10/19/2013
Why do videos for you company? It is more interactive than reading an entire article and viewers relate better to video. Video is social, mobile, interactive, profitable, trackable, brandable, boosts SEO, and the list goes on. Did you know in 2011 US internet users engaged in over 39.8 BILLION video views? If you have not incorporated video on your site it is time to seriously start considering it. Below are a few tips of why having a video strategy on your website is so important.
1. It’s All About the Experience. When a user is on your website – it’s all about the experience, what keeps them coming back for more. The psychology behind website “usability” deals with the entire user experience from the moment they hit your site to the second they leave. Video is both social and mobile – two things users can’t get enough of these days and video provides a richer, more entertaining and interactive experience for your users.
2. Video Can Get a Little Sticky. Actually video is extremely sticky meaning it keeps users on your site longer. On average users stay 5 times longer on your website when there is video content versus just text. It may seem a bit uncouth, but internet users are getting lazy. They don’t want to work for the content anymore and they are much more likely to leave the page if they see paragraphs of text as opposed to a branded video player connected to social media outlets with an attention-grabbing title. Most video players and platforms offer features to enhance stickiness even more such as playlists or related video streams. The goal is to keep users on your site not your competitors.
3. Increase Your Sales by 85%? – Yes Please. Having a product video available allows users to become one step closer to purchasing your product. A study by Internet Retailer show that online consumers are 144% more likely to add a product to their shopping cart after viewing a product video and 85% more likely to actually purchase the product. Want to increase your sales by 85%? Just add a product video – it’s that simple.
Information provided from Optify's website.