MBC Consulting

MBC Consulting Melanie Cathey ๐Ÿ’œSocial Media Consulting and Management for Small Businesses๐Ÿ’œ
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A great reminder ๐Ÿ’œ from Enrich My Life Coaching
08/17/2023

A great reminder ๐Ÿ’œ from Enrich My Life Coaching

Good Morning Life Enrichers!
Social media can be a powerful tool for connection and inspiration, but let us remember that behind every screen is a real person with real feelings. Let us use this platform with kindness, empathy, and genuine authenticity, spreading positivity and uplifting others in a world that needs it more than ever.

08/17/2023

Back to school means back to business!

I took the last week of summer vacation and spent it with my littles ๐Ÿ™ƒ

What did I miss? What have you been up to this week? Any new exciting business moves? Or maybe you've been enjoying summer โ˜€๏ธ just like me? Let me know in the comments ๐Ÿ’œ

It is important to understand the differences between social media wants and needs.  Wants are often short-term goals, w...
08/16/2023

It is important to understand the differences between social media wants and needs. Wants are often short-term goals, while needs are long-term investments.

While wants may include gaining more followers or likes, needs focus on building a strong brand identity and creating a community of supporters. By identifying a target audience and creating content that resonates with them, a brand can meet their needs while also achieving their wants.

Ultimately, it's about finding a balance and understanding the importance of both aspects in creating a successful social media presence.

Mastering the basics of social media is key to building a strong online presence. From crafting engaging content to unde...
08/15/2023

Mastering the basics of social media is key to building a strong online presence.

From crafting engaging content to understanding and engaging your audience, there's a lot to consider, but with a little effort and know-how, you'll be on your way to success in no time!

Not sure where to start or simply too busy to do it all yourself? Send me a DM to schedule a free discovery meeting today and together, we'll develop a plan that suits your business needs!

08/10/2023

It takes less than five minutes to leave a positive review for the businesses in your community โœจ

08/07/2023

Happy Monday, everyone! Let's start this week off strong and motivated.

Take a moment to reflect on the impact you've made so far and the potential for even greater success. Remember, success is not just about the number of likes or followers, but the engagement and relationships you build with your audience.

So, focus on providing valuable content, sparking meaningful conversations, and creating a community that your audience loves to be a part of.

This week, challenge yourselves to think outside the box, try new strategies, and push ourselves to be your best.

You've got this! Happy Monday!

08/06/2023

Happy International Friendship Day!

๐Ÿ‡ฆ๐Ÿ‡ท๐Ÿ‡ฐ๐Ÿ‡ช๐Ÿ‡ฒ๐Ÿ‡ฝใ€€ ๐Ÿ‡ฒ๐Ÿ‡ฝ๐Ÿ‡ฐ๐Ÿ‡ช๐Ÿ‡ฆ๐Ÿ‡ท
๐Ÿ‡น๐Ÿ‡ญใ€€ใ€€ ๐Ÿ‡ฎ๐Ÿ‡ฉ ๐Ÿ‡ฎ๐Ÿ‡ฉ ใ€€ ๐Ÿ‡น๐Ÿ‡ญ
๐Ÿ‡ง๐Ÿ‡ท spread ๐Ÿ‡ง๐Ÿ‡ท
๐Ÿ‡บ๐Ÿ‡ธ local love ๐Ÿ‡บ๐Ÿ‡ธ
ใ€€ ๐Ÿ‡ฒ๐Ÿ‡ฝ all over the ๐Ÿ‡ฒ๐Ÿ‡ฝ
ใ€€ใ€€ ๐Ÿ‡ฐ๐Ÿ‡ชใ€€ใ€€๐ŸŒŽใ€€ ๐Ÿ‡ฐ๐Ÿ‡ช
ใ€€ ๐Ÿ‡ฆ๐Ÿ‡ท ๐Ÿ‡ฆ๐Ÿ‡ท
ใ€€ใ€€ใ€€ใ€€ ใ€€ ๐Ÿ‡ง๐Ÿ‡ท

Branding and marketing are two essential components of any successful business strategy. While they may seem similar, th...
08/04/2023

Branding and marketing are two essential components of any successful business strategy. While they may seem similar, they have distinct differences.

๐Ÿ’œBranding is the process of creating a unique name, design, symbol, or image that identifies a company's product or service and sets it apart from its competitors. It is about creating a perception of the company in the minds of consumers.

๐Ÿ’œOn the other hand, marketing is the process of promoting and selling products or services. It involves identifying the target audience, creating a message that resonates with them, and delivering that message through various channels.

Ultimately, branding is about creating a strong identity for the company, while marketing is about promoting that identity and driving sales. Both are important for the success of any business, and a strong brand can make marketing efforts more effective.

There are major differences between the concepts of brand, branding, and brand identity.โœจYour brand is who you are as a ...
08/03/2023

There are major differences between the concepts of brand, branding, and brand identity.

โœจYour brand is who you are as a companyโ€”and, just as importantly, who your audience perceives you to be as a company.

โœจBranding refers to the overall strategy of shaping your brand image; itโ€™s the actions you take to make sure the way your audience perceives you is in alignment with the way you want to be perceived.

โœจYour brand identity is the specific visual elements that represent your brand to your audience such as the logo, color palette, and typography. The goal of a strong brand identity is to create a memorable and recognizable brand that resonates with customers.

It's crucial to ensure that both branding and brand identity are consistent across all social media platforms. This helps to build brand recognition and trust among followers, ultimately leading to increased engagement and conversions.

๐Ÿ’œ Without a brand, thereโ€™s no branding-but without branding, thereโ€™s no brand. ๐Ÿ’œ

Happy  ! Unlock the Power of Branding with These Top Tips! ๐Ÿ’กโœจ Stay true to your brand values and mission.โœจ Develop a uni...
08/02/2023

Happy ! Unlock the Power of Branding with These Top Tips! ๐Ÿ’ก

โœจ Stay true to your brand values and mission.
โœจ Develop a unique and memorable brand identity.
โœจ Be authentic and transparent in your brand communications.
โœจ Embrace the power of storytelling to connect with your audience.
โœจ Keep your branding adaptable and open to evolution.

Happy World Wide Web Day everyone!As a social media manager, I know firsthand the incredible impact the internet has had...
08/02/2023

Happy World Wide Web Day everyone!

As a social media manager, I know firsthand the incredible impact the internet has had on our lives. From connecting with loved ones across the globe to discovering new ideas and information, the World Wide Web has truly revolutionized the way we live, work, and communicate.

But with great power comes great responsibility. As we celebrate the web today, let's also remember to use it wisely and respectfully. Let's strive to create an online community that is inclusive, supportive, and kind. Let's educate ourselves on digital safety and security, and work to combat cyberbullying and hate speech.

So, here's to the World Wide Web - may it continue to connect us, inspire us, and bring us together for many years to come. Happy browsing!

๐Ÿ’œ๐Ÿ’œ๐Ÿ’œ
08/01/2023

๐Ÿ’œ๐Ÿ’œ๐Ÿ’œ

Events in Stockton, Rodeo, and Alameda, CA. We will NEVER DM you about readings.

August is jam-packed with important dates that are worth celebrating! Take a moment to recognize these occasions with yo...
08/01/2023

August is jam-packed with important dates that are worth celebrating! Take a moment to recognize these occasions with your audience.

International Friendship Day (August 6): This is a great opportunity to showcase your brand's values of community. Consider creating a post that encourages your followers to tag their friends in the comments and share what friendship means to them.

National Book Lovers Day (August 9): If your brand is related to literature or education, this could be a great day to promote your products or services. You could share book recommendations, host a giveaway, or even create a virtual book club.

National Relaxation Day (August 15): Presents a unique opportunity for engaging content that resonates with audiences across a wide range of demographics. Share a calming image, offer a special offer on products or services that promote relaxation, share a relaxation tip, or share a personal story about your favorite way to relax.

World Photography Day (August 19th) A day to celebrate the art of photography. If you own a small business, it's a great opportunity to showcase your products or services through beautiful photos.

Women's Equality Day (August 26): This day commemorates the passage of the 19th Amendment, which granted women the right to vote in the United States. If your brand is focused on women's rights or gender equality, this is an important day to acknowledge and celebrate.

National Dog Day (August 26): Who doesn't love dogs? This is a fun and lighthearted day that could be a great opportunity to showcase your brand's personality. Consider sharing photos of your team's furry friends or hosting a dog-themed contest or giveaway.

Back to School Season: August is typically the start of the school year, so this is a great opportunity to target parents and students with your content. Consider sharing tips for back-to-school shopping, offering a back-to-school special, or even collaborating with a local school or charity.

Make it a month to remember!

Just 6 days until Herald Day! Still time to get information, forms, or register for events!
07/30/2023

Just 6 days until Herald Day! Still time to get information, forms, or register for events!

07/30/2023

Slow down Sundays are great for getting yourself ready for the week ahead.

How are you relaxing today?

07/28/2023

FINALLY FRIDAY!

What plans do you have for the weekend?
Are there any events happening we should check out?

Check this out!
07/27/2023

Check this out!

Ok, calling all Angels Camp Museum supporters and fanatics! Come support the Angels Camp Museum at this week's Farmers Market bar. ACBA has generously donated any tips given at the bar to the Angels Camp Museum for upkeep and creation of of the museum's exhibits. Don't forget to pick up a coupon to receive a 20% discount on museum admission good through December 31, 2023. See you on the 28th! (Remember, no pups allowed at the market. Service dogs are always welcome.)

๐Ÿ‘๐Ÿป๐Ÿ™Œ๐Ÿป๐Ÿ‘๐Ÿป
07/27/2023

๐Ÿ‘๐Ÿป๐Ÿ™Œ๐Ÿป๐Ÿ‘๐Ÿป

โคโคโค
We had a HUGE response to our social media audit post so I created a FREE guide for small businesses to get started and audit their social profiles!!
You can get it here: https://www.smallbusinessmoms.com/socialmedia

Happy Thursday! Woke up to a message from royalty ๐Ÿ‘‘What is the craziest scam you've seen on social media? This one takes...
07/27/2023

Happy Thursday!
Woke up to a message from royalty ๐Ÿ‘‘

What is the craziest scam you've seen on social media? This one takes the cake for me ๐Ÿ˜‚๐Ÿ˜‚

The internet can be a scary place and you really cannot believe everything you see.

Stay safe friends ๐Ÿ’œ๐Ÿ’œ

07/26/2023

๐Ÿ’ฏ

๐Ÿ’œ๐Ÿ’œ๐Ÿ’œ
07/26/2023

๐Ÿ’œ๐Ÿ’œ๐Ÿ’œ

07/26/2023

Happy Hump Day!
We've made it halfway through the week, and it's been a busy one for me. I've had back-to-back business meetings and creating content for my clients, leaving me with little time to keep up on my own page.

I'll be playing catch up today! Let me know what you have been up to this week in the comments!

Good morning! HAPPY MONDAY! I thought I would reintroduce myself ๐Ÿ˜Š๐Ÿ’œ My name is Melanie Cathey. I am a wife and mother to...
07/24/2023

Good morning! HAPPY MONDAY!
I thought I would reintroduce myself ๐Ÿ˜Š

๐Ÿ’œ My name is Melanie Cathey. I am a wife and mother to 2 AMAZING kids and the owner of M.B.C. Consulting ๐Ÿ’œ

After deciding to go back to college last year I knew I needed to find a way to pay for it. I had been running past employers' social media pages for years under whatever job position I had been given at the time and when approached by a local business about how I could help them I knew I was on to something.

๏ธIt is a passion of mine to teach others how to use their social media pages more frequently, successfully and with an understanding of what they are actually doing in order to further promote their business.

If this is something you are struggling with, or if you have any questions feel free to message me to set up a free discovery meeting!

๐Ÿ’œ Follow along for more social media tips and tricks!

Start your Friday off right with a cup of coffee and some great content! As a social media manager, I know the importanc...
07/21/2023

Start your Friday off right with a cup of coffee and some great content!

As a social media manager, I know the importance of a good brew and engaging posts. Let's tackle this week with a jolt of caffeine and creativity.

Share your favorite coffee order and content strategy in the comments below! โ˜•

Happy Thursday ๐Ÿ’œ Show me your hydration station!  I have a full schedule of capturing client content today so I get to a...
07/20/2023

Happy Thursday ๐Ÿ’œ Show me your hydration station!

I have a full schedule of capturing client content today so I get to actually enjoy the sunshine!

It's going to be a hot one ๐ŸŒž how are you staying cool? I made sure to grab my emotional support water bottle & coffee โ˜•๏ธ before I left the house!

07/19/2023

Hey everyone! Happy Wednesday!

As a social media manager, I know that Wednesdays are a great day to engage with your audience. People are starting to get over the mid-week hump and are looking for something interesting to break up their day. So, why not give them what they want?

Whether it's a fun poll, a behind-the-scenes look at your company, or a sneak peek of an upcoming launch, make sure to keep your content engaging and interactive. Use hashtags like or to join in on the conversation and increase your reach. Happy posting!

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