Smith and Crawford Company

Smith and Crawford Company Growing medspas through social and email marketing! smithandcrawford.com/links

Is live story creation the bain of your social media existence?!Us too... live stories can be intimidating and frustrati...
01/09/2025

Is live story creation the bain of your social media existence?!

Us too... live stories can be intimidating and frustrating. It's the retake, retake, retake for us 🤣

Grab our Q1 125 Live Story Ideas for daily inspo in Q1!

Comment "125" to have the link sent to your inbox 💌

There's only one way to compete with the dreaded $149 a month weight loss programs online - TRUST🤝It's the only way for ...
01/07/2025

There's only one way to compete with the dreaded $149 a month weight loss programs online - TRUST🤝

It's the only way for them to justify spending more on YOUR monthly weight loss program.

There are a few ways to do that, but most importantly, they need to know your brand and like your brand first.

If you'd like support with implementing any of our methods, comment "Weight Loss" 🤍

Are you the New Year, New Me type? The new year definitely comes with an opportunity for reflection and goal setting, bu...
12/31/2024

Are you the New Year, New Me type?

The new year definitely comes with an opportunity for reflection and goal setting, but if we are honest, we are the same ol' girls we are every year 🤣

We are still the young grannies who love corny movies, double cheeseburgers and Dr. Pepper that we were last year, but we will be taking a look at the business in 2024 and making some changes for 2025!

What changes are you going to make in 2025?
What's your North Star word going to be?

Let us know in the comments!

Would you describe your practice as luxury? If so, keep reading! 👀The small touches in your business interactions are go...
12/28/2024

Would you describe your practice as luxury? If so, keep reading! 👀

The small touches in your business interactions are going to be the difference between average and high-end in the eyes of your clients.

Things like custom scents, luxury waiting area, a high-end website and easy user experience, and the list goes on.

One of the quickest ways to crank it up in the luxury category is to launch new marketing collateral.

Design one or all of these materials this year to dramatically improve your client's perspective of your business 💎

If you'd like support from one of our designers on your project, DM us "Marketing Materials" and we will connect with you to get started!

It's time to crank it up with simplicity and engage more.. wait, what?! You absolutely can engage with your clientele mo...
12/24/2024

It's time to crank it up with simplicity and engage more.. wait, what?!

You absolutely can engage with your clientele more, build deeper connections, and look professional while also never having to touch your computer. 🤯

We've got 5 email automation suggestions for you to help you accomplish both of these opposite goals at once.

Two birds - one stone 🐦‍⬛🐦‍⬛🪨

Want to dive deeper on these 5 email automations?

Check out our latest episode on the Aesthetic Pulse podcast 🎙️

It's available on all streaming platforms 💫

January is upon us, and while you're running around like a crazy lady right now, we're here to help you put your January...
12/21/2024

January is upon us, and while you're running around like a crazy lady right now, we're here to help you put your January marketing plan together!

Here's 25 content ideas to help you get started on your first month of 2025!

If you're loving the support and ideas, check out our monthly content memberships - Aesthetically Medspa and Aesthetically Weight Loss & Wellness.

Members get more than content ideas, they get the actual content.

Comment "Easy Button" to gift yourself the peace of mind that Aesthetically provides ❤️

Have you sent Santa your letter yet? There's still time! 🎅🏻⏰We know what med spas REALLY want this year - spoiler alert,...
12/19/2024

Have you sent Santa your letter yet? There's still time! 🎅🏻⏰

We know what med spas REALLY want this year - spoiler alert, it's not those shampoo and conditioner sets from Walmart 🤣

If you're ready for a gift from Santa that will actually help and change your marketing strategy without breaking the bank, comment "Easy Button" 💌

Changing your strategy is only one click away!

Maybe it's just our algorithm because we are true Christmas fanatics, but we are flooded with the 90s Christmas nostalgi...
12/17/2024

Maybe it's just our algorithm because we are true Christmas fanatics, but we are flooded with the 90s Christmas nostalgia content and we LOVE it!! 🎅🏻🎄🎶

Let us paint this picture for you - when you see these images or hear the tunes, can you feel how you felt back then?

You can taste the food, remember how you felt, remember the smells, and all of the happy feelings you had back then.

✨ THAT'S BRANDING!! ✨

This is what we mean when we talk about the importance of branding. It's more than a logo - it's a whole experience.

If you need support with your brand or even just want an opinion on yours, comment "Branding" to get our details! 😍🙌🏻

Because we are millennials, you know we had to go with the Jim Carrey version 🤣There are lots of hiccups that cause aest...
12/14/2024

Because we are millennials, you know we had to go with the Jim Carrey version 🤣

There are lots of hiccups that cause aesthetics practices to stumble in their marketing, let's talk about it!

Marketing can be complicated, but it doesn't have to be!

💚 Do your due diligence
💚 Don't make your whole focus competing with everyone else
💚 Focus on being amazing on the current marketing efforts you're using instead of trying to do everything at once
💚 Share value and support in your marketing
💚 Be an active participant in your marketing - people want to know YOU!

If you want some marketing besties in your corner that truly have your back, you've found the right page!

Be sure to follow for more marketing support 🙌🏻

The train has left the station! 🚂2024 is on its way out - whether this is great news or bittersweet news, 2025 is about ...
12/12/2024

The train has left the station! 🚂

2024 is on its way out - whether this is great news or bittersweet news, 2025 is about to waltz into our lives either way!

With the entrance of 2025 comes the sudden onset of the desire to become a whole new version of yourself.

Let's take advantage of this incredible opportunity if you offer weight loss support!

It's time to focus on brand awareness for weight loss so that when clients are ready to jump, all they're asking you is "how high" 🆙

Comment "weight loss" to book a call to learn more about our Aesthetically Weight Loss and Wellness content membership!

🚨🚨 RING THE ALARMS 🚨🚨It's Black Friday deal time, baby! If you're ready to gift your business the most incredible market...
11/26/2024

🚨🚨 RING THE ALARMS 🚨🚨

It's Black Friday deal time, baby!

If you're ready to gift your business the most incredible marketing solution, we're offering an entire year of our membership for a fraction of the retail value!

For $2997, you'll get access to a year's worth of strategy, content, and unbelievable bonuses!

Priced at $4764 annually, you're getting access to our biggest promo EVER. 🤯

DM "Black Friday" for the link and the code or a demo call 💌

Chaos and the holiday season do NOT need to go hand in hand! 🌪We cannot promise your in-laws will behave but we can prom...
11/01/2024

Chaos and the holiday season do NOT need to go hand in hand! 🌪

We cannot promise your in-laws will behave but we can promise that your medspa marketing can be relaxed, enjoyable, and profitable!

Trust us with these tips, and you'll be able to kick back and actually enjoy the amazing parts of the holiday season yourself again.

To book a call to lean more about our incredible marketing membership, DM "Chaos Free" and we will send you a link to connect!






Do you want to cash in on the weight loss gold mine?💰Here are 10 things you can do to compete with the dreaded $ 149-a-m...
11/01/2024

Do you want to cash in on the weight loss gold mine?💰

Here are 10 things you can do to compete with the dreaded $ 149-a-month programs!

Fear not, your dream clients are out there waiting for you to swoop in and change their lives for the better.

If you're looking for the easy button on your weight loss marketing, DM us "Easy Button" and we will send you over a link to your free demo call!






Live stories got your tongue?! It can be hard to know what to say and then waste a ton of time trying to think of someth...
10/31/2024

Live stories got your tongue?!

It can be hard to know what to say and then waste a ton of time trying to think of something on the spot!

Live stories are such an important part of your trust building with potential clients, it's really a non-negotiable, but don't hate us... we're just the messengers!

Channel some inspo from our free Q4 Live Story Ideas!

DM us "125" and we will send the link right over 🥰






When's the last time someone said, "Here, let me make that easier for you!"😅You may have even laughed or rolled your eye...
10/30/2024

When's the last time someone said, "Here, let me make that easier for you!"😅

You may have even laughed or rolled your eyes at the thought, but truly, let's make November a tad less stressful!

Here are 25 fresh content ideas for November!

If you'd like to learn about how you can get content ideas plus all of the content to go along with it, DM us "Easy Button"






Sometimes it feels like we work for social media, but really, social media should be working for us! If your social medi...
10/29/2024

Sometimes it feels like we work for social media, but really, social media should be working for us!

If your social media profile is a stressor, something you post on just "because I know I need to post on social"... we've got to work on that.

Your social media should not be another free-loading child you need to manage 🤣

If you're looking for some hot tips on what to do and what not to do, Tune In!

After years of experience in the social media marketing business, here's what we've learned!






This marketing solution is just too bloody good to be true!🩸Its time to gift yourself the gift of time and simplicity th...
10/26/2024

This marketing solution is just too bloody good to be true!🩸

Its time to gift yourself the gift of time and simplicity this holiday season.

The Aesthetically Medspa membership has literally every single thing you need to carry out a successful marketing strategy.

We've been working in this industry for years and have learned so much - our membership is our Done For You service in a box!

If you're ready to learn more and see a demo of the inside of the portal and the content... DM us "Easy Button" and we will get you a scheduling link asap!






Meet the ladies behind the name 😍If you're reading this, we're thrilled to meet you and to tell you all about the fairy ...
10/23/2024

Meet the ladies behind the name 😍

If you're reading this, we're thrilled to meet you and to tell you all about the fairy tale story of how we got here today!

It all started back in 2020 when the pandemic set everyone into a panic and time of reconsideration for the future. We both started our own VA freelance businesses to be home with our kids and support our families. After a decade in corporate healthcare and masters in healthcare administration, it was a lot to walk away from!

We met in 2021 and began working together on a social media project that was funded through a federal grant. We loved working together so much and had a ton in common so we decided to find a way to work together more permanently.

We began our medical aesthetics journey under Andrea's LLC at the time, Smith Social Company. We fell in LOVE with medical aesthetics after we took on our first medspa client (we still serve her today!)

Our business took off like wildfire and grew by only word of mouth. We could not believe the growth! We've savored every minute of it and have been so honored to partner with so many amazing women business owners.

We learned lesson after lesson and trick after trick! It's been a wild ride and we could not be more grateful!

If there's one thing we've learned, its that business is a constant evolution and that in order to succeed, you've got to have tenacity and thiccccck skin 🤣

We're so grateful you're here, we promise to offer tips, advice, laughs, and integrity 🫶

Address

Grand Rapids, MI

Telephone

+16166343075

Website

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Videos

Andrea and I are officially HOOKED on medical-grade skincare thanks to all of our incredible clients. 😍 It makes marketing it EASY when we can speak to its incredible effectiveness and how it truly can change skin for the best! ❤️ What is your favorite line of products that you carry in your clinic?! #medspamarketing #aesthetics

Our Weight Loss and Wellness membership is launching TODAY!!! 🎊🎉🔥🙌 If you’re a clinic that wants to grow your weight loss and wellness program, this is a NO-BRAINER! Each month you will get educational, seasonal, and impactful marketing materials to promote and grow your program. ❤️🔥 You will get posts, captions, stories, emails, SMS, and MORE every single month on the following topics: 🤍GLP-1’s 🤍Hormone Therapy 🤍IV’s 🤍B-12 🤍Exercise 🤍Nutrition 🤍And MORE! This content really embodies all aspects of health and wellness to establish and differentiate yourself in this market. But don’t just take our word for it! Here’s what our beta testers have said about our content: “I’ve never had engagement like this! Over 20 SHARES already on this educational snack content!!” “I want to thank you guys so much. This content has me amped up about social media again!” “I never realized content on weight loss and wellness could be so FUN!” And this is just scratching the surface of the amazing feedback we’ve received!! 🤩 If you’re interested in booking a demo call to learn more, please DM us!! We will show you everything inside to see if it’s the perfect fit for you! #weightloss #wellnesscontent #socialmediahelp #medspamarketing

Our membership is PERFECT for the busy medspa owner that wants to keep control of marketing in house, but does NOT have the time to be messing around in Canva at midnight. 🫠 We KNOW you are busy. That is the last thing you need to be doing! 🫣 Take our strategies that we have developed after working in this industry for YEARS and run with it! If you have 1 hour per week to give to us, we can give you the marketing of your dreams! 🔥 #medspa #medspamarketing #socialmediahelpformedspas

Our membership is PERFECT for the busy medspa owner that wants to keep control of marketing in house, but does NOT have the time to be messing around in Canva at midnight. 🫠 We KNOW you are busy. That is the last thing you need to be doing! 🫣 Take our strategies that we have developed after working in this industry for YEARS and run with it! If you have 1 hour per week to give to us, we can give you the marketing of your dreams! 🔥 #medspa #medspamarketing #socialmediahelpformedspas

Nothing can make you not side with your work bestie am I right? 😂❤️ In all honesty though, I am SO grateful to have met Andrea. It was an absolute Heaven send that we met and I’m so grateful to not only call her my business partner but also one of my dearest friends too! I know work relationships aren’t always great, but Andrea and I have always been like Yin and Yang and I’m so grateful for her! ❤️ If you have a work bestie that you couldn’t live without, send this to them and express how much they mean to you! I know we could all use the boost every now and then 🥹❤️

Okay all jokes aside, our webinar next week truly is going to be INSANE 🤯 🔥 Andrea and I are spilling the tea ☕️ on how to utilize social media to attract your DREAM clients. This webinar is NO fluff. We are giving you actual, implementable tips that you can take to turn your medspa into a JOY. ❤️ We will also be doing LIVE coaching and having a Q&A that you don’t want to miss! Claim your spot today!! https://event.webinarjam.com/register/2/96w8qu7 May 23rd at 7:00 EST! Can’t make the live? No stress! Still register and you can watch the recording! See you next week! 🫶 #medspamarketing #aestheticsmarketing #loveyourmedspa

Ok, now we’re just showing off. 😏 But we are SO excited to showcase Stonegate Wellness & Weight Management's rebrand! 😍 It has the perfect mix of timeless elegance and modern expertise. 🪞We took inspiration from the enchanting vibes of the 1600s and mixed it with punches of modernity and astute craftsmanship. The dark color scheme, paired with a pop of bold red, communicates the perfect balance of being informative and visually alluring. 🌹 Can we also take a moment to appreciate the old-school typewriter font? It's nostalgic yet charming, perfect for luring in patients from all walks of life. And don't even get us started on the black-and white-photography! It hits us right in the feels, giving us that classic and simple vibe. 🖤 Sara worked her website magic and hit the mark on this rebrand. Seriously, our girl slayed it. 👏🏼 “Smith Social Company came into my life at a time when I needed them the most. They took ideas from my heart and soul and made them into real visions for the business. I will forever be thankful to all the wonderful women that have helped me, and continue to help me today. I couldn't see running my business without them!" - Sarah M. at Stonegate @stonegatewellness These words are a powerful reminder of why we do what we do. It's what we aim for. We feel honored to have received this praise and are determined to keep surpassing our client’s expectations. Thank you for trusting us. 🫶🏼 #websitedesign #websitedesigntips #webdesigner #brandyourbusiness #michiganbusiness #grandrapidsmn

We’re here to help all you pretty girls build the empires of your dreams 🔥❤️ If this is YOUR year to elevate, DM us! Let’s chat. 😏 #aestheticmarketing #medspamarketing #elevateyourmarketing

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