Never Too Late: Hope for Addictions Radio Spots
Sixteen :30 and two :60 radio PSAs
Encouragement for individuals and families battling drug and alcohol addictions
From the Mennonite churches
Featuring:
• Christopher Kennedy Lawford, actor, author, and attorney
• Dr. Brian Kelly, psychology professor and researcher
• Lyn, addicted to he**in, to***co, and alcohol, who struggles with chronic de
pression
• Tammy, single mom who lives with the ongoing stigma of addiction
• Rachel, recovering from alcoholism and trying to end the cycle with her children
• Lynn, a mom with a son who’s addicted to drugs
• Terry, father of a daughter with addictions
• Pam, whose son and daughter both used drugs
These radio spots featuring real people telling their stories of pain, addiction, stigma, and loss of family and friends will grab your audience and motivate some to action. The spots are designed to speak to two primary groups of listeners:
• Those with addictions, encouraging them to reach for a life of recovery, even if they’ve tried before.
• Families, friends, and community who can do so much to encourage and support those in recovery. In addition to spots on drugs and alcohol, the spots address the community problem of binge drinking, teen drinking and driving, and an eye-opening spot in which a former he**in user and drinker says both of those habits were easier to kick than cigarette smoking. The spots end with a variety of tags to our websites with resources on issues cited; some have an 800 number listeners can call for free follow-up booklets; some simply end with, “This message from the Mennonite churches.”
Produced and distributed by MennoMedia, producers of socially conscious, award-winning media since 1951.
800-245-7894
www.MennoMedia.org
Executive Producer: Sheri Hartzler
Producer: Melodie Davis
Engineer: Wayne Gehman
Production Assistant: Dorothy Hartman
Narrators: Sam and Deborah Heatwole, professional voice artists. Design: Merrill Miller
Recorded at Alive Studios, Harrisonburg, Va.
©2012 MennoMedia. MennoMedia
1251 Virginia Avenue
Harrisonburg, VA 22802-2434
Never Too Late spot titles, length, and public affairs focus
Spot Title and Length Public Affairs or Topical Focus
1. Addictive Perfect Storm :30 Drugs
3. It’s Never Too Late :30 To***co
4. Drugs and Adolescence :30 Drugs, Parents
5. Something Wrong :30 Alcohol, Support
7. People Say I’m Scummy :30 Drugs, Stigma
8. Way to Cope :30 Support, Stigma, Parents
9. One Day at a Time :30 Drugs, Recovery
10. Still Angry :30 Recovery
11. Son is a Drug Addict :30 Parents, Drugs, Support
12. Not My Son :30 Parents, Drugs, Support
13. Zero Tolerance :30 Parents, Alcohol, Drugs
14. Mom’s View :30 Parents, Drugs, Stigma
15. Know Your Chances:30 Parents, Drugs, Alcohol
16. I Existed :30 Alcohol, Drugs, Recovery
17. Moment of Clarity :60 Drugs, Recovery, Support
18. Teen Drinking and Driving :60 Parents, Alcohol
Message of the campaign: People become addicted to drinking and drugs for a variety of reasons. Dealing with addiction can be excruciatingly difficult for all involved, including family, friends, and colleagues. When those addicted are able to find the courage and resources to overcome addiction, they are most often able to achieve ongoing recovery through belief in a higher power. There is help, hope, and new life after addiction to drugs. Combating the scourge of drugs at the individual level helps whole communities and nations.
