Social on Purpose

Social on Purpose Helping you build a social media community that buys

Embrace the power of innovation during moments of reflection, not desperation. In the quiet spaces, find the creativity ...
02/02/2024

Embrace the power of innovation during moments of reflection, not desperation. In the quiet spaces, find the creativity that propels you forward. It's not about fixing what's broken; it's about enhancing what's already strong.

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Pics of my oldest two babies at Garden of the Gods Wilderness in Shawnee National Forest circa 2018. Have you ever been there?

People are always going to talk about you - good and bad - whether you're active online or not. Social media just means ...
01/31/2024

People are always going to talk about you - good and bad - whether you're active online or not. Social media just means that word of mouth can travel 100x faster.

Having a social media manager means having someone plugged in (they even have tools for this) that can "listen" to what people are saying about your brand online.

They can:
🔥 Be proactive and get ahead of any wildfires
🔥 Respond to negative sentiments
🔥 Escalate certain issues to the appropriate department when necessary

But it's not all about the bad.

Your social media manager can also:
🌱 Source UGC
🌱 Collect market research to pass along to your developers
🌱 Manage reviews

They can even utilize outbound engagement strategically to participate in the conversations users are having - thus encouraging COMMUNITY, TRUST, and BRAND LOYALTY. Something you and your in-house marketing or creative director does NOT have time to do.

💪 Social media managers do more than just create and schedule posts. We are strategic partners in your business to help support your ever-evolving goals

👉 If you're looking to fill this gap in your social media marketing initiative, I'm booking March start dates now. Shoot me a message to see how I can support your company.

Revenue, number of sales, profit margins etc. I get that this is business. But can we take a minute to acknowledge the i...
01/31/2024

Revenue, number of sales, profit margins etc. I get that this is business. But can we take a minute to acknowledge the importance of the actual people that make our business possible?

🌲 The outdoor community (thought widely varied) is very close knit, united by common interests and a desire to be understood in a world that is becoming increasingly centered around modern comforts and easy living. It's not every day that you run into someone who enjoys carrying everything they need in a backpack and trekking across miles of rocky terrain through the elements with no cell service.

I'm planning my next backpacking trip now 🎒🥾 a short one because I'm out of practice (and shape). And it's a special breed of people who understand why I love it so much. And we LOVE the brands that help us get outside more.

Thank you to all the outdoor brands that feel our need to be understood and use your media power to bring us together. Thank you for inspiring conversations and camaraderie. And thanks for innovating the gear, guidance, and experience that helps us do what we love.

👉 Do you prioritize your people or your numbers first? There is no right or wrong answer. I'm genuinely curious.

01/29/2024

Have you seen this iconic outdoor industry rebrand? It's okay, you can drool 🤤

I'm a self-titled outdoorist 🥾 I love to hike and "get lost" in the backcountry, and that was part of my WHY for leaving veterinary medicine and pursuing an online social media career. I wanted the freedom and flexibility to explore when the itch hit 🏕️

But since going full-time as a social media manager, I've lost my way. I spend my days (and most nights) glued to my phone and laptop, only halfway present in real life most of the time 😵‍💫

So like Field and Stream , I'm "headed back home." Back to the joy in of being a freelancer, not an agency owner. Back to the industries that help me do what I love - teaching my kids to love and respect our world, getting outside with my pups, and exploring the backcountry with my hunky woodsman.

There will be shifts and changes coming here as I lean into my year of EXPLORATION. But I'll still be your go-to social media manager for human-first community and sales.

At some point we all feel misaligned or even lost in the daily grind. How do you course-correct?

The journey of slow and steady growth is like planting seeds that flourish into mighty Sequoia trees 🌳 These incredible ...
01/24/2024

The journey of slow and steady growth is like planting seeds that flourish into mighty Sequoia trees 🌳 These incredible feats of nature are some of the largest and OLDEST trees in the world. The oldest is over 3000 years old.

Even more interesting is their relationship with the wildfires that plague their native habitat in California 🔥 Not only have these ancient giants adapted to withstand the frequent wildfires... They actually depend on them for growth and expansion. Sequoia cones (think giant pine cones) require the heat of wildfires in order to open and release their seeds 🌱

Embrace the slower cadence of sustainable progress. It's not just about reaching heights quickly, but about building a foundation that withstands the test of time and even fire.

Beware the allure of rapid growth; like a blazing fire, it may consume you swiftly, leaving behind the stability you've cultivated. Choose the path of thoughtful expansion, where every step forward is firmly rooted in a commitment to lasting success.

THIS is what healthy engagement looks like 👇 ✅ most followers fit your ideal client profile✅ likes and comments are from...
01/22/2024

THIS is what healthy engagement looks like 👇

✅ most followers fit your ideal client profile
✅ likes and comments are from potential ideal clients
✅ shares from complimentary businesses that serve similar audiences
✅ inbound AND outbound DMs with users who fit your ideal client profile

Notice a pattern yet?
I’ll give you a hint: IDEAL CLIENT PROFILE📣

The ultimate purpose of your business' social media is to help your generate more revenue.

When you build a community of people who fit your ideal client profile, you're building an audience of buyers.

Ready to cultivate a community of buyers around your brand? DM us to book your start date for February or March.

Now the real question is... if you have to learn how to do all of this (on an everyday ongoing basis), why didn't you ju...
01/08/2024

Now the real question is... if you have to learn how to do all of this (on an everyday ongoing basis), why didn't you just become a social media manager?

You're busy running your own business, and although you should understand basic marketing principles, it's NOT YOUR JOB to be a social media manager.

So if you don't feel like adding a whole other full-time job to your CEO plate, DM us today to see how we can help your brand stay visible, generate leads, and cultivate a community of buyers.

01/03/2024

What I’m looking for in 2024:

1. In-person networking opportunities 😱

2. Opportunities to consult companies on their in house social media marketing 💼

3. A 4-5 bedroom house in or near Trenton with no pet restrictions 🤪 (it’s a long shot, but I’m putting it out there!)

If you don’t put it out there, how will anyone know?

I’ve spent a lot of time being afraid to really own my profession in front of the local people I see every day - afraid of what people would think, what they would say. I’m going to work on that this year.

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Henry, TN

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Your audience wants to feel connected with you. They want to feel seen and understood. Instead of editing your content to perfection, try showing your products and offers in action. Perfection is overrated. Humanize your brand, and give the people what they want. #socialmediamarketingtips #socialmediamanagerservices #socialmediamanagerforhire

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