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Social on Purpose

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Social on Purpose

Helping you build a social media community that buys

02/02/2024

Embrace the power of innovation during moments of reflection, not desperation. In the quiet spaces, find the creativity that propels you forward. It's not about fixing what's broken; it's about enhancing what's already strong.

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Pics of my oldest two babies at Garden of the Gods Wilderness in Shawnee National Forest circa 2018. Have you ever been there?

01/31/2024

People are always going to talk about you - good and bad - whether you're active online or not. Social media just means that word of mouth can travel 100x faster.

Having a social media manager means having someone plugged in (they even have tools for this) that can "listen" to what people are saying about your brand online.

They can:
🔥 Be proactive and get ahead of any wildfires
🔥 Respond to negative sentiments
🔥 Escalate certain issues to the appropriate department when necessary

But it's not all about the bad.

Your social media manager can also:
🌱 Source UGC
🌱 Collect market research to pass along to your developers
🌱 Manage reviews

They can even utilize outbound engagement strategically to participate in the conversations users are having - thus encouraging COMMUNITY, TRUST, and BRAND LOYALTY. Something you and your in-house marketing or creative director does NOT have time to do.

💪 Social media managers do more than just create and schedule posts. We are strategic partners in your business to help support your ever-evolving goals

👉 If you're looking to fill this gap in your social media marketing initiative, I'm booking March start dates now. Shoot me a message to see how I can support your company.

01/31/2024

Revenue, number of sales, profit margins etc. I get that this is business. But can we take a minute to acknowledge the importance of the actual people that make our business possible?

🌲 The outdoor community (thought widely varied) is very close knit, united by common interests and a desire to be understood in a world that is becoming increasingly centered around modern comforts and easy living. It's not every day that you run into someone who enjoys carrying everything they need in a backpack and trekking across miles of rocky terrain through the elements with no cell service.

I'm planning my next backpacking trip now 🎒🥾 a short one because I'm out of practice (and shape). And it's a special breed of people who understand why I love it so much. And we LOVE the brands that help us get outside more.

Thank you to all the outdoor brands that feel our need to be understood and use your media power to bring us together. Thank you for inspiring conversations and camaraderie. And thanks for innovating the gear, guidance, and experience that helps us do what we love.

👉 Do you prioritize your people or your numbers first? There is no right or wrong answer. I'm genuinely curious.

01/29/2024

Have you seen this iconic outdoor industry rebrand? It's okay, you can drool 🤤

I'm a self-titled outdoorist 🥾 I love to hike and "get lost" in the backcountry, and that was part of my WHY for leaving veterinary medicine and pursuing an online social media career. I wanted the freedom and flexibility to explore when the itch hit 🏕️

But since going full-time as a social media manager, I've lost my way. I spend my days (and most nights) glued to my phone and laptop, only halfway present in real life most of the time 😵‍💫

So like Field and Stream , I'm "headed back home." Back to the joy in of being a freelancer, not an agency owner. Back to the industries that help me do what I love - teaching my kids to love and respect our world, getting outside with my pups, and exploring the backcountry with my hunky woodsman.

There will be shifts and changes coming here as I lean into my year of EXPLORATION. But I'll still be your go-to social media manager for human-first community and sales.

At some point we all feel misaligned or even lost in the daily grind. How do you course-correct?

01/24/2024

The journey of slow and steady growth is like planting seeds that flourish into mighty Sequoia trees 🌳 These incredible feats of nature are some of the largest and OLDEST trees in the world. The oldest is over 3000 years old.

Even more interesting is their relationship with the wildfires that plague their native habitat in California 🔥 Not only have these ancient giants adapted to withstand the frequent wildfires... They actually depend on them for growth and expansion. Sequoia cones (think giant pine cones) require the heat of wildfires in order to open and release their seeds 🌱

Embrace the slower cadence of sustainable progress. It's not just about reaching heights quickly, but about building a foundation that withstands the test of time and even fire.

Beware the allure of rapid growth; like a blazing fire, it may consume you swiftly, leaving behind the stability you've cultivated. Choose the path of thoughtful expansion, where every step forward is firmly rooted in a commitment to lasting success.

01/22/2024

THIS is what healthy engagement looks like 👇

✅ most followers fit your ideal client profile
✅ likes and comments are from potential ideal clients
✅ shares from complimentary businesses that serve similar audiences
✅ inbound AND outbound DMs with users who fit your ideal client profile

Notice a pattern yet?
I’ll give you a hint: IDEAL CLIENT PROFILE📣

The ultimate purpose of your business' social media is to help your generate more revenue.

When you build a community of people who fit your ideal client profile, you're building an audience of buyers.

Ready to cultivate a community of buyers around your brand? DM us to book your start date for February or March.

01/08/2024

Now the real question is... if you have to learn how to do all of this (on an everyday ongoing basis), why didn't you just become a social media manager?

You're busy running your own business, and although you should understand basic marketing principles, it's NOT YOUR JOB to be a social media manager.

So if you don't feel like adding a whole other full-time job to your CEO plate, DM us today to see how we can help your brand stay visible, generate leads, and cultivate a community of buyers.

01/03/2024

What I’m looking for in 2024:

1. In-person networking opportunities 😱

2. Opportunities to consult companies on their in house social media marketing 💼

3. A 4-5 bedroom house in or near Trenton with no pet restrictions 🤪 (it’s a long shot, but I’m putting it out there!)

If you don’t put it out there, how will anyone know?

I’ve spent a lot of time being afraid to really own my profession in front of the local people I see every day - afraid of what people would think, what they would say. I’m going to work on that this year.

09/20/2023

I know what you’re thinking…

You don’t even have time to get ONE platform down, and now I’m telling you that each one is different?! 🤯

Luckily, it’s not your job to know these things. As a small business owner, your job is to run, grow, and scale your business.

Social media marketing is a subcategory under marketing and growth - which makes it PERFECT to outsource while you maintain the overall vision and direction.

My job as a social media strategist and manager is to create and execute the plan that helps you reach your goals and bring your vision to life. I want you to know that your social media is not only getting taken care of but driving the results you want to see in your business without having to think about it 💁‍♀️

👉 So if handing off your social media to someone who knows the in’s-and-out so you can focus on being the CEO of your business sounds like a total dream, then get in my DMs and let’s chat!

09/14/2023

I've been keeping a secret... 🙈

And that doesn't sit well with me because I'm always such a proponent of being honest with your audience. So I'm going to be super vulnerable and spill the beans.

I am an imposter!
Or at least, I've felt like one.

Since the beginning of the year, I've been working behind the scenes to pivot my business toward working with more local brands because I'm craving in-person connections. Weird, huh? After being so introverted for my whole life, I've finally hit a point where there can be TOO MUCH alone time.

The transition hasn't been easy, and not for any practical reasons. It's all imposter syndrome and comparison. And it's kept me from showing up for you and for myself. I've been scared of failing, looking like a fool IRL, and rejection. And that's kept me from showing up here.

But I've still been making moves. Over the past few weeks, I've connected with local businesses, given my first face-to-face social media strategy consult, and have two discovery calls set up today with local businesses. Apparently, the only one who thinks I'm an imposter is me 🤷‍♀️

Raise your hand if you've dealt with imposter syndrome recently 🙋‍♀️ And I better see a lot of hands raised because I we all deal with it...

09/05/2023

🦜 What is something you will always think of when you hear the name Jimmy Buffett?

I was late to the boat and didn't really know who Jimmy Buffett was until I was married (my in-laws were MAJOR Parrotheads).

But from the moment I realized who he was, I knew Jimmy Buffett was a freaking master genius when it came to branding and marketing.

And it really boils down to three things.

🦜 He was REALLY good at being human. From his music to Margitaville, Jimmy Buffett had a knack for connecting with every heart in the audience.

🌊 He was consistent! He took breaks and took time to focus on his own physical and mental health and his family throughout his career. But his brand was always consistently recognizeable and true to its values, and when he showed up, you always knew what to expect from him.

🍹 He had FUN! Jimmy Buffett had fun when he worked and made sure his audience had fun, too. Fun is LITERALLY a part of his brand.

It can be that simple for all of us.
🦜 Connect
🌊 Be Consistent
🍹 Have FUN!

So what is something you will always think of when you hear the name Jimmy Buffett? 👇👇

08/26/2023

New offers, new audience, more impact in our local communities...

You can expect to see more from us on Facebook as we release details about our new direction!

Stay tuned for more news as we release it!

05/17/2023

This would have been revenue left on the table if we hadn't found the lost DM buried in the client's inbox and snatched it up. This happened in April, and the lead had not been TOUCHED at all since OCTOBER 2022.⁠
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THE POWER OF FOLLOW UP, PEOPLE! 🪄⁠
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🪩 We have 1 spot open for June and 3 open for July. DM me now to get on the waitlist.

05/09/2023

I've experimented with devoting different amounts of time to social selling over the past year and a half, and here's why an HOUR PER DAY is exactly what you need.

An hour gives us more time to nurture your people and help them navigate the buyer's journey more efficiently. It also gives us two 30 minute blocks to work in so that current and potential sales conversations aren't left sitting for 24 hours.

When we can touch your sales conversations more than once per day, your conversion rate and time are dramatically improved. And when the potential buyers are slow to respond, we have more time to increase the number of conversations in your DMs (which means increasing your chances of successful sales).

Bottom line, let us show some love to your Instagram fam! Send us a message to chat!

04/11/2023

M was already an expert at sales and business. But even after building two SUSTAINABLE 7-figure businesses and working in business consulting (in multiple countries) for over a decade, she STILL wanted to outsource her engagement and sales.⁠
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🤔 Why?⁠⁠⁠⁠⁠⁠⁠
💥TIME + ENERGY💥⁠
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Being the CEO of two multi-million-dollar business and also being a toddler mom meant she had a lot on her plate. So when M decided to start a THIRD business - a one-stop-shop consulting agency for high-level women entrepreneurs - she knew from the START that she was going to outsource her engagement and social selling so that she could focus her own energy toward PR and visibility, her other already thriving businesses, and most importantly of all, her family.⁠
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As an entrepeneur, it's not a question of IF you're willing to sacrifice time and energy... It's what are you WILLING to sacrifice and what will you REGRET missing out on later? 👀⁠
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As a business owner, you have to decide what you enjoy and what is the best use of your time and energy. There will come a point where bootstrapping and DIYing EVERYTHING isn't going to be lucrative or rewarding. Saving a thousand dollars won't be worth the cost of staying up late to work, sacrificing moments of family vacations, and telling your toddler you can't right now because "Mommy's working."⁠
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If you want to know your audience is being cared for and loved and that sales are being pursued in the most compassionate, respectful, and EFFECTIVE way, then now is the time to slide in my DMs and talk about outsourcing your engagement and DM sales.

04/05/2023

Don't miss out on the benefits of engagement support just because you're not launching. There is an engagement strategy to support any goal in your business, not just to facilitate sales during a launch.

Here are just a few other things we can help you with:

✨ Visibility & brand awareness
✨ Managing customer feedback
✨ Cultivating community relationships
✨ Facebook group membership
✨ Market research
✨ Collab outreach
✨ And so much more... Just ask

Not sure if you're ready to outsource your engagement yet? Shoot us a message, and we'll figure out what the best next step for you is.

03/01/2023

Raise your hand if you're building your business with kids at home? 🙋‍♀️ Me, too.

I went fulltime in by business in January 2022, but my youngest daughter was still in daycare. It really helped me embrace the whole freedome-based business philosophy - a big reason I started my business in the first place.

But as of January 2023, little miss priss has been at home with me fulltime. AND BOY, HAS IT BEEN A LEARNING EXPERIENCE! Not to mention I'm discovering that 13yo boys can be JUST as tempermental as 13yo girls 🤦‍♀️ Just last night, I called my mom, exasperated over the tantrums and attitudes we've had this week... and then I realized it was only Tuesday! 😩

I do get frustrated. I do yell. I do spend nights staying up late to work. I do work from my phone sometimes when I'm laying in bed trying to get the little to fall asleep. I'm far from perfect! In fact, most of the time I feel like I'm totally failing at this whole mom thing.

But then I remember that God is with me every step of the way, thank He understands my emotions and doens't judge me for being human, and that I've got a whole lot of things to be dang proud of myself for.

Raising kids from three to sixteen years old. Football, basketball, cheer. Healing my own trauma and investing in therapy. Paying rent that is almost double what my mortgage was. Transitioning from freelance lead gen and social selling to fledgling social media marketing agency. Holding space for my own joy in hiking, dancing, and a relationship with an amazing single dad who lives an hour away.

Now if you would have heard the chaos in this house yesterday morning, you'd know exactly why I feel like a failure so much of the time 😅 But I last night prayed for forgiveness and a fresh start, and this morning I prayed for God to put His hand on my shoulder when I get frustrated and to cover my mouth before I yell, and here we are. It's a new day. A chance to start over. A chance to achieve bigger and brighter things. A chance to say "good morning" "have a good day at school" and "I love you."

What are some of the things you are most proud of about being a mom and a CEO?

02/13/2023

I think we've all had some crazy client moments 🤪 but this one taught me ALL the ways to completely murder a launch in 48 hours. And THIS is why I will not guarantee a sales or revenue goal for you 👇👇

1️⃣ He didn't include his entire team in the process when planning his launch. He didn't even tell us about it until just 48 hours prior ⌛ We had no time to strategize and implement actions to meet the goals he had for the launch. He had hired experts to handle certain aspects of his business (such as engagement and sales), but he didn't value our expertise when it conflicted with his desires.

2️⃣ When we pointed out that his audience was not ready to take the action he expected, he told us his program was "just that good" 💪 He didn't believe in taking time warm up his audience. This applied to content, engagement, etc.

3️⃣ Lack of price transparency and sleazy sales traps 🕵️ This client refused to reveal pricing anywhere other than a sales call. In this particular instance, he was selling a 4-figure health program to chronically ill "average Joes," and he disguised a free consultation (as a health professional) as a sales call. The typical consumer in his audience was desperate for help but either not prepared for or legitimately incapable of investing that much.

4️⃣ Lastly, he did not believe in building relationships or nurturing followers in the DMs. He believed that if someone followed him, they MUST want to buy into this program that he had literally told no one about ☠️

Needless to say, I didn't work with this guy long 🤮 NOTHING about his practices agreed with my heart-centered philosophies.

Let's all 😹 and share bad launch advice in the comments! 👇👇

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Henry, TN

Opening Hours

Monday	11am - 2:30pm
Tuesday	11am - 2:30pm
Wednesday	11am - 2:30pm
Thursday	11am - 2:30pm
Friday	11am - 2:30pm

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Your audience wants to feel connected with you. They want to feel seen and understood. Instead of editing your content to perfection, try showing your products and offers in action. Perfection is overrated. Humanize your brand, and give the people what they want. #socialmediamarketingtips #socialmediamanagerservices #socialmediamanagerforhire

Not getting the engagement results you want? Examine the rest of your business before you blame the engagement strategist. Although it might feel like magic sometimes 🔮 we're not really magicians. If your content isn't speaking to your audience in a way they understand about the things they actually want, then it makes our job a lot harder. Did you know our engagement strategists can help you with market research and penning down your messaging? 💣 AND NOW! We can also help you with content! Stay tuned for details on our new offer to better support your goals 🎉 Because we know that engagement is just one aspect of your overall marketing strategy, and when all parts are moving in the same direction, we'll get to the end goals faster. #JacksonTN #WestTennessee #MemphisTN #NashvilleTN #memphisbusiness #nashvillebusiness #socialmediamarketing #digitalmarketing #localbusinessmarketing

Remember back in January when you decided you were really going to dedicate time in the DMs nurturing those relationships? ☑️ Reaching out to 5 new people every day. ☑️ Spending an hour per day in the DMs. ☑️ No more stopping on the edge of a pitch and never actually cross the bridge. ☑️ No more waiting for them to make the 1st move to work with you. ☑️ No more opening a DM and realizing that you were supposed to have replied back in October. ☑️ No more following up with that inbound inquiry from July last year who "wasn't ready" only to find that they went with someone else. Yeah, how's that going? Intentions are great, but they're not the same as action. And I'm not pointing fingers. I'm guilty of not following through on my jew year's goals, too (like meal prep, regular bedtime, morning me time, and so much more 🫣). The good news is that we can help! Engagement services start at just $650 per month. ➡️ Slide in my DMs and let's chat it out!

📢ENGAGEMENT STRATEGY CANNOT WORK WITHOUT QUALITY CONTENT🎯 👉How many times have you heard the engagement strategies are ineffective or even that they aren't strategies at all? Many other Instagram authorities 🤓 assume that if you are a supporter of engagement strategies, you don't understand the necessity of content strategy. And that is NOT the case at all. ‼️Engagement strategies NEED quality content to work efficiently‼️ When I draw new people into your circle 🍰 they need to have content to engage with, get to know your brand, educate themselves on the value of your services, and walk themselves through the customer journey. You content is what helps your audience overcome objections at their own pace. Your content shows off your personality and tells your brand story. 🦄 💪Engagement AMPLIFIES the effects of a strong content strategy. It does not replace it.

📣 Go ahead and wipe this *CRINGE WORTHY* desire from your mind 😣 There is LITERALLY no reason to make 10k followers your goal anymore. The "Swipe Up" feature is obsolete now that everyone has access to the "Link" sticker in Stories. 💁‍♀️ There is absolutely nothing wrong with making follower growth an Instagram goal... for the right reasons. 👀 Want to ORGANICALLY + ETHICALLY grow your brand awareness and get new IDEAL followers in your sphere of influence? 👉 Click the blue button at the top of the page to see how we can make that happen 🦄

Hey, Mama! I see you hustling 👀 Are you okay? Kudos to all of the moms out there building legacies while their littles run around their legs and play under their desk chair 🤪 Monday I forgot that schools were out and the sitter was closed for Presidents Day (corporate trauma from never getting state holidays off, I suppose). I tried to work while my youngest (2 years old) was home. And I got NOTHING done 🤦‍♀️ ⚡ BUT... The biggest mistake I made was forgetting why I left my job as a veterinary technician in the first place. I've said many times that my biggest motivation was to have more time for ME. To do the things I love - like pole dancing and hiking 🏕 🥾 I never intended to keep my youngest at home with me every day, but I have enjoyed the flexibility to be a better and more present mom. Picking the older kids up from school, getting them to an from practice on time, being the one to make doctor appointments and other mom duties 🤱 But Monday, I forgot all of that. I sat unproductive at my computer, distracted from both work AND motherhood. 💻 Finally, I closed my laptop out of frustration, and sat down to snuggle and watch a movie. And then somewhere between the really catchy songs of "Encanto" 🎶 I remembered to enjoy the unexpected opportunity to hold my last little baby, enjoy the smell of her hair, and absorb every second of her snuggled in my lap. 💜 It's okay to slow down, Mama. Remember your why. Work will be there when you get back. 👉 Tag another mompreneur so we can plant our legacies together. #socialmediacoach #marketingcoach #personalbrand #smallbusinessmarketing #womenempower #womenempowered #womenrule #womenunite #femaleinspiration #womenstrong #femaleentrepreneurship #femaleentreprenuer #herbusiness #sheboss #fempire #entrepreneurher #mompreneurs #mompreneurlife #momprenuer #momtrepreneur #femalebusinessowner #workingmomlife #momminainteasy #dreamersanddoers #wahmlife #buildingmyempire #workingwoman #

Wanna know why you’re having issues with engagement? 👀⁠ ⁠ Let’s talk about it.⁠ ⁠ 😶 Authentic engagement that matters isn't what you think it is.⁠ 😬 Your audience doesn't WANT to know what they actually NEED to know.⁠ ‼ Your account is full of expert info... but there's no connection with the expert.⁠ ⁠ Okay, now let’s talk about HOW to fix the problem.⁠ ⁠ This is the easiest part! Creating content for you that...⁠ ⁠ ✔ Positions you as an expert⁠ ✔ While still be relatable and⁠ ✔ (MOST IMPORTANTLY) converting followers into clients⁠ ⁠ ...is MY SPECIALITY 🤗🎉🎉⁠ ⁠ Having followers that interact with your content is great and all... but it doesn't mean a THANG 🙅‍♀️ if you're not getting clients! ⁠ ⁠ If you know you need help with REAL ENGAGEMENT - send a 😫 to my DMs & let’s talk it out!⁠ ⁠ ⁠ ⁠ ⁠ #socialmediamanagerslife #socialmediamanager #contentstrategy #socialmediacoach #marketingstrategies #socialmediaexperts #contentmarketingstrategy #virtualassistant #womenpreneur #businessplanning #instagramstrategy #socialmediaengagement #businessstrategies #entrepreneurlyfestyle #marketingstrategist #realrelationships #goodadvice #communicationiskey #businesslifestyle #womennetworking