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Stellar Communications Houston

Stellar Communications Houston is a certified nonfiction book publishing and marketing strategy team Every author and book is a privilege and joy!

Welcome to Stellar Communications Houston, a certified nonfiction book publishing and marketing strategy team. We help self-published authors, business leaders, global corporations, families, and nonprofits who value hands-on guidance and personal attention. We've helped clients publish:

● Memoir
● Corporate history
● Bible study
● Essay collection
● Newspaper column collection
● Training program

● Self-help
● Research report and study
● Poetry collection

Here's a look at our 6-step process:

● Materials development
● Digital and print graphic design
● On-demand/offset printing
● Global distribution
● Digital and print marketing consultations
● Lifetime account support

Visit the website at www.stellarwriter.com to schedule consultations, book speaking engagements, or subscribe to nonfiction book marketing and publishing tips. If you're a nonfiction writer, editor, or graphic designer, contact me to find out how we can collaborate. My team has been called "one of the best if not THE best in Houston" and "tremendous, earning the utmost trust and respect." Happy publishing!

02/12/2025

What does the nonfiction book publishing journey look like?

Watch as I introduce the journey to authors in Judy Lane Boyer’s course, How to Write a Book.

02/06/2025

Want to pick "the one" ghostwriter or editor who is right for your nonfiction book?

Tip 3 of 5:

Present project specifics.

Discuss your timeline, budget, and any deadlines you have in mind. Confirm that the editor’s cost and availability align with your expectations.

Stay tuned for more tips to find the right fit!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction book publishing, marketing, and PR.

👉 Editors, ghostwriters, and consultants: Ready to publish or promote a client’s nonfiction book with a trusted partner? Schedule a call to collaborate.

👉 Authors, want monthly nonfiction book publishing, marketing, and PR tips like this? Subscribe to the blog link in my profile.

02/04/2025

I love our book clients! ❤️

01/30/2025

Want to pick "the one" ghostwriter or editor who is right for your nonfiction book?

Tip 2 of 5:

Evaluate Their Reputation.

•Ask trusted industry pros for editor recommendations.

• Look at their portfolios to understand their past projects, credentials, testimonials, and clientele. Some editors specialize in one or more types of editing, genres, and subject matters.

•See if they’re involved in professional organizations to maintain professional development.

•And reach out to past clients to ask about their author experiences.

Stay tuned for more tips to find the right fit!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction book publishing, marketing, and PR.

👉 Editors, ghostwriters, and consultants: Ready to publish or promote a client’s nonfiction book with a trusted partner? Schedule a call to collaborate.

👉 Authors, want monthly nonfiction book publishing, marketing, and PR tips like this? Subscribe to the blog link in my profile.

01/28/2025

What are the 5 steps of nonfiction book publishing?

Listen in as I introduce the steps to authors in Judy Lane Boyer’s course, How to Write a Book.

01/23/2025

Want to pick "the one" editor who is right for your nonfiction book?

Tip 1 of 5:

Understand Your Needs.

Every author needs an editor for a professional product.

There are three steps to shaping professional content:

Developmental editing
Line editing and copyediting
Proofreading

Begin by identifying what your manuscript needs.

Stay tuned for more tips to find the right fit!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction book publishing, marketing, and PR.

👉 Editors, ghostwriters, and consultants: Ready to publish or promote a client’s nonfiction book with a trusted partner? Schedule a call to collaborate.

👉 Authors, want monthly nonfiction book publishing, marketing, and PR tips like this? Subscribe to the blog link in my profile.

01/22/2025

Want to boost your book publishing, marketing, and PR with monthly tips?

I love subscriber feedback! ❤️

Subscribe to the blog link in my profile.

01/16/2025

My dad’s dating advice can help you choose the right editor.

I thought about this when an author recently asked how to choose the right editor for his book.

He wants to publish a second edition of his research on a landmark legal case.

“Do you think they should write a 700-word proposal on how they’d approach the editing?” he said.

I shook my head and gave him the dating advice my dad had given me years ago.

“Talk with them,” I said. “You’ll know within ten minutes if you like them.”

𝗠𝘆 𝗗𝗮𝗱’𝘀 𝗗𝗮𝘁𝗶𝗻𝗴 𝗔𝗱𝘃𝗶𝗰𝗲

I remember facing the daunting prospect of dating as a single mother.

It had been four years since a devastating divorce, and I hadn’t been on a first date in two decades. A lot had changed.

“About time!” my dad said. Then he began rattling off some online dating tips. The “don’ts” of profile photos. The “dos” of bios.

It was funny and surprising that my dad (of all people) had tips up his sleeve.

But it was his third tip that surprised me the most.

He said, “Don’t get into a pen pal situation. Lots of people can sound good in writing. If someone shows interest, suggest a coffee date. You’ll know within ten minutes if you like them.”

He was right. I skipped long emails in favor of face-to-face conversations over coffee.

And I knew within ten minutes if there was any compatibility.

𝗛𝗼𝘄 𝗗𝗮𝘁𝗶𝗻𝗴 𝗔𝗱𝘃𝗶𝗰𝗲 𝗛𝗲𝗹𝗽𝘀 𝗬𝗼𝘂 𝗖𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗕𝗼𝗼𝗸 𝗘𝗱𝗶𝘁𝗼𝗿

You can tell much about a person by talking with them – often more than by writing.

Even with editors. Even when it’s writing that is at stake.

Don’t get me wrong: An editor’s ability to shape your writing matters tremendously. But there's more to it.

You should consider five things when choosing an editor.

Stay tuned for the next few weeks as I share the five things. They’ll help you make the right decision!

P.S. I eventually married “the one” in 2015!

Thanks to the Nonfiction Authors Association for publishing this article – and being an amazing resource for nonfiction authors!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction book publishing, marketing, and PR.

👉 Editors, ghostwriters, and consultants: Ready to publish or promote a client’s nonfiction book with a trusted partner? Schedule a call to collaborate.

👉 Authors, want monthly nonfiction book publishing, marketing, and PR tips like this? Subscribe to the blog link in my profile.

01/14/2025

Authors, don't lose sight of this in nonfiction book marketing.

01/09/2025

I read seven nonfiction bestsellers and classics in 2024. Here are some things to learn from the fourth book on my list.

𝘕𝘪𝘨𝘩𝘵

𝘕𝘪𝘨𝘩𝘵 is the horrific retelling of 15-year-old Elie Wiesel’s experiences in concentration camps with his father near the end of World War II. The title captures the endless despair and hopelessness that defined his time in Auschwitz.

Something to keep in mind

It was initially rejected by more than 15 publishers. They didn’t think the market was ready for such a graphic memoir. It was finally published because a friend and fellow writer urged Wiesel to persist.

So you’re in good company if you’re facing rejection by traditional publishers. It may take persistence, patience, and support to land a traditional publishing deal.

Something to emulate

The casting of the audiobook narrator was spot-on. His age and the texture of his voice made it feel like Elie was in my ear. Select your audiobook narrator just as carefully.

Also, Weisel’s 1986 Nobel Peace Prize acceptance speech is included in the book. In it, he said:

“I knew that I must bear witness. I also knew that while I had many things to say, I did not have the words to say them. Painfully aware of my limitations, I watched helplessly as language became an obstacle . . . Only those who experienced Auschwitz will know what it was. Others will never understand. And yet one could not keep silent, no matter how difficult it was to speak. And so I persevered.”

Understand that sometimes words fall short. Your memoir may never feel perfect. Unfortunately, I’ve seen authors work right to the finish line but not be able to cross it. If you’re tempted to wait for perfection, remember Elie’s experience.

Persevere. And then bear witness to your story.

What story will you persevere to share in 2025?

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction book publishing, marketing, and PR.

👉 Editors, ghostwriters, and consultants: Ready to publish or promote a client’s nonfiction book with a trusted partner? Schedule a call to collaborate.

👉 Authors, want monthly nonfiction book publishing, marketing, and PR tips? Subscribe to the blog link in my profile.

01/07/2025

I love my fellow book industry pros! ❤️

01/03/2025

In addition to my clients’ books, I read seven nonfiction bestsellers and classics in 2024. Here are some things to learn from the third book on my list.

𝘛𝘩𝘪𝘯𝘬 𝘢𝘯𝘥 𝘎𝘳𝘰𝘸 𝘙𝘪𝘤𝘩

Published on the heels of the Great Depression, the classic self-help book by Napoleon Hill focuses on mindset as the key to wealth and abundance. Hill set out to change how readers think about money, people, psychology, and themselves.

Something to keep in mind

I added this to my reading list when a leader said its principles were the foundation for his success. While I was intrigued to learn about early business dealings by industry greats like Charles Schwab and Andrew Carnegie, I felt removed from the era and the contemporaries the author spent a lot of time talking about.

Also, Hill mastered the art of social proof by name-dropping people who exemplified the principles in his book. He understood how to leverage others’ reputations to prove his points. But I felt he overused it. All the examples tired me out. Be cautious about overusing social proof in your book.

Something to emulate

He ends the book by sharing the awkward secret to his success: holding imaginary, hours-long meetings with people he admired. Whether readers adopt the practice or not, it takes courage to print things that will stir judgment.

Ultimately, 𝘛𝘩𝘪𝘯𝘬 𝘢𝘯𝘥 𝘎𝘳𝘰𝘸 𝘙𝘪𝘤𝘩 illustrates that timeless wisdom never goes out of style. “Thoughts are things,” Hill writes. Also: “Success needs no explanation. Failure permits no alibis.”

Stay tuned for one more book next week.

What was one of your memorable reads this year?

12/26/2024

I’ve spent this year obsessing over nonfiction bestsellers and classics. Here are some things to learn from the second book on my list.

𝘛𝘩𝘦𝘺 𝘈𝘴𝘬, 𝘠𝘰𝘶 𝘈𝘯𝘴𝘸𝘦𝘳

Communication expert Marcus Sheridan urges leaders and sales teams to see digital marketing differently. From his business philosophy to five critical questions every business should answer, Marcus is all about laying down fears to honestly address what buyers want to know.

Something to keep in mind

I consumed this as an audiobook, and I didn’t know who penned the Foreword until it was finally read to me at the end of the 5-minute letter.

When you’re adapting your book to an audiobook, consider the reader’s listening experience. Reorder the elements to bring clarity, like naming the author of the Foreword for context before diving into a long letter.

Something to emulate

That detail aside, 𝘛𝘩𝘦𝘺 𝘈𝘴𝘬, 𝘠𝘰𝘶 𝘈𝘯𝘴𝘸𝘦𝘳 is an example of everything right about a business book. Marcus narrates his book himself, gains early reader buy-in, and generously shares tools and resources.

Marcus had me at his personal success story, and he set out clear benefits for his readers: “We have fun instead of fear and frustration. We have hope instead of helplessness. We are proactive instead of reactive. We have a mission instead of a position.”

Stay tuned for two more books over the next two weeks.

What was one of your memorable reads this year?

12/24/2024

Ghostwriters, editors, business consultants:

Does your client have all 6 steps of a nonfiction book marketing and PR campaign?

Listen to this nugget from my interview with the Florida Writers Podcast with story strategist Author Alison Nissen.

Thank you for the interview on nonfiction book publishing, marketing, and PR, Alison!

12/19/2024

“Don’t pick a niche. Embrace an obsession.”

That’s my favorite piece of advice from solopreneur and creator Justin Welsh.

I’ve spent this year obsessing over the nonfiction bestsellers and classics on my reading list. Here are some things to learn from one of these memoirs and business books.

𝘐𝘯 𝘵𝘩𝘦 𝘗𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘰𝘧 𝘔𝘺 𝘌𝘯𝘦𝘮𝘪𝘦𝘴

This is the true story of American missionaries Martin and Gracia Burnham, who suffered a year as hostages in the Philippine jungle. After miles as captives recounted through the lens of their faith, the end of their ordeal is both devastating and inspiring.

Something to keep in mind

The story opens with a militant group banging on the Burnham’s door during their anniversary getaway. It hooked me right away and promised a gripping read – but the energy sagged when the authors stopped abruptly to dedicate a chapter to their backstory. I was reluctant to leave the dramatic kidnapping scene and wind back all the way to the Burnhams’ births.

When juggling two narratives, consider weaving details of the backstory into your fast-paced narrative. Your characters will develop over time, you’ll maintain your pace, and you’ll keep your readers’ interest.

Something to emulate

Throughout her captivity, Gracia Burnham speaks with unflinching honesty about her grumbling, depression, and lack of faith.

I applaud the author’s honesty – so real and raw that she seemed unlikeable at times. And who wouldn’t be, in her situation? It takes humility to present yourself as you really are for the world to see.

Stay tuned for three more books over the next three weeks.

What was one of your memorable reads this year?

12/12/2024

What are two more unexpected things about nonfiction book publishing, marketing, and PR?

Here are what two industry pros said:

Rebecca Franks, editor and founder of Flyfolio Communications:

“One very unexpected part of the publishing process I recently learned: it’s far more complex than it looks and best left to professionals. While DIY can be tempting, it usually sacrifices quality and timing. I just managed a book project from start to finish, and I’m glad I hired experts for areas beyond my editing specialty. Especially formatting, which was much more intricate than I’d imagined. It’s worth every penny.”

Shane Stedron, systems manager at Advanced Print & Finishing:

“With self-publishing, a frequent comment that we hear from customers is how surprisingly straightforward book production is compared to the creative processes of writing, design, layout, marketing, and PR. With this in mind, our most satisfied customers are those who have had professional help on the creative side.”

What would you say?

Many thanks to everyone who shared their wisdom and insights!

👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction book publishing, marketing, and PR.

👉 Editors, ghostwriters, and consultants: Ready to publish or promote a client’s nonfiction book with a trusted partner? Schedule a call to collaborate.

👉 Authors, want monthly nonfiction book publishing, marketing, and PR tips? Subscribe to the blog link in my profile.

12/10/2024

Ghostwriters, editors, business consultants:

What makes your client’s nonfiction book marketable?

Listen to this nugget from my interview with the Florida Writers Podcast with story strategist Author Alison Nissen.

Thank you for the interview on nonfiction book publishing, marketing, and PR, Alison!

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http://www.stellarwriter.com/

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Videos

What does the nonfiction book publishing journey look like? Watch as I introduce the journey to authors in Judy Lane Boyer’s course, How to Write a Book.

What are the 5 steps of nonfiction book publishing? Listen in as I introduce the steps to authors in Judy Lane Boyer’s course, How to Write a Book.

Authors, don't lose sight of this in nonfiction book marketing.

Ghostwriters, editors, business consultants: Does your client have all 6 steps of a nonfiction book marketing and PR campaign? Listen to this nugget from my interview with the Florida Writers Podcast with story strategist Author Alison Nissen. Thank you for the interview on nonfiction book publishing, marketing, and PR, Alison!

Ghostwriters, editors, business consultants: What makes your client’s nonfiction book marketable? Listen to this nugget from my interview with the Florida Writers Podcast with story strategist Author Alison Nissen. Thank you for the interview on nonfiction book publishing, marketing, and PR, Alison!

Ghostwriters, editors, business consultants: Is your client’s business book missing this? Listen to this nugget from my interview with the Florida Writers Podcast with story strategist Author Alison Nissen. Thank you for the interview on nonfiction book publishing, marketing, and PR, Alison!

Ghostwriters, editors, business consultants: How long is a nonfiction book marketing campaign for your client? Listen to this nugget from my interview with the Florida Writers Podcast with story strategist Author Alison Nissen. Thank you for the interview on nonfiction book publishing, marketing, and PR, Alison!

Ghostwriters, editors, business consultants: Want to help a client write a nonfiction book? Here’s where to start. Listen to this nugget from my interview with the Florida Writers Podcast with story strategist Author Alison Nissen. Thank you for the interview on nonfiction book publishing, marketing, and PR, Alison!

Ghostwriters, editors, business consultants: Fuzzy mission for your client’s nonfiction book? Listen to this nugget from my interview with the Florida Writers Podcast with story strategist Author Alison Nissen. Thank you for the interview on nonfiction book publishing, marketing, and PR, Alison!

When your business or nonprofit book isn’t what you envisioned... Listen to the moment that happened to pediatric dermatologist Dr. Alanna Bree and Alisha Kashyap. The Made A Masterpiece founder and the McGovern Medical School MD candidate envisioned a full-color children’s journal. They want to empower children living with skin conditions to face the world with confidence. But after exploring print options, they’ve changed their plans: They’ve realized a black-and-white journal will work better. It’ll be less costly to illustrate and produce. It’ll have a lower retail price. Most importantly, it’ll allow readers to “see themselves” in the illustrations. Rather than depicting one skin condition in full color, a black-and-white journal allows children to bring their conditions to life in their colors. 👏The takeaway: Authors dedicated to meeting their readers’ needs inspire the best plans! Stay tuned for the March 2025 release of their journal. It’ll be published just in time for Camp Dermadillo, a one-day family camp at Camp For All for kids living with skin conditions. 👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction book publishing, marketing, and PR.

Celebrating the end of a successful business book marketing campaign with social media strategist Kuierra Swift: 🔨 Set the Foundation 📖 Build a Buzz-Worthy Book 💻 Prep Your Online Presence 🎤 Navigate the Media 🚀 Countdown to Launch 🏄🏻 Keep the Momentum Cheers to a great collaboration! 👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction book publishing, marketing, and PR. 👉 Editors, ghostwriters, and consultants: Ready to publish or promote a client’s nonfiction book with a trusted partner? Schedule a call to collaborate. 👉 Authors, want monthly nonfiction book publishing, marketing, and PR tips? Subscribe to the blog link in my profile.

How do business authors keep book marketing momentum? That’s what Joe Crisara - Service MVP asked recently about his #1 Service Industry bestseller, 𝘞𝘩𝘢𝘵 𝘚𝘩𝘰𝘶𝘭𝘥 𝘞𝘦 𝘋𝘰? One method is ads. Last month his ads stirred more than $1,000 in book earnings. Listen to CMO Jeremy Murphy talk about the benefits of combining Facebook ad funnels with Amazon ads. Way to go, Service MVP! 🚀

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