A.J. Williams Media

12/25/2024

Here’s to a holiday filled with warmth, love, and moments worth capturing. Wishing you and yours a Merry Christmas and a prosperous New Year!

📽️❤️ From our team to yours

12/18/2024

We had the incredible opportunity to partner with Pathways 2 Possibilities (P2P) to create a recap video for their 11th Annual Mississippi Gulf Coast event at the Mississippi Coast Coliseum and Convention Center.

12/17/2024

What if I told you some of the most common assumptions about video are holding your business back?

Let’s bust three myths that everyone seems to believe:

1. Myth: Videos should deliver results immediately.

Truth: Video builds momentum. It’s about the long game—growing trust, building your brand, and creating lasting impact. Results come with time and consistency, not overnight.

I once had a client make a series of videos, hyper niche to his industry. The goal was to generate leads outside of our local market through YouTube. While the videos didn’t get immediate views on YouTube after about two weeks of uploading the first one, he received his first lead From New York. It was working! About two weeks after that (4 weeks total) the videos started picking up views on YouTube. That project now has just shy of 100k views and even though we’re finished with it, the client is still receiving leads from those videos!

2. Myth: A good camera is all you need.

Truth: A good camera doesn’t guarantee a good video. The real magic happens in the planning, storytelling, and ex*****on—lighting, editing, audio, and all the details in between.

Let’s be honest, we all have high-quality cameras in our pockets, called smart phones. How many bad videos do you see on a daily basis? It’s not about the gear that you use to make a video, a high-quality video comes down to three things number one experience, number two planning and number three ex*****on, I’ve made plenty of high-quality videos in my career using minimal and inexpensive gear. Just check out my YouTube channel (shameless plug) for some proof cases.

3. Myth: We need to go viral for the video to be successful.

Truth: Viral videos are great, but they’re rare and unpredictable. What works better? Content that speaks directly to your audience and drives the results you care about.

Some of my favorite projects that I’ve done in 2024 our videos that never even really saw the light of day as it comes to viral videos on the Internet. Some didn’t even get to the Internet. But they generated the results that the client needed. My favorite example is when I did a video for the Humane Society of South Mississippi with the goal of raising $60,000. Through the campaign they raised $120,000 doubling the anticipated goal! This is true true success in my book. Not viral videos.

Video isn’t about chasing trends or perfection (although sometimes those are the right videos to make). It’s about connection—building trust, creating conversations, and sharing your story authentically.

What’s the biggest myth you’ve heard about your industry? Let’s bust it in the comments.

11/07/2024

We’re proud to sponsor this incredible organization!

Thank you A.J. Williams Media for being a platinum sponsor for our upcoming fundraiser, Boots & Bowties: The Giving Gala! 💙

If you're interested in becoming a sponsor, please visit https://pinkheartfunds.org/giving-gala for more information!

10/30/2024

We’re super proud of y’all! You can’t help but to pour out excellence.

We did it—thanks to YOU! 🎉

Singing River is honored to be recognized in the WXXV 25 Viewer’s Choice Awards with wins in:

• Best Hospital
• Best Medical Clinic
• Best Cardiology Clinic
• Best Pediatric Clinic
• Best ENT Clinic
• Best Weight Loss Center
• Best Palliative Care Agency (Hospice of Light)
• Best Hospice Agency (Hospice of Light)

This achievement reflects our team’s dedication and the trust of our incredible Gulf Coast community. Special thanks to our team members who proudly accepted these awards at the gala! We’re committed to providing compassionate, high-quality care right here. 🏆🌟

08/24/2024

How does your industry work to address social responsibility?

In our political landscape, taking a stand on social issues can really set your business apart. Whether it’s climate change, AI ethics, or social justice, how you position your brand matters more than ever. People are paying attention to how companies align with their values, and this can be a big differentiator in a competitive market.

We’d love to hear your thoughts below!

07/13/2024

The Humane Society of South Mississippi has been a long time client. We asked if they would come say a few things about their experience with us. Here’s what Lori West, CEO had to say!

07/13/2024

Let’s help a fantastic organization and our community!

06/05/2024

If you’re traveling and want to document your journey, check this out!

05/24/2024

At A.J. Williams Media, we specialize in crafting story-driven videos that resonate with audiences across all industries. Based on the beautiful Gulf Coast of Mississippi, our content creation services are designed to bring your unique story to life. Whether it's a corporate video, documentary, commercial, or any other type of content, we believe that story is the key to human connection.

**Services:**
- **Video Production:** High-quality video production tailored to your needs.
- **Content Creation:** Engaging content that tells your story.
- **Documentaries:** In-depth storytelling that captures the essence of your subject.
- **Corporate Videos:** Professional videos that align with your brand's narrative.
- **Commercials:** Creative ads that connect with your audience.
- **Videography:** Expert videography services for any occasion.

Let's connect on social!
Twitter - www.twitter.com/ajwilliamsmedia
Vero - www.vero.com/ajwilliamsmedia
Instagram - www.instagram.com/ajwilliamsmedia
Facebook - www.facebook.com/ajwilliamsmedia

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Disclaimer: This video is not sponsored. Links provided are affiliated links with the associated websites. While there is no extra cost to the purchaser, a small portion of the sale goes to support this youtube channel.

04/24/2024

A cinematic recap of our favorite Baseball team’s opening day win! Let’s go Biloxi Shuckers!!

03/04/2024

Thanks Biloxi Shuckers for stopping by. It was an honor to be presented with the Local Excellence Certificate!

02/22/2024

Race season has officially come to an end. Here’s to a great season of rest, recovery, building strength and speed and a return to next season stronger than ever!

02/20/2024

I was conflicted. I’ve had a video shoot booked in Auburn, AL. For months. As the day approached I found out that I was nominated for an award. The date of the awards banquet - the night before the gig. That’s okay. I’ll go anyway. It starts at 6, it’s a four hour drive to Auburn. It will be fine if I leave at 8pm. Most of the awards will have been given by then anyway. The night of the banquet I get all ready including my bags and gear for the video shoot the next morning. I get to the banquet and it’s decked to the brim! So nice! The food is on point and the music is fire. It’s a party! I sit at my table and they finally start announcing winners around 7:30. This means I only have 30 minutes before I have to leave. They’ve only announced 5 winners so far and I HAVE TO GO! I then made the difficult decision to be disciplined and leave when I said I would. I left, went and got gas and started on my 4 hour journey. About 5 minutes in to my 4 hour drive my phone buzzes. I get to a red light and look… I’ve won!

I am extremely proud to announce that I was nominated and won the creative freelance award! It was an honor just to be nominated. I never expected to win!

02/08/2024

We are so excited to be nominated for the Creative Excellence Award. What an honor!

Help us congratulate the nominees for the 2024 Gulf Coast Creative Excellence Awards!🏆🎉

Presented by the American Advertising Federation Mississippi Gulf Coast and 3rd Wall Digital, this award recognizes the best of the best in the marketing arena and highlights those who support creative work or creatives in the categories of:
•Account Representative •Community/Creative Advocate •Creative Freelance •Marketing Manager/Director •Project Manager •Social Media Champion

All nominees will be recognized and winners in each of the six categories will be announced at the 2024 American Advertising Awards on February 17, 2024 at Great Southern Club. Doors open for cocktail hour at 6pm. Show to begin at 7pm.

🎟️ Tickets are on sale: https://bit.ly/AmericanAdvertisingAwardsMSGulfCoast