WE•DO

03/16/2022

New experiment for us. We used an AI tool to generate a "perfectly optimized" article to try to rank for specific keywords. This is an article written BY robots FOR robots. 🤖 Go check it out and let us know what you think.

Optimize your website with these SEO best practices and get to the top of Google search results. Don't ignore these critical factors!

08/01/2021

04/09/2021

Unpopular opinion: Print advertising is certainly not dead. 📰

It's up to the brand to decide whether print advertising is the right move. Success will depend on your industry, niche, budget, and target audience. Think print is right for you? We can turn your ideas into real marketing collateral.

wedoworldwide.com

04/07/2021

A doer makes mistakes. A growth marketer makes mistakes. But those mistakes inform new ideas, new experiments, and new opportunities for growth and success.

Don't let fear stop you from reaching your potential. This way to growth: wedoworldwide.com/contact

04/05/2021

Is it possible to have great marketing tools without paying a cent? The answer is yes! 💰

There are several excellent free options to help you take control of everything from graphic design to website management for your business.

Our recommendations include:
- Canva (for graphic design)
- Buffer (for social media)
- Hotjar (for website optimization)
- Google Analytics (for data)
- WordPress (for website management)

What other free tools do you recommend? Tell us in the comments!

04/02/2021

Marketing takes a day to learn and a lifetime to master.

As our partner in growth, we make it easy for you to understand why you need marketing for your business and give you the tools to take your marketing into your own hands.

Let's learn together: wedoworldwide.com/contact

03/31/2021

Subject lines aren't the only way to drive email open rates. The email snippet — line of text that comes after your kick-ass subject line — tells your audience what they're in for and should make them even more compelled to open your email.

Put your desired snippet as the very first bit of text in the body. Don't want it visible when the email is opened? Set the font color the same as your background. Voilà!

Looking for more Growth Marketing tips, but tailored to your business? We've got 'em: bit.ly/2NqhAzW

03/29/2021

It isn't rocket science. We have a proven formula to increase your website traffic quickly.

Don't believe us?

Schedule a 15-minute chat (no BS — we promise!) and hear us out. It's time to shift your investment away from non-Growth Marketing strategies: bit.ly/2NqXwgS

03/26/2021

Have you ever heard that Apple isn't a tech company, they're a marketing company? Through inventiveness in their product development and marketing, Apple creates products and stories behind those products for consumers to enjoy.

So, if it's so vital, why is it that 50% of startups only spend 2 hours or less on marketing per week?

First off, startups are usually a small team (even a team of one or two) that may not even have a dedicated marketing team. They're overloaded. They're working 80-hour weeks. They just don't have the time.

But if you can't find the time, you need to find the right partner to make marketing work for you.

When you find an agency that fits your needs and you have a solid strategic plan, take your hands off the wheel. Let your team guide the ship. We're not telling you to abandon the co-creative, collaborative process; it's vital! We're just urging you to avoid pixel-pushing over your team's shoulders.

But make sure you're not partnering with just any marketing agency. Make sure the team knows Growth Marketing like the back of their hand.

Curious on what that looks like? Pick our brains: bit.ly/38SBCKX

03/24/2021

Hint: One of these is better than the other.

Why does Growth Marketing need to be the new normal? Marketing is just more successful when it is informed by your growth goals. After all, marketing's first job is to promote and sell products and services. This generates cash flow — a.k.a. the lifeblood of any business.

Second, marketing that aligns with specific growth objectives is far easier to measure and demonstrate ROI.

Let us do the research, data mining, and strategy for you: bit.ly/38PGlNz

03/22/2021

Does your content have share triggers?

Pick out the most "shareable" parts of your blog and make it easy for readers to click and share them on social media. Add floating share buttons, embed a few ready-made tweets, and optimize your open graph tags, which allow you to control the way posts appear on the various social media platforms.

Watch the reach of your newest blog post go from five to 45 visitors across the digital community with the addition of a simple share trigger.

Now when it comes to creating shareable content (that makes a user want to hit that "share" button) it's all about the value you're providing them. You want your content to not only be interesting and surprising, but informative. Teach your audience something they don't know. Then, in turn, they'll want to teach their audience and will share your content to do so.

The easiest way? Create "how-to" content that addresses the most asked questions from your target audience. Include a few share triggers throughout, and you've got yourself a killer piece of shareable (and evergreen) content to bring in visitors consistently.

We can take your shareable content even further with high-tempo tests and Growth Marketing experiments until we find what works for you: bit.ly/3cEQy0w

03/19/2021

Your business needs Growth Marketing. Why? Let us count the ways.

1. You need your marketing to drive greater customer lifetime value but you don't know how.

Growth Marketing focuses on customer relationship building and fostering loyalty; it's a long-term strategy where authenticity and engagement create advocacy and organically grows customer lifetime values.

2. You generate traffic to your website and social media accounts, but your conversions are low.

More visitors = more customers, right? Well, yes, except you're eventually going to hit a ceiling. That's why with Growth Marketing, the focus is on conversions first. You need to make all that website traffic you've got actually purchase something.

3. You're not sure what makes sense: a new website, SEO, google ads, emails, or something else.

What's the right move for your business? A brand new website or a more focused SEO-based approach to the one you currently have? By partnering with someone skilled in Growth Marketing, the guessing is taken off your shoulders. Your partner does the legwork and comes up with a plan that fits your business, direction, market, budget, and goals.

4. You don't have capacity in-house to perform the level of marketing needed.

No marketing department? Or only have a marketing team of one? Who hasn't been in your situation before?

In addition to improving your marketing workflow, Growth Marketing helps create efficiency within companies because you can get back to focusing on your core responsibilities and roles. You reap all the benefits of Growth Marketing without having to implement them yourself.

5. You need better ROI on your marketing investments.

This is the kicker. How do you know you'll get getting the best bang for your buck with Growth Marketing? Because measuring and tracking is the backbone of this marketing method.

With so many high-tempo tests and experiments happening all the time, your Growth Marketing team needs to track the performance of each one, allows them to invest most in the highest-yielding efforts: bit.ly/3qWIXPN

03/17/2021

As business owners, we're all asking ourselves the same question when it comes to marketing:

"How can I create flexible marketing strategies that engage customers in authentic ways while producing great returns and reducing costs at the same time?" (Now that's a mouthful.)

The answer: Growth Marketing! 🌱

Growth Marketing is unique in its focus on creating high-impact strategies that drive measurable revenue in the short-term. It also focuses on the entire sales funnel — not just acquisition at the top. The larger aim with Growth Marketing is to attract best-fit customers who will buy again and again and turn into raving ambassadors for your business.

In short, think of Growth Marketing as Marketing 2.0.

Think Growth Marketing is right for you? Get started by partnering with a Growth Marketing provider (hint, hint — that's us!) to identify your short-term goals and create campaigns specifically geared towards generating revenue with quick turnaround times.

03/15/2021

From messaging strategy to brand experience, the Hound Labs, Inc. website has to be as flexible and functional as Hound Labs is — pushing forward multiple biotech initiatives with multiple audiences and markets each.

Does your website need a new strategy? We've got you: wedoworldwide.com/contact

03/12/2021

Creativity is not the domain of one single person. That's why brainstorming is key to coming up with fresh, new ideas to keep your business on-trend.

Need a brainstorming partner? We're ready when you are: wedoworldwide.com/contact

03/10/2021

Alt text is a tenet of accessible web design. Its primary purpose is to describe images to users who are unable to see them. This includes those who are sight-impaired or otherwise unable to visually identify an image. If you want to be ADA compliant, you need alt text.

Want more tips? Subscribe to our growth marketing newsletter: wedoworldwide.com/growth-marketing