Smith and Crawford Company

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Smith and Crawford Company

Growing medspas through social and email marketing! smithandcrawford.com/links
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09/21/2024

Are you trying to gain while you help people lose?!

We got your back! 🥰

After a couple of years of helping clients grow their weight loss and wellness programs, we have come to some conclusions!

Tune into our webinar - ✨ How to Grow Your Weight Loss and Wellness Practice Through Digital Marketing ✨

It's not as simple as just "post and they will come..." clients are being inundated with ads left and right and chances are, by companies quite a bit cheaper than you're pricing your offering.

Our processes help differentiate you from the crowd and help you to be validated as the expert you are ❤️

If this sounds like you, the webinar is FOR you -
🙋🏻‍♀️ You truly care about the wellbeing of your clients, not just being a vending machine for medications.
🙋🏻‍♀️ You want to learn how to be seen as the go-to clinic in town for weight loss medication.
🙋🏻‍♀️ You're looking to increase revenue in your weight loss program vertical in your business.

If you're ready for a link to tune in to our short but powerful webinar, send us a DM that says "WEBINAR" and we will get a link right over to you!

09/19/2024

Are you the diamond in the rough that ACTUALLY loves your social media?! 💎

Part 4: Falling In Love with Your Marketing - Social Media Edition 👏🏻👏🏻

Let's cut to the chase... if your answer is no, are these any of the reasons why?
💔 Your content is not accurate because the VA doing your content is not an expert in medical aesthetics
💔 Your content is not eye-catching and you feel it's boring
💔 You have a non-existent or super unreliable schedule for posting content

We've got the ultimate solution for you at 1/10 the cost of agency-level done-for-you services -

🏆 The Aesthetically Medspa Membership 🏆

It's healing broken hearts and swooning members on a daily basis. In the membership, you can be sure the content is -
😍 Clinically accurate and focused on transformations and storytelling
😍 Exciting, visually stunning, and scroll-stopping
😍 Carefully and thoughtfully crafted to pack a punch with value, entertainment, and education

The time is now to ramp up for the biggest part of the year! Let the membership come sweep you off your feet and fall madly in love with your marketing!

Send us a DM to get started today!

09/12/2024

"I keep on fallin'... in and out... of love... with you"🎶

We definitely want your clients falling in love with you... over and over again! However, they can't if you're not in front of them often.

The best way to stay top of mind to your clients - Part 3: Falling In Love with Your Marketing...

💌 Email Marketing 💌

Are you doing it? If not, you're missing out huge. This is our #1 recommendation for aesthetics practice owners.

Here are our top suggestions for email marketing mastery -
🔑 2 emails per month
🔑 3 subjects per email
🔑 email welcome sequence for new clients and leads
🔑 email reminders for appts and pre-care instructions
🔑 post-care instructions
🔑 appointment invitations for appropriate intervals

Email marketing seems overwhelming, but if you can plan ahead... you got it in the bag!

You can always make it UBER EASY on yourself - by joining our Aesthetically membership you will receive 2 email templates per month that are 85% of the way done for you!

Grab your own personal demo by sending us a DM and scheduling a call ❤️

09/10/2024

How does your business fare for first impressions? 🤔

First impressions aren't happening where you think... introducing Part 2: Falling In Love with Your Marketing -

Your website. Did your stomach just sink a little?

We know the feeling because we have first impressions on our website too and there's been plenty of times where the website needs updating and we have had to send it to potential clients and the feeling is... yikes.

Even worse - you haven't even considered the importance of your website, you just made one just to check the box and move on. You could be losing many leads due to the lack of professionalism of your site.

Your website is your digital storefront - it's got to give the right impression so people want to come see you in person!

What makes a 💣 first impression?!

✨ High-End Branding
✨ Simple Navigation
✨ Organic Photos
✨ Professional Copy

An amazing website is one meeting away - let's chat about the website you have now and what can be done to spruce it up! We offer free website audits on our discovery calls!

Send us a DM to get on the books! ❤️

PSST... we have an AMAZING FREE GUIDE - 10 Mistakes You're Making on Your Website. Grab it on our site or DM aks ask for it!

09/06/2024

There's truly no better feeling than 🍂falling in love🍂 with your marketing!

You've worked so hard to get to this place - finally launching your very own aesthetics practice! All the things you never thought you'd need to know - you had to learn... legal, financial, technology, HR, IYKYK!

So much of setting up a business is a huge snooze fest or super stressful, but there are some fun parts - making everything your own.

This is Part 1 of our Series: Falling In Love with Your Marketing!

✨QUEUE BRANDING✨

Branding is the complete foundation needed for the aesthetic part of your aesthetics practice. Branding is so much more than a logo...
⭐️ Colors - you've got to have about 6-8 colors that you stick to... no deviation from them!
⭐️ Fonts - fonts are critical to differentiating your business and we suggest 3-4 of them in your brand kit
⭐️ Logos - yes, you need more than 1... we suggest a couple versions of your main logo for variety
⭐️ Submarks - submarks are similar to a logo, but they compliment your logo and brand to add even further variety and dimension to your brand kit
⭐️ Elements - design can be more dynamic and high-end if elements are included
⭐️ Photography Guide - types of photos that are in alignment with your brand helps design to be more cohesive
⭐️ Brand Guide - a complete guide on how and what to use for design for your business is critical to maintaining a consistent look and feel

It's a great temptation to try and put your own brand together on Canva, but you may end up selling yourself short unless you're a branding professional.

Your business deserves a brand you're proud of - one that represents you and the luxury experience you want your clients to feel when they interact with you.

Want to learn more about branding and how to have one you're proud of? Send us a DM and we can chat over coffee! ☕️

08/29/2024

If you're reading this... you're doing better at marketing than you think you are!

You're reading a marketing agency's social media post, you obviously care about improving your social media game!

As they say, the first step is awareness 😉

There are literally so many people out there... "Post every single day" "The more you post, the better"

We have tested all of this on our done-for-you clients and our own content. More is NOT always more.

We have found this strategy to be the most effective and also the most manageable -
💫 Daily on Stories - a graphic at the least, a live story, and a graphic as best case scenario
💫 3x Weekly on Posts - a solid post with a long caption with SEO enrichment
💫 2x Weekly on Reels - well thought out and intentional reels to build trust
💫 2x Monthly on Emails - enough to stay top of mind, not too much where you're a stage 5 clinger
💫 1x Monthly on SMS - keeping in touch like that low-maintenance BFF that we all appreciate so much

It is complicated, there's no doubt. But, we want you to think of us when you need help with a marketing problem, just like your clients think of you when they have an anti-aging problem.

Comment "CONTENT" and be sent the link to our podcast episode where we go into detail about this!

It doesn't just take a village to raise a baby, it takes one to raise a business too. ✊🏻

08/28/2024

Story time!

Last year, I had the pleasure of visiting a client with my mom. (HI MOM! 🤣)

I watched as our client explained her services to my mom and how the perfect combo of services for my moms concerns was a series of erbium and rf microneedling.

You know what sold her? Before & Afters! 📸
(btw - she looks amazing after the series!)

Before and after images are critical to growing your medspa as you know, but HOW you display them is even more important.

You've got to tell the story - the emotions, the facts, and the journey.

We've created over 1,000 posts and stories that tell the journey of an aesthetics patient, and have figured out the secret sauce 🍝

If you'd like some support on curating the best posts that showcase your services... you're in luck!

We've got our Before and After content pack available for only $97!

You'll get 12 posts, 12 captions, and 30 stories that are dedicated to displaying the amazing before and afters that will have clients watering at the mouth to get in your chair!

The pack is yours! Shoot us a DM and we'll get it over to you 💌

08/26/2024

Can we tell you about you?

❤️ You work incredibly hard each day to learn new things to help your business
❤️ You've realized owning/running a medspa is much more than just seeing clients - now you're the tax expert, inventory keeper, cleaning crew, marketing expert, and team manager
❤️ You are spending so much time on your business that being creative with marketing stuff is just not possible right now

One of the things our clients ask for support with the most is coming up with creative promo ideas and package names. It's just not their strong suit. Their strong suits are clinically focused and relationship-focused.

If this is you, you're our people! We fit with you like ying and yang!

We've got the ultimate program for you where you get monthly promo ideas, package names, and an entire month of content for that month - seasonally appropriate and inspired!

Our Aesthetically membership is designed for medspa owners and operators just like you. We take 85% of the work right off your plate for 1/10th the price of a done-for-you solution!

We'd love to meet over coffee for a short demo if you're up for it, so shoot us a DM and let's get it on the books 🗓

08/22/2024

It's really not that deep, babe! 😉

Selling ONE thing is dramatically easier than selling TEN things.

Packaging together items in a snazzy promo package is one of the smartest things you can do for your medspa for so many reasons.

💋 BIGGER results for your clients - they'll come back more, they'll shout your name from the rooftops
💋 BETTER margins on services - you'll be able to package things in a way that increases value to clients while increasing margin
💋 STRONGER positioning in the market because you become un-shoppable

It's not easy coming up with promo ideas and packages at all... it's one of the things we help our clients with the most!

It's such an important part of marketing that our Aesthetically membership provides members with promo ideas and the content is structured completely around those promos. 💁🏻‍♀️

Are you one of the 99% of medspa owners who would like some inspiration around promo ideas?

We got you! 👏🏻👏🏻👏🏻

We are dropping some knowledge from our 1,000+ months of content we have done for clients into monthly strategies in our membership. 🤯

Yes, you got that right... with our membership you'll NEVER have to put another promo campaign together again! 😍

DM us to book a call to see if the membership is perfect for you!

08/21/2024

Do you see your competitor's marketing and wonder how they can afford all the professional photos?!

It may not be what you think... believe it or not, an iPhone can take stunning photos that pass for professional.

You can also make a trade with a local photographer - who doesn't love a little free tox for free branded photos?! It's actually like a match made in heaven!

If you'd like to try your hand at some professional pics, here are 10 ideas for you to try today that will take your content to the next level - *pro tip - make sure your flash is on!*

1️⃣ Line up your tox vials next to each other, get eye level, and snap a picture in front of a clean background
2️⃣ Stand at a 45-degree angle from your sign that shows your logo and snap the picture
3️⃣ Have someone stand behind your treatment chair while you talk to a ""client"" with a smile
4️⃣ Take a close-up of your hand drawing tox into a syringe
5️⃣ Curate the perfect regimen for beginners with your medical grade skincare, lay it down on a plain background with a bright light and snap
6️⃣ Use a piece of office decor as the background and place all of your SPFs in front of it to showcase your SPFs
7️⃣ Set up a tray as you would for a client coming in for filler and lay your business card in the setup
8️⃣ Hold your favorite vitamin c in your hand and snap a shot with your back to a window
9️⃣ Have someone take a photo of you just before you puncture the skin with tox or filler as if the camera was a fly on the wall
🔟 Stand up your microneedling pen (if you can) and take a photo with your serums next to it (AlumierMD, PDO AfterGlo, BioRePeel, etc)

If you love these ideas, save this post for later or screenshot!

Once you try these and love them, you'll be ready for our monthly content membership where you'll get photo ideas every month to go along with the bomb content templates for that month!

Send us a DM if you'd like to meet over coffee to learn if the membership is a great fit for you! 💌

08/19/2024

Have you jumped on the weight loss medication train?! We hope you have! 😍

It's taking the industry by storm, and we could not be happier for the clients you are serving with life-changing medications like GLP-1s or Hormone Replacement Therapy.

How's your marketing going for it? There's constant changes with the regulations around messaging in marketing, so it can be tricky!
😅 Regulations change for marketing language and could put you at risk of a lawsuit and it intimidates you
😅 You're competing with the $149 online programs and struggling to share the value of your program
😅 You're busy and don't have time to market yet another thing

We get it because we live and breathe aesthetics marketing, none of this is uncommon! In an effort to help clients who were wanting to promote their Weight Loss & Wellness programs, we put together a test content pack for a few clients and they RAVED about it! 🤩

Now that it's been perfected, we are launching it to the public for only $97! You'll get access to -
⚡️ 12 beautifully designed post templates
⚡️ 12 legally compliant and educational caption templates
⚡️ 30 conversion-focused stories

They're super simple to customize and will fit in with any branding!

Want to snag it for yourself? Send us a DM and let us know you want it, we will send you the link, and you'll be on your way with marketing your Weight Loss program with ease!

08/15/2024

We age like fine wine, we just keep getting better!

The Aesthetically membership got some majorrrrrr upgrades this month and we are proud to share them with you!

✨ MORE Content - that's right... more is more around here! Members are getting more content and more services. We are diving deep into RF Microneedling, Laser, Biostimulators and more! We are increasing the amount of content to 20 posts with captions and 40 stories!

✨ Photo Shot List - we're dropping a photo shot list with each round of content to help members embellish the content with their own branded flare! Do it yourself or have a photographer help you out, either way, you're looking professional!

✨ Live Q&As - members get the chance to connect with us live to go over any questions they have about anything - TikTok, Influencers, you name it!

We know you're sick of getting let down by social media managers or tired of doing social media on your own!

Give the membership a shot and you will be so relieved with the amount of time saved each month ⏱

We offer free demos of the membership as well, so if you'd like one, send us a DM with the word "DEMO" and we will get you on the books!

08/14/2024

Confession time 😓

As important as stories are for your IG success, and as much as we know that as agency owners... it's STILL hard for us to find the time or remember to do them each day.

Stories are such a critical part of a social media presence, we did an entire podcast episode on the subject!

Shameless plus - The Aesthetic Pulse podcast is your main squeeze for all things aesthetics marketing. Every episode is JAM packed with value and actionable tips.

Stories have so many benefits, if you're not going live every day in some way, you're missing opportunities!
⭐️ Build authentic connections and be human online so people learn to know, like and trust you
⭐️ Boost the algorithm since you're showing up every day and participating in the app
⭐️ Stay top of mind for clients... you never know which piece of content will push them over the edge to book or re-book!

We know the feeling... "I have to post today..." and you open your phone and either scroll for inspo or you record a story 20 times and delete it 20 times 🤣

It's a good time to make it easy for you... we've got a completely free list of 125 story ideas for Q3!

Grab an idea when you need one, the ideas on this list are intentional and multi-purpose!

Comment "125" below and get the list and the link to our podcast episode!

It doesn't have to be hard, you just have to have a starting point and you'll be off and running like the Stories Queen that you are! 👑

08/12/2024

Looking to grow your lashes and brow services? We got you, boo! 😉

Many medspas are taking on estheticians as they grow, and it's making us so happy to see the growth in the aesthetics industry!

The only challenge with adding more services is that now you have to market more services 🤣

Lashes and brows can bring in a whole new market of clientele that will eventually feed into your medspa services, so it's important that you market them correctly!

The easy button is HERE! 🔘

We've got a whole content pack with 12 posts, 12 captions, and 30 stories JUST on lashes and brows!

How does it work?
✔️ You purchase the pack for $97
✔️ Customize your fonts and colors
✔️ Customize the captions
✔️ Post
✔️ Take a sigh of relief because of time saved!

How can you get your hands on this pack? Send us a DM and let us know you'd like to purchase and you'll get a link to buy online (you can even use Apple pay! 🍎)

08/08/2024

Let's clear the noise on blogs ❌

Blog posts are very powerful, but not for the reasons you may think!

Many think that a blog post is like a newsletter or a way to showcase your knowledge, but if you're handwriting your blogs with that intention, you're wasting your time, boo! That time would be much better spent on email marketing, but that's a subject for another post!

Let's walk this through...

➡️ You go to Google and search, "The benefits of RF Microneedling"
➡️ You come across hundreds of websites with articles about RF
➡️ You choose one and you start reading
➡️ You're now on their website and you think, "hmm... who are these people?" and click the About Us page
➡️ You're sucked in and decide to book a consultation and learn more about how they can help you with RF Microneedling

THIS is the power of a blog. It's not as likely people are cruising through your website for reading pleasure.

It's very likely that someone googles something in your area that you can help them with and they stumble across your website and decide based on your website to book a consult or not.

So you've got to have SEO enriched blog posts so you show up at the right time... but how?!

We got your back with our latest guide! "How to Write a Killer Blog Post" you can write a whole blog with ChatGPT in less than 10 minutes.

Comment "BLOG" and we will send it over to you STAT.

08/07/2024

It's okay, you ARE a special snowflake, babe ❄️

BUT, that doesn't mean you don't have the same questions as everyone else when it comes to the most revolutionary medspa marketing tool on the market!

Here's what we get asked on every single demo call!

❓ Will my content look like every other member's?
➡️ It's so customizable within Canva that once you update your branding, it's hard to tell whose content is from the membership and who created their own from scratch, additionally, you get so much content, that you're posting different things on different days!

❓ How hard is it to customize? I am not tech-savvy at all...
➡️ It's SUPER easy because Canva allows you to "change all" on the colors and fonts. You can update graphics for the whole month in less than 1 hour of time.

❓ How much time does it take to deploy this marketing strategy?
➡️ Members share that it takes 1-2 hours per week total!

❓ How can you guys know what services I offer and don't offer?
➡️ We have content for almost every service - tox, microneedling, RF microneedling, weight loss, lasers, estie services, skincare, peels, the list goes on! You just use what you have and skip what you don't!

❓ How much content do I get and how much of it should I use?
➡️ You'll get access to 20 posts and captions, 40 stories, 2 emails, and 1 sms! We typically suggest 12 posts and 30 stories per month, but it's up to you to use more or less 🥰

The only other question is can we see the dang content already?! Well, sure! If you'd like a short demo of the portal and the content, send us a DM that says "DEMO" and we will get on each other's schedules!

08/07/2024

If you know us, you know we love to plan ahead 🥰

It's never served us poorly to plan ahead, in fact, we are always grateful for it! It does take a special level of commitment to not procrastinate. I know we are speaking to someone here 🤣

What can you do to prepare now for the busy season?
✏️ Pencil in a date for an event in October and another in December - events are a great way to grow and the fall is the perfect time to host events

✏️ Connect with reps for what your options are for fall promos and events - they book up so quickly that you'll want to schedule with them in advance

✏️ Schedule a photo shoot to get all of the holiday content you'll need - dig out those pumpkins and stockings and take photos that you'll use for your content, try and plan for Mid-September

✏️ Analyze what works well with your clientele - if you know smaller packages work better than large packages, in the heat of the season for promo planning, you'll already know what to do

✏️ Get into a marketing rythym - you've GOT to schedule in time for marketing vs waiting til the day of to post... you're missing out big time by not planning ahead and scheduling since content is random and not cohesive

Some of these are on you, boo... but we CAN help you with getting a marketing plan working.

We're literally on FIRE with our Aesthetically membership. Members are loving it and it's just getting better and better.

If you're interested in booking a quick call with us to see if it's right for you, send us a DM and we will meet to do a short demo!

06/29/2024

Please do not tell us you're skipping out on the MOST important part of marketing!

According to most major business journals and marketing firms, email stats are unmatchable regarding ROI compared to any other form of marketing. These are undeniable stats you absolutely cannot ignore!

🤯 Email marketing generates $36 for every dollar spent on it
🤯 More than half of marketers say email marketing is twice as effective as any other form of marketing including paid ads and social media
🤯 99% of people check their emails every day
🤯 73% of millennials prefer to communicate with brands via email compared to any other form of communication

Email marketing can be tough with the excuses of "I'm not good at tech" or "I have no idea what to send out via email" but you're in good company with those because we have heard them at least 100 times.

You can make email marketing easy on yourself by doing the following
💌 Send two emails per month - the 1st and 3rd Tuesday
💌 Break emails down to 3 "topics" and make those into sections... that way you're coming up with 6 total topics to send via email
💌 Schedule the emails beforehand so you can set it and forget it!

Email marketing is more important than social media because you're nurturing clients who ALREADY know, like, and trust you. Plus, acquiring new clients can cost 5x more than retaining existing clientele!

We've made email marketing as simple as can be with the Aesthetically membership. It includes two emails that are 85% done for you, all you have to do is customize and send!

The emails can also be sent from any service provider, so there is no need to fret over tech. 🎉

Our email templates contain graphics templates, and copy, and are based on the promo ideas and social content that comes with the membership so everything is cohesive.

If you're ready to sn**ch up that low-hanging fruit in email marketing, you can get the templates today and send your first email on your own! 🍓🍇🍑

Comment "MEMBERSHIP" below and you'll get the link to check it out and sign up!

06/26/2024

🚨 Vulnerable Post Alert 🚨

Our business grew IMMENSELY within 18 months. We kept signing client after client and were on cloud 9 in 2023.
It felt like we couldn't lose!

Then heartbreak 💔 happened when we lost our first client. Our world came crashing down when our client told us she felt she wasn't getting results from our content and was going to go in another direction.

We sat there reeling about what the heck was going on, we hadn't gotten that feedback before but we surely did not want to get it again.

As you know, you've got to make some mistakes to keep on learning and growing in your business. It's the painful moments that cause you to learn the most.

We've done all the hard lessons with marketing so you don't have to. We've created over 1,000 months of social media content for clients, and we have made our fair share of mistakes along the way. We've learned what works and what doesn't.

It's possible now for you to access our entire strategy for social media at a fraction of the price of our Platinum Done For You version of social media management.

Our Wisdom - Your Power! 💪🏻

Our membership includes a totally customizable strategy AND content for you - including emails and social content. There's NOTHING on the market like it.

Check it out on your own time by commenting "MEMBERSHIP" below and you'll be sent a private link to get a sneak peek of the inside!

06/24/2024

You're a perfectionist, it's what makes you great! 😍

We know how many nights go with content because it's such a common story for injectors doing their own content -

⚫️ Scrolling for inspo
⚫️ Go to Canva, find a post from the templates that looks nice
⚫️ Spend an hour tweaking the graphic
⚫️ Spend another hour working on a caption.. type, delete, type, delete
⚫️ Finally post after a lot of frustration
⚫️ Hope it reaches someone who cares!

You're not alone, so don't feel bad... but you do not have to stay living this life. There's totally a low-cost, high-return solution out there.

Introducing Aesthetically!

With our monthly membership, you'll get an entire strategy each month literally laid out for you.
✨ Monthly promo ideas with catchy names
✨ Total social media content in template form INCLUDING captions and stories for each day!
✨ Emails you can customize and send out to engage clients
✨ Reels audios and ideas for whats trending
✨ So much bonus content!!

Get a handle on your marketing so you can focus on the parts of your business that bring you real joy!
Comment "MEMBERSHIP" to get a DM with a link to check it out for yourself!

06/22/2024

Story Time! 📕

We were doing a monthly strategy meeting with a client and she was sharing concerns that she was not seeing the level of growth she wanted to see in her bottom line...

We did some deep diving into her most successful months to see what we could do to replicate what was working well in her area. Would you like to guess what the secret sauce was?

💥EVENTS!💥

Here are a few reasons why events boost revenue!

👉🏻 It gives you motivation to post on social media and get excited and clients can sense that energy
👉🏻 Reps come and help you sell
👉🏻 Events are a more approachable forum for clients who are on the fence about getting started with services
👉🏻 Vendors from local businesses help promote your event and get attendees to come that you've never met

If you're not hosting quarterly events, you don't have a strategy, boo.

Events can be overwhelming to plan, but we've got your back! Inside our monthly membership, we give you tools to plan and promote your event so it can be a smashing success!

Comment "MEMBERSHIP" below and get a private DM with information from us on the membership and we can help you decide if the membership is for you!

06/19/2024

You're doing it wrong, babe! 🙈

Stop selling yourself short by only offering discounts. You've got to take it to the next level with your promos and actually make more money when something is on promo than you would otherwise.

When done right, high-end promotional packages will ⬇️
✨ Give clients BIG results
✨ Create more recurring revenue with other services and products
✨ Help you stand out from your local market by becoming UNSHOPPABLE

Here are some examples of how you can turn a regular promo into a high-end promotional package:
💰 $2 Off Per Unit Tox ➡️ Glowtox - Tox with Peel and At Home Skincare System
💰 $50 Off Lip Filler ➡️ Free Lip Flip with Any Lip Filler
💰 $75 Off Microneedling ➡️ Free SPF with Purchase of Microneedling Series with Aftercare Bundle
💰 $100 Off Laser Hair Removal ➡️ Get Underarms Free with Purchase of Any Large Area

Simple! It does not have to be a super complicated offering to be high-end.

If you're ready to take the leap into super-charging your promos but you don't know where to start, we have the ultimate solution for you!

The Aesthetically Membership boasts an entire strategic plan for you each month that's seasonally appropriate and based on a promo that we put together for you! No more guessing!

Comment "MEMBERSHIP" below and you'll get a secret DM from us with a link to learn more about whats on the inside!

Address

Grand Rapids, MI

Telephone

+16166343075

Website

http://smithandcrawford.com/links

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Our Weight Loss and Wellness membership is launching TODAY!!! 🎊🎉🔥🙌 If you’re a clinic that wants to grow your weight loss and wellness program, this is a NO-BRAINER! Each month you will get educational, seasonal, and impactful marketing materials to promote and grow your program. ❤️🔥 You will get posts, captions, stories, emails, SMS, and MORE every single month on the following topics: 🤍GLP-1’s 🤍Hormone Therapy 🤍IV’s 🤍B-12 🤍Exercise 🤍Nutrition 🤍And MORE! This content really embodies all aspects of health and wellness to establish and differentiate yourself in this market. But don’t just take our word for it! Here’s what our beta testers have said about our content: “I’ve never had engagement like this! Over 20 SHARES already on this educational snack content!!” “I want to thank you guys so much. This content has me amped up about social media again!” “I never realized content on weight loss and wellness could be so FUN!” And this is just scratching the surface of the amazing feedback we’ve received!! 🤩 If you’re interested in booking a demo call to learn more, please DM us!! We will show you everything inside to see if it’s the perfect fit for you! #weightloss #wellnesscontent #socialmediahelp #medspamarketing

Our membership is PERFECT for the busy medspa owner that wants to keep control of marketing in house, but does NOT have the time to be messing around in Canva at midnight. 🫠 We KNOW you are busy. That is the last thing you need to be doing! 🫣 Take our strategies that we have developed after working in this industry for YEARS and run with it! If you have 1 hour per week to give to us, we can give you the marketing of your dreams! 🔥 #medspa #medspamarketing #socialmediahelpformedspas

Nothing can make you not side with your work bestie am I right? 😂❤️ In all honesty though, I am SO grateful to have met Andrea. It was an absolute Heaven send that we met and I’m so grateful to not only call her my business partner but also one of my dearest friends too! I know work relationships aren’t always great, but Andrea and I have always been like Yin and Yang and I’m so grateful for her! ❤️ If you have a work bestie that you couldn’t live without, send this to them and express how much they mean to you! I know we could all use the boost every now and then 🥹❤️

Okay all jokes aside, our webinar next week truly is going to be INSANE 🤯 🔥 Andrea and I are spilling the tea ☕️ on how to utilize social media to attract your DREAM clients. This webinar is NO fluff. We are giving you actual, implementable tips that you can take to turn your medspa into a JOY. ❤️ We will also be doing LIVE coaching and having a Q&A that you don’t want to miss! Claim your spot today!! https://event.webinarjam.com/register/2/96w8qu7 May 23rd at 7:00 EST! Can’t make the live? No stress! Still register and you can watch the recording! See you next week! 🫶 #medspamarketing #aestheticsmarketing #loveyourmedspa

Ok, now we’re just showing off. 😏 But we are SO excited to showcase Stonegate Wellness & Weight Management's rebrand! 😍 It has the perfect mix of timeless elegance and modern expertise. 🪞We took inspiration from the enchanting vibes of the 1600s and mixed it with punches of modernity and astute craftsmanship. The dark color scheme, paired with a pop of bold red, communicates the perfect balance of being informative and visually alluring. 🌹 Can we also take a moment to appreciate the old-school typewriter font? It's nostalgic yet charming, perfect for luring in patients from all walks of life. And don't even get us started on the black-and white-photography! It hits us right in the feels, giving us that classic and simple vibe. 🖤 Sara worked her website magic and hit the mark on this rebrand. Seriously, our girl slayed it. 👏🏼 “Smith Social Company came into my life at a time when I needed them the most. They took ideas from my heart and soul and made them into real visions for the business. I will forever be thankful to all the wonderful women that have helped me, and continue to help me today. I couldn't see running my business without them!" - Sarah M. at Stonegate @stonegatewellness These words are a powerful reminder of why we do what we do. It's what we aim for. We feel honored to have received this praise and are determined to keep surpassing our client’s expectations. Thank you for trusting us. 🫶🏼 #websitedesign #websitedesigntips #webdesigner #brandyourbusiness #michiganbusiness #grandrapidsmn

We’re here to help all you pretty girls build the empires of your dreams 🔥❤️ If this is YOUR year to elevate, DM us! Let’s chat. 😏 #aestheticmarketing #medspamarketing #elevateyourmarketing

✨SECRET SAUCE TIP COMING IN HOT!✨ Do you feel like your social media has been falling flat in the engagement department? If so, try this tip!!! ✨Let your story expire for 24 hours, and then get on stories YOURSELF! Ask a genuine question with a poll that people would truly want to answer. Kinds of questions to avoid: ❌Do you want to book a service with me? (Too direct for an engagement question. People will avoid) ❌This or that style stories (Most of the time it won’t add value) ❌”Ask me anything” (Most people don’t take the time to respond to these) The kinds of questions we DO want you to ask for this engagement boost: 🟢 What is your most problematic skin concern? 🟢 Would you rather _____ or _____? 🟢 If you had unlimited funds, what skin treatment would you be running to get? 🟢What’s the craziest myth you’ve heard about “X” (tox, filler, etc…) Try to have fun with it! And remember, engagement is about building relationships and adding value to your clinic. So always keep that in mind!! 😘 And finally, after posting on stories, go to your last couple reels and static feed posts and make sure to like EVERY comment! This will bring more people back to your page!! Give this a try! Get ready for that surge of engagement to come in! 👏🎉🎊 #medspamarketing #aestheticsmarketing #aesthetics #medspa

Whether you’re sassy and spicy, or professional and poised, your reels should reflect YOU as a business owner. How do we know if a reel is successful? Of course we want good reach and stats, but at the end of the day, we want YOU to be shown to the world. What makes you special? What helps us understand what you love? ❤️ YOU are the epicenter of your business. Your content should reflect that. 🫶 Here at SSC, we always get to know our clients as well as we can before we start a strategy, because we want your audience to love you, just as much as we do! 😘🥰 Each of our accounts has custom and tailor made content. We do not repeat content. Why? Because each of you are unique! ✨ Whether you’re doing your content yourself, or ready to outsource, just remember to keep your messaging and content around what makes you and your practice so special. 😘 #seo #businessadvertising #growmybusiness #aspiringentrepreneur #femaleentreprenuer #bossmoms #womeninbusinesss #grandrapidsmn #momsofmichigan #grandrapidsyoga #grandrapidsdaily #exploremichigan #michiganmomsbelike

We can’t stay stagnant for long! I’ve learned over the course of the lifetime of my business that the best way to grow is to actually niche down... the feeling of “I may miss out if I pick one target audience” floods over every time you try and pick one... it’s hard to sort through! I’ve also learned that the way to grow is to specialize based on your existing talent and passions! I left healthcare as a career but it’s the world I know best, it’s what I am most comfortable and it’s the language I speak!! I’m going to be focusing SSC on healthcare related businesses: physician practices! It does not mean I cannot serve other audiences but moving forward that industry will be my focus!! Thank you for your support along the way! 🥰