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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Taproot Pictures

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United States
Grand Rapids, MI
Taproot Pictures

We help people and brands share meaningful ideas - through film.
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Whether it’s your brand, an idea, a product, or a story, it needs to connect in a way that’s true to who you are and that resonates honestly with what’s important to your audience. This is our mission – to use the power of cinematic filmmaking to help others tell their stories and share their ideas.

08/30/2024

Had a great shoot in Marquette last week. Thanks to the wonderful team we had for making it happen. New work coming soon! 🤘

07/03/2024

10 days of filming with 20 OCPs (36 talent days), 14 animals, 5 locations, and 40+ of the best filmmakers in the business. Over 500 working hours in those 10 days.
Thank you to the incredible crew that made this shoot run as smoothly as it did. It could not have been possible without a massive collaboration between agency, client, and Taproot. Very grateful that we GET to do this.

Address

415 Norwood Avenue SE
Grand Rapids, MI
49506

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

http://www.taprootpictures.com/

Alerts

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Videos

We've been filming the new EV's lately and wanted to give you a look behind the scenes. 🎬🎥 Agency: Weber Shandwick Agency Producer: Bradley Alonzo Creative Director: Stephan Killar Senior Art Director: Paige Rosas Art Director: Megan French Director: Karl Koelling EP: Josh Carrasquillo LP: Bryan Fellows @fellows031 PC: Katie Kranz @katie_crayons DP: Jeff Sukes @jsukes AC: Tyler Hollman @tylerhollman Technocrane Op: Peyton Johnson Camera Tech: Noah Ellito Morrison @noahelliottmorrison Gaffer: Jake Gottman @jakegottman G&E Swing: Evan McPhail Sound Mixer: Dana Mroczek Production Designer: Jan Bridgeman @janbstyle Photographer: Logan Zillmer @loganzillmerphoto PA: Tommy Oldham @tommy.oldham BTS/PA: Carter Louisell @c.louisell

Take a look behind the curtain! This is how we pulled of our most recent spot with Chevrolet “The Great Garage Evolution”!! 🎬🎥 Taproot: Founder and Director: Karl Koelling Executive Producer: Josh Carrasquillo BTS / Intern: Carter Louisell @c.louisell Director: Chris Vanderwall @chrisvanderwall Producer: BryanFellows @fellows031 1st AD: Kevin Jackson Producer's Asst/ Coordinator: Katie Kranz @katie_crayons Photographer: Thomas Woodson @thomaswoodson Key PA / Wardrobe: Ariel Christensen @arielione PA (Set): Breena Seigel PA (Set): Janet Reyes PA (Additional): Ava Espinosa PA (Additional): Alex Ten Eyck MOHO PA (Additional): Dave Lehl @basecamptrailer DP: Matt Treager @treager B Cam Op: Kent Harvey @khfilms 1st AC: Kevin Andrews @ironsidesmotion 2nd AC: Ben Ellis @benellisyo Camera PA: Brandon Miller @mckainmillerb Gaffer: Zach Lewis Best Girl Electric: Cheshire Li (Andrea Lai) Key Grip: Nathan McConahy Best Boy Grip: Chad Pulscher Sound Mixer: Jonathan Griesinger Production Designer: Nick Schwartz Construction Coordinator: David Schulte Set Decorator: Savanna Johnson Art Assistant: Jessica Jones Art Assistant: Justin Morse Art Assistant: Aaron Taguma Carpenter: Erik Bien Carpenter: Aaron Taguma Carpenter: Miles Berwick HMU Stylist: Nina Marie Diaz

We recently wrapped a shoot in Colorado with filmmaker and pro mountain biker Joey Schusler. He shared his journey with us and tested out the new Silverado ZR2. Thankful to Joey for welcoming us into his space. Thank you to our agency team, and our crew for a great shoot. That's a wrap! Agency: webershandwick Group Creative Director: Liz Newman Senior Producer: Cassie Kline Senior Art Director: Tim Rocklage Client: Chevrolet Director: Karl Koelling EP: Josh Carrasquillo Lead Producer: Shannon Strange Production Manager: Andrea Nordgren DP: Phil Briggs FPV Drone Op: Patrick Conroy Stills: Thomas Woodson Gaffer: tyler Kashcke Key Grip: Eric Julian Fulcher Swing: Trevor Tietjen Sound Mixer: Dave Schaaf HMU: Paige Miller PA: Louis Fehlig PA: Scottie Peitzman PA: Alicia Kain PA: Matt James PA: Vince Nett

As we get ready to wrap 2021, we’d like to say thank you to our clients and partners who have trusted us to help them bring their stories to life this past year. Our work supports yours, and we’re grateful for the opportunities to work with people and companies who are adding value to people’s lives every day. #thankyou #people #filmproduction

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Who We Are

Whether it’s a brand, an idea, a product, or a story, it needs to connect in a way that’s true to who you are and resonate honestly with your audience. This is our mission – to use cinematic filmmaking to help others tell their stories and share their ideas.