Demand Gen Report

Demand Gen Report is a publication focusing exclusively on the strategies, tactics and measurements that are central to generating demand.
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08/09/2024

Former Eloqua Executives Launch Tiga.ai, An AI Platform For GTM Teams

Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and

08/08/2024

InMarket Acquires ChannelMix To Enhance Data Analytics & Media Mix Modeling Capabilities

InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform, to

08/08/2024

The Secret To Unlocking Anonymous B2B Buyer Engagement

AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses. As leaders increasingly weave AI into

08/07/2024

Ranking B2B’s Top 3 Content Formats For Buyer Engagement

In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021 Tokyo games. That uptick of viewership is likely twofold:

08/07/2024

Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025

According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for

08/06/2024

Not Your Grandparent’s President’s Club: The Next Generation Of Incentivization

Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early.

08/01/2024

ON24 & 6sense Team Up To Help Create More Personalized CX

ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that seeks to enable joint

08/01/2024

Sybill Secures $11M In Series A Funding To Expand AI Assistant

Sybill, an AI sales assistant, raised $11 million in series A funding to expand the solution’s ability to automate administrative tasks and provide deeper

07/31/2024

How Openprise Helps Rimini Street Save 108 Hours Of Service & Review Tasks Per Week

Rimini Street, a global provider of end-to-end enterprise software support, products and services, helps provide third-party support for Oracle and SAP

07/31/2024

95% Of Sales Reps Missing Quotas; Despite Leaders’ Confidence In Coaching: New Research

Sales development representatives (SDRs) remain nearly indispensable in B2B sales, as 74% of organizations employ at least 21 SDRs, new research revealed.

07/30/2024

Google Reverses Plan To Phase Out Third-Party Cookies

Despite repeated declarations of third-party cookie deprecation, Google recently revealed it will not eliminate third-party cookies entirely. Instead, the

07/30/2024

As practitioners work to infuse brand and demand activities into their email marketing strategies to promote hyper-personalized communication with prospects and customers, this webinar will discuss how targeting specific accounts with tailored messages can enhance both brand perception and demand generation, leading to more effective and efficient marketing outcomes. Register now for tomorrow's session featuring Exclaimer , 6sense & Reachdesk : https://buff.ly/3Spx9pZ

07/29/2024

TechTarget Launches New Market Intelligence Offering

TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor, a new market intelligence offering

07/26/2024

The SMS Evolution: How Text Messaging Can Enhance Your Communication Strategies

Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be

07/26/2024

Neil Patel Joins Impressive Lineup Of Speakers At East

The B2B Marketing Exchange, an event series produced by Demand Gen Report, announced Neil Patel, Co-founder of NP Digital and best-selling author, as a

07/25/2024

Pitchit Raises $2.5M In Seed Funding; Introduces Lead Qualification As A Service Platform

Pitchit, an AI-powered Lead Qualification as a Service (LQaaS) platform, closed an oversubscribed $2.5 million seed round and will use the funding to

07/25/2024

Zilliant’s Infusion Of AI Across The Pricing Lifecycle

Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently,

07/24/2024

3 B2B Marketing Lessons From The Crowdstrike Failure

There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved

07/23/2024

TrustRadius Launches Intent-Driven Leads Program

TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of

07/22/2024

Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category

Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services

07/21/2024

In The Age Of AI, Human Value Is Clearer Than Ever

The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016, and by 2025, it’s projected to become a $1.3

07/21/2024

PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization

PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary

07/20/2024

CallRail Launches AI-Powered Convert Assist

CallRail, an AI-powered lead intelligence platform, announced Convert Assist, a new product that seeks to help users personalize conversations and

07/20/2024

Conversive Digital Messaging Seeks To Deliver Personalization Conversations

Conversive is a digital messaging solution that offers AI features and CRM integrations to help businesses deliver personalized conversations at

07/19/2024

Recap: The 8 Steps Needed To Identify Anonymous B2B Buyers

With more than two-thirds of the buyer’s journey conducted covertly, modern buying cycles seem deceptively short. However, the 2024 Buyer Insights &

07/19/2024

Pipeline360 Launches New Display Advertising Platform

Pipeline360, Integrate’s media business, released a flexible display advertising platform that leverages AI and first-party segment technology to help

07/18/2024

Forwrd.ai Acquires LoudnClear.ai To Increase Data Enrichment Capabilities

Forwrd.ai, a B2B predictive AI platform for RevOps, acquired LoudnClear.ai, a multi-layered conversational AI platform. Through the acquisition, Forward

07/18/2024

Lusha Unveils New Prospecting Feature

Lusha, a provider of B2B sales intelligence solutions, released Flex Search, a new prospecting experience that seeks to combine prospect and company

07/17/2024

UserTesting Unveils July 2024 Product Release

UserTesting, a human insight platform, released new innovations designed to help users gather insights, deliver more accurate audience targeting and

07/12/2024

Generative AI Experiences: 3 Ways To Tap Into A New Retargeting Goldmine

When thinking about useful AI tools for demand generation, AI-assisted data analytics are one of the first things that come to mind. However, analytics

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Videos

Retail Remix_ 142 Episode_ Ben Earl

During this episode of #RetailRemix, Ben Earl shares how his work as a writer and creator impacts his views on the #metaverse: https://buff.ly/3ZnRU7f

Join Tipalti’s Michael Newman and Integrate’s Stephanie Swinyer during #bii22 to hear how successful #demandgeneration begins and ends with an orchestrated, cross-channel approach that allows you to activate, govern and measure across all channels: https://buff.ly/3aHKeIw

In order to succeed in this dynamic & disrupted world, sales leaders must arm their sellers with technology to maximize productivity and revenue. Find out how during #bii22: https://buff.ly/3O9iLNJ Outreach

Influ2 recruited the purrfect guest 😻 to tell you why you should register for the #bii22 event. Tune in on 7/21 to hear experts from Paddle, Gong IO & Circle share how they how to meet your buyers where, when & how THEY want: https://buff.ly/3yGaISC

VIDYARD

Make your account-based strategy flourish by aligning your #sales & #marketing teams. Get tips from Vidyard during #bii22: https://buff.ly/3AKoFS3

Over 90% of the buyers’ journey is anonymous. How can you leverage intent signals with your website content to drive pipeline and actually impact growth? Find out during #bii22: https://buff.ly/3bZOy6h

The secret ingredient to successful and smart #GTM? Account intelligence. Jon Miller uncovers the secrets to unspamming your brand in the latest episode of the #B2BMX Podcast: http://ow.ly/i5U250JsU1N Demandbase

Stop trend chasing. The secret to #marketing success is right under our noses: first-party data. During #COSeries, ON24’s Cheri Hulse will help you rethink your approach to acting on 1st-party data: https://buff.ly/3vtqsqC

Human connection is so important in #marketing right now. Find out how to make your marketing more human during #COSeries. Get a sneak peek at the session from Printfection's Ryan Campion 👇 https://buff.ly/3KEsla9

Conflicting and irrelevant messages across channels are the bane of successful #marketing campaigns. Don’t fall into the trap. Get advice from Demandbase's Moira van den Akke during #COSeries: https://buff.ly/3xo3JPc

In today’s digital world, making human connections with your audience has never been more important. But, with constraints on travel and resources, it’s getting more difficult to build those relationships in-person. Learn how webinars and content experiences can breathe new life into your event strategy: https://lnkd.in/ddJKiEN ON24

#SPS19 Preview: Capture & Close: How To Master Your Data Acquisition Strategy

If you’re looking to level up your data acquisition strategy, this #SPS19 session is for you. Check out the video below to get a sneak peek of what will be covered in the session. Interested? Get registered: https://dg-r.co/2P3AUkX

#SPS19 Preview: Overcoming Analysis Paralysis In An ABM World

Raise your hand if you've ever felt intimidated by the sheer amount of data at your disposal 🙋 Nani Shaffer of Demandbase will help you overcome analysis paralysis during an #SPS19 session. Get a sneak peek at the session below & register now 👉 https://dg-r.co/2oKYbgT

Did you miss our Killer Content Showcase chat with Alexandra Rynne of LinkedIn? Want to hear how LinkedIn's live talk show surpassed traditional webcast benchmarks? Check out the replay below.

Thinking about how to evaluate channels to drive top-of-funnel engagement with your target accounts? In this lightning chat, John Dering of Demandbase suggests you take an account-based approach. Interested in learning more? Register of the #SPS18 webcast now: https://dg-r.co/2EuW1cs

Multitouch is more than just #B2B’s latest buzzword. In this lightning chat, Cailin Radcliffe of Vidyard shares how converting to #multitouch attribution can actually reduce #marketing spend while increasing output. Interested in learning more? Register for this #SPS18 webcast now: https://dg-r.co/2RWH19H

During the kick-off #ChannelWeek session, Maria Chien of SiriusDecisions will share a roadmap for improving partner engagement and driving higher partner performance. Check out this video to get a taste of what you can expect during next week’s session. Like what you hear? Register for the session now: https://dg-r.co/2Bjgtv2

Demand Gen Report Buyer Insights & Intelligence Series - {{Demandbase}}

Before results from our annual #B2B Buyers Survey Report are revealed during #bii18 next week, Andrew Gaffney & Klaudia Tirico sat down to share some of the report's key findings. Andrew and John Dering of Demandbase will share more during the session, including how marketers can properly position themselves to offer the types of experiences expected of them from their target audiences. Register now & get a copy of the report before it publishes! https://dg-r.co/2ze1527

Demand Gen Report Buyer Insights & Intelligence Series - NetLine

It takes C-suite professionals 21% more time to consume content. They may request content less, but when do, they tend to be more engaged. Get more insights on #B2B content consumption during #bii18. David Fortino of NetLine Corporation will share findings from the company's 2018 State of #B2B Content Consumption and Demand Report, and Valerie Riley will share the winning strategy that led ITProTV to achieve 1,500% ROI. https://dg-r.co/2MPcIi4