Glendale, AZ Digital Marketing Agency

In today’s business environment, expert marketers are forced to use a variety of methods to reach potential clients. Inbound marketing and outbound marketing are the two strategies of online email marketing, which are generally used. With the growing popularity of the internet, these terms are now linked to Permission Marketing (as named by Seth Godin, American entrepreneur, author and public spea

ker) and Interruption Marketing. Inbound marketing focuses on being found by prospective clients, by offering useful information and content, search engine optimization (SEO) and social media. This strategy has a long term benefit, and can also increase customer loyalty through personalized messages and specialized content.