12/17/2024
What if I told you some of the most common assumptions about video are holding your business back?
Let’s bust three myths that everyone seems to believe:
1. Myth: Videos should deliver results immediately.
Truth: Video builds momentum. It’s about the long game—growing trust, building your brand, and creating lasting impact. Results come with time and consistency, not overnight.
I once had a client make a series of videos, hyper niche to his industry. The goal was to generate leads outside of our local market through YouTube. While the videos didn’t get immediate views on YouTube after about two weeks of uploading the first one, he received his first lead From New York. It was working! About two weeks after that (4 weeks total) the videos started picking up views on YouTube. That project now has just shy of 100k views and even though we’re finished with it, the client is still receiving leads from those videos!
2. Myth: A good camera is all you need.
Truth: A good camera doesn’t guarantee a good video. The real magic happens in the planning, storytelling, and ex*****on—lighting, editing, audio, and all the details in between.
Let’s be honest, we all have high-quality cameras in our pockets, called smart phones. How many bad videos do you see on a daily basis? It’s not about the gear that you use to make a video, a high-quality video comes down to three things number one experience, number two planning and number three ex*****on, I’ve made plenty of high-quality videos in my career using minimal and inexpensive gear. Just check out my YouTube channel (shameless plug) for some proof cases.
3. Myth: We need to go viral for the video to be successful.
Truth: Viral videos are great, but they’re rare and unpredictable. What works better? Content that speaks directly to your audience and drives the results you care about.
Some of my favorite projects that I’ve done in 2024 our videos that never even really saw the light of day as it comes to viral videos on the Internet. Some didn’t even get to the Internet. But they generated the results that the client needed. My favorite example is when I did a video for the Humane Society of South Mississippi with the goal of raising $60,000. Through the campaign they raised $120,000 doubling the anticipated goal! This is true true success in my book. Not viral videos.
Video isn’t about chasing trends or perfection (although sometimes those are the right videos to make). It’s about connection—building trust, creating conversations, and sharing your story authentically.
What’s the biggest myth you’ve heard about your industry? Let’s bust it in the comments.
