06/17/2022
Father of the SM 57.
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A Little Known Fact About Monterey Pop...
McCune Audio of San Francisco provided the sound system for the Monterey Pop Festival in 1967. For the majority of acts, Shure’s Unidyne III SM56 microphones, equipped with A2WS windscreens, handled the vocals.
The Monterey Pop Festival was key to the Unidyne III’s eventual domination of live rock/pop/soul concerts as the musical headliners used the microphones. Also, the enormous audience heard and saw the mics, and agents of the artists noticed the high quality of the vocals.
After Monterey, Shure SM series mics were soon being requested by management, by the artists and aspiring musicians who wanted to use the same mics.
At first, Shure was not focused on the concert market. The company had targeted TV and radio studios as the primary market for the new SM (Studio Microphone) products. The use of the SM56 at Monterey, for live sound at a rock music event, was undoubtedly a shock to the Shure sales and marketing department.
Surviving Shure publications from 1967 make no mention of this pivotal three-day concert. It is likely that Shure management was not fully cognizant of the SM56 microphone’s use at Monterey or its impending impact on live sound production.
So why use a stand-mounted mic for handheld use at Monterey? Michael Pettersen, Shure’s historian, surmises the mics were probably less like to be stolen, but that’s anybody’s guess. Thx Frank Beachum
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