the city of Imperial, where we train athletes ages 6-18 in all aspects of cheerleading and compete across Southern California and Arizona. As we prepare to kick off our second season in May, I’m excited to continue watching our athletes grow, gain confidence, and master new skills—seeing their progress is truly rewarding."

04/07/2025

MEET: Susel

"Hi, my name is Susel Ramos.
I’ve lived in the Imperial Valley for 12 years. I’ve currently been in the beauty of hand and foot care world for three years.
I’m the owner of .
There, I offer opportunities for growth. We’re a duo of beauty entrepreneurs.
I thank God for all of this.

My inspiration is my family. My husband and my three children. All of this is for them.

I consider the Imperial Valley my home, where it has given me so many opportunities. I enjoy and love this place."

Nominated by

04/02/2025

MEET: Tomas

"My name is Tomas Renteria
I was born in Mexicali 49 years ago. I studied Food engineering, later on, and I got a B.A. in business administration.
My inspiration has always been to become a successful business entrepreneur and start my own business. I started my own water and ice plant and distribution business as well as a family boutique in Mexicali, nowadays I own Tommy's Party Rentals , a successful party rental business.
We serve the entire Imperial Valley with a capacity to tend to over 3000 people many of which include schools, government offices, businesses, banquet halls,and parks just to name a few.My passion in life is business. I would like to create brands to serve my clients and offer the best service possible.
I love the imperial valley because it is a great place to live and perfect for my business."

03/06/2025

MEET: Brianna

"Hi! I'm Brianna! I was born and raised here in the Valley! I’m the Media & Communications Officer for (Imperial CBD extraction), the first fully licensed seed-to-shelf CBD extraction facility in Southern California, and its sister company, (Golden State CBD), the Valley’s only handcrafted, CBD-only retail store. My job is all about making sure both thrive—not just locally, but someday on an international scale.

I’m inspired by people who lead with empathy and kindness, no matter our differences. In a world that can feel divided, I admire those who choose understanding over judgment.

I’ve always been drawn to the arts—whether it’s fashion, music, or any form of self-expression. I love dressing up for no reason, painting, and I love my work because I am constantly designing!"

03/04/2025

MEET: Juan
"Hi! I'm Juan Carlos Tovar. It's been 21 years I've lived here in the valley. I graduated with a bachelor's in accounting. Yet today, I find myself owning my catering business, Tacos Alex IV. My parents are the people who inspire me mostly since they are the ones who gave me the legacy of this business, which, thank God I was able to pursue and grow as well.
My hobbies are to spend some quality time with my family doing things like watching movies. Along with playing the guitar, car restoration, camping, and traveling. The Imperial Valley is home to me because this is the place where not only my wife and I were able to live our lives but the place in where my family began as both of my kids were born here. My family began in the Imperial Valley, and where my family is, that is where home is."

03/03/2025

MEET: Melissa

"Hi, my name is Melissa. I was born and raised in the Imperial Valley. I’m the owner of and also work part-time at an elementary school. From a young age, I’ve always been drawn to arts and crafts. I spent my time after school at the community center, creating art there, and that’s where my love for creativity began. For me, every purchase means so much, as the proceeds help cover travel expenses, therapies, equipment, and other essential needs for my youngest son, who has epilepsy and cerebral palsy. My family is my greatest inspiration. I have a passion for creating items that people will love to use and gift. My hobbies include arts and crafts, going for walks, watching TV shows, traveling, love coffee and Pilates. The Imperial Valley is home—it’s where I grew up, and it’s where my kids are now growing up. It’s incredibly heartwarming to see our products around the valley. It truly shows the power of supporting and uplifting one another."

02/21/2025

MEET: Monica

"Hello Imperial Valley!
My name is Mónica López, I’m from Mexicali, and I’ve lived here in the Imperial Valley for 19 years.
I have been a cosmetologist colorist for 25 years. I love my profession, and I can say that my work doesn’t feel like work to me,
currently, I am the owner of , where I provide opportunities for four young women to have their independent business. We are a team of dedicated entrepreneurs in the beauty field in El Centro.
My biggest inspiration is my family. My husband and my two children are my pride and my greatest loves.
The Imperial Valley is our home, and we are grateful for the opportunities It has given us through hard work and dedication.
I love gathering, enjoying, and sharing time with all my family. As they are the most valuable gift in my life, traveling is another passion of mine, disconnecting from the routine renews me and fills me with energy."

Nominated by:

02/10/2025

MEET: Claudia

“Hello there! I am Claudia Pineda Cobian, of
Even though I was born in Mexicali BC, I have lived most of my life in the United States. I grew up in Mendota CA and Fresno CA where I have amazing childhood memories and stories. I moved to the Imperial Valley in my teens.
I have been living in the Imperial Valley for more than 30 years now, and I love it! I’m an entrepreneur. I am the CEO of Cafecito Bar, owner of Mi Casita Food, and owner of , an all-exclusive women's gym. Having my own business has always been my passion and dream.
I truly believe that by putting God first, with the right plan and the right mindset, dreams do come true. My biggest motivation it’s to live a meaningful and fulfilling life by positively impacting each person. I love creating local events that support other small businesses and bring the community together. In my free time, I enjoy cooking, reading, cycling, running anything that involves nature and personal development.
My favorite thing is listening to my kid's stories at family gatherings. They are loud, haha.
I loved being part of the Imperial Valley, our community is strong and united. My current personal goal is to complete my certification in Specialized Woman Fitness. My inspiration is my story. When I came to the United States, I came only with a backpack. However, the desire to accomplish big goals has always been in my heart and mind. Dreams do come true! Si Se Puede!”

01/27/2025

MEET: Bella

"Hi, I'm Bella Serrano of . I have lived in Imperial my whole life and I was born and raised in Imperial Valley. I started my own baking business in 2023 but I've been baking for fun since 2021. I aspire to own my bakery someday. I grew up watching my mom bake, and that inspired me to start baking. My whole family helps support my business as well as a very important family friend who was once my teacher Mrs.Escalante. Imperial Valley is my home because this is where I was born and raised and I love the community."

01/23/2025

MEET: Tiffany
"Hi My name is Tiffany Rodriguez.
I have lived in the Imperial Valley my entire life—33 years. My “8-5” is working for the Migrant Head Start Program in El Centro, where I’ve been for 10 years. Additionally, I moonlight as a bookstore owner! I recently opened El Centro’s only local bookstore, located in the heart of downtown El Centro. My family inspires me every day, especially my husband. He’s the most hardworking person I know. My passions and hobbies include reading, watching any movie by Nora Ephron, and running. I consider the Imperial Valley my home primarily because my family resides here. My parents are the heart of what makes this place home for me. The Imperial Valley is truly unique—we’re a close-knit community full of talent and with so much to offer."

01/22/2025

MEET: Karina
"Hi there! I’m Karina, and I’m proud to call the Imperial Valley my home. I’ve been a licensed esthetician for over four years, and for nearly two years, I’ve been running my own business, . My signature services - Brazilian waxing and facials - are designed to leave you feeling refreshed, rejuvenated, and glowing from the inside out. If you haven’t tried them yet, I’d love to have you in for a session and show you how amazing your skin can feel!

When I’m not working, I enjoy slow paced activities like relaxing at home, reading, watching movies, and spending quality time with my husband and our two cats. 💖

I draw my inspiration from my incredible parents, who taught me the value of hard work, faith, and trusting in God’s timing. And I wouldn’t be where I am today without the love and support of my husband, who inspires me every day to keep growing and pursuing my dreams.

I consider the Imperial Valley my home because it’s where my family is, and because of the incredible support I’ve received from both the local community and complete strangers. People here truly value small businesses, making this place feel like home."

01/18/2025

MEET: Amber
"Hi! I'm Amber Osuna, born & raised in Imperial Valley. I'm a Licensed Esthetician at .skin888 (Bewitching Skin), Owner of .beautybar & Child care provider. I’m inspired by individuals who strive to make a positive impact on others’ lives. My passion for skincare and wellness drives me to help my clients feel confident and beautiful. In my free time, I enjoy exploring new beauty trends, reading about holistic health, and experimenting with natural skincare recipes. I also find inspiration in nature, whether it’s a serene hike or a walk on the beach—these moments of tranquility rejuvenate my spirit and fuel my creativity."
Nominated by: .skin.and.beauty

01/17/2025

MEET: Jeanette
"Hi! My name is Jeanette Trejo. I have lived in the Imperial Valley since I was 7 years old. I am a full-time Registered Dental Assistant for the State of California Department of Corrections and Rehabilitation and owner of The Olive Box Charcuterie & Grazing .olive.box . Event planning and hospitality have been a passion of mine since I was a little girl. I remember planning surprise birthday parties for my teachers and classmates in grade school. I'm a creative person who appreciates the art of food and have been blessed to turn my creative skills and hobbies around food into the business it is today. I love to bring a smile to people's faces with my creations. I love to travel and spend time with my fur babies, Olive and Matcha. Fun fact: The Olive Box is named after my oldest fur baby, Olive. Imperial Valley is not only the place I call home because I have been here most of my life but also because the people make it feel like home. The local support makes me proud to be from here."

01/16/2025

MEET: Italy Juliann
"Hi! My name is Italy Juliann. I’ve lived in the Imperial Valley my entire life!
I’m a licensed esthetician and the owner of .skin.and.beauty , where I specialize in customized facials to help my clients achieve glowing, healthy skin.
I’m inspired by seeing my clients’ confidence grow through the skin care journey we share. I’m passionate about learning and improving my craft, and I love connecting with others who are just as dedicated to self-care and wellness.
Imperial Valley is home because of the supportive community and the strong relationships I’ve built here. It’s a place that has shaped who I am and inspired me to contribute by offering services that help others feel their best."

01/15/2025

MEET: Sendy
"Hello! My name is Sendy, founder and owner of . I’ve lived in Imperial Valley for most of my 43 years.
Professionally, I’ve had the privilege of working as a CrossFit L2 Trainer with a focus on Olympic Weightlifting as a USAW Certified Coach.

In my day to day, I get to connect and build relationships with amazing individuals who have a passion for fitness, health and self care. I assist them through their fitness journey and goals. They are my true inspiration and motivation to continue to do what I love most…COACHING!🏋🏻‍♀️

On my free time, I like to enjoy my house, work on my lawn, travel, explore other sports and join competitions that challenge me beyond my comfort zone.

Imperial Valley will always be my home. I love the people, the small town feel and most of all the smell of cow…lol maybe not that but I still love it here🫶🏻"

Nominated by: Olga Rodriguez

12/28/2024

MEET: Javi

"Hi, my name is Javi of . I've been in the Valley for over 20 years. I am a small business owner, entrepreneur & Engineer! My family & I are inspired by the connections we create through our business—seeing our customers enjoy our food, drinks, and events truly motivates me. My passion lies in bringing people together, whether it’s through hosting community events like plant exchanges or pop-up markets or simply creating a welcoming space for everyone. In my free time, I love exploring creative projects, whether it’s photography, cooking, or brainstorming new ways to enhance our offerings.
Imperial Valley is my home because of the sense of community here. It’s a place where everyone supports one another, whether through local businesses, community events, or simply sharing experiences. Running a business here has allowed me to connect deeply with the people and culture, and that’s something truly special."
Nominated by: Chan Plaza

11/20/2024

MEET: Leonor

Hi! I'm Leonor Herrera! I've been in the valley for 23 years. I'm a Dance and gymnastics Instructor for . My greatest passion is working with children and supporting their development. Witnessing their growth, both personally and physically brings me immense fulfillment. It’s incredibly rewarding to see how each child’s unique strengths emerge over time, and knowing I play a role in that process motivates me every day.
I consider Imperial Valley my home because it’s where my family and business have taken root. I’ve watched my children grow and thrive in this community, and I’ve seen my business evolve alongside them. The bonds formed here make this place feel truly special, and it’s a privilege to contribute to the community that has given me so much.

Nominated by:

11/18/2024

MEET: Gerly

"Hi, my name is Gerly!
I was born in the Imperial Valley, raised in Mexico, and came back right before COVID. It’s been amazing reconnecting with this community.
I’m a dog groomer and run a mobile grooming business here in the valley- .happytails I have a background in design with a BA, which really helps me bring a creative touch to my grooming work. I love making pets look and feel their best and enjoy meeting new families through my business. I’m inspired by the special bond between people and their pets. Each pet is unique, and it’s so fulfilling to help them shine. Grooming is my passion, and I’m always learning new ways to improve. Plus, my own dog, Tory, keeps me motivated to keep growing as a groomer. The Imperial Valley is such a close-knit, supportive community where people really look out for each other. It’s home to me because of the wonderful connections I’ve built, both personally and professionally. It’s rewarding to work in a place where supporting local businesses is a shared value."

Imperial Valley People