Smith and Crawford Company

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Grand Rapids, MI
Smith and Crawford Company

Growing medspas through social and email marketing! smithandcrawford.com/links

02/18/2025

March Energy: renewal, growth, and a sprinkle of luck! 🍀✨

It’s that fun in-between season—winter’s final stretch (thank goodness) and everyone’s buzzing about summer prep. ☀️

Pro tip: Keep it real this month! Authentic posts with organic photos and live stories = engagement magic. 📸💬

Stick with us for more aesthetics marketing inspo! 💅

02/15/2025

Whether you're a frequent passenger or the driver themselves, the marketing struggle bus has carried each and every one of us at some point. 🚌

There's no shame in our game to let you know we struggled at first with marketing weight loss, but we have spent the time and energy learning what works so you don't have to!

Our month-to-month membership provides our aesthetic practice members with everything they need to market their weight loss program, the best parts?

⭐️ It costs the same as gaining only one new GLP-1 client per month
⭐️ It takes only 2 hours per week to implement
⭐️ All of the creativity is done for you - no more struggling for hours or playing the guessing game
⭐️ ANYONE can implement this - your front desk girl, you, your daughter, or a VA

Comment "weight loss" and be sent a DM with a link to book a discovery call and for more information on the membership itself!

02/13/2025

At this time, trust is the game, and the right kind of content is the name! 🥳

You've got to be different to differentiate yourself from your competitors.

We know you, you actually care about your clients, so show them by giving them helpful content.

Everyone else is posting the basic content like

😅 "We sell weight loss shots, call today!"
😅 "Call today to start your weight loss journey"

People will be willing to pay more if you offer more... more support, more help, more love.

Let us carry the burden of creativity for you by joining our content membership - Aesthetically Weight Loss and Wellness. No need to worry about what to post, we literally give you everything you need!

Comment "weight loss" to get a DM with a link to book a discovery call and a link to learn more!

02/12/2025

Even if you are just getting started, let's not make that the forefront of your marketing strategy. 🫣

It's okay to be new, it's okay to be outdated, it's even okay to not know what your next step is... but you can position yourself better in the process of growing your aesthetics practice by doing research and gathering info.

Your website is a critical function of your intake process for your business.

Think of it this way - 100% of people who book with you visit your website, but not 100% of people who visit your website book with you.

The goal is to increase that percentage.

If you'd like our free guide called 10 Mistakes You're Making on Your Website, comment "10 Mistakes" and be sent the link to your DMs!

02/11/2025

Roses are red, my med spa is fine, this year, my biz is my Valentine. 🌹✨

First impressions are everything, so we've got to nail it.

One way to improve a potential client's first impression is to have professional marketing materials.

Our Pick 3 is $397 for three of the five of our most popularly created materials -

💕After Care Cards
💕Services Menu
💕Trifold
💕Business Cards
💕Membership Card

Comment "Elevate" and get started with your project today, your med spa will thank you later 😘

02/07/2025

Thinking outside the box is our specialty! 📦

If the type of marketing advice you want is "discount your services and run hella ads about it" this isn't the page for you!

It does take some elbow grease, but you can grow a thriving practice that's based on local connections and true client love.

We're dropping tips on strategies like this on our podcast, Aesthetic Pulse! 🎙️

Comment "podcast" for the Apple and Spotify links so you can start binging today!

02/05/2025

There's nothing out there like this! 👀

One week to have one month of posts done!

We'll partner with you every step of the way and by the end of the week, all of your March posts will be in the scheduling tool and on auto-pilot.

Comment "BYOC" to register for our Bring Your Own Computer - March Content Challenge!

You'll get a link to register for our email hosted challenge!

01/28/2025

Is your email list giving you the cold shoulder? 🧊

Don’t worry—we’ve got 4 hot tips to warm things up and turn those icy leads into loyal clients! 🔥

Email marketing is the most important part of your marketing strategy for many reasons -

➡️ You own your list - remember drama with the TikTok ban - yikes!
➡️ You're getting in front of every client, not relying on the algorithm to place your content in front of them.
➡️ You have the most flexibility to include your message all at once without the constraints of a platform - including links, photos, branding, copy, etc!

Email marketing doesn't have to be hard - comment "Easy Button" to get a DM with info about our content membership and a link to book your demo call!

01/23/2025

February is upon us - it's time to plan content! 🤓

We know, it's your absolute favorite part of running your med spa 🤣

February is a great month to focus on Valentine's Day, Spring Break Prep, Lasers with Downtime, Dry Skin, and Weight Loss.

Want more than just the content ideas?

Check out the Aesthetically membership where you can get the entire month of content - social and emails! - created based on a strategy designed to nurture your audience and position you as the high-end expert that you are!

All you have to do is customize and post!

Comment "Easy Button" for your demo call 🥳

01/21/2025

If the books are a little dry this month, it's not you, boo. 🤷🏻‍♀️

This time of year presents challenges for many people because of flu season, the winter blues, and post-holiday depression. BUT, it doesn't mean you can't be the reason people come out of hibernation to enjoy some self-care.

Let's face it - who doesn't need self care after the holiday season!? 😅

We're here every week to drop some love on our podcast - The Aesthetic Pulse 🎙️

It's available on every major streaming platform! Tune in to gain more knowledge and learn about creative ways to grow your aesthetics business!

01/16/2025

Be Gone Pesky Grouponers! 💫

2025 is for trusting, excited clients who are willing to pay for what you're worth!

If you're looking for a marketing solution that is packed with value at a price you're comfortable with, we've got the ultimate solution for you - our Aesthetically content membership.

Members enjoy -
🤍Fresh Content Delivered Monthly!
🤍Monthly Marketing Strategy in Alignment with the Season and what is trending
🤍Promo and Package Ideas with Creative Name Ideas
🤍Captivating Post Graphics
🤍Personality Packed Captions to Match
🤍Engaging Stories
🤍Trust Building Emails
🤍Trending Reels Audio and Inspo
🤍Reach Boosting Hashtags
🤍DIY Professional Photo Shot List

PLUS
1:1 Onboarding Call
Regular Email Check-Ins as You Get Acclimated
Monthly Live Q&A Session
Complete Training Portal
Complete Event Promotional Campaign to Customize for an Upcoming Event
Month-to-month commitment
TONS of Bonus Content

Comment "Easy Button" to get a DM with more details on how you can get a demo or sign up today!

01/15/2025

It's the coldest time of the year, and what better to warm you up than an amazing cup of hot cocoa ☕️

We're having fun here, but in all seriousness, a marketing campaign should be well-rounded, and personality-packed!

If you'd like support with your social media and email marketing, hit the follow button to see more med spa marketing content 💫

01/14/2025

There are very few things that make as big of an impact as branding 👀

Your brand is truly the make it or break it for your business!

It's setting the stage for your level of professionalism and setting an expectation with clients about your price range.

Branding is a non-negotiable priority for businesses in the aesthetics industry... if you were in the car repair industry or cleaning supplies, branding would matter less.

Considering your business is about aesthetics, your branding should be aesthetically pleasing and modern!

To learn more about our branding packages and to get on our schedule for 2025, send us a DM! 💌

01/11/2025

It's no secret, now is the time to cash in on all of the new year, new motivation sentiments!

What are you going to do? Stand out or blend in?

The choice is yours! 😏

If you'd like an easy button for your marketing that's based on strategy and experience, comment "weight loss" to learn more about how you can spend 1 hour per week on your marketing and have a full blown strategy that actually works!

01/09/2025

Is live story creation the bain of your social media existence?!

Us too... live stories can be intimidating and frustrating. It's the retake, retake, retake for us 🤣

Grab our Q1 125 Live Story Ideas for daily inspo in Q1!

Comment "125" to have the link sent to your inbox 💌

01/07/2025

There's only one way to compete with the dreaded $149 a month weight loss programs online - TRUST🤝

It's the only way for them to justify spending more on YOUR monthly weight loss program.

There are a few ways to do that, but most importantly, they need to know your brand and like your brand first.

If you'd like support with implementing any of our methods, comment "Weight Loss" 🤍

12/31/2024

Are you the New Year, New Me type?

The new year definitely comes with an opportunity for reflection and goal setting, but if we are honest, we are the same ol' girls we are every year 🤣

We are still the young grannies who love corny movies, double cheeseburgers and Dr. Pepper that we were last year, but we will be taking a look at the business in 2024 and making some changes for 2025!

What changes are you going to make in 2025?
What's your North Star word going to be?

Let us know in the comments!

12/28/2024

Would you describe your practice as luxury? If so, keep reading! 👀

The small touches in your business interactions are going to be the difference between average and high-end in the eyes of your clients.

Things like custom scents, luxury waiting area, a high-end website and easy user experience, and the list goes on.

One of the quickest ways to crank it up in the luxury category is to launch new marketing collateral.

Design one or all of these materials this year to dramatically improve your client's perspective of your business 💎

If you'd like support from one of our designers on your project, DM us "Marketing Materials" and we will connect with you to get started!

Address

Grand Rapids, MI

Telephone

+16166343075

Website

http://smithandcrawford.com/links

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Videos

🔥Medspa owners, let’s talk glow-ups… 🔥 A killer website, eye-catching brochures, and polished branding aren’t just “nice to have”—they’re the secret sauce to standing out in a crowded industry. In this episode of The Aesthetic Pulse podcast, we’re breaking down the must-have marketing assets every medspa owner needs to shine. This is one episode you don’t want to miss! 🎧 Tune in now on all major streaming platforms! Hit the link in our bio to listen. #MedspaMarketing #SEOGlowUp #AestheticPulsePodcast #medspamarketing #podcastsforaesthetics #aestheticmarketing #medspahelp

PSA for Medspa Owners: Your website isn’t a “set it and forget it” kind of thing—it’s your 24/7 digital storefront! Regular website updates aren’t just nice to have—they’re a total game-changer. Think: ✔️ Better SEO (hello, Google love!) ✔️Stronger client trust (because outdated info is a red flag 🚩) ✔️Fun, seasonal vibes to keep things fresh 🍂🎃❄️🌸 ✔️A standout brand that doesn’t blend in with the competition And that’s just the start! Want the full scoop? 🎧 Listen to this episode of The Aesthetic Pulse podcast: Pixel Perfect: Monthly Website Musts—available on all major streaming platforms! 🎙️ You can also find the 🔗 in our bio to tune in! #MedspaMarketing #SEOGlowUp #AestheticPulsePodcast #medspamarketing #podcastsforaesthetics #aestheticmarketing #medspahelp

Make sure all your content moving forward is 1080x1350 px!! And stay tuned…there are a LOT more Instagram updates coming! 🔥 Make sure to follow for part 2+! #medspasocialmedia #medspamarketing #socialmediahelp

The one-stop-shop, have-it-all, lightning-in-a-bottle, marketing solution has arrived! ⚡️ Aesthetically boasts so many features that are important to med spa owners - ❤️Keeping marketing in house - no more stressing about a tumultuous or stressful relationship with your expensive marketing company ❤️Content that is clinically accurate - no more re-writing all of the content to make sure you don’t look like you don’t know what you’re talking about ❤️Creativity outsourced - no more banging your head against the wall trying to think up creative ideas that actually convert followers to clients For the price of only one new tox client per month - it’s a no brainer! We offer two versions - Med Spa and Weight Loss & Wellness. Both memberships come jam packed with value each month and many members upgrade to have both! If learning more about this powerful all-in-one marketing solution interests you, comment “easy button” and be sent a link to schedule your discovery call! 📞 Your organized, profitable, and exciting future awaits! #medspamarketing #aesthetics #smithandcrawford #socialmediahelp #aestheticsmarketing #medspa

We listen and we DON’T judge. 🤭 Okay we are a little late to the trend but we had to do it 😂 What’s something you do that you know you shouldn’t? 😅 #medspamarketing #socialmediamarketing

Andrea and I are officially HOOKED on medical-grade skincare thanks to all of our incredible clients. 😍 It makes marketing it EASY when we can speak to its incredible effectiveness and how it truly can change skin for the best! ❤️ What is your favorite line of products that you carry in your clinic?! #medspamarketing #aesthetics

Our Weight Loss and Wellness membership is launching TODAY!!! 🎊🎉🔥🙌 If you’re a clinic that wants to grow your weight loss and wellness program, this is a NO-BRAINER! Each month you will get educational, seasonal, and impactful marketing materials to promote and grow your program. ❤️🔥 You will get posts, captions, stories, emails, SMS, and MORE every single month on the following topics: 🤍GLP-1’s 🤍Hormone Therapy 🤍IV’s 🤍B-12 🤍Exercise 🤍Nutrition 🤍And MORE! This content really embodies all aspects of health and wellness to establish and differentiate yourself in this market. But don’t just take our word for it! Here’s what our beta testers have said about our content: “I’ve never had engagement like this! Over 20 SHARES already on this educational snack content!!” “I want to thank you guys so much. This content has me amped up about social media again!” “I never realized content on weight loss and wellness could be so FUN!” And this is just scratching the surface of the amazing feedback we’ve received!! 🤩 If you’re interested in booking a demo call to learn more, please DM us!! We will show you everything inside to see if it’s the perfect fit for you! #weightloss #wellnesscontent #socialmediahelp #medspamarketing

Our membership is PERFECT for the busy medspa owner that wants to keep control of marketing in house, but does NOT have the time to be messing around in Canva at midnight. 🫠 We KNOW you are busy. That is the last thing you need to be doing! 🫣 Take our strategies that we have developed after working in this industry for YEARS and run with it! If you have 1 hour per week to give to us, we can give you the marketing of your dreams! 🔥 #medspa #medspamarketing #socialmediahelpformedspas

Nothing can make you not side with your work bestie am I right? 😂❤️ In all honesty though, I am SO grateful to have met Andrea. It was an absolute Heaven send that we met and I’m so grateful to not only call her my business partner but also one of my dearest friends too! I know work relationships aren’t always great, but Andrea and I have always been like Yin and Yang and I’m so grateful for her! ❤️ If you have a work bestie that you couldn’t live without, send this to them and express how much they mean to you! I know we could all use the boost every now and then 🥹❤️

Okay all jokes aside, our webinar next week truly is going to be INSANE 🤯 🔥 Andrea and I are spilling the tea ☕️ on how to utilize social media to attract your DREAM clients. This webinar is NO fluff. We are giving you actual, implementable tips that you can take to turn your medspa into a JOY. ❤️ We will also be doing LIVE coaching and having a Q&A that you don’t want to miss! Claim your spot today!! https://event.webinarjam.com/register/2/96w8qu7 May 23rd at 7:00 EST! Can’t make the live? No stress! Still register and you can watch the recording! See you next week! 🫶 #medspamarketing #aestheticsmarketing #loveyourmedspa

Ok, now we’re just showing off. 😏 But we are SO excited to showcase Stonegate Wellness & Weight Management's rebrand! 😍 It has the perfect mix of timeless elegance and modern expertise. 🪞We took inspiration from the enchanting vibes of the 1600s and mixed it with punches of modernity and astute craftsmanship. The dark color scheme, paired with a pop of bold red, communicates the perfect balance of being informative and visually alluring. 🌹 Can we also take a moment to appreciate the old-school typewriter font? It's nostalgic yet charming, perfect for luring in patients from all walks of life. And don't even get us started on the black-and white-photography! It hits us right in the feels, giving us that classic and simple vibe. 🖤 Sara worked her website magic and hit the mark on this rebrand. Seriously, our girl slayed it. 👏🏼 “Smith Social Company came into my life at a time when I needed them the most. They took ideas from my heart and soul and made them into real visions for the business. I will forever be thankful to all the wonderful women that have helped me, and continue to help me today. I couldn't see running my business without them!" - Sarah M. at Stonegate @stonegatewellness These words are a powerful reminder of why we do what we do. It's what we aim for. We feel honored to have received this praise and are determined to keep surpassing our client’s expectations. Thank you for trusting us. 🫶🏼 #websitedesign #websitedesigntips #webdesigner #brandyourbusiness #michiganbusiness #grandrapidsmn