Media Place Partners

Media Place Partners Improving the performance, consistency, and reach of your marketing campaigns. Grand Rapids Marketin

Media Place Partners delivers handcrafted traditional and digital marketing services that target local audiences at regional and national scales. Campaigns are designed to deliver the highest possible return on media investment.

Should I be advertising on TikTok? Brands of all sizes are asking this question. MPP sheds some light on the pros and co...
02/17/2025

Should I be advertising on TikTok? Brands of all sizes are asking this question. MPP sheds some light on the pros and cons of advertising on the popular social platform.

It's all the rage and the fastest growing social media platform. But TikTok advertising isn't right for everyone or all kinds of businesses. Let's get into it.

Has Facebook advertising run its course? A lot has changed on the platform over the years, yet Facebook advertising rema...
02/15/2025

Has Facebook advertising run its course? A lot has changed on the platform over the years, yet Facebook advertising remains a cornerstone in many marketing strategies. Find out why.

Is Facebook advertising relevant? MPP will break down how and why they’re still a popular social media advertising platform.

Worried about where your ads are appearing online? One misstep can put your brand at risk of a digital pitfall. Discover...
02/13/2025

Worried about where your ads are appearing online? One misstep can put your brand at risk of a digital pitfall. Discover how partnering with an agency ensures that your ads appear in the right places.

Discover why partnering with an agency enhances brand safety and protects your business from damaging ad placements.

When it comes to advertising, creating ads that work is more than just putting a pretty picture and BUY NOW together. Se...
02/10/2025

When it comes to advertising, creating ads that work is more than just putting a pretty picture and BUY NOW together. Several key elements must be in place for an ad to be truly effective. Discover the five elements that your ad must have to win business.

No matter if you're advertising a new product or a service, there are five elements that your ad must have to win business and for the best chance of success.

It seems like common sense: If your conversions seem to be coming from one particular type of media, you should move all...
02/08/2025

It seems like common sense: If your conversions seem to be coming from one particular type of media, you should move all your advertising dollars to that medium – right? Wrong. What you need is an omni-channel media mix, and here's why.

Improve advertising campaign performance with innovative strategy, pinpoint targeting, and hands on optimization from the Grand Rapids Marketing Agency, MPP.

Ad fatigue occurs when your audience has seen your ad so many times, they grow tired of it. You could have the best ad i...
02/03/2025

Ad fatigue occurs when your audience has seen your ad so many times, they grow tired of it. You could have the best ad in the world, but eventually, your audience will stop paying attention! Here's what you need to know about how to prevent ad fatigue.

What is ad fatigue? It's what occurs when your audience has seen your ad so many times, they grow tired of it. Here's what you need to know.

We guarantee you come across UTMs daily, though you might not be aware they exist at all! But don’t be fooled – though t...
02/01/2025

We guarantee you come across UTMs daily, though you might not be aware they exist at all! But don’t be fooled – though they may have slipped your notice, they are a powerful tool in your advertising arsenal. Here's what you need to know.

What are UTMs? Though you might not have noticed them before, UTMs are a powerful tool in your advertising arsenal. Here’s what you need to know.

Shopping around for a media agency? We know you have choices. Give yourself a leg up and ask these essential questions w...
01/30/2025

Shopping around for a media agency? We know you have choices. Give yourself a leg up and ask these essential questions when vetting an agency partner.

These are the essential questions you must ask your next media agency. Download our FREE excel worksheet to help track who you talk to.

Whether you’re a well-established brand with a long history or the new brand on the block, you need to incorporate brand...
01/27/2025

Whether you’re a well-established brand with a long history or the new brand on the block, you need to incorporate branding and awareness into your advertising. In this article, we’ll give you four tips and tricks you need to get started.

Improve advertising campaign performance with innovative strategy, pinpoint targeting, and hands on optimization from the Grand Rapids Marketing Agency, MPP.

Managing and nurturing leads successfully can be a challenge. Without leads, you don’t have prospects in your pipeline, ...
01/25/2025

Managing and nurturing leads successfully can be a challenge. Without leads, you don’t have prospects in your pipeline, which is bad for your bottom line. Every buyer discovers your product or brand differently, so marketing to customers as a single group is like throwing money down the drain. This is why leads are segmented into these groups: cold leads, warm leads, and hot leads.

So, what exactly are cold, warm, and hot leads? What marketing tactics can you use to reach these groups? We break it down for you in this article.

What's the difference between sales leads? What exactly are cold, warm, and hot leads? What marketing tactics can you use to reach these groups?

While you can’t change the number of hours in a day, you can change your approach to maximizing those hours! Here are ou...
01/23/2025

While you can’t change the number of hours in a day, you can change your approach to maximizing those hours! Here are our top 4 tips to save time and boost productivity for business owners.

While you can’t change the number of hours in a day, you can change how you use those hours. Here are our top 4 time saving tips for business owners.

MPP is hiring a Paid Search Specialist to join our Search Advertising department. If you dream in keywords, write short ...
01/21/2025

MPP is hiring a Paid Search Specialist to join our Search Advertising department.

If you dream in keywords, write short effective copy for search ads, and have a meticulous attention to detail, we encourage you to apply for this available position. Enjoy competitive pay, benefits, and a hybrid work schedule at our Grand Rapids Michigan based office. Get more details at the link, we look forward to seeing your resume!

Media Place Partners is one of the largest independent media and marketing firms in the Midwest. We deliver amazing advertising results across the digital and

When marketing resources are limited, it’s critical to have a project prioritization strategy in place. Our article help...
01/20/2025

When marketing resources are limited, it’s critical to have a project prioritization strategy in place. Our article helps you take the guesswork out of knowing which marketing projects will make the most impact on your business so you can achieve your goals faster.

Is your marketing to-do list neverending? This article helps you prioritize marketing projects so you're focused on the right initiatives.

If you’re new to the Google ecosystem, your choices might seem overwhelming. In our guide to Google display and search a...
01/18/2025

If you’re new to the Google ecosystem, your choices might seem overwhelming. In our guide to Google display and search ads, we’ll go over the different ad types and how they might fit into your marketing strategy.

Our expert guide to Google search and display ads gives you the ins-and-outs of Google's ad network and how it fits with your marketing strategy.

Just like you go to a mechanic for regular vehicle maintenance, you also have to regularly tune-up your landing pages. L...
01/16/2025

Just like you go to a mechanic for regular vehicle maintenance, you also have to regularly tune-up your landing pages. Learn the 4 key signs it's time for a landing page audit and how to optimize for maximum conversions.

Discover 4 key signs that signal it’s time for a landing page audit and improve your marketing performance today.

Address

3351 Claystone Street SE, Suite 102
Grand Rapids, MI
49546

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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