Hartford Courant Media Group

09/22/2022

Welcome back to Top Workplaces in person at the Connecticut Science Center!

07/20/2022

10% of Medicare recipients learned about Medicare via social media in 2022, up from just 1% in 2020. As older Americans become heavier users of digital, particularly social media, including these strategies in your Medicare-focused plans continue to become more and more important. With 1 in 5 weekly Tribune Publishing audience members being A65+, our brands and platforms offer a unique opportunity to engage these audiences.

07/13/2022

While age-related bodily aches and pains and weight management are still at the top of Baby Boomers’ minds, they have also begun to take proactive actions such as boosting immunity through vitamins and supplements, following a regular exercise routine, and paying closer attention to their mental health. They are working with their healthcare providers to take a proactive approach to wellness instead of relying on a reactive stance, in hopes of maximizing their quality of life as they age. With more than one-third of our audience consisting of A55+, let our print, digital and eNewspaper assets connect you with more than 3.5M Boomers every week.

07/06/2022

When shopping for the home, the in-store experience is preferred, highlighting how the in-person look and feel is important in the category–yet 71% of consumers are multichannel shoppers. That said, both the in-store and online experiences will be key moving forward as multichannel shopping will be the approach for many. As a result, brands and retailers should look to provide consumers with touchpoints and shopping opportunities across channels. A cross-channel marketing strategy that includes digital, mobile and physical mediums, designed to maximize touchpoints and make shopping convenient, will be essential to reach this multichannel shopper.

06/16/2022

Although Middle and High Income Americans are more affluent, they are also more likely than Lower Income Americans to describe themselves as both bargain hunters and coupon-clippers. For brands, this means that sales will always be attractive. In fact, according to a recent Mintel poll, 55% of high-income Americans refer to themselves as ‘bargain hunters’. Tribune Publishing’s platforms and reach of affluent Americans provide the perfect backdrop for a comprehensive savings or couponing message.

05/27/2022

In 2018, only 39% of consumers agreed that being able to do all of their banking using a mobile device was important to them, characterizing mobile banking as an intriguing feature but not an imperative one. In 2022, that figure has skyrocketed to 65% of total consumers and over 80% of Millennials and Gen Zers, establishing mobile banking as a concrete expectation more so than a nice-to-have benefit. Over 60% of traffic to our Tribune Publishing websites comes from mobile devices–offering a great platform to reach these mobile-first banking customers with your messaging.

05/18/2022

As the pandemic wanes, US spending on leisure is expected to increase 17% in 2022 compared to last year. Within our Tribune Publishing markets, nearly $350B will be spent on entertainment and dining in 2022. Our cross-media audiences are more likely to plan to attend events like concerts, theme parks, live theater and more when compared to the average US adult.

05/12/2022

Overall, according to Mintel, 82% of consumers follow at least one sport, and on the whole, fans care deeply about sports. Three in five sports fans consider themselves to be passionate fans, with one third of fans overall categorizing themselves as very passionate. That passion is one reason sports are ripe for brand investment and marketing, as they offer a captive, engaged audience every day of the year.

05/05/2022

Digital grocery buyers are increasing their spending–digital grocery sales will continue to outpace digital buyer growth. As a result, more of the sales growth will come from existing digital grocery buyers. The average annual spend per digital grocery buyer will increase from $856.47 in 2021 to $1,524.84 in 2025. Attracting these buyers multiple times throughout the week requires high frequency and a robust remessaging and geofencing strategy.

04/28/2022

Nearly half of consumers can recall a social media ad over the past three months, an indication of the valuable audience social media platforms offer marketers. In addition to the wide audience social media offers to marketers is the perceived value that social media advertising offers among consumers. Social media ads are more likely to be associated with positive characteristics like entertaining, creative, unique, good branding and new products. Leveraging unique publisher social media tools, like our Facebook Handshake, will combine the results-driven benefits of the social platform with the credibility of alignment with a publisher brand.

04/20/2022

Personal recommendations are the most weighted source for financial advice, as 40% of consumers turn to their family and friends when seeking input on a financial decision. The authenticity gained through personal relationships is unmatched by the expertise offered by competing sources, showing how crucial trust is as a decision-driving component. That consumer trust can be built not only through in-person and virtual interactions with current customers, but also through aligning your ad messaging for potential customer prospects with credible platforms and sources.

04/13/2022

According to the National Student Clearinghouse Research Center, total US undergraduate enrollment for Fall 2021 was down more than 3% YOY, with graduate enrollment down slightly less at about 0.4%. To counter these declines, both brands and educational institutions must focus additional parts of their enrollment strategies around financial and health needs. For college students, mental health and personal finance are top areas of concern, as over half of students express a desire for more resources in both of these areas. Unfortunately, this need is unsurprising as the COVID-19 pandemic has negatively impacted both the mental health and financial prospects of Gen Z consumers.

04/06/2022

When building out a plan for ecommerce strategy for your business, it’s important to include a deliberate approach to reaching and engaging Black consumers and audiences. From 2015 to 2020, the share of Black consumers who reported making a purchase online increased to 34% from 22%, representing growth of over 50% and outstripping growth from the overall population. In addition, those Black consumers who shop online make an average of 7.3 online purchases each month, higher than the general population.

03/30/2022

With exception of Christmas, Thanksgiving and New Year’s Day, Hispanics don’t find other holidays meaningful. However, there are opportunities for marketers to make less meaningful holidays feel more relevant to get the most of the occasion. Marketers need to focus their messaging around holidays on two factors Hispanics consider important in intimate settings: their Hispanic culture and the people (friends/family) that bring the experience to life.

03/28/2022

According to a recent survey, the number one factor determining where US adults will seek out their healthcare in the future is the availability of timely and near-term appointments, with 74% citing that as an important factor. Messaging around your convenient features, including appointment-setting, is crucial. Every week across print, digital and eNewspaper, our local market brands reach more than 3.5M US Adults who have taken an action as a result of seeing a healthcare ad—that’s more than 1 in 3 within our audience. This makes our audience about 15% more likely to take action from a healthcare ad vs. the average American.

#2022

03/16/2022

83% of consumers have scanned a QR code at least once, and 72% of people have scanned a QR code within the past month. And these numbers are currently rising. Every week across print, digital and eNewspaper, our Tribune Publishing local market brands reach more than 249,200 US households who obtain coupons from a QR Code. This makes our audience households about 43% more likely to do so vs. the average US household.

#2022

03/09/2022

It’s early to think about, but back to school 2022 will offer additional audience nuances that should be considered as strategies are built. Social media is now an integral part of the shopping journey. According to Deloitte, 41% of parents used social media to help plan out their shopping in 2021. Among those using social media, 42% are visiting retailers' social media pages not only to assess their products, but to get a sense of their personality and purpose, compared to 30% in 2020.

#2022

03/02/2022

In a recent Mintel survey, 58% of consumers say that vacations are a high priority within their household budget. And consumers are eager to get out and travel again. 69% of those surveyed are determined to have a ‘normal’ vacation in 2022. Reach this eager audience with your message through our Tribune Publishing audiences. Collectively, our Tribune Publishing portfolio of websites overindexes against the general US online audience for nearly all measured IAB Digital Interests related to travel. Plus, over the past three months, travel-related behavioral segments on our sites have seen an average
322% increase in daily active uniques.

#2022

02/23/2022

According to Insider Intelligence, of the 94.4% of respondents who’d ever had a telehealth visit, a solid majority (80.4%) had used it in the past six months, and 26.1% of that group had used it within the past month. Now is the time to differentiate your offerings in the telehealth space, if you’re able to. What will particularly stand out is access to real connections with support and healthcare experts, not automated chat features. Highlighting what’s available as part of your telehealth services pre-, in- and post-visit can offer valuable insights into working with your brand as a telehealth provider. Consider leveraging and distributing branded content, like a listicle separated by before- and after-visit features, or a visual infographic explaining how easy it is to use your interface.

02/16/2022

The Interactive Advertising Bureau (IAB) and Winterberry estimate that advertisers in the US spent $2.0 billion in 2020 on location-based third-party audience data—just one part of the location data market. In a Boston Consulting Group survey of business executives worldwide, 95% rated location data as at least “somewhat important” and about 91% said they expect location data to become more important in the next three to five years. Leverage our mobile-location targeting capabilities to target users by location, intent, demographics and first-party data.

02/09/2022

Home improvement and renovation isn’t fading away as the pandemic continues to subside. In fact, home projects continue to rise, even coming off two strong surge years. But it’s not just about ‘Do It Yourself’ (DIY) anymore. Future success may require a hybrid model, where professional services are combined with DIY to bring consumers into the realm of DIWM (‘Do It with Me’). Research has shown that homeowners are most valuable during their first year of home ownership and after they’ve been in their home more than 20 years. Tribune Publishing’s wide audience across print and digital caters to both ends of that homeowner spectrum.

02/02/2022

Seniors make up 22% of the US population and are currently the fastest growing segment as the large Baby Boomer generation (aged 56-74) moves into the senior age group. According to Nielsen and AARP, the senior segment is spending an average of 6 hours each day online, owning an average of five devices. For categories like finance and healthcare, reaching this tech-savvy senior segment is crucial. 20% of our Tribune Publishing digital users are A55+, making our audiences 34% more likely to fall within this age cohort.

01/26/2022

The social media influencer space continues to grow for brands, with 2021 total spending on influencer marketing up more than 33% YOY to $3.7B. This year, creators with smaller followings—between 1,000 and 100,000 followers—will become the A-listers of the influencer marketing world. Brands are most interested in working with nano- and micro-influencers. This points to a larger trend in 2022 of brands and consumers demanding more locally- and community-relevant niche content.



#2022

01/19/2022

According to a recent Nielsen-fielded study, 60% of our Tribune Publishing audience believes economic conditions will improve or remain the same during the next 6 months—more optimistic than the general US adult (58%). This optimism is taking hold in how our audiences are ‘getting out’ and shopping—2 in 3 of our users plan to travel in the next three months, with 1 in 5 expecting to attend live sporting events in the next 6 months. Regardless of category, leverage our audience’s optimism to deliver results for your brand.

#2022

01/12/2022

By offering fun and playfulness, brands can help consumers feel joy as they recover from the pandemic. Consumers will rely on brands to help them escape their everyday worries, stresses and boredom. Part of this escape is finding the right mix between physical and virtual events—56% of Gen Z adults feel more comfortable interacting with people in person, while 44% prefer interacting online. Delivering omnichannel messaging strategies that encourage enjoyment will be key to brand success in the New Year.

#2022

01/05/2022

Even with some level of uncertainty, consumers are heading into 2022 with optimism about the future. In a recent national survey by Nielsen, over half (53%) of Americans believe the economy will improve or stay the same over the next 6 months. And our readers are even more optimistic—58% of Tribune Publishing’s audience agrees with this economic improvement/stability. Through our brands connect each week with more than 5.3M of these optimistic shoppers and buyers.

#2022

12/16/2021

According to Edison Research, 74% of adults ages 25-54 now regularly stream music, news and podcasts each month. Among adults 18+, this figure is 65%. In fact, since COVID, adults 18-54 spend more time streaming audio than they do on social media, broadcast TV and streaming video. Audio is a perfect opportunity to generate brand awareness or to fill the funnel with general prospecting, especially when used in tandem with video, native, and other branding initiatives.

12/11/2021

So many great shows at all our amazing theaters! What show are you most excited to see?

11/30/2021

It's the most wonderful time of the year!! Share your favorite Holiday photo with us and enter for a chance to win a $250 AMEX gift card!

Sponsored content. It does not involve the editorial or reporting staffs of Tribune Publishing.

11/24/2021

With Small Business Saturday approaching this weekend, it’s important to highlight the huge impact that local businesses make in our community. For every dollar spent at a small business, an average of $0.67 stays in that business’ local community. Small businesses make up 99.9% of all businesses in the US, but there’s still more for shoppers to discover. In fact, 69% of consumers would ‘shop small’ more often if they could discover them more easily. Driving that discovery is crucial to continue the positive impact local businesses make in our communities.